Growth hacking is the way to go.

It’s the secret sauce used by giants like Airbnb, Dropbox, and Facebook to grow as big as they are today.

In this article, we’ll teach you all you need to know about growth hacking, including:

• What is Growth Hacking
• What’s the Difference Between Growth Hacking and Conventional Marketing
• 7 Growth Hacking Strategies that Work in 2023
• 16 Essential Growth Hacking Metrics

Let’s dive right in!

What is Growth Hacking?

Growth hacking is an innovative marketing strategy that prioritizes rapid growth. It focuses on using data analytics to understand market trends and customer behaviors and shape marketing strategies based on these insights.

This approach involves continuous testing and tactics adjustment in response to market feedback, ensuring agility and flexibility in marketing efforts. It also includes leveraging technology and digital platforms to efficiently reach and engage a wide audience.

The ultimate aim is to find scalable and repeatable methods that drive business growth, focusing on increasing users, sales, or market presence.

Growth Hacking vs Conventional Marketing – What’s the Difference?

Growth hacking differs from conventional marketing in several ways:

Now that we’ve got the theory out of the way, let’s get into practice.

Below, we’re going to cover 7 growth hacking strategies that you can use to scale your business, starting with:

1. Use a Chatbot to Grow Your Sales

Integrating a chatbot is an effective growth hacking strategy to increase sales and customer engagement.

This approach taps into the power of AI to offer instant, personalized responses to customer inquiries, a crucial aspect in today’s competitive market. By ensuring immediate and accurate responses, chatbots help retain customer interest and drive sales.

Integrating a chatbot across various social media platforms, including Facebook & WhatsApp, is an effective growth hacking strategy to increase sales and customer engagement. This approach taps into the power of AI to offer instant, personalized responses to customer inquiries —a crucial factor in today’s competitive market. By ensuring immediate and accurate responses, chatbots help retain customer interest and drive sales.

The real growth hacking potential of chatbots lies in their ability to learn from interactions and improve over time. This continuous learning process enables them to offer tailored recommendations based on customer preferences and browsing history, leading to higher conversion rates. Furthermore, chatbots can handle multiple queries simultaneously, significantly reducing the response time and operational costs of running a large support team. Several industries have recently highlighted the benefits of utilizing a WhatsApp chatbot & how it helps enhance sales, support, and customer engagement.

Chatbots can also be programmed to upsell or cross-sell products, subtly nudging customers towards higher-value purchases. Last but not least, chatbots gather valuable data from interactions, providing insights into customer behavior and preferences. This data can be analyzed to refine marketing strategies, product offerings, and overall customer experience, aligning them more closely with market demands.

Growth Hack Example – Uberroom

Uberoom, a Texas-based decoration service for hotels and vacation rentals, offers a compelling example of how a chatbot can significantly enhance customer service and, in turn, increase sales.

With their expanding popularity across Canada and the United States, Uberoom faced a challenge: managing the growing volume of customer inquiries efficiently. To address this issue, they used a chatbot for website, a strategic move that greatly improved their customer interaction process.

Here’s how the chatbot made a difference:

1. Immediate Response: The chatbot provided instant answers to common queries, significantly reducing customer wait times. This immediate response system was key to maintaining high customer satisfaction and engagement.
2. 24/7 Availability: Unlike human customer support, the chatbot was available around the clock. This meant that customers could get their questions answered or book services at any time, catering to customers in different time zones and schedules.
3. Efficient Query Handling: The chatbot was programmed to handle a wide range of inquiries, from basic questions about the service to assisting with the booking process. This freed up human customer support to deal with more complex issues.

The end result of implementing the chatbot was very profound: Uberoom successfully saved up to 67,936 hours of customer wait time.

This improvement not only boosted their efficiency but also contributed to an increase in sales, as customers were more likely to book with a service that offered quick, reliable, and accessible support.

2. Partner With Influencers

Partnering with influencers is another powerful growth hacking strategy for businesses looking to expand their reach. Influencer partnerships offer a unique blend of authenticity and audience engagement, crucial for building brand awareness and customer trust.

Here’s why this approach is effective:

• Targeted Exposure: Influencers often have a dedicated following that trusts their opinions. By partnering with them, your business can tap into these loyal audiences, ensuring your product or service reaches those most likely to be interested.
• Cost-Effective: Compared to traditional advertising, influencer partnerships can be more affordable and yield a higher return on investment (ROI). Many influencers offer various partnership models, including pay-per-post, commission-based collaborations, or product exchange agreements.
• Authenticity and Trust: Consumers today value authenticity. Influencers, who are real people sharing their genuine experiences, can create a more relatable and trustworthy image for your brand. This can lead to higher engagement rates and customer loyalty.
• Content Creation: Influencers are content creators at heart. By partnering with them, your business benefits from their creativity and expertise in creating content that resonates with their audience, which can be repurposed across your marketing channels.
• Feedback and Insights: Influencers can provide valuable feedback and insights about your products from both their perspective and that of their audience. This can be instrumental in product development and refining your marketing strategies. Even Amazon has an Amazon Influencer Program

Growth Hack Example – Daniel Wellington

A notable example of successful growth hacking through influencer partnerships comes from the fashion brand Daniel Wellington. This Swedish watch company leveraged influencer marketing to drive its growth and build a multi-million dollar brand.

Here’s how Daniel Wellington executed its influencer strategy:

1. Diverse Influencer Selection: Rather than partnering exclusively with top-tier influencers, Daniel Wellington worked with a wide range of influencers, including micro-influencers. This approach allowed them to tap into various niches and reach a broad audience at a fraction of the cost.
2. Instagram-Focused Campaigns: The company centered its strategy on Instagram, leveraging the platform’s visual nature to showcase its watches. Influencers would post pictures wearing the watches, often styled in aesthetically pleasing settings that resonated well with Instagram audiences.
3. Unique Discount Codes: Each influencer was given a unique discount code to share with their followers. This not only incentivized purchases but also allowed Daniel Wellington to track the performance of each influencer partnership.
4. Consistent Brand Image: Despite working with numerous influencers, the brand maintained a consistent image and quality in all shared content. This consistency helped establish a strong and recognizable brand identity.
5. User-Generated Content: The campaign encouraged not just influencers but also customers to post their own pictures with the watches, using specific hashtags. This strategy amplified their reach and created a sense of community around the brand.

3. Invest in SEO for Long-Term Growth

Search Engine Optimization (SEO) is the process of optimizing your website or content to perform better on search engines.

If you’re looking for a growth hacking strategy that’s more focused on long-term, sustainable growth, then SEO is definitely the right choice.

In contrast to paid advertising, SEO offers long-term benefits without recurrent costs, ensuring that once your site ranks high, it continues to drive traffic to your site without many ongoing costs.

High-ranking websites are often also viewed as more credible and trustworthy, which can substantially elevate your brand’s reputation and authority in your industry.  Additionally, once your traffic starts to surge you’d want to optimize your site speed and performance to keep visitors engaged and happy.

Growth Hack Example – Wayfair

An excellent example of investing in SEO for long-term growth is the strategy employed by the online home goods company, Wayfair. Wayfair’s approach to SEO played a crucial role in its transition from a small e-commerce startup to a major player in the online retail space.

Here’s how Wayfair leveraged SEO:

1. Comprehensive Keyword Strategy: Wayfair developed an extensive keyword strategy that targeted a wide range of search terms. They focused not only on high-competition keywords but also on long-tail keywords, which are more specific and less competitive. This helped them attract a broad audience, including those in the early stages of the buying process.
2. Content-Rich Product Pages: Instead of just listing products, Wayfair ensured that each product page was content-rich, with detailed descriptions, reviews, and Q&As. This strategy improved their pages’ relevance and usefulness, which are key factors in search engine rankings.
3. SEO-Friendly Site Architecture: The company designed its website with a clear, hierarchical structure, making it easy for search engines to crawl and index their pages. This included implementing clean URLs, proper use of tags, and a responsive design that worked well on both desktop and mobile devices.
4. Continuous Optimization: Wayfair consistently monitored and updated its SEO strategies based on analytics and market trends. This ongoing effort helped them adapt to changes in search engine algorithms and consumer search behaviors.
5. Building Authority through Backlinks: They actively sought to acquire backlinks from reputable sources or expired domain names, thereby increasing their site’s authority and search rankings.

The impact of these SEO efforts was significant. Wayfair saw substantial increases in organic traffic, which translated into higher sales and revenue.

Their focused investment in SEO demonstrated how a well-planned and executed SEO strategy can lead to sustained growth and success in the digital marketplace.

4. Create Interactive Content

Creating interactive content is another way to hack your company’s growth.

Interactive content, such as quizzes, polls, interactive videos, and infographics, engages users more deeply than static content, allowing you to get significantly more reach on the internet than with traditional blog posts.

Key benefits of creating interactive content include:

• Enhanced Engagement: Interactive content captures the user’s attention more effectively than traditional formats. It encourages active participation, which can increase the time spent on your site and the likelihood of users sharing your content.
• Data Collection: These interactive elements can be excellent tools for collecting valuable user data in an engaging and non-intrusive way. Insights gathered from user interactions can inform your marketing strategies and product development.
• Increased Conversion Rates: Interactive content can guide users along the customer journey more effectively. For example, a well-crafted quiz can lead to personalized product recommendations, increasing the likelihood of a sale.
• Improved User Experience: Providing a unique and engaging experience sets your brand apart. Users are more likely to remember and return to a website that offers them an enjoyable and interactive experience.
• Social Shareability: Interactive content is more likely to be shared on social media, expanding your reach organically. This shareability is invaluable for increasing brand awareness and attracting new customers.

Growth Hack Example – BuzzFeed

A great example of using interactive content as a growth hack is the approach taken by BuzzFeed, particularly with their quizzes. BuzzFeed, known for its engaging and shareable content, mastered the art of interactive quizzes, which played a significant role in its growth and user engagement.

Here’s how BuzzFeed’s interactive content strategy worked:

• Engaging Quizzes: BuzzFeed created a wide array of fun and relatable quizzes. These quizzes ranged from personality assessments to trivia and were often tied to popular culture themes. The interactive nature of these quizzes encouraged users to actively participate, rather than just passively consume content.
• Viral Potential: The quizzes were designed with shareability in mind. Users were often prompted to share their results on social media, leading to a viral spread of the content.
• Personalization: The quizzes offered a personalized experience, as the results were unique to each user. This personal touch made the content more engaging and increased the likelihood of users taking additional quizzes.
• Data Collection for Customization: Each interaction provided BuzzFeed with valuable data on user preferences and behavior. This data was then used to tailor content recommendations and create more targeted quizzes, enhancing user engagement.
• Driving Traffic and Ad Revenue: The popularity of these quizzes drove significant traffic to BuzzFeed’s website, which in turn increased ad revenue. The quizzes also kept users on the site longer, boosting engagement metrics.

BuzzFeed’s success with interactive quizzes highlights how such content can be a powerful tool for growth hacking. It not only engages users in a unique way but also drives traffic, encourages sharing, and provides valuable data for further content optimization.

5. Start a Community

Community-building is a powerful tool in 2023.

The gist of it is this: you create a space where customers, enthusiasts, and followers can engage with each other and with your brand.

A thriving community not only strengthens customer loyalty but also promotes natural growth through personal recommendations and word-of-mouth.

Key advantages of starting a community include:

• Boosted Customer Loyalty: When customers feel they are part of a community, their connection to your brand deepens. This emotional bond can transform occasional buyers into dedicated brand ambassadors.
• Direct Access to Customer Insights: Your community is a rich source of direct feedback, offering unfiltered insights into customer preferences and ideas for innovation.
• Community-Driven Support: A community where members assist each other can lighten the load on your customer service team while simultaneously enhancing overall customer satisfaction through shared knowledge and solutions.
• Enhanced Brand Exposure: Active community members often create and share content about your brand. This organic engagement increases your brand’s exposure and strengthens its credibility.
• Deeper Customer Relationships: Regular interaction within your community shows that you value their opinions and care about their experiences, fostering stronger and more personal connections with your customers.

In essence, building a community is not just about expanding your customer base; it’s about cultivating a vibrant environment where meaningful interactions lead to loyal customer relationships, enhancing your brand’s growth and standing in the market.

Growth Hack Example – Peloton

A notable example of growth hacking through launching a community is the approach taken by Peloton, the exercise equipment and media company.

Peloton’s strategy centered around building a vibrant, engaged community around its products, particularly its indoor exercise bikes and online classes.

Here’s how Peloton successfully launched and leveraged its community:

• Exclusive Member Groups: Peloton created exclusive social media groups for customers who purchased their bikes or treadmills. These groups served as platforms for users to share experiences, workout achievements, and personal stories.
• Live and Interactive Classes: Peloton offered live, interactive classes where users could participate from home. The leaderboard feature in these classes created a sense of competition and camaraderie among members, fostering a community feeling.
• User-Generated Content: They encouraged users to share their workout routines, progress, and testimonials on social media. This not only created a vast amount of user-generated content but also helped in spreading the word about Peloton organically.
• Events and Challenges: Peloton organized virtual events and fitness challenges, which brought the community together. Participating in these events gave users a sense of belonging and being part of a larger movement.
• Brand Ambassadors: Some dedicated users became informal brand ambassadors. Their enthusiasm and positive word-of-mouth recommendations attracted new customers and helped grow the community further.
• Personal Connection with Instructors: Peloton instructors played a key role in building the community. They engaged with users on social media, creating a personal connection that extended beyond the workouts.

Through these initiatives, Peloton not only created a product but a lifestyle that people wanted to be a part of.

The sense of belonging and shared purpose in the Peloton community led to increased customer loyalty, referrals, and ultimately, substantial business growth.

6. Boost Your Growth with a Referral Program

Another powerful growth hack you can implement is starting a referral program.

This approach incentivizes your existing customers to recommend your products or services to their network. By doing so, it turns your satisfied clientele into brand advocates, leveraging their trust and satisfaction to attract new customers.

Here’s why a referral program can be a game-changer:

1. Capitalizing on Word-of-mouth: People trust recommendations from friends and family more than any form of advertising. A referral program harnesses this trust by motivating customers to spread the word about your products or services.
2. Cost-Effective Customer Acquisition: Gaining new customers through referrals is often more cost-efficient compared to traditional marketing methods like running ads using an AdTech
3. Enhanced Customer Loyalty: Providing incentives for referrals not only helps in acquiring new customers but also strengthens the loyalty of those who are already with you. It’s a way of thanking them for their endorsement.
4. Expansive Growth Potential: As more customers engage with the referral program, your brand’s exposure multiplies. This can be particularly beneficial for businesses aiming to broaden their customer base rapidly.
5. Trackable Success: The effectiveness and ROI of referral programs are readily measurable. This allows for ongoing optimization based on real data, ensuring the program remains effective and aligned with your business goals.

Growth Hack Example – DropBox

Dropbox, a cloud storage service, is a classic example of how a referral program can drive remarkable business growth. Their referral program was instrumental in their rapid expansion in the early years.

Here’s how Dropbox’s referral program worked:

1. Incentive Structure: Dropbox rewarded both the referrer and the referee with additional storage space. For every friend that someone referred who signed up and installed Dropbox, both the referrer and the new user received bonus space.
2. Ease of Use: The process of referring friends was made very simple. Users could send invites directly through the Dropbox interface, making the act of referring as effortless as possible.
3. Viral Growth: This approach turned each of their users into potential advocates for the service. As users gained more storage by referring friends, they had a direct, tangible benefit from promoting Dropbox, leading to a viral spread.

The results were extraordinary. Dropbox’s user base saw a massive increase, reportedly growing from 100,000 to 4 million users in just 15 months, largely attributed to this referral program.

7. Experiment With Pricing Strategies

Experimenting with pricing strategies is an effective growth hack that can significantly impact a business’s market positioning and sales.

By testing different pricing models, businesses can find the most appealing approach for their target audience, maximize revenue, and stay competitive.

Here’s how experimenting with pricing strategies can be beneficial:

• Understanding Customer Value Perception: Different pricing strategies help gauge how customers value your product or service. For instance, a premium pricing strategy can position your product as high-quality, while a competitive pricing strategy can attract cost-conscious consumers.
• Revenue Optimization: By experimenting with various pricing structures, such as tiered pricing, subscription models, or volume discounts, businesses can identify the most profitable approach. This can lead to an increase in average transaction size and overall revenue.
• Market Differentiation: Unique pricing strategies can set a business apart from competitors. For example, a pay-what-you-want model can attract attention and foster goodwill, while a subscription model can ensure a steady revenue stream.
• Customer Acquisition and Retention: Attractive pricing models can be used to draw in new customers or retain existing ones. For example, introductory discounts can entice new customers, and loyalty discounts can help retain current ones.
• Flexibility and Adaptability: The ability to adapt pricing strategies in response to market changes, customer feedback, or competitor actions can be crucial for maintaining market relevance and profitability.
• Data-Driven Decisions: By analyzing the results of different pricing experiments, businesses can make informed decisions. Data on customer preferences, sales volume, and revenue changes can guide future pricing strategies.

In summary, experimenting with different pricing strategies allows businesses to find the optimal balance between attractiveness to customers and profitability.

This approach requires careful planning and analysis but can lead to significant advantages in customer acquisition, revenue growth, and market positioning.

Growth Hack Example – Slack

A notable example of a growth hack through experimenting with pricing strategies is the approach taken by Slack, a team communication platform.

Slack’s freemium model and its subsequent pricing tiers played a key role in its rapid user base expansion and revenue growth.

Here’s how Slack’s pricing strategy worked as a growth hack:

• Freemium Model: Slack offered a free version of its platform with basic features, which allowed teams to use the service without any upfront cost. This low barrier to entry encouraged widespread adoption and trials by various businesses.
• Limited free version: The free version had limitations, such as a cap on searchable message history and integrations. While it was fully functional for small teams or for testing purposes, larger teams or those needing advanced features were encouraged to upgrade.
• Tiered Pricing Structure: Slack introduced multiple paid tiers with additional features, such as increased storage, added security, and more integration options. This tiered approach catered to different sizes and types of businesses, making it scalable and adaptable to various needs.
• Transparent Pricing: Slack’s pricing was transparent and simple to understand, helping businesses predict their costs as they scaled. This clarity in pricing removed uncertainty and built trust.
• Encouraging Conversion: By providing a high-quality free experience, users could see the value of Slack firsthand. As their teams grew or their needs evolved, the transition to a paid plan felt like a natural progression rather than a forced upsell.
• Feedback-Driven Improvements: Slack continually improved and added features based on user feedback, making the higher-tier plans more attractive and valuable.

Through this pricing strategy, Slack effectively turned its free users into paid customers, dramatically increasing its revenue and solidifying its position in the market.

This approach exemplifies how a well-thought-out pricing model can serve as a powerful tool for growth, catering to a wide user base while encouraging upgrades and expansions.

16 Essential Growth Hacking Metrics to Keep Track Of

For these growth hacking strategies, you need to be constantly tracking and evaluating the right metrics.

The essential ones are:

• Acquisition Metrics:
  • Cost Per Acquisition (CPA): The cost of acquiring a new customer.
  • Traffic Sources: Origins of web traffic (organic, paid, referral, social, etc.).
  • User Sign-ups: The number of new users or accounts created.
• Activation Metrics:
  • Activation Rate: Percentage of users taking a desired action after sign-up.
  • Time to Conversion: Time taken from initial contact to taking the desired action.
• Retention Metrics:
  • Customer Retention Rate: The rate at which existing customers continue using your product/service.
  • Churn Rate: The rate at which customers stop doing business with you.
• Revenue Metrics:
  • Lifetime Value (LTV): The total revenue expected from a customer over their lifetime.
  • Average Revenue Per User (ARPU): The average revenue generated per user or customer.
• Referral Metrics:
  • Viral Coefficient: The number of new users generated by each existing user.
  • Referral Rate: The rate at which your users refer new users.
• Engagement Metrics:
  • Daily/Monthly Active Users (DAU/MAU): Number of unique users who engage with your product daily or monthly.
  • Session Duration: Average time spent by a user per session.
  • Bounce Rate: The percentage of visitors who navigate away after viewing only one page.
• Conversion Metrics:
  • Conversion Rate: The percentage of visitors who complete a desired action.
  • Click-Through Rate (CTR): The ratio of users who click on a specific link to the number of total users who view a page, email campaign, or advertisement.

Getting Started with Growth Hacking

And there you have it — seven growth hacking strategies that work in 2023.

Before you go, here’s one last tip:

Growth hacking requires constant experimentation.

Define specific experiments, track results, and iterate until you find the growth hack that drives explosive growth for your business!

FAQ on Growth Hacking Strategies

Have a question about something we didn’t cover in this article? Here’s a quick FAQ:

1. Are these growth hacking strategies suitable for all types of businesses?

While the strategies discussed are broadly applicable, their effectiveness can vary depending on the business type, industry, market conditions, and target audience. It’s essential to tailor these strategies to your specific business context.

A growth hack that worked for one business might turn out to be completely ineffective for another, and vice versa.

2. How can I measure the success of my growth hacking efforts?

You can measure your success using various metrics such as website traffic, conversion rates, customer acquisition costs, retention rates, and overall sales.

Using analytics tools to track these metrics is key to understanding the effectiveness of your strategies.

3. What are the four stages of growth hacking?

The four stages of growth hacking typically involve:

1. Product Market Fit: Ensuring that your product or service meets the demands and needs of your target market. This stage is about understanding your audience and refining your product to suit their needs.
2. Acquisition: Attracting users or customers to your product or service. This involves strategies to increase visibility and awareness, such as SEO, content marketing, social media campaigns, or paid advertising.
3. Activation: Encouraging users to take a specific action, like signing up for a newsletter, making a purchase, or using a product feature. This stage is focused on converting visitors into active users or customers.
4. Retention: Keeping customers engaged and ensuring they return. This can be achieved through excellent customer service, regular updates, loyalty programs, or by continuously adding value to the product or service.

4. What is an example of a growth hacker tactic?

An example of a growth hacker tactic is the use of a viral referral program. Dropbox, for instance, used this tactic effectively by offering free additional storage space to both the referrer and the referred user. This simple yet effective strategy significantly increased their user base, as it incentivized current users to promote Dropbox to their network, leading to rapid and cost-effective growth.

The post 7 Growth Hacking Strategies That Work in 2023 (w/ Examples) appeared first on Botsify.

Brands use popular channels such as Pinterest and Instagram to build a wide online presence. The platforms offer a variety of marketing and analytics tools to help brands achieve their goals. They use the tools to create attractive virtual stores where shoppers can shop. 

Image Credit: Statusbrew 

The best Pinterest e-commerce strategy for online brands

Pinterest is a friendly platform that makes it easy to share ideas and products online. Success in Pinterest’s strategy relies on creating branded content and sharing it with the right people. You must go beyond uploading images and create a strategy that works. Here are the best Pinterest e-commerce marketing strategies for online brands.  

When you are creating content to post on social media, it is necessary to seek ideas from different channels. One of the places you can search for ideas is Roku. The channel provides you access to more than 4,000 channels. It is possible to cast MacBook to Roku and enjoy your streaming. One of the methods to stream from Mac to Roku is to use Airplay to Roku. Airplay is a built-in feature in Apple devices. Its work is to allow you to mirror content across devices. You need to configure your computer settings to perform a Roku screen mirroring Mac.

Know the e-business types that leverage Pinterest 

Pinterest Business statistics show that Pinterest boasts 482 million users. The statistics show the monthly user demographics range from women to Gen Z, Millennials, and high-income earners. These figures show any online businesses can leverage Pinterest to reach out to any demographic. For instance, if you are in the entertainment sector, you can leverage the impact of e-commerce on the entertainment industry to generate sales.

Image Credit: Business.Pinterest 

You can create ads or post product promotions to capitalize on the large pool of active Pinterest users. If you have yet to create an e-commerce Pinterest strategy, you can start now and use a variety of strategies to dive deep into the social media market. Once you understand the brands that can use Pinterest, you can move on to the next step.  

Create a strategy to reach the widest range of followers

The strategy you create depends on the social media marketing goals your brand has. Your marketing goals could range as follows. 

• Build a strong brand. The aim of building a strong brand is to gain a good reputation on social media. 
• Attract leads into your funnel.
• Harness SEO excellence for higher ranking.
• Increase your customer base.
• Boost revenue generation. 
• Harness social media engagement. 
• Choose a chatbot agency and integrate your chatbot on multiple platforms to gather more followers by collecting leads.

Use Shoppable pins

The Shoppable Pin strategy works well for Pinterest. Choose the product that you want to market and add text to them. You should create the text as metadata to offer your audience information on the go. The important information to include can be the product price and a short description. 

Leverage sharing

User sharing can help your brand generate a large awareness campaign on Pinterest. To get started, create your online store and fill it with your products. Add share pins on the products to encourage users to share. The simplest way to do it is to add buttons on each product.

Learn about Pinterest SEO and use it

SEO in Pinterest is the art of leveraging SEO to improve ranking. It enhances the visibility of your network on the platform and search engines. To leverage SEO, create a business account instead of using a personal account. Use SEO in your buttons, tags, and pins. 

Set aside a budget for Pinterest ads

Pinterest places its ads mainly in the user’s home feed. The ads also show in search results and pin searches. Once a user taps on the ad, they get redirected to your website or profile page. The platform allows video-based ads and standard ads. They provide an effective way to drive traffic to your website and social media page. A Hootsuite report shows Pinterest ads have a potential audience reach of 279.9 million.

Image Credit: Wordstream

Link your Pinterest page to other social media pages

Pinterest allows you to link your page to other platforms. You can link it to other social media pages or Google. After linking it, you make it easier to find other networks and reach out to them. For instance, if you want to link your page with Facebook, use Facebook to sign into your Pinterest account.  

This feature works only with your personal Facebook account. Every time your friends open their Facebook page, they will see you have a Pinterest account. If they tap on the Pinterest pin, they will be redirected to your page. This feature also works with Instagram and uses the same procedure. 

Create a variety of posts

Pinterest users search for a variety of content. Consider creating different types of content for posting. Create a variety of posts and leverage different types of pins. For instance, you may create pins such as:-

• Static
• Video
• Ideas
• Rich

Image Credit: Ayalie

Enlarge your follower base

A large community of followers increases the visibility of your brand. To have more followers is an advantage because each post will be viewed by a larger audience. It leads to higher audience engagement and more sales. Each follower on your page boasts of other followers. 

They can share your products with them which could increase your lead generation. Invest to enlarge your follower base to extend the benefits of your e-business. There are different strategies you can use to build a strong customer base. 

• Create attractive posts for your audience to entice them to read. 
• Increase your pace for posting messages and products.
• Harness audience engagement through posts that trigger action. 
• Check your competitor’s pages and follow their followers.
• Add hashtags to your posts and use infographics. 

How Pinterest and other social media channels impact e-commerce marketing

Social media channels are powerful channels that offer huge benefits to online businesses. They are excellent tools for posting ads and boosting engagement. Marketers use them to generate data for analytics. Generally, social media has transformed the way e-commerce platforms do business. 

It’s well-known that social media has been a major factor behind the unprecedented rise of e-commerce. When social channels were first launched, the aim was to connect people through social interaction. As social audiences increased, they created a business opportunity for online commerce. 

Users began to sell products at a personal level and many didn’t go beyond that. It was at this time that investors noticed the gap and leveraged the channels for profits. Today, social media blends perfectly with e-commerce. It creates a digital environment where genuine channel users connect with genuine sellers to drive e-commerce ahead.

Image Credit: Fullestop

Many social media users may not understand why the channels matter. However, accepting them as platforms for business opportunities can help transform business. Today, every business sector leverages Pinterest and other social media channels to boost sales. The channels eliminate the barriers that exist between making purchases and socialization. E-commerce platforms integrate their sites with social channels as one of the primary methods of marketing.

Importance of consistent branding in e-commerce

Consistency in branding is the secret to winning more leads and conversions. It is one of the strategies that help build trust with online audiences. Social media marketing is a competitive and complex strategy. It is a crowded market where brands struggle to stand out. 

When you build on consistency, you create a seamless link that enhances satisfaction. Through consistency, customers easily identify your brand language, tone, and style. It ensures your brand is well-represented both on Pinterest and all other social channels. 

Your brand benefits from increased revenue and recognition. You need to have a dedicated team for creating and publishing marketing content on social media. Use predefined metrics to measure the success of various posts and campaigns. The strategies for building consistency in branding include the following:

• Focus on using your brand colors across all channels. Your brand may adopt the logo colors as the branding colors. It helps audiences to identify your brand based on its colors. 
• Be excellent at telling stories on social media. Stories tend to trigger sharing and reactions. 
• Use attractive visuals to attract attention from audiences. Great visuals act as magnets that keep visitors on your page for longer. 
• Improve the quality of your products. Ensure your products serve the needs of your customers. Quality improvement should include improving packaging appearance. 
• Use powerful tools to take quality photos of your products.  Sharp product photos create the notion that they are good quality. Use a powerful camera and quality editing software. 
• Use a consistent tone and style in your social media content. Consistent tone refers to your style of writing content. Depending on your type of business, you may use a formal or informal tone. 

Conclusion

Pinterest is a great channel for e-commerce investors to promote their business. Brands need to understand the goals they want to achieve before posting on Pinterest. They need to choose the right strategy for marketing on the channel. Social media is redefining online business by offering brands a platform to connect with a large online audience. Online brands must pay attention to consistency. It helps create trust and build greater awareness with audiences.

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The Evolution of Digital Product Design Studios

The evolution of digital product design studios is a natural progression that has come about as a result of growing trends in business. The importance of collaboration, customization, user experience, and innovation are all factors that have contributed to this change. The rise of the digital product design studio also means that companies are increasingly measuring ROI (return on investment) when making decisions about their products and services.

As more companies recognize the value in having their own internal team for creating new products and services rather than outsourcing this work they’re looking for ways to improve efficiency at every step along the way: from ideation through development; from testing prototypes with customers through launch; even after launch when customer feedback may lead you back into another phase of refinement or redesigning your offering entirely before putting it out there again on the market place!

Tailored Solutions for Business Challenges

The digital product design studio is a flexible, tailored solution that can be customized to meet your business challenges. To get the most out of this partnership, you will need to understand how to make a good business case, choose the right partner, and manage expectations.

The lifecycle of a digital product design project begins with research and ideation followed by prototyping and testing. Once you have validated your concept with customers, we will move into production where we build out your MVP (minimum viable product) or complete version 1 of your app/website/product launch site or eCommerce storefront. This phase includes QA testing before release so that we know it works as intended when it goes live!

You can also include a chatbot on your website for customer feedback and use it as lead generation for your business. There are a lot of chatbot agency that provides many features of chatbots.

User-Centered Design Principles

User-centered design (UCD) is a strategic approach that prioritizes users throughout the design process. It leverages user research and analysis to guide product development, guaranteeing that the final product aligns with user needs. This approach has a track record of delivering value by forging meaningful connections between individuals and their surroundings. A user-centered approach enables you to address multiple aspects of your target audience’s needs by taking into consideration all aspects of their lives geographic location, socioeconomic status, or cultural background and ensuring they have access to whatever solution you provide through an easy-to-use interface that makes sense for them as individuals instead of just being “one size fits all.”

Brand Identity and Market Differentiation

A brand identity serves as the public face of your business. It’s what people see and remember when they think about you and your products, services, and/or workforce.

A strong brand can help set you apart from competitors in the market by making it easier for consumers to recognize who you are as an organization, what makes your products special, or why customers should choose them over someone else’s offering. In turn, this gives them confidence in their purchase decision because they know exactly what they’re getting before purchasing anything at all (e.g., “I know I’m getting a great deal on this laptop because HP has been around forever”).

But how do we achieve these things? One way is through digital product design studios virtual spaces where experts collaborate on projects with clients from anywhere around the world using state-of-the-art technology like 3D modeling software programs like SolidWorks or Autodesk Maya; cloud platforms such as Sketchup Cloud which enable faster access times while sharing files seamlessly across multiple devices; video conferencing via Skype etcetera…

Measuring Impact and ROI

Measurement plays a vital role in the design process as it offers insights into the utilization of your product and areas requiring enhancement. This ensures the creation of products that genuinely deliver value to your customers. There are several ways to measure impact and ROI:

• Surveys – Surveys allow you to gather feedback from users about their experience with your product or service. You can use surveys before and after a release or feature update to see how it impacted users’ behavior, or periodically throughout development so that you have a baseline for comparison against future releases/updates.
• Analytics – Tools like Google Analytics provide insight into how many people are using certain features on your website or mobile app, where they come from (e.g., search engine optimization), which pages convert best (e.g., purchase pages), etc., which helps inform decisions around where else we should focus our efforts next time around!

We believe that digital product design studios can unlock new business potential for product companies. These studios provide a way to reduce time-to-market and cost while increasing innovation and quality. They also allow companies to expand their capabilities beyond traditional design services by offering expert advice on topics like marketing, engineering, and logistics allowing them to build better products faster than ever before!

The post Unlocking Business Potential with Digital Product Design Studios appeared first on Botsify.

“In a world where products and services are becoming more and more commoditized, customer experience is the only true and sustainable differentiator. That means that customer experience leaders have a lot of pressure on them to ‘get it right’ from a variety of angles.”

Well, we happen to agree with Annette’s opinion, and hence this blog. Here, we’re discussing 10 different tips you can keep in mind that’ll help you build a holistic customer experience strategy in 2023.

Let’s dive in!

1. Map the customer experience

Your customer’s journey with your brand begins much before they make a sale. It begins with the first introduction to your brand and then every interaction they have with it (including touchpoints like websites, ads, etc.).

To understand how you can create an effective customer experience, begin by identifying all your customer touchpoints and the impact you think they’ll make. Then address what’s the scope of improvement. And how to manage customer expectations.

Some experts even suggest reverse engineering the entire process. “Steve Jobs advocated starting with user experience and then moving back to technology,’” says Nadzeya Sankovich

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“This approach can work for your company as well. For example, you might begin by analyzing your brand’s customer journeys. Put yourself in the client’s shoes. Where are the opportunities to make a great impression? (For example, for Amazon, this is early delivery).”

Oh, and don’t forget to align the user journey map to align with your business goals.

2. Get personal

Your customers can only remember your name if you remember theirs. And the same goes for other aspects of your business, too. What we’re trying to say is it’s time to personalize your customer outreach efforts by:

• Planning and creating content they’d like to read
• Practicing sales techniques like ABM (account-based marketing).
• Sharing personalized
• Keeping their pain points in
• Addressing them by their
• Delivering contextual support.

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Don’t underestimate the power of a personalized experience. It’s a tried and true methodology for boosting customer loyalty. It nips bad experiences in the bud. Plus, loyal customers are repeat purchasers. What’s not to love?

3. Customer support should be at the forefront

Your customer support is one of the most important touchpoints your customer comes across. So it needs to be top-notch to deliver a top-notch customer experience and improve customer satisfaction.

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Here are a few ways you can deliver excellent customer support (according to experts):

• “Understanding languages your target customers speak and identify regions where multilingual support is necessary to tailor your translation ” (Simon Bacher)
• “Open up a Slack channel with customers for onboarding, activation, and support can lead to a very delightful customer ” (Joydeep Sen Sharma, teams at CastAI, Bigeye, and testRigor use this strategy too.)

Other things you can consider are:

• Provide educational material to customers for their use cases (this is something PandaDoc does extremely well by offering team-specific video training and content).

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• Make your customer support extremely well-versed with your product/service so they can understand the troubles customers face and quickly guide
• Invest in customer relationship management (CRM) software, so your executives can provide contextual

4. Be upfront about your terms and conditions

One of the best ways to make your customers happy is to communicate with them every step of the way about the processes you have.

For example, if it takes you a week to deliver a product, let them know that instead of letting them play the guessing game. This simple step avoids anxious or hesitant customers.

Before they go ahead to purchase your product, highlight on your pricing page all the product features they get within that amount. Or, you can ask them to opt-in for a free trial so they can learn about the product’s features themselves.

And after they buy your solution, send them an email to keep them in the loop. Share details about the processes you have and updates (if any). And, of course, what they can do to make their experience well worth it.

For example, here’s Grammarly introducing a new feature (Grammarly GO) to its premium users.

P.S.: Grammarly is also excellent at keeping existing customers engaged by sending them

personalized analytics. That’s to say, they’ll send you your weekly word count, areas of improvement, common mistakes, accuracy, etc., in their weekly emails.

P.P.S.: Keeping customers informed about your company’s terms and conditions and the exact uses/downfalls/benefits of your product is especially important. And if you work in a critical industry like healthcare, it’s an even higher priority.

Consider Henry Meds as an example, where transparency is deeply rooted in their core values.

They offer breakthrough medications for weight loss but prioritize keeping customers well-informed and satisfied with every step of the process.

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But they don’t just say it. They practice what they preach. How?

• Outlining their process in three simple steps to reduce friction in the buyer’s
• Offering transparent and easy-to-understand pricing
• Sharing detailed FAQ pages with pertinent

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5. Provide value to your customers

Delivering customer experience is one thing. Delivering a customer experience such that customers end up remembering your brand is a different thing altogether.

And the only way you can get customers to remember your brand is by providing value to them.

For example, if your customers have already opted to be a part of your newsletter, show them ways they can improve their lives. With the help of your newsletter share:

• Personalized recommendations
• High-quality research studies
• Interesting content
• Relevant examples
• Exclusive insights

Consider Content Connect as an example. The newsletter is aimed at freelancers and content marketers, so Ashley Cummings, the person behind the newsletter, shares free reports with relevant research.

She also shares expert interviews, recommendations, and whatnot. Plus, it’s all for free, so readers don’t have to second-guess opting in.

6. Get customer feedback

There’s no better way to deliver a great customer experience than to ask your customers exactly what they want. Here’s how you can do this:

• Send out surveys to get their insights (You can offer free rewards or host giveaways to get them to become a participant.)
• Hangout in the community forums and social media pages where they hang out to understand their pain points, likes, and dislikes about your
• Ask sales and customer support teams for their insights about the most common questions, concerns, and areas of improvement. This would help as clients are the most honest towards customer-facing teams. Consider the option to hire a virtual assistant to simplify your tasks.

7. Be ready to adapt

“Always, always, always meet your customers on their terms,” says Nick Matthews, CEO of Stillwater Behavioural Health.

“You may have certain blanket processes and protocols, but you should be shifting those with each customer to meet them on the terms that make them feel comfortable. By doing this, you’re tailoring the customer journey to each individual and offering the personalized service experience that each customer wants and needs.”

“Some customers work slow, some work fast, some need a push, while others want you to be relatively hands-off. Whatever makes your customers happy and comfortable — adapt and work accordingly,” he further elaborates.

This strategy might be a little difficult to enforce if you’re a B2C brand, but it works flawlessly if you’re a B2B company.

8. Empathy > everything else

Empathy is your one-way ticket to making your customers like you. You’ll provide a positive customer experience every single time.

Sure, you can get away with witty responses once in a while. But if your reply to a customer comes from a sarcastic or holier-than-thou place every time, your customers are less likely to like you.

Instead, use an empathic tone when communicating with them (try to understand where they’re coming from, provide useful resources, and speak in a simple manner).

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9. Train your employees

Your customer experience strategy doesn’t start and stop with your support staff. Instead, every team member of your organization needs to be extremely well aware of how they can contribute to making the customer experience top-notch.

For instance, implementing a well-structured sales playbook can provide clear guidelines on how sales teams should engage, ensuring consistency and clarity in interactions with customers.

To ensure this happens, train your employees with the prompts to use when communicating with potential customers. Then teach them a few ways to delight those prospects with a positive experience.

10. Understand behavioral insights

Lastly, you can truly create a holistic customer experience strategy by tapping into your own data. Find patterns and interruptions, customer likes and dislikes, and look for areas to provide personalized recommendations and insights to match their interests.

An example provided by Mark Varnas, an expert database administrator, is that of Netflix:

“Netflix set the gold standard in creating personalized content recommendations. Did you know even the images they show you on the service are tailored to your interests?”

“For example, a spy movie may show a character with a gun if you’ve previously watched action movies, or it may show two characters making eye contact if you previously watched romance. Understanding how to tailor your content to an individual audience is central to holistic CX.”

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Create better experiences for your customers with Botsify

Every good customer experience strategy makes room for efficiency. And what better way to do that than to ensure the most common questions get an automated response?

For example, imagine if you receive a hundred support tickets in a day. Out of those, 70 of them ask the most basic questions for which you have already created training videos.

Instead of letting your support staff handle all tickets, you can use chatbots. They can understand which questions require the help of a support executive and which can be answered through training videos. Furthermore, incorporating a video translator into your training videos can enhance their effectiveness by providing multilingual subtitles or translations, ensuring that your instructional content is accessible and beneficial to a diverse global audience.

And this brings us to our unique selling point — creating top-shelf chatbots.

There are several chatbot agency in the market that offers chatbot to enhance your customer experience and botsify is leading them.

Our chatbots are available 24/7, have no wait times, can help you automate your process, and grow with you. Moreover, you can keep us entirely on autopilot, and we’ll still help you deliver the same experience!

To understand what we can do for your business, book a free demo with us. We’d love to show you why our customers (like Unilever, WHO, and UNICEF) love us.

The post 10 Ways to Build a Holistic Customer Experience Strategy in 2023 appeared first on Botsify.

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Businesses worldwide now see the benefits of moving their operations to the cloud. Customized, on-premises infrastructure and isolated company apps are no longer viable options in the face of relentless technological progress. Oracle Applications is one example of cloud-based, corporate software that helps businesses modernize their operations to keep up with the rapid pace of change.

The personalized, on-premises solutions can’t adapt quickly enough to meet the evolving demands of a company. That is why Oracle Cloud Applications are essential to help businesses gain access to cutting-edge tools. 

Here are the top five benefits of implementing Oracle Cloud applications in your business:

1. Enhanced Efficiency and Productivity

Businesses can streamline operations and boost productivity using Oracle applications such as ERP, HCM Cloud, CX, SCM, and EPM. These programs have advanced capabilities that automate routine processes, lessen the need for documentation, and free up staff time for higher-value work. 

Oracle ERP Cloud was built to give you access to various financial, risk, order, inventory, procurement, and revenue management tools as and when your business requires them. Its goal is to improve efficiency and effectiveness across the board. 

Businesses’ productivity and effectiveness will increase with the help of simplified workflows and connected systems.

Increased automation and information availability from Oracle cloud applications should benefit marketers, warehouse supervisors, and upper management. Less time is spent on the production process, which is good for the business and its clients. That has the potential to lower operational expenses, significantly increasing earnings.

Imagine a factory that produces a 20% profit on its 10 different products. Using an Oracle enterprise resource planning (ERP) system, it can quickly identify the least profitable items. In-depth data analysis will guide the producer to invest in equipment that will automate the assembly of these products, resulting in a 25% increase in the average profit margin.

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2. Improved Decision-Making For Scalability and Flexibility

Oracle’s robust reporting and analytics features allow businesses to obtain vital insights into sales, financing, inventory, and consumer behavior. Executives and managers can use this information to make data-driven choices, spot trends, and adjust to the market swiftly.

When it comes to scalability, Oracle applications are designed to expand your business, no matter how big or small it starts. Hexaware’s TRIADIC platform guides businesses of any size or complexity down the best cloudification path. Oracle applications’ scalability and adaptability to new circumstances mean they can grow with your company and respond quickly to new opportunities.

A solution that doesn’t break your company’s monthly budget is always preferable. So, if you want a long-term solution to help your company undergo digital transformation and boost earnings, Oracle’s NetSuite ERP Cloud is the way to go. The NetSuite license cost is affordable for larger businesses and is an incredible business investment.

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3. Enhanced Customer Experience

Getting new customers is challenging, but client retention is far more difficult. Gaining clients’ loyalty requires not just attracting and keeping them but also providing them with a consistently positive experience. 

Oracle ERP is the preferred cloud-based ERP by a growing number of businesses due to its many useful features, seamless connection with other Oracle products, and adaptability to any technological stack. 

Oracle Cloud application customers appreciate the platform’s friendliness to those with a lack of technical expertise. The dashboard is excellent since it displays the outstanding jobs along with their due dates and is easy to navigate. Oracle has accomplished this by staffing its company with devoted customer success managers.

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4. Reduced IT Complexity and Costs

Oracle Cloud apps can cut down on the time and money spent on in-house IT infrastructure. They reduce or even eliminate the need for software and hardware upgrades and maintenance. 

Businesses can concentrate on their core competencies while utilizing Oracle’s safe and dependable cloud infrastructure through Oracle’s PaaS (Platform-as-a-Service) and SaaS (Software-as-a-Service) ecosystem.

Oracle ERP Cloud is far faster and simpler to set up than traditional, on-premise systems. In this regard, Oracle ERP Cloud is superior to on-premise programs, which necessitate separate installations. 

It is highly unlikely that service interruptions will occur with Oracle cloud applications. In contrast, on-premises programs are hard to keep up with due to security problems. The challenging task of data, software, and hardware maintenance will eventually fall within your IT department’s jurisdiction. It might be part of their responsibility, but it’s tiresome and boring to deal with the same issues more often.

5. Improved Data Security

Oracle ERP software aids in safeguarding a company’s most valuable asset—its data- which is essential for making sound decisions. The fact that such data is centralized makes it more secure than if it were dispersed across many systems with varied degrees of protection. 

Oracle cloud applications take the place of the paper and electronic versions of spreadsheets that have been floating about the office. An Oracle ERP system will often store your files on many servers in different locations to prevent data loss in the event of a server failure. If your business deals with private client information, data safety is crucial.

Another way through which Oracle cloud applications can improve data security is by restricting access to it. Permissions in most Oracle systems are straightforward to manage, limiting access to sensitive data and decreasing the likelihood of fraud and other illegal acts.

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Is Oracle Cloud Infrastructure Secure and Reliable?

Oracle’s Cloud is renowned for its reliability and security. It guarantees data protection, security, and compliance to ensure customers’ information is safe. Either way, with that said and done, there are precautions that you should take to boost Oracle cloud security. Some include;

Data encryption: Encryption safeguards sensitive information data by transforming it into an indecipherable code that can only be read with a decryption key.

Data backup: Backups are generated from important information regularly and saved in safe places in case of system or data loss.

Two-factor authentication: Adds an extra layer of security. Users need to submit a password and a one-time verification code, for example, to obtain access. Two-factor authentication lessens the likelihood of security breaches caused by unauthorized users.

Conclusion

Oracle Cloud is a safe and secure platform that guarantees data privacy, integrity, and compliance. Oracle Cloud applications are important for your business because they boost efficiency and productivity, enable better decision-making with real-time insights, improve customer service, and reduce IT complexity and expenses.

The cutting-edge tools and capabilities of Oracle Cloud Applications help businesses react to shifting needs and provide outstanding customer experiences. You can strengthen Oracle Cloud security and protect sensitive data by employing encryption, data backup, and two-factor authentication.

The post 5 Benefits of Implementing Oracle Applications in Your Business appeared first on Botsify.

Working with qualitative data, therefore, comes down to optimizing a real customer journey – not the one we dreamed of when creating our product! However, so that the analytical fun was endless, we divide the work on the customer journey into 3 levels: marketing, product, and conversion optimization.

3 levels of optimization

Marketing optimization

Marketing activities – within the meaning of the user behavior analysis – are all those activities that are to lead the customer to conversion. I’m talking about traffic coming from the so-called referrals (external links). Quite often, we focus on looking at the statistics – CPC, CPA, ROI, bounce rate, clicks, etc. to test the quality of our campaign’s masterstrokes. In other words – you can smell the smoke, but do not see the source of the fire.

To properly optimize marketing activities, we need to know exactly what is happening to our users along the entire customer journey. Where they land, what they see, how they react, what they click. So we optimize based on observation.

Heatmap showing campaign traffic at CUX

Do you want an example? There you go! We started the analysis of Valentine’s Day activities of the polish jewelry brand with a quick review of the behavior of users coming from the Facebook campaign. As you probably suspect, the slogan “Valentine’s Day” fits a lot of products in the jewelry industry! And this vastness was reflected in the heatmap. We saw that people coming from campaign clicks, instead of focusing on a wide selection of rings, necklaces, and bracelets, went straight to the filtering option by price. The conclusion – simple and almost immediate – it is worth filtering campaign creations for our clients and go out into the world with the contextual campaign and an exemplary message “The most beautiful Valentine’s gifts up to PLN 100”.

Product optimization

Meaning: everything that concerns our product. Changes in forms, better CTA (call to action), redesigning the product page, facilitating the customer journey, improving the product management process, etc. How do we go about optimizing the customer path in the context of the product? We shorten it! Why? Customers – those online in particular – do not always have a strong purchasing incentive. It is not uncommon for them to be driven to the site of your product or service by a whim. The longer the path to conversion – the more time for the user to change their mind! To test out your product, one of the best ways is using a mockup generator in case you don’t have an in-house designer.

A company from the footwear industry has found about it to its cost! At one stage of the customer journey of their e-commerce clients, there were a lot of rage clicks, or furious clicks if you will. It was unfortunate that frustration appeared in one of the most sensitive places – at the checkout. Thanks to the behavioral analysis, we were able to find the solution quickly. On heatmaps presenting rage clicks, it turned out that the problem was caused by checkboxes with marketing consents. On mobile, they were too close to the edge and users had trouble with hitting the fields.

Experience Metrics and heatmaps showing users’ problems

We’ve also noticed the accumulation of clicks around the delivery methods section. The immediate solution allowing for product optimization was to move and enlarge checkboxes and add information about delivery costs in the previous steps. Voilà! Satisfied customers, no frustration, and less time for users to change their compulsive purchasing decisions

Conversion optimization

Your biggest competition is not other companies, but your customers’ problems. The average number of customer visits whose experience with the site was not good is 1.3 visits, where on average satisfied customers come to us 5 times. It gives you plenty of room for conversion! This is what the final layer of optimization using behavior analysis is all about – conversion optimization.

And here is the first surprise. Conversion optimization does not only consist of the last steps of the sales funnel (cart, checkout). For our improvements to make sense, we need to take a few steps back and look at the entire customer journey – from marketing communication to interactions with a product.

So how do you approach conversion optimization? With an open mind! When you want to increase your conversion, you probably focus on the last steps of the funnel. You analyze the visits of users who already have products in the carts, and you look for improvements there (screen below).

Funnel (Waterfall) view for checkout

Did you manage to increase the number of closed transactions? Lovely! However, take into account that those users whose activities you analyzed to account for only 1.24% of your traffic (screen below)!

Funnel (Waterfall) view for all traffic – users making to the checkout are only 1.24% of the whole traffic.

So before you throw good money after bad to save abandoned carts or optimize checkout, take a look at the whole traffic. Browse the recordings for each step of the funnel (in CUX you can see a list of recordings for each step on the funnel), see why so many users dropped out. Check how you can make their journey easier from the moment they enter the home page to their destination – a Thank-you page for the purchase.

Automation

You already know that optimization of marketing and sales activities can take place – and even should! – on three levels. Each of them is based to a greater or lesser extent on the analysis of user behavior, working with feedback, understanding the consumers. However, I am not leaving you stranded with this vast amount of data. Just make some room for automation.

Regardless of whether you use UX automation tools to better understand user experience or use chatbots to generate more qualified leads and boost customer retention – when thinking about optimizations, it is always worth reaching for proven solutions. In addition, process automation will allow you to save time, which you will now be able to spend on the further development of your business.

The post 3 Levels of Optimization: Marketing, Product, and Conversion appeared first on Botsify.

And also if you don’t want to order it and want to go out and have your meal at a restaurant you maybe want to find out the location of the nearest tasty restaurant, or if you want to reserve a table and many more things… Before AI it was all hard jobs to do but nowadays these all jobs are performed by a simple Foodbot you can easily order food at home, reserve your table and find out the best restaurant for you quickly by just using your fingertips.

 You know what Foodbot can help you out to do all the above-mentioned things on autopilot. chatbots can provide you a personalized customer experience they provide you, potential

customers, at a great level. As a result of this, you can increase your customer experience and get more leads

.

So, a chatbot can increase your revenue many people think and almost 37% of the firms have already got higher revenue after using the chatbot, want to know more benefits of this AI tool? Okay, let’s see some exceptional perks of using Foodbot.

Why Use Foodbot For Restaurants?

There are many big restaurants like Burger King, Yumi Japanese, and Taco bell etc…, who are using chatbots to better up their services. So, for standing out in front of your competitors you highly need to acquire AI in your life and also in your business. You can greet your customers, provide them counter-order service, telling them the nearest restaurant location, providing them online payment service, and many more. So that’s how you can not only reduce your staff’s work but also provide your customer with a better customer service experience.

Look how a chatbot is working tell you the location, accept the order, suggest the food of your choice and give you options to choose…

Change the way of order with Chatbot

What is most notable is the fact that this makes the entire ordering and meal delivery much easier, and something that is more likely to be repeated by the customers. The entire thing happens as if you are talking to someone. Not like you are just pushing some buttons to get something done. 

For Engaging customers 

The chatbots are based on Artificial intelligence so they don’t just stop at receiving orders. These bots also keep the discussion enjoyable, engaging, and interesting by sharing trivia, asking random questions, cracking occasional jokes and the chatbot keeps the conversation as you would expect when you are texting a friend on a messenger.  

A chatbot can be applied to the pre-built messaging app

It is the great one of the quality of chatbots that they are built inside the apps that you are already using. So, there is no need for learning to use it, download any app, etc. If you are using a messaging app Like Facebook, messenger, WhatsApp then you don’t have to switch to a different one to order food. You do it from your messaging app by simply sending a text to your favorite restaurant and rest is handled by the Foodbot employed by the restaurant.

Save your marketing and customer support team cost

By using chatbot it will work as your customer support team and it will be available for your customer 24/7 and You don’t have to spend a large portion of your money on different marketing channels. It becomes more established to channel your marketing drive by using a chatbot. It saves you a lot of money because it self performs as a support and marketing team. You don’t have to spend on developing custom mobile apps for your business and then spend more of your money to promote it.

A perfect and scalable package for your business: 

A chatbot is basically an intelligent computer program that has knowledge about various perspectives of your business. Foodbot can act as a virtual agent that can be used as a one-stop solution for development, sales, and support. It gives you the option to scale your business pretty easily. It can be easily modified according to your requirements. 

Create a foodbot

I guess these reasons are enough to make up your mind to use a Foodbot for your business. So these are some of the most important aspects you must need in your business and chatbot is perfectly fulfilling it. So get your hands on chatbot now and get the fruit of its benefits.

Interested in building a food chatbot?

Okay! If yes…

Now then let’s move ahead and let’s learn to build a chatbot…

Building a Foodbot with Botsify

At botsify, you can create, track, update, and level-up your chatbot easily. There are many features provided by them which are very useful for getting leads and getting more customers.

Get started with Pre-designed templates

The fastest, simplest way to get your restaurant Foodbot up and working is to use one of our pre-designed templates. A template provides the framework for your chatbot. All you have to do is customize the data for your business, and you’ll be ready to launch! Head to your Chatfuel dashboard to check out all the templates we offer.

You can also use some local marketing templates suggested by botsify and create a good marketing strategy. We have many designed templates of different types of businesses so you can choose one of them and start to create your chatbot.

Make chatbot attractive by adding multiple images and locations

By using media blocks (a feature of botsify) you can add attractive images in your conversation or can create the whole list of food you have and receive the order from messenger just in one click. You can show them different varieties of food and engage your customers with attractive images like this:

You can add location guide also with this media button and redirect your customer to the google map location of the nearest restaurant look at how it works in botsify:

Lets Get Started

Easily track the Stats

After creating a chatbot it’s quite necessary to track the working status of your chatbot that “Is your chatbot working properly? Is it engaging the customer? How many customers are using it? And many more questions you want to figure out. So we are giving you the option of analytics within the dashboard from where you can check your monthly, daily, or yearly progress with numerical and graphical representation both.

By getting the stats, you can easily figure out the factors you need to work on, and you can easily develop your business after working on the areas where you lacked before.

Easy to level up your Foodbot

Of course, all restaurant owners and managers aim to maintain a healthy revenue stream, and a Messenger bot can help with this. There are plenty of ways to bring new users to your bot, so you can then engage them with promotions and offers and encourage them to visit your location. 

And it is only possible when you have a perfect chatbot if your chatbot is not intelligent much and will not be able to answer some question it will be the negative impact on the customer, Mostly customer ask the repetitive question but what if bit received a new question don’t worry at botsify we have chatbot training area for you where you can level up your chatbot with new questions.

So as I say you can easily create track update ad level-up your chatbot here we have a lot more features which can help you out to bring your business to the next level

Build a Foodbot for your restaurant business. Now! ??

If you’re ready to boost sales, improve customer service, and bring in more diners to your restaurant, a chatbot is a tool for you. Sign up for Botsify for free today, or check out our Pro plan for supercharged features and functionalities. There’s no coding or previous experience required to build a bot with Botsify, so you can get started right away!

So what are your thoughts about food bot?

Let us know in the comment section below…

It’s the perfect time to get started building a chatbot to boost your restaurant business.

Book a free demo meeting with us:

Book a demo

The post How To Build Foodbot For Restaurant appeared first on Botsify.

Are you reading??

Great, keep up the spirit high!! ?

Let’s start with the journey of generating traffic on the website to website conversion and see how a website converts a customer generating machine!!

In the beginning, I declare that increasing website traffic is not the only thing you have to do, but converting that traffic into your customers is important. Your primary goal is to attract several visitors on your website becoming your customers and the number of sales per month. Increase your website conversion leads make a huge success in your business.

“90% of searchers haven’t made their mind up about a brand before starting their search.”

It’s not possible every visitor on your website will be your customer but it can be possible if you carry some well-defined strategies for website management. Let’s explore how your website drives your visitors into your customers!!

What do you know about website conversion?

Basically, website conversion occurs when a visitor comes on your website and makes decisions about what you want from them such as sign up, get started, making a purchase, etc. through this a single visitor can change into a customer and take your desired action. This process of your website visitors to become a customer is website conversion.

Multiple people visit your website but now the question is how can you differentiate who is a visitor and did he take your desired action to increase website conversion? 

Here, a new terminology I am going to introduce, which is the website conversion rate.

The website conversion rate is the percentage of the desired action taken by a visitor and the number of visitors. From this, you can calculate how many visitors complete the buying process from your site.

For example, if 50 people visit your website and 5 visitors convert into your customer, so the conversion rate is approximately 10%. Here you determine how less conversion occurs and it’s for all of you. It is true for everyone, no one comes on your website to buy your product, but you have to increase website conversions rates consistently.

Your conversion rate influence on some factors:

• Type of organization
• Which product/services you offer
• Your cost
• Which sales cycle you adopt
• And much more

The concept of website Conversion varies from business to business, it means if your business is online selling different products, your successful conversion is selling that product. If your website’s aim is to generate leads, so your conversion is website conversion lead. If your website is meant to give services like software or apps making, then your conversion in means of services. So, conversions are different from each website and according to what you are doing.

Why is it so Important ??

Well, the purpose of determining the website conversion rate is to get to know how your website works for you in a useful way. Here we go to discuss some question where you know how your website performs well:

1. Is your website attracting/targeting your right audience?
2. Is the traffic on your website visitor fulfill your desired action?
3. Can your website acquire customers easily?
4. How much revenue increases per month/year? 
5. How many new customers generate throughout the website conversions?

If you analyze the above questions well, you will probably know the importance of website conversion to boost up your business constantly.

For example, so many people drive on your website but the goal of increasing website conversion doesn’t occur, it means there is something wrong on your website, and you have to fix it before you lose a huge conversion.

Now you can easily figure out what’s wrong with your website doing. 

To fix your problem, you can use multiple tools to optimize your website conversion rate and it definitely works when you plan something out of the box to increase the conversion rate. 

“ Growth happens when your website traffic doesn’t fade away.”

Before going forward, I want to discuss four stages of the sales funnel where a visitor journey starts and ends up with a purchasing decision that increases website conversions.

Now the question is how can the sales funnel increase website conversion rates?

Sales funnel makes a fine road for buyers’ persona and it helps people towards conversion. You can easily interpret that your ultimate goal is to be achieved. There are four stages:

1. Awareness: At this stage, people get aware of your product/services and they explore your website and learn about what you are selling.
2. Interest: When people reach this stage, their interests are developed and they consider your product as an option and do research for more. 
3. Decision: At this stage, people are ready to make decisions because they get what they want from you. You have to be very careful at this stage, try to make an easy way to attract your visitor.
4. Action: At last, your visitor completes your desired action that you want from them either it can be a signup option, making a purchase, form submission, or whatever you present on your site.

As you can see, different stages of sales funnel compelling to the visitor to complete your desired action. This is how the sales funnel contributes in increasing website conversions and generates website conversion leads. By following these steps, you can keep your eye on your visitors-cum-customers. 

Let’s take an example!

Botsify launched Coronavirus Chatbot on the proposal of digital Pakistan team and interestingly as soon as people get to know from Tania Andrus, the head of Digital Pakistan initiative announced the chatbot on her twitter and soon after they announced, the chatbot had been taken very positively throughout the country. Botsify had received almost 15,000 messages by the night. Thousands of people used COVID-19 chatbot and benefited from this. 

Botsify provides chatbot services as you can see how people got aware, they built their interest, they took the decision and after this they acted by using coronavirus chatbot. Read more about coronavirus chatbot

Now, you can easily divide and analyze your sales cycle but the story does not end here. What is lacking in your website and how can you optimize it to increase website conversion rates?

It’s mysterious!!?

Don’t worry, moving forward we are going to discuss how to optimize conversion rate and I will give you some ideas so that you will be able to achieve your goal of converting users to your potential customers. 

WEBSITE CONVERSION RATE OPTIMIZATION

Now, you know about the conversion rates and how it works. To eliminate the small errors on your website don’t leave a single chance to feel defeated though.!!

Let’s begin to discuss which tools you use to fine-tune the effectiveness of your site as well as lead you to develop new goals.

PLACEMENT OF CTA

The way you want more customers, visitors also want some immediate action to move further. CTA plays a vital role in website conversion rates but how should CTA look like??

Use a visible and clear call-to-action button on your site, it is responsible to guide your visitor what next step he/she should take. And what is going to proceed next for them? 

It is a known fact that a good CTA button pops off on your page so that visitors can’t ignore it at any cost.

Source: Mighty Call

Even the color of your CTA button should be visible, prominent and eye-catching.

Research from HubSpot conclude that

“The red CTA button outperformed the green CTA button by 21% .”

SHARE YOUR SUCCESSFUL TESTIMONIALS

Indulge different testimonials on your page, make visitors trustworthy. Your testimonials may be a case study, feedback, survey, customer’s word of mouth, etc. People want proof and when you share testimonials, It impacts ultimately on your website conversion rate because it’s an undeniable piece to concern.

You can easily attach your testimonials on chatbot and people connect to communicate with your bot and that is more emphasizing.

BUILD YOUR WEBSITE MOBILE FRIENDLY

As you already know, every second person operates smartphones, and the first step he/she takes to find something is from mobile phones. In point of fact,

Your website works on every device smoothly and there must not be any hurdle to drive on your site. If your site is mobile-friendly, there are high chances to increase conversion rate. You can optimize your website to use responsive design, it ensures that your site supports mobile devices and delivers the best experience to your user.

INSERT LIVE CHATBOT 

Your website should say, “Talk to me”.

Suppose a visitor is researching your website and suddenly pops up any query on his/her mind, he/she surely needs help or may instantly need answers to his/her questions, what will you do to manage this?? Well. you need to insert a chatbot on your website. 

So the question should be what is chatbot?

Chatbots are the AI software that interacts with users in a conversational format, combining natural language UI (content, document, etc) with graphical UI (buttons, images, forms, menus, etc). It interacts with visitors and responds to different queries, gathering data, generating leads, and hence improving your AI SaaS marketing efforts.

You can interact with your customers round the clock without a hitch, even so, you don’t need to respond to your customer, your chatbot is enough for this.

Botsify gives you chatbot services and not only live chatbot, but it also has conversational forms, different templates, media block, and FAQs bots and more. You can customize your bots accordingly. 

Let’s Try

SPEED UP YOUR WEBSITE

If your website takes time for loading, you are shooting your foot by yourself.

It’s painful…!!

Make sure your website loading time is as minimum as possible. As far as your website responding lately, do you think any one of them will stay for a longer time? At least I am not. Your website is not supposed to be a sluggish one. 

A survey told us a 7% reduction in website conversion rate on the result of the 1-second delay in the page loading process. 

Additionally, page loading time is also affected when it comes to search engine ranking. If you want more conversions, speed up your website and commute it less than 1 second and get effective ROI from your site.

INSERT HIGH-RESOLUTION IMAGES OF YOUR PRODUCT

Quality always matters!! ?

People love to see visual things and they develop their interest when the picture shows the real side of you. The same is for websites if your product images are visible with high resolution, it tends to develop trust in your product, so visitors easily reach the stage of decision. If you use templates through your website chatbot, it builds a great experience over the customers. Use high-quality user interfaces, drive your visitor to your potential customer.

If you want to insert templates chatbot, grab this opportunity that botsify offers you. 

Have a look at how Botsify fulfills your website requirements. 

Impressive!! 

By using these templates, you can enhance our website conversion rate even double.

Templates for You

PLACEMENT OF VIDEO

It is extremely fascinating when a video is attached to your website with some impressive content. Video is entertaining, captivative and has potential in a way to attract the customer. In case, a visitor comes to your page and gets bored just seeing the written content, what will he do? It’s an obvious answer, he leaves without making any purchase. 

Have a squint on this statistic,?

Video marketers are said to get 66% more qualified leads yearly than those who don’t focus on video.

To make your site super visual, you have to work on simple videos with high resolution, it can be a tutorial video, your product branding ads, personalized video of prospects and what that you can relate with your product. It seems like you will talk to your prospects directly.

FREE TESTING FOR YOUR PRODUCT

Give your prospect a chance to try your product for free and let them know how your products would be the one in the crowd. Let’s say you go to buy a car and you want to drive it at once but the dealer doesn’t allow you to do it. What will be your reaction? I think it will be worse…!!

Don’t do this with your customers, take advantage of your experience. On your website, mention it clear that you offer a free trial(s). Your website chatbot gives these types of information in one click of visitors. So what are you waiting for? Make your website more reliable and don’t let the customer empty-handed. 

If you visit the Botsify page, you can see how Botsify gives you 14 days free trial. To make your website chatbot, don’t waste your time and click the button below.  

Let’s Get Started

REASONABLE PRICING STRUCTURE

Your products’ worth should be the standard of competitors. Not too high, not too low. When people search for different products, they also want to know the price of the products so that they can reach their decision. Make your website in a way that you offer your product at different rates. 

Offer them three or more rates by using the pricing strategy matrix such as economy, penetration price, skimming and premium. More simply, you can offer basic, standard and premium rates.

Source: Dreamstrime

For example, you offer

•  free trial or low rates in basic, 
• economy rates offer in standard, 
• and advance rate in premium with some other benefits

It should be clear and visible on your site and one more thing is, consider different payment methods for your customer convenience. It will directly help you to increase website conversion rate.

TWIST AND TURN YOUR PRODUCT IN A DIFFERENT WAY

It is the best way to introduce your other different products to your customers and keep them engaged on your site. Grab your prospect’s attention with Interlink your products or other related content. The buying and selling process is not for one time task, it should be ongoing throughout the years. It can also help in decreasing the website bounce rate for sure. 

To do this, use chatbots, it brings your customer back whenever you announce your next goal for your customers. Show more products to attract your customers’ attention and generate profit as you want.

ADD PAY-PER-CLICK (PPC) ADs

The pay per click concept is not new, you may all understand this, if not it’s okay I am going to tell you. When website traffic comes organic research, it is unpaid. But when you need PPC ads, you have to pay against a single click on your ads and you can say you invest money on your website management. When any one clicks on your PPC ads, then the visitor may be converted into your client. This is the return on investment (ROI).

Eventually, you are buying visitors from this technique. Make sure you use long-tail keywords in PPC ads, so the search engine ultimately catches your keywords and compels the user to click on your site. See how PPC and chatbot capture goes together and bring visitors to you. Improve Customer Acquisition Using this PPC Marketing Strategy in 2020

Don’t forget to make your website chatbot with Botsify.

DISPLAY DISCOUNT OFFERS TO GET THEM EXCITED

Currently, many business insiders efficiently use discount tactics but have you noticed retailers regularly post discount offers and some offer coupons to integrate sales. 

83% of consumers are happy to see coupons and ready to make purchases because it feels assuring to get something back as an incentive

Why do you stay behind to take advantage of it?? 

Go hurry up and renovate your site with these offers to attract the visitors and make them your potential customers.

Pro tip: Offer promo code, downloadable coupons, mobile coupons and market your coupons through email, SMS, or even through chatbots.

DON’T FORGET TO ADD FEEDBACK SECTION

You get positive feelings when you see a happy and satisfied customer’s feedback on your products or services. You can share positive experiences with your visitors to keep in front of the website. By this, you can give another chance to be a trustworthy seller and make customers satisfied with your product/services. 

Moreover, you can add a feedback form chatbot for the visitors so they can also give some tips and appreciation on how your website works and how you can optimize your website more. 

MORE EMPHASIZING AND PROMINENT HEADLINE

The way you communicate instantly when a user lands on your page is more likely to welcome a guest cordially. When a user comes at your website, first headlines grab their attention and compel them to read.

In case, your website headlines are not visual or users do not get them well; they will instantly leave your place and jump on the other multiple options. Try to keep them retained by using numerous techniques and think 10 times before you put your words on your description. Even these slight improvements in your errors on your site can head a tremendous traffic and website conversion lead at the same time. The more website conversion rate, the more profit you have. 

TEST YOUR WEBSITE FREQUENTLY

In order to make your website run well, try to inspect daily. Implement A/B testing on your website, so you can easily navigate different versions of landing pages such as sign up, get started, feedback, purchase listing page and other to identify the combination that converts best. 

Source: Elysian Corporation

Frequently testing may optimize your website conversion rate and if any error occurs, you can take action immediately.

Let’s wrap up?

I hope you will check out your website conversion rate right after reading this blog and plan to optimize it to get a better outcome of your website and indirectly strengthen your business performance. To Increase website conversion, this blog surely helps you to do your best. Some quick tips for you..!!?

• Try to drive organic traffic on your website.
• Remove content that distracts the visitor.
• Gather information by lead generation chatbot to generate leads.
• Insert short survey chatbot.
• Talk more about the benefits of your product on your website.
• Prepare a clear value proposition for your customer.

To put chatbots alive on your site, don’t forget to jump on the Botsify website to make appropriate and customized chatbots as you want. 

Lets Get Started

The post 15 Effective Ways To Increase The Website Conversion Rate appeared first on Botsify.

So for that, you have to improve your growth hacking strategy and find out an excellent tool that can be proved as an ultimate growth hacker for your business. If you’re ready to grow your business, and you want to do it quickly.

First, know about the growth hacking tools that’ll help you to reach your goals. There are a lot of business growth tools and applications out there, and sometimes it’s tough to identify which are the most useful. That’s why we’ve done the hard work for you, and found an important tool to help you execute your business growth strategy at every stage of the growth hacking funnel. 

Now before understanding the tool first understand what is growth hacking and growth hacking funnel?

Growth hacking is an umbrella term for strategies focused solely on growth. It is usually used in relation to early-stage startups who need massive growth in a short time on small budgets.

It’s a way to reflect the different stages of interaction with your customers. The growth-hacking funnel consists of:

• Acquisition
• Retention
• Revenue
• Referral

Here is a little infographic of above-mentioned terms:

WhatsApp chatbot is an ultimate growth hacking strategy

Now you can automate WhatsApp messages service to improve your business. Whatsapp chatbot is that growth hacking tool about which we discussed above. We can use the WhatsApp automation tool to grow your business. You know what? it can fulfill all the requirements needed in the growth hacking strategy funnel we have discussed above.

Easy Customer Acquisition

Acquisitions are essential to growing your business and setting yourself in the marketplace

Chatbot technology is developing as the next big thing that will transform the sales force. So Whatsapp chatbots allow you to engage customers with your brand through the ease of use, unique support, and on-demand access to information.

Creating an easy path down the sales funnel ensures that implementing a chatbot will only improve your customer acquisition process. By this simple automation, you can improve your acquisition at a great level.

That’s great!!!

More Customer retention

With the progress of chatbots, businesses have seen a revolution in customer care service and retention. If used in the correct way, Whatsapp chatbot can play a huge role in retaining your customer database. Because, chatbots understand the need for customers looking for comfort, the interest in them has grown significantly. It has been noted that a typical millennial prefers texting over calling, hence chatbots seem like the easier option.

An increase in customer retention of only 5% can relate to an increase in earnings of 25%. This is just because experienced customers are more likely to spend more with your brand (67% more), to be exact which then results in your business having to spend less on working costs. 

It’s actually easy to create an impression on your existing then gathering new customers

So by using chatbots, you can make easier customer retention. By giving a good customer service experience, we can get more customer retention.

Help in generating more Revenue:

chatbots are conversational computer programs. They are basically automatic messaging systems. Chatbots are very engaging, and people love them for their 24/7 availability and quick replies. The income potential chatbots offer is especially enhanced by the fact that their demand in the business is skyrocketing.

Here’s what we were able to achieve for Action Realty with our chatbot-driven real estate leads strategy:

There are many companies that are using chatbots to grow their businesses and generate leads in different fields. We have so many examples of revue generation with chatbots. You can further read this case study of how a real estate leads generated $500k by using a chatbot.

Get more referral customers

Expand your business by creating more reference customers by using your existing customers.

It’s basically a coupon code, or promo code is a computer-generated code, consisting of letters or numbers that customers can enter into a promotional box on a site’s shopping cart to obtain a discount on the current purchase.

According to Paul J. Zak, director of the Center for Neuroeconomics Studies at Claremont Graduate University:

“Getting a coupon, as hard as it is to believe, is physically shown to be more enjoyable than getting a gift,”

That means chatbot is also playing a vital role in engaging students in universities also. Everyone loves to get a discount

In the above image, you can easily see referral codes can increase your sales up to 10.8% monthly without investing single money.

Woah that’s great!

According to research, 83% of the audience have made an unplanned purchase based on a promotion or coupon. People are heavily affected by Referrals and a limited-time offer, so you should certainly use this strategy to market your event.

So you can create a referral discount template through Botsify Local marketing templates.

Create a template

So that’s the short overview of how WhatsApp chatbot is playing a vital role in all backgrounds of a growth hacking strategy or funnel. WhatsApp had more than half a billion daily active user status worldwide, up from 450 million global DAU in the second quarter of 2018.

 now let’s move ahead and I’ll show you some examples in which Botsfiy’s WhatsApp chatbot users are enhancing growth hacking strategy.

Autobahn 

One of Botsify customers Autobahn had great growth after applying WhatsApp chatbot on their business. According to them, they earn:

• 0-102,360 chatbot users in just 10 months.
• 0-8000+ leads with chatbots in 10 months.
• Reduced the number of phone calls they received daily.

Have a look at the stats of autobahn chatbot.

Uberoom

Uberoom is also a Botsify’s customer and they shared their experiences after using chatbots.

According to them, they get these perks:

They saved up to 5500 hours with a chatbot in 18 months which they waste on making their chat regular.

And their average chat time with a chatbot is 20 minutes which is supposed to be huge engagement.

Have a look at the stats of Uberoom chatbot.

Woah that’s great! i guess you also want to use Botsify chatbot. So let’s get started with botsify:

Create a template

That’s it! With this growth hacking tool, your business is poised for growth at every stage of its development. 

Automating your customer service with WhatsApp chatbot not only benefits users but also a great growth hacking strategy. Chatbots can decrease costs and give your business a way to provide 24/7 customer service. And through this chatbot, you can target the audience all over the world and provide them personal space to contact you.

That’s great!

What are your thoughts for WhatsApp chatbots can be a growth hacking strategy or not? let us know in the comment section below.
And for acquiring this growth hacking strategy book a free demo with Botsify.

The post 5 Growth Strategies With WhatsApp Chatbot appeared first on Botsify.