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With the recent boom in AI technology, it’s no surprise that it’s being used in the ecommerce industry. 

AI is being used to help ecommerce businesses in a variety of ways, from improving customer service to increasing sales. In this article, we’ll explore some of the ways AI is helping ecommerce businesses succeed.

1. Improve Customer Service

One of the most important aspects of running an ecommerce business is customer service. If you don’t have good customer service, your customers will be unhappy and may not return to your store. 

A recent Glassix study found that AI can help improve customer service by providing a more personalized experience for each customer. For example, AI can be used to create a chatbot that answers customer questions and provides recommendations based on their previous purchases. This helps customers feel like they are getting the attention they deserve without having to wait in line or talk to someone who doesn’t know what they’re talking about.

AI is helping to improve the customer service. Chatbots are one of the main characters that play a main role in improving customer service. Ecommerce chatbots are widely used in improving customer service.

This also helps reduce the number of customer support tickets that need to be handled by your team. For example, if a customer has a question about a product, they can ask the chatbot instead of contacting your customer support team. This helps reduce the workload on your team and consequently reduces the cost of running your business.

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But merchants should be careful not to overdo it. A study by PwC found that 59% of consumers feel that companies have lost touch with the human element of customer experience. So, while AI can help improve customer service, it should be used in moderation. Always leave an option for customers to speak with a real person if they need to.

Another way to reduce the workload on your customer support team is by using an order-tracking app. It allows customers to track eCommerce orders without having to contact your customer support team, which also increases customer satisfaction, since they see their order movements in real time, bringing them peace of mind. But it’s important to check if your package tracking app supports the carriers you use. For example, if you ship with EMS, you should make sure that it supports EMS tracking. Otherwise, your customers won’t be able to track their orders.

2. Increase Sales by Improving Product Recommendations

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Another way AI helps ecommerce businesses is by increasing sales. AI can be used to analyze customer data and provide recommendations for products that customers are likely to buy. This helps increase sales because it allows customers to find products they want without having to search through the entire store. 

For example, if a customer is looking for a new pair of shoes, AI can analyze their previous purchases and recommend shoes that are similar to the ones they’ve bought in the past.

3. Drive More SEO Traffic

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LLMs like ChatGPT can be used to generate content for your online store, which can be either product descriptions or blog posts. This helps drive more SEO traffic because it allows you to create content that is relevant to your target audience. For example, if you sell shoes, you can use AI to generate product descriptions for each shoe in your store. 

If you would do it manually, it would take a lot of time and effort. Or if you would hire a copywriting agency, it could cost you a lot of money. But with AI, you can generate product descriptions for all your shoes in a matter of minutes.

But there are also a couple of caveats. First, AI-generated content is not always perfect. It can sometimes be repetitive or contain grammatical errors. So, you should always proofread the content before publishing it on your website. Second, AI-generated content is not always unique. If you use the same content as another website, Google may penalize you for duplicate content. 

So, you should always make sure that the content you publish is unique. But anyway, anyone would probably agree that proofreading and checking for uniqueness is much easier than writing the content from scratch.

One more thing to remember is that SEO is a complicated topic and there are many factors that affect your rankings. So, you shouldn’t expect that AI-generated content will magically boost your rankings. You should also invest in other important parts of SEO, such as link building, keyword research, etc.

4. Supercharge Your Email Marketing

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Email marketing is one of the most effective ways to drive sales for your ecommerce business. However, it can be time-consuming and expensive to create email campaigns that convert. AI can help you create email campaigns by analyzing customer data and providing recommendations for products that customers are likely to buy. 

Also, it can help you overcome something that’s called “writer’s block”. It can be tough sometimes to come up with new ideas for your email campaigns. But with AI, you can generate new ideas for your email campaigns in a matter of minutes, as well as great subject lines, which will help you increase your open rates.

5. Scale Your Google and Facebook Ads

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A lot of ecommerce businesses rely on Google and Facebook ads to drive traffic to their websites. It’s a great traffic source since it’s predictable (both in terms of volume and cost), scalable, and highly targeted. 

But in order to reach the maximum conversion rate, you need to ideally have a separate ad for each product in your store. And if you have hundreds or thousands of products, imagine how much time it will take to create ads for each product. But with AI, you can generate ads for each product in your store in a matter of minutes.

Also, AI can help you with optimizing your ads. For example, it can help you find the best-performing ad copy, which will help you increase your conversion rate. Or it can help you find the best-performing ad image, which will help you increase your click-through rate. 

That kind of information is very valuable since it helps massively with increasing your ROI by cutting down the ads with low performance and scaling the high-performing ones. You can also derive the underlying patterns from the high-performing ads and use them to create new ads. But it can be challenging to find those patterns manually since there are so many variables involved. Here’s where AI helps you again.

Conclusion

AI is changing the way ecommerce businesses operate. It’s helping them improve customer service, increase sales, drive more SEO traffic, supercharge their email marketing, and scale their Google and Facebook ads. If you’re an ecommerce business owner, you should definitely consider using AI to grow your business. It will help you save time and money, as well as increase your ROI.

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Effective e-commerce requires an integration of your marketing channels and sales systems. Using a robust eCommerce platform like Shopify is the first step to optimizing digital operations. To complete the puzzle, it’s essential that you’re able to seamlessly integrate Shopify with email service providers like Mailchimp.

By using a powerful combination of these two, you can streamline tasks, increase productivity and find new customers. The integration process is simple and enables you to manage email campaigns like never before. This article will look at the benefits, how to set up the integration, and best practices for using shopify and Mailchimp together.

What Is Mailchimp Integration?

Mailchimp Integration allows you to sync your email lists, data, and campaigns with other platforms. You can streamline your marketing efforts, freeing you more time focusing on creating content and building relationships with your audience.

You can seamlessly integrate your email lists into other platforms like WordPress, Salesforce, and Shopify. With shopify Mailchimp integration, you can manage your customer’s email addresses, purchase history, and other valuable customer insights. It simplifies your email marketing process by allowing you to manage everything from one central location.

Benefits of Integrating Shopify and Mailchimp

Reduced Cart Abandonment

Cart abandonment is a common frustration for online retailers, with many businesses opting for different tactics to reduce cart abandonment rates. You can create abandoned cart recovery emails to remind customers of the products left in their virtual shopping cart, which can encourage shoppers to return to the store and complete their purchases.

Mailchimp abandoned cart recovery campaigns also contain personalized recommendations to convert the cart into an order. These emails can include a discount code or other incentives to encourage customers to complete their purchases. You can benefit from recovering lost sales and also create additional sales opportunities by upselling other items.

Increased Traffic to Your Site

By running targeted campaigns in Mailchimp, you can drive customers back to your site, possibly increasing their purchase intent and ultimately boosting your sales. Additionally, you can create automated emails that are triggered by customer actions on your website. It helps encourage customers to return to the store even after they’ve left it. You will be able to track all interactions with the campaigns through Mailchimp’s analytics dashboard.

Improved Order Confirmation Emails

After a purchase has been made, customers expect prompt confirmation of the purchase, and that can be found in an order confirmation email. You can configure Order confirmation emails to put tracking information for shipping and delivery alongside other necessary details, such as order numbers and itemized receipts. This can improve customer loyalty and reassure customers that the purchase was genuine. It will also show your customers you value their purchase and make them feel appreciated.

Optimized Customer Segmentation

You can generate segmentations based on customer behaviors and data, such as location, purchase history, or customer recency. While this segmentation is possible on both shopify and Mailchimp, their integration allows merchants to collect more detailed data and build more refined segmentation for their email campaigns.

Creating personalized marketing messages that cater to customers’ specific tastes, preferences, and habits can be achieved by targeting them based on their browsing data or previous purchases. It helps keep customers engaged with the brand and improves customer satisfaction.

Automate Your Emails

You can set up automated welcome emails, abandoned cart emails, and order follow-up emails. These emails can be triggered based on various actions, such as a new customer sign-up, an abandoned cart, or an order confirmation. Automation will save you time and effort while ensuring your customers receive timely and relevant emails.

You can also use Mailchimp’s segmentation and personalization features to make your emails more targeted and effective. You can also set up triggered campaigns for special occasions like holidays or birthdays and send customized offers to customers based on their purchase history. 

How to Connect Your Shopify Store to Mailchimp

Integrating your shopify store with Mailchimp is relatively easy and can be done quickly.

• Log in to your shopify store admin and select Apps from the left-hand menu.
• Search for Mailchimp in the app store and install it.
• You will be directed to a page where you can connect your Mailchimp account using your API key or by logging into your account via the app.
• Select which list you want to sync with shopify.
• Choose what data fields should be synced between both systems.
• Click Sync now to complete the integration process.

Best Email Marketing Practices to Bring Good Results

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Segment Your Email List

Segmentation involves dividing your email list into smaller groups based on their interests, behavior, or purchasing history. By segmenting your email list, you can send targeted and relevant messages to each group. It will increase the chances of the subscribers opening your emails and engaging with your content. For instance, you can segment your email list based on their location, demographics, or job titles.

Personalize Your Emails

Personalizing your emails means creating emails that speak directly to their needs and preferences. Personalized emails have higher open rates and click-through rates compared to generic emails. Effective personalization involves using subscriber’s past interactions with your business like their purchase history or website behavior to tailor the email content.

Optimize Your Emails for Mobile

Since most subscribers access their emails through their mobiles, it’s essential that your email displays appropriately on their screens. Otherwise, they may not interact with your content. It should also include features such as responsive images and text links for easy navigation. 

Craft Compelling Subject Lines

A compelling subject line can convince recipients to open your email and read the content. Avoid using spammy subject lines and use action-oriented and benefit-driven subject lines that resonate with your audience. Use A/B testing to experiment with different subject lines and see which ones have the best open rate.

Maintain Consistency in Your Emails

Consistency can help build trust and credibility with your audience. However, avoid sending too many emails or bombarding your audience with irrelevant content. Be respectful of their time and preferences.

Focus on Quality Content

The email’s content is a crucial element in determining the success of your email campaign. Provide your subscribers with content that offers value, benefits and resonates with their interests. A well-written subject line, personalized greetings, and attractive visuals can make a significant impact on your email open and click-through rates.

Test and Analyze Your Email Campaigns

A/B testing can help determine which subject lines, email content, and CTAs perform the best. In addition, monitoring the email campaigns gives you insights into the performance of the email campaign. Monitor its metrics such as open rates, click-through rates, and conversions. to evaluate how well your email campaign is performing.

Common Pitfalls to Avoid When Integrating Shopify and Mailchimp

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Abandoned Cart Emails

While abandoned cart emails can help boost sales, they can also lead to customer frustration if overused. Creating a robust abandoned cart email strategy is a must, as sending excessive or irrelevant abandoned cart emails might increase your shopify store’s spam rating, leading to decreased email deliverability rates in the future.

Integrating with Multiple Sales Channels Simultaneously

Integrating multiple sales channels, such as eBay or Amazon, with shopify and Mailchimp at the same time can lead to errors in your email campaigns. This can happen if you have different customer bases and fail to customize the emails accordingly. Integrating one channel at a time and segmenting your customers can address this issue and improve the effectiveness of your marketing campaigns.

Not Segmenting Your Email Lists

Segmenting your email list involves dividing it up into smaller groups based on demographics, behaviors, or other criteria. Unfortunately, many retailers neglect to segment their lists. To avoid this, take some time to analyze your customer data and identify groups that you can target with specific campaigns.

Neglecting to Test Your Emails

Before you send out any email campaign, it’s vital to make sure you test it thoroughly. That means previewing your emails on different devices, checking for typos and errors, and ensuring your links work properly.

A poorly designed or malfunctioning email campaign can cause your emails to bounce, go to spam folders, or not get opened, wasting your marketing efforts. To avoid this, follow email best practice guidelines, ensure that your list quality is high, and monitor your email metrics to optimize performance. Always take the time to test and check before you hit the send button.

Not Personalizing Your Customer’s Journey

Personalization is critical in today’s market, and neglecting it can hurt your conversion rates, customer retention, and overall profitability. You can use Mailchimp’s advanced rule-based segmentation and Shopify’s custom fields to create personalized emails based on your customers’ behavior and interests. To avoid not personalizing your customer’s journey, ensure that you use the right data points and use Mailchimp’s automation to create dynamic campaigns that meet your customers’ needs.

Not Updating Subscriber Lists

If subscriber data is not constantly updated, businesses may have outdated or incorrect customer information in their subscriber lists. It can cause issues such as customers receiving emails addressed to the wrong name or email address. Businesses should regularly update their subscriber lists and remove inactive or invalid email addresses.

Not Test Syncing Data

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Before syncing any data between shopify and Mailchimp, businesses should test the integration to ensure that customer data is loaded correctly. Failure to test the integration can result in loss of customer data, incorrect list segmentation, and poor campaign performance.

Endnote

It’s essential to keep up with best practices with any email marketing campaign. A/B testing your emails regularly can help you identify what works and help you determine which strategies are providing the best return on investment (ROI). Additionally, optimizing for mobile devices is an absolute must as most users access their emails via mobile devices. Keep your subscriber list up-to-date and continually monitor the success of your campaigns by tracking email metrics. By following these tips, you can ensure that your integration successfully reaches your desired goals.

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This is where EasySendy Pro comes in – it’s an all-in-one email marketing solution that helps businesses streamline their email campaigns and achieve their marketing goals.

EasySendy Pro! With its intuitive interface and powerful features, this platform makes it easy to create and execute successful email campaigns.

you can ensure that your messages are sent to the right people at the right time. The platform’s list management features allow you to segment your audience based on a variety of criteria, ensuring that each subscriber receives messages that are relevant to them.

And with its automation capabilities, you can set up drip campaigns and other workflows that run on their own, freeing up your time to focus on other important aspects of your business.

But EasySendy Pro doesn’t just help you send emails – it also helps you track your success. With detailed analytics and reporting, you can see how your campaigns are performing and make informed decisions about how to optimize them for maximum effectiveness.

Here are some of the ways EasySendy Pro can help streamline your email marketing campaigns:

• Simple yet Powerful Interface [ All in one place ] –

EasySendy Pro’s intuitive and straightforward interface allows you to manage all aspects of your email campaign in one place.

EasySendy Pro has a user-friendly interface that makes it easy to manage your email campaigns, even if you have no prior experience with email marketing. The platform is intuitive and straightforward, with all the features you need to create, send, and track email campaigns located in one place.

• List Management [ Right message at the right time ]

With EasySendy Pro’s list management features, you can ensure that your subscribers receive the right message at the right time.

EasySendy Pro makes it easy to manage your email lists, ensuring that your subscribers receive the right messages at the right time. You can easily segment your subscriber list based on demographics, behavior, or interests, allowing you to tailor your messages to specific groups.

• Personalization [ EasyGPT Tailor-made messages ]

The EasyGPT segmentation options allow you to create tailor-made messages for specific groups, increasing engagement and response rates

One of the best things about EasySendy Pro is its ability to personalize your emails. You can use merge tags to insert subscriber information directly into your emails, making your messages

more relevant and engaging. Personalized emails have been shown to improve open rates and click-through rates, which can ultimately lead to more sales and revenue.

• Automation [ Set it and forget it ]

EasySendy Pro’s automation capabilities allow you to set up drip campaigns, welcome series, and other workflows that run on their own, freeing up time and effort

You can set up drip campaigns, welcome series, and other automated workflows that send targeted messages to your subscribers at specific times. This helps to keep your subscribers engaged and increases the chances of them converting.

• Analytics [ Track your success ]

With detailed analytics provided by EasySendy Pro, you can track the success of your email campaigns and optimize them for maximum effectiveness.

EasySendy Pro provides detailed analytics that helps you track the performance of your email campaigns. You can see open rates, click-through rates, and other key metrics, allowing you to optimize your campaigns for maximum effectiveness.

To increase the productivity of email use, you can parse emails, which will make your work much easier and increase your productivity.

Give it a try today and see how it can help take your email campaigns to the next level.

If you looking for a comprehensive email marketing solution that integrates with other powerful tools to streamline your campaigns? Look no further than EasySendy Pro!

With its integrations with Clearout, Elastic Email, MillionVerifier, Thrive Themes, and Pabbly, you can set up and execute email campaigns with ease.

• Clearout – Email Verification Tool that Offers Guaranteed Deliverability

  Clearout is a powerful email verification tool designed to ensure that your emails reach their intended recipients. It provides bulk, real-time, and point-of-capture email verification, and seamlessly integrates with ALL online forms and web pages too.

  Partnering with Easy Sendy Pro, Clearout helps keep your data list hygiene at its highest level of accuracy, increasing the likelihood of success for your email campaigns. In addition, Clearout offers Email Finder services too. However, you always have an option of choosing your own preferred email finder tool.

• Elastic Email: Reliable email delivery APIs for your campaigns

  Elastic Email provides reliable email delivery APIs that ensure your emails reach your subscribers’ inboxes. With EasySendy Pro’s integration with Elastic Email, you can trust that your emails will be delivered quickly and efficiently.

• MillionVerifier: Clean your email list for maximum deliverability

  MillionVerifier is a powerful email list-cleaning tool that helps to ensure that your email campaigns reach the right audience. With its integration with EasySendy Pro, you can clean your email list and remove invalid or inactive email addresses, reducing your bounce rates and increasing deliverability.

•  Thrive Themes: Stunning landing pages to convert visitors into subscribers

  Thrive Themes provides stunning landing page templates that are perfect for converting visitors into subscribers. With EasySendy Pro’s integration with Thrive Themes, you can create beautiful landing pages that seamlessly integrate with your email campaigns.

• Pabbly: Streamline your campaigns with integrations to hundreds of tools and services

  Pabbly is an integration platform that allows you to connect EasySendy Pro with hundreds of other tools and services. With its integration with Pabbly, you can streamline your email marketing campaigns and improve your overall efficiency.

  However, EasySendy Pro’s integrations allow you to set up and execute email campaigns with ease. Whether you’re looking for reliable email delivery, email list cleaning, stunning landing pages, or integration with other tools and services, EasySendy Pro has you covered. Give it a try today and see how it can take your email marketing campaigns to the next level!

In conclusion,

EasySendy Pro is a powerful email marketing automation tool that can help businesses streamline their email campaigns and achieve their marketing goals. With its user-friendly interface, list management features, personalization options, automation capabilities, and detailed analytics, EasySendy Pro is an all-in-one solution for businesses looking to improve their email marketing.

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The main purpose of a chatbot is to help customers get the information they are looking for and your set-up should provide that. You can create multiple lines of communication depending on the type of help the visitor is looking for. Some examples are: “Request a quote,” “Product Demo,” and “Talk to a customer service representative.” These can and should be optimized for your customer journey.

A secondary benefit of using chatbots is that AI can collect data for your business. This can, in turn, help your sales agents to facilitate a purchase, especially in business-to-business situations where the decision-making process takes longer. While this is a great way to increase your sales, another even more efficient method is to use email marketing automation as a follow-up to the chatbot discussion.

Gaining email addresses with your chatbot

The reason why chatbots are so successful at gaining leads is that their conversational nature is very instinctive to clients. Each and every one of us is used to chatting online. As a result, even if a chatbot asks us multiple questions, the experience does not feel forced, and we are more willing to answer with information that we would not give out as easily in a Contact form.

You can use this to your advantage and ask for email addresses in a non-intrusive way that is focused on helping potential customers get the help they need. From then on, you can use automated emails to guide your lead down the sales and marketing funnel and grow a fruitful relationship with your clients.

Here is exactly how B2B email marketing automation can extend your chatbot experience for a seamless purchase journey:

#1 Use data to nurture leads

Aside from gathering email addresses, your chatbot can learn much more about your prospect.

From their first press of a button, you can learn exactly what your visitor is looking for and, consequentially, where they are in the customer journey.

If they are looking for a helpful eBook, then they most likely are in the awareness phase, and your emails need to make them more acquainted with your product or service. What experts suggest is to initially use automated emails to send content about the topic they were interested in the whatsapp chatbot conversation. After one or two emails, you can move on to basic information about your product and how it can help them

On the other hand, if they request a quote, you know you have a warm lead that will be more enticed to buy with a special offer sent via email. If they abandoned a chatbot conversation inquiring about your prices, then you can send an email offering a discount or a free month of usage. This principle can be customized to the specifics of your business.

#2 Personalize the customer experience

Personalization goes a long way in email automation. Much like you try to make the chatbot conversation as human-like as possible, the email you send out should have a personal touch. 

You can use the data collected from the chatbot conversation to personalize emails based on their name, location, personal interests, business details, and other details.

That being said, make sure not to annoy your potential client. Even though they are more willing to give out information, this should pertain to their inquiry. For instance, if your visitor is looking for a product demo and you are asking about their usual reading habits, the disconnect between the purpose and the information required will make them reconsider continuing the conversation. A way to attract customers is by earning their trust. To do so, make sure you have an email reputation, by integrating SPF and DMARC protocols in the process and regularly using the DMARC report analyzer. You can also look into using temporary emails or email warmup services to avoid getting marked as spam.

According to a 2021 report by Drift, 56% of marketers that use conversational marketing solutions saw an increase in sales productivity. Therefore, once you learn how to leverage the gathered information, you will be well on your way toward excellent results. Extending the personalized customer journey through email automation is an effective way to create meaningful relationships that might launch your business to the next level!

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Sending superior emails is the first step in getting more applicants to reply to your cold emails. But, of course, saying it is easier than doing it. So consider these ideas and suggestions if you’re out of ideas to attract a possible new employee better. Make sure you validate your email list with an email checker before sending any cold emails. It will give you the power to be fully deliverable without getting any hard bounce.

1. Find the best candidates

It’s not a good idea for a recruiter to send out a generic email to every job seeker. It comes across as intrusive and lowers your chances of creating a positive first impression. Furthermore, there’s no assurance that everyone you contact will be a good match.

As a result, contacting the correct job searchers is critical to the effectiveness of your cold emailing recruiting efforts. You may save time and discover a fantastic candidate by ensuring they have the qualities you’re looking for. Let’s say, for example, you’re emailing about fantastic entry level graphic design opportunities – you probably won’t get any traction in an audience full of aspiring developers!

Sending emails to a purchased list offers you a greater chance, but it’s not without risk. For instance, if you acquired your list from the wrong source, most addresses are likely outdated or inaccurate. That may result in a higher number of lost emails, which will harm your sender reputation and deliverability.

It’s advisable to gather and develop your own list of possible applicants if you have the time. You might, for example, utilize LinkedIn to locate and select suitable applicants, then use email finders to acquire their contact information.

2. Do your research

Many business owners believe that using automation to send your email to as many people as possible is a clever idea. However, by establishing your own list of potential employees, you’ll be able to send out highly targeted letters that stand out.

Search online for more information to expand what you currently have on your list. Usually, people have a digital profile that you may use to double-check your information and learn more about them. Many job seekers, for example, will have a LinkedIn account that has all of their working experience. Writers may have their own blog or something similar where they publish their work. In some cases, they use paragraph writer to streamline and enhance their content creation process.

Preferably, what you should aim for:

• Previous job experience of the applicant
• Their qualifications and capabilities
• Their present job status
• Their professional aspirations

The aim is to discover any relevant information for the job role you’re hiring for. That way, you can be confident you’re reaching out to the correct individual with a message they’ll understand.

In addition, you can also use an email scraping tool that helps you collect email addresses that are publicly shown. What’s fantastic about this is that you have complete control over where you receive your email lists and who may opt-in.

3. Make your email more personal

Whether you’re sending marketing emails or cold follow-up emails, customization is always a good idea. When seeking talent, you may believe that sending generic emails would save you time. However, you now have the chance to use all of your previous information to build a tailored message.

It’s down to you how much unique content you want to add, but it’s typically a good idea to include more than just the possible candidate’s name. You may add your personal signature via an email signature generator or subtle details about the candidate, but don’t go too far, or you’ll turn away job candidates.

Mention a common interest if you have it, but the essential thing is to add useful information to demonstrate that you did more than just Google their name. Consider highlighting something on their profile that you think stood out, such as any projects they’ve worked on or an achievement they’ve made.

These days, it is important to emphasize email personalization. Otherwise, your outreach efforts will be futile due to emails ending up in a recipient’s spam folder.

Before you send your next email, make sure that it does not lack personalization. In case you are uncertain, study some bad outreach examples so that you know which mistakes to avoid.

4. Write good subject lines

Users’ first (and sometimes final) impression of you is your headline. In many ways, the subject line of your email is more significant than the body of the email. After all, a fantastic email is useless if it never gets read.

The headline you choose should be carefully prepared and tailored to the individual or company receiving it. That is why you should always conduct preliminary research.You can also consider using email subject lines from those who have experience with cold outreach. For instance, this list of 100 subject line examples can help you increase opening rates of cold emails.

Your headlines can include “insider information” that only those people will understand – something that will build a great connection with the reader and draw the essential attention to open and read the email.

A few great tips for writing a good headline:

• Keep it relevant
• Personalize subject lines
• Avoid SPAM words
• Make a creative approach
• Keep the subject line short, aim for 5-7 words or under 40 characters
• Tell a joke, to get more engagement
• Create a sense of urgency

5. Pay attention to the candidate

The majority of individuals are accustomed to talking about themselves—their experiences, feelings, ideas, thoughts,  and needs. You’re missing the purpose if you send a cold email that focuses on your needs rather than the needs of your target persona.

Instead, if you’re not sure how much information you’ll need, include a line or two about your company’s mission and the available position. Remember that after the candidate has indicated an interest in a job interview, you may go into further depth.

The most crucial thing to keep in mind is to concentrate on them and their profession. To spark the prospect’s interest, you might also include some statistics or social evidence.

6. Make it brief

Your initial instinct might be to provide everything a job seeker needs to make a decision. However, if your email is the length of an essay, your odds of the applicant reading it are slim.

It’s all about establishing contact with the proper individual at this point in the cold outreach process. The easiest way to accomplish this is to keep it short by presenting only the necessary information to make your case.

Remember to add links to your company’s site and job description so that the candidate may get further information if necessary. The job interview is the most significant moment to inquire about the position’s details. For the best response rates, opt for an email that is between 50 and 125 words long.

7. Improve the readability

It’s essential to make your email clear and straightforward, in addition to keeping it brief. Of course, no one writes a confusing email on purpose, but people can make it complicated accidentally by missing facts or misusing industry terminology.

When you’ve spent a long time working in a particular sector or organization, you start to speak in the language you’re most comfortable with, even if it’s not widely used. Many occupations have their own terminology that someone from another company or field would not understand. When sending an email to an applicant about an available position, avoid using jargon.

You can also improve readability by adding a bulleted list, putting words in bold, and making sure that your paragraphs are no longer than three lines. All of this makes the text “scannable” and helps keep the readers’ focus.

8. Keep the CTA in mind

A solid call to action is critical for each email you send. This regulation also applies to recruitment emails. If you look at all of the examples on the internet, you’ll notice that they always finish with the candidate’s next step.

Here are some of the CTAs, for example:

• Do you want to know more?
• What is the most effective way for us to communicate?
• If you’re open to it, I’d enjoy getting coffee next week to talk.

Two examples are in the question form, which is an excellent approach to increase the likelihood of getting a response. Maintain a straightforward approach. Remember, the aim is for them to contact you, so don’t add anything extra to your CTA that will make it too long.

9. Examine your tone of voice

When it comes to recruitment emails, most recruiters keep their writing very stiff. The moment they sit down to compose an email, even the most extroverted recruiters appear to have a personality change. When we communicate, though, it’s not simply what we say that matters but also how we say it.

Your email’s tone of voice may be the determining factor in whether or not you receive a response. The tone of your introduction, for example, may have a significant impact. If you want to recruit the appropriate type of applicant, your whole email should represent your brand.

You should aim for a friendly approach, optimistic and direct. Try to avoid being too formal as it can be off-putting.

10. Analyze your email marketing statistics regularly

Reaching out to potential workers is comparable to selling. Like selling, analyzing this form of communication can help you come to the best conclusion and build a script that will get you the most outstanding results.

If you use an analytical sales prospecting tool software, you’ll always be able to see the metrics for every prospect and complete campaign statistics and A/B test results for email body and subject. If your efforts to catch the attention of the deserving candidates have gone in vain on the first try, then direct mail targeting may help build connections the second time. Direct mail targeting is an effective email marketing technique known for converting tire-kickers into leads.

Conclusion

As tough as drafting a cold recruiting email might be, it’s an essential component of the recruitment process. You’ll be able to create exceptional recruitment emails in no time if you follow the advice and tips in this article.

In addition, consider employing advanced cold email software to manage the time-consuming chores for you to simplify the interview process further. You’ll be on your path to filling job positions and helping individuals advance in their careers if you put in a bit of effort in making applicants feel valued.

The post 10 Tips for Writing Outstanding Cold Recruiting Emails appeared first on Botsify.

Of course, no human can manually fulfill mailing databases that will maintain such scales. Thus, massive email address search and verification are what specialized software is literally indispensable to use for. Some of these tools may also provide a free SMTP server for researching all of the emails sent.

What is an email finder?

The best manner to collect electronic addresses is to request from recipients. Unfortunately, it’s not always that manageable. New or small firms may not have quite many website visitors or social media subscribers. Hence, there can be no one to collect the details from. On the B2B market, an email address may be necessary to establish the very first contact with potential accounts.

Luckily, there is a lot of public contact data on the Internet that you can utilize. The bad news is that grabbing these manually may take days or weeks. So, if you decide to source the Web, you’d better think of some self-operating app or plug-in – an email finder. This is a parser, in essence. It extracts information from HTML according to the algorithm specified in the settings.

Most popular email finder tools

Snov.io

This is an ensemble email automation software for compiling new sending lists, maintaining existing ones, and launching cold mailing sequences. It has:

1. Email search

Snovio lets you search for leads details through one of the following input data:

• domains
• job titles
• social network profiles
• location
• accounts’ industries, sizes, or names.

After the bulk search is completed, the program launches instant validation. Filtering options allow to distinguish e-addresses, hence, one can be sure to contact the right decision-makers.

1. Recipients’ verification
   

“Check out what contacts are safe to send to”, source

Snovio offers a 7-layer validation. The program will detect broken, misspelled, temporary, catch-all, and other troublesome emails. You can use it alone or add it to external software through API.

1. Drip campaigns launcher

Instead of manually aligning newsletters sequences, try a user-friendly trigger-based campaigns constructor. Set order for emails based on the recipient’s previous actions, for example, uncompleted purchasing or uninstalls. Design a mailing “tree” with sort of branches and upload respective subject lines, headlines, and email content itself to the system.

“Create emails sequences”, source

1. Emails tracking & analytics

You can navigate to the dashboard to see all relevant metrics at a glance – delivery, open ratio, CTR, unsubscribed user, and others.

Start a free trial and then upgrade to the “S’” subscription plan for $33 per month. The “XXL” plan will cost you $482 – per month.

FindThatLead

The program is stunning because one can grab emails over the first & last name of the person or the website. If your target lead has social profiles, like LinkedIn or Twitter, FindThatLead will disclose links to these as well.

“Search for leads through individual or company names”, source

After you’ve searched for leads and got emails, prepare tailor-made content within a facile constructor. Write down the gist and add variables to the message’s parts that are to be adjusted, for example, name, position, or company.

“Use convenient message builder”, source

FindThatLead works well for B2B lead gen. Use it to search for people who are employed within particular companies via either Chrome Extension or Lead Search option. The software supports major sales & marketing tools, like Zapier, Pipedrive, and others.

You can choose between 3 subscription plans or proceed with a free trial. A single user may purchase 5,000 credits for $49 per month. Teams of 6 will require a “Suit” plan  – for $399 per month.

Anyleads

The software will help those who chase the automation package deal. First, there’s an extensive database with roughly 15,000,000 (!) B2B companies. Another feature is searching for leads using their location on Google Maps. This may be particularly beneficial for neighborhood businesses.

Data can be exported or synchronized with major analytical software via Zapier. Anyleads is convenient if one needs scraping data, say:

• getting emails or phone numbers from websites
• getting URLs of social profiles
• bulk searching for emails through CSV tables.

Anyleads has a full-fledged “Sequence/newsletter” tool, that presumes personalized content, email warm-up option, automated replies, integration with CRM, and every little thing to run email marketing.

Other USPs include:

• lead-capturing chatbot with adaptable scenarios
• bulletins with newly registered domains – a day at a time
• widget for collecting customers’ reviews
• API
• social proof notification widget

Possible to start with 7 days for free and then upgrade to a “Starter” or “Unlimited” plan – for $49 or $99 per month, respectively.

Hunter.io

Use Hunter.io to find website owners or particular authors. Adjust the quantity of e-addressed to scan for, and the program will provide several contacts – for every item in the uploaded list.

Hunter.io supports bulk email verification. You can launch it either within the software itself or by using Email Verifier API.

Yet, the most attention-grabbing trait is an “Author Finder” tool, indeed. Say, you’ve surfed the Web and noticed a mind-blowing article. Copy & paste the URL to Hunter.io and reach the blogger or journalist who wrote that masterwork.

“Search for similar content by authors”, source

For occasional searches, a free plan may be enough. However, if you intend to look high and low, a paid subscription is compulsory. Luckily, Hunter.io is not that expensive – 500 searches will cost only $49 /month.

Aeroleads

This is yet another email automation software for users who work in B2B. In particular, Aeroleads allows hands down lookup for emails on social networking sites:

• LinkedIn
• GitHub
• CrunchBase
• Xing
• AngelList

Install a Chrome extension to scrape the data. Then – export leads’ contacts or spread these around major sales automation software.

For the cheapest “Take Off” plan one will be charged $49 every month. To get an Enterprise subscription, contact the sales team.

Prospect.io

Similar to other sales automation tools, Prospect.io offers standard-issue options:

• email finding tool

Chase for either individual or bulk emails. After the data is obtained, click the “Verification” button to halt mailing to negligible e-addresses.

• prospects segmentation

Systematize leads’ data into lists, profiles, segments, or a catalog for exclusion. 

• messages’ casting option

Create multi-touch mailings and automate follow-ups. Create an exclusive scheme or choose from pre-designed templates.

• alignment with GSuite, MS 365 or Exchange, and custom SMTP/IMAP mailing servers.
• free Chrome extension.

You can purchase one of the 2 subscription plans – for either $89 or $149 per month, depending on the outreach scale.

Dropcontact

The solution is thoroughly in compliance with GDPR principles. Dropcontact uncovers, instantly proves, and corrects emails. It is practical for extracting disorganized contact information, e.g phone numbers from email signatures. Additional software features:

• data enhancement with LinkedIn profiles
• matching emails with recipients’ names & surnames.

The subscription price depends on the number of searches. For 1,000 searches one shall pay €24 (taxes excluded). CRM Integration will cost additional CRM 20 per month – for every 1,000 contacts. 

VoilaNorbert

The program has 3 primary traits:

• bulk emails verification

Voilanorbert detects all common errors and misspellings. To launch checking, upload a list of emails or integrates with LinkedIn

• email data enhancement

One receives a table with leads’ names, positions, and links to their social accounts.

“Use enhanced data to create matching content”, source

• automated email outreach

In fact, this option is realized through the Mailshake.com platform – not the VoilaNorbert on its own. Here, all the best instruments are offered: A\B testing, campaigns’ scheduler, and messages constructor.

If you want to verify emails only, you’ll pay $0.003 per each. Enrichment will cost $0.04 per email, and the price reduces as the number of emails increases. To look for prospects, one shall buy one of the 4 subscription plans, starting at $49 per month. 

ContactOut

What to consider while choosing an email finder?

Email finders may be in the class of complete sales automation tools or distinct software. Regardless of how you decided to obtain these, double-check if the service:

• has an option to be incorporated with other software via API

Generally, email finders are never taken in isolation. They serve as intermediary software for marketing purposes. Hence, the need to exchange data with external applications inevitably occurs sooner or later.

• provides accurate data

Irrelevant or misleading contact data reduces email marketing ROI, not to say may cause implication of filters from mailing systems. Pay attention to the extent of the data relevancy guarantee that developers have mentioned.

• has a trial option

With a very high probability, to access the maximum that a service offers you’ll need to pay for a subscription. However, “Freemium” is needed to test whether the software fully meets your needs, before purchasing a membership.

• can exchange data with CRMs

If you decide to move to another customer management platform, you probably won’t be willing to replace the entire data-exchange ecosystem, will you? Choose sales automation tools that support literally all popular CRMs – to avoid information transferring headaches.

Remember that in the hands of amateurs, even the best software can occur useless, not to say malicious to your brand reputation. When it comes to contacting leads, the wording you choose, attachments you link, and delivery frequency you settle matter no less than the program you’ve picked up to automate the process.

The post Top 8 email finder tools to use in 2021 appeared first on Botsify.

Luckily for us, there are already consumers out there who are in the final stages of their decision making progress. Rather than creating ‘how to’ and ‘what is’ informational content with no opportunity to mention your product, we can identify search terms that indicate a user our technical SEO consultants has identify search terms that indicate a user.

In this post, you’ll learn how to find these keywords for your niche. We’ll cover:

• What is search intent?
• Why focus on high intent keywords
• How to find high intent keywords
• 5 real-world examples of high intent content
• What to do once you start getting high intent traffic

Let’s get into it!

What is search intent?

Search intent is a term we use in SEO for understanding the purpose of a search. The reason why someone is on a search engine, and what they would like to find.

If you don’t get this right, your content won’t rank in Google. On-page optimisation, backlinks & other things are all relevant ranking factors, but if you get the intent wrong, you simply will not rank. Google published a document on this a few years back.

Understanding what the user is looking for is a crucial step that is often overlooked. Checking search intent is something you can do relatively quickly, and it should definitely be on your to-do list before investing resources into creating SEO strategy. To ensure your content aligns with search intent, you can check it with the help of a keyword suggestion tool on SE Ranking. By using this tool, you can analyze relevant keywords and phrases related to a specific search query, gaining valuable insights into the intent behind it. Incorporating these insights into your content can greatly enhance its relevance and increase the likelihood of ranking higher in search results.

To illustrate, here’s one quick example. We’ll look at more later in this article.

Let’s say you want to rank for ‘fish oil’.

What do you think this person is looking for? To buy fish oil? To learn about it? Something else?

In this case, it’s informational — to find out about the benefits of fish oil. There are multiple possible intents, but this is the dominant one.

Another example of an informational search intent is a user typing “cell phone stores near me.” This user wants to find the mobile phone businesses nearest to them, and the keywords can be relevant to the brands offering what the user is looking for.

Google has worked hard to improve how well the algorithm understands search intent, and these days it’s usually pretty spot on. Other than a few outliers (low volume niche topics), you can figure out search intent quickly by simply looking at the search results.

In order to rank for your desired keywords, your content needs to match the search intent.

Why focus on high intent keywords?

Search intent could be:

• Informational — e.g how to, what is
• Navigational — e.g. google drive (instead of typing in the URL)
• Transactional — e.g. buy xyz, abc price
• Commercial — e.g. best xyz, abc review

Here’s some examples: 

For now, let’s focus on the latter two.

When we use the term ‘high intent keyword’, it’s referring to transactional and commercial intent. People who are in ‘buying mode’, or very close to it. 

The reason why many content marketers & SEOs want to focus here is because this is the bottom of the funnel. By this point, users know what their problem is, and they most likely know some or all of the solutions available. Now they just need to make their final decision.

Once you start going further up the funnel to informational intent, there’s often no clear route to generating revenue from the content. If someone searches ‘what is a chatbot’, for example, they’re almost certainly not ready to buy a chatbot software.

That person needs educating and nurturing over a lengthy period to become a customer. In fact, they might never become customers. It could be a college student, or someone who is just curious.

So rather than putting in that effort to generate thousands of visits and attempt to nurture leads over time, marketers can simply start at the bottom of the funnel.

How to find high intent keywords

Once you understand what a high intent keyword is, the next step is to find some that are relevant to your business.

To start with, you’ll need a keyword research tool. There’s a bunch of different ones out there, and most offer a free (or low-cost) way to give them a whirl.

Personally, I use Ahrefs together with KWFinder by Mangools. I’ve explained the reasons for that in a separate Mangools vs Ahrefs comparison post. In a nutshell though, it’s because KWFinder has more accurate search volumes & great related keyword suggestions (but doesn’t replace other functions of Ahrefs).

Now they will appear high up in SERPs whenever anyone is looking for tools like Trello, Semrush & SE Ranking. after “pitching their product at the top of the list”, the process is fundamentally the same.

I’ll show you two primary methods here.

1. Research competitor rankings

If you don’t know where to start, try thinking of a competitor. You can use SEO software like Ahrefs (my preference) to identify which of their pages generate traffic, and which keywords those pages rank for. This is a great way to reverse engineer their SEO & content strategy.

After that, all you need to do is filter through and find the high intent keywords.

Here’s how to do it.

Start by going to Ahrefs Site Explorer, and drop in your competitor’s URL.

If it’s a small site, you can go to the ‘organic keywords’ or ‘top pages’ reports, and dig through manually for opportunities. On a big site like this, however, you’ll want to apply filters.

In the ‘organic keywords’ report, add modifier keywords that infer high intent. You can try modifiers such as:

• Best
• Top
• Alternative
• Vs
• Comparison
• Review

From there, it’s a manual process to sift through and identify the best opportunities by considering search volumes & keyword difficulties. Repeat this with multiple competitors in your niche, and make a shortlist of opportunities.

Another alternative is to use rank tracking software. This not only offers keyword research features but also gives you insights into how well your pages are ranking in the search engines.

2. Get suggestions from a ‘seed’ keyword

Your other option is to start by thinking of a broader keyword, and let the software generate suggestions for you.

If you’re working with large volumes of potential keywords, the trick here is to use phrase matches with ‘high intent modifiers’.

Here’s an example. Let’s say we’re a project management software, looking for keywords related to ‘project management’. I would head to Ahrefs Keyword Explorer, add my keyword, then switch to phrase match.

Next, add a filter to include certain modifiers. Here, I’ve used ‘best’, ‘tools’, and ‘software’ as an example:

The results give me volumes & difficulty for some high intent keywords such as ‘best project management software’, as well as new ideas like ‘construction project management software’.

You can also try this by using a competitor brand. I’ll use Trello as an example. This is the same process: Ahrefs Keyword Explorer → phrase match → add modifiers. I’ve used ‘ Trello alternatives’ and ‘vs’ to find comparison keywords.

I recommend that you use both of these methods, and make a shortlist of keywords you could pursue. Then, start prioritising them based on criteria like:

• Average search volumes
• Keyword difficulty
• Potential conversions (if you ranked #1)
• Your production capacity

That will come together to form a content strategy for high intent keywords.

For instance, if you are an invoice generator website you should look into keywords like “creating invoices“, “invoice generator”, and “online invoice”. This would help you make better keyword with the help of seed keyword.

5 real-world examples of high intent content for inspiration

Here’s 5 different examples of high intent content and the keywords they’re targeting. I’ve included a range of examples from saas, to e-commerce, to affiliate sites for a broader view.

1. ‘Best email marketing services’ by GetResponse

When someone searches for ‘best’ anything, the intent is usually a list of options. This is true with physical products (e.g. best smartphone under $500), and with digital marketing services, like in this example.

So if the intent requires a list, you won’t be able to rank your product or service landing page. The solution, then, is to simply create a listicle like everyone else, and add your own product at the top.

These convert really well, and it’s a great way to get in front of your ideal customer before they’ve heard of your brand.

Here, GetResponse has listed out popular email marketing tools with key features & pricing mentioned, and a handy comparison table at the end.

2. Piktochart’s infographic templates

If someone searches for a template, the person knows precisely what they’re looking for, and they want to get started quickly. If your product can enable that & provide the solution, you can expect some high conversion & activation rates by providing immediate value.

Piktochart are doing this with template libraries for infographics, and other formats (reports, presentations, etc.). Lots of saas brands will be motivated to create templates anyway for their existing users and for product activation purposes. If you can roll those out onto public facing web pages and rank them, you’re in for some high intent traffic.

On this page, Piktochart present their infographic templates, and make them easily filterable (e.g. comparison, process, timeline infographics).

Clicking any of them links to a preview, with a CTA to start editing it using Piktochart.

3. ‘Trello alternatives’ by Toggl Plan

‘Alternatives’ is a great high intent keyword to pursue. Here, you can assume that the searcher knows their problem, and even knows some of the solutions available. This is a big opportunity for challenger brands to leverage the brand awareness of a market leader.

This is commonly seen in saas and e-commerce. Trello has enormous brand awareness, but isn’t a perfect fit for everyone. As such, there are thousands of people searching for similar alternatives. Toggl Plan satisfied that search intent, and started by pitching their product at the top of the list.

With this type of content, it’s a good idea to add additional criteria or features by which alternatives were selected. One person’s reason for seeking an alternative would be different to another’s.

Toggl has also made for a great reading experience here by adding a summary table near the top, acting as a ‘tl;dr’ to give an answer at a glance.

4. Affiliate comparison: Buck 110 vs 112

This small niche affiliate site is a good example of product x vs product y search intent. Here, Knivesadvisor has identified a keyword with search demand and low difficulty:

And then created content to satisfy the search intent. They identify the key differences, provide a short summary, then go into the details. Which knife is better for which use case.

The CTA here is to click on an affiliate link to check prices, through which the site will earn a commission if a product is purchased.

5. Affiliate product review: Pillow Cube Review

Now on the other end of the affiliate spectrum, The Wirecutter by NYTimes is one of the biggest & well-known affiliate sites covering a broad range of niches.

Product reviews are another common affiliate search term. You’ll often find big sites like this, or small content creators who are keen to rank for various review search terms for popular products in their niche.

People searching for ‘xyz review’ know their problem, are aware of a potential solution, and are in the last step of confirming their decision. Here, they’ve taken advantage of an explosion in popularity for this product:

They’ve then identified the product’s target market (side sleepers), provided an expert opinion (in this case, against the product), and recommended some alternative solutions.

So you’ve got high intent traffic. What’s next? 

Generating the traffic, even when it is high intent, is still only half the battle.

The next step is to convert your traffic into a meaningful action that can ultimately lead to revenue. That’s where conversion rate optimization (CRO) comes in.

Since we’re talking about high intent keywords, you’ll have a much easier job when it comes to CRO. Instead of trying to have someone download a lead magnet or join an email list, you can simply skip straight to the more aggressive call-to-actions (CTAs), e.g:

• Get started for free
• Sign up for a free trial
• Add to basket
• Request a demo

With that in mind, here are 3 proven CRO tactics you can use to convert your high intent traffic.

1. Use a chatbot

Used correctly, chatbots on landing pages & blog articles can have a significant positive impact on conversion rates.

Chatbots simply allow a user to get the instant answers & information that they’re looking for.

A 2017 study found that 69% of consumers who were asked said they would prefer to interact with a chatbot rather than calling or sending an email due to the instant answers.

Setting up a chatbot can also help you to learn from the interactions. What are people asking? Analyzing user queries might lead you to figure out what’s missing from your landing page, leading to a permanent uplift in conversion rate.

2. Reduce friction

What are the potential points of friction a user might encounter on your landing page or article? Here are some things to think about:

• How much information are you asking for? For example, on a demo request form, do you really need company name, company size, and phone number? Or can you use an enrichment tool like Clearbit to save the user some steps
• For digital products & services, do you require a credit card to sign up for a trial? Consider if it’s necessary. What is the impact on your sign up quality & activation if you remove it?
• Make sure your load speed and user experience is slick. Other than load speed being a ranking factor in Google, it’s also important for CRO. In short, the faster the page is, the less visitors you’re likely to lose:

Source: Convert.com

3. Run an A/B test

A/B testing (or split testing) will let you compare two variants of the same page to see which converts better. Common things to test might be CTA text and positions, adding testimonials or social proof, using videos vs gifs or images, and so on.

I do recommend you get familiar with a tool like Google Optimize or Optimizely to test your CRO initiatives. That being said, be careful. Don’t fall into the trap of running tests for the sake of it.

Many tests won’t lead to a statistically significant outcome, especially if you’re working with smaller volumes of traffic. 

Take this case by case, and focus on changes above-the-fold to find the biggest impact.

Wrapping up

In a nutshell, checking search intent is a very simple step, yet omitting it will prevent any chance of success. All your other SEO strategies, link building tactics & other promotional initiatives will all be redundant when search intent is mismatched.

Get yourself accustomed with keyword research software, start analyzing the opportunities in your niche, and start generating some high intent traffic!

The post High Intent Keywords: What They Are & How To Find Them (With Examples) appeared first on Botsify.

On the other hand, email marketing is still the biggest and most significant way of following up on your prospects and customers.

More than half the world’s population (over 4.2 billion people) were active email users globally in 2022. By the end of 2026, that figure is projected to go over 4.7 billion. 55 percent of consumers say email is their preferred digital channel for business communication.

There is no denying that email follow up is highly effective and does impact greatly on your sales and conversion, but…

Chatbots aren’t any less!

Facebook Messenger has more than 300,000 active chatbots – taking care of your online business to the next level.

Learn how this real estate business generated $500K worth leads using a Messenger chatbot.

Now you can streamline your entire sales and marketing processes with the help of chatbots.

Got an angry customer’s problem solved? Collect feedback from chatbots for retention.

Want to upsell your existing customers who love your product/service? Let your chatbot provide them updates of all the latest features, collections, offers and discounts.

Want to promote your newly launched product? Go ahead and let your subscribers know.

Chatbot vs. Email Follow up – Who Takes the Cake?

There are certain parameters to judge whether email follow up is a better option or a messenger chatbot can take the lead.

Or maybe both are equally useful, let’s compare both in terms of their functionality and see who is the winner!.

Cart Abandonment – Messenger Chatbot

Many customers oftentimes abandon shopping carts while making a purchase on your website.

It could be because of any possible reason other than not being interested in your product or not willing to purchase at the moment.

Whatever the reason might be it’s important for you to set up a reminder for them to complete their purchase and in order to do so, a more personalized and smarter way would be to use a Messenger chatbot.

Ask your website visitors to subscribe to your messenger bot this could be in exchange for a discount code, some special access (or anything that would intrigue them enough to subscribe to your messenger chatbot), etc.

Once they’re subscribed to your messenger bot, even if they left before completing a purchase you can setup reminders for these customers.

So why not just email follow up?

Because, if the customer had simply forgotten a chatbot can remind that there’s an email ready with their cart details and they can simply complete the purchase through it.

Aaaand… if there was an issue completing the order, your chatbot will gather data from that particular customer and you can help them out personally. This will also come in handy making purchase processes smoother.

On the flip side, you can send follow up emails to customers but the chances of them going straight to their spam/promotion folders can be a risk of either getting ignored or taking too long that the customer loses their interest.

However, you can use chatbots to redirect your customers to that specific email follow up. This will ensure a better response rate and of course, faster conversion.

Open rate & click rate – Messenger Chatbot

Now this one is very interesting and thought-provoking.

Usually, a messenger chatbot would follow up on a message sent by users who interacted with it themselves or liked the page at the very beginning.

Thus, the messages chatbots send have a 70-80% open rate and a 15-60% click rate.

Compared to email follow up, these statistics are pretty shocking, no?

Wondering why?

Well, email open rate across most industries on average is below 25% and only 4% click-through rate.

The main reason why there’s such a drastic difference between the two is, chatbots have so much data available. It can improve the user experience more and more as they converse, because of machine learning.

There are bots available out there, completely indistinguishable from that of a human support agent – unless the business wants to be transparent about it, customers can’t tell a difference.

No Spam, User-initiated contact – Chatbot

The difference between email follow up and messenger chatbot open and click-rate is affected by the direct user actions.

This includes liking and following the page, commenting on the posts, installing the application of that business and of course, initiating conversation in messenger themselves.

So when a user chatbot is assigned to take follow-ups on these users, there is a higher chance of them opening the message and even clicking on any given CTAs.

On the other hand, emails are rarely scheduled and just distributed when and where needed from a business point-of-view.

Well, have you ever wondered why so many emails go ineffective and right into the spam folders?

There is a very subtle difference between a spammy and user-requested content within an email follow up if you compare them side by side and there is no sure way of not ending up in the spam folders.

However, if you want to make sure your emails aren’t ignored as often, chatbots can be of help, as we discussed above.

Enough with pitting chatbots against email follow up – we understand both these mediums are useful and important in their own ways, but let’s discuss…

How Chatbot Follow-ups on prospects?

Botsify offers the auto-sequence feature for those who like to keep users in loop.

• Got a customer who could upgrade to your pro-plan? Setup auto-sequences to upsell them.
• Want to follow up on an abandoned cart? Ensure purchases by setting up a reminder.
• Want to encourage a prospect in taking their next step to subscribe to your platform? Auto-sequence is the answer.

But, how?

The auto-sequence feature can be used before, after and in the middle of any ongoing conversation with users.

For instance if a user says hello to your messenger chatbot and leaves, you can setup a follow-up message for them which can be anything from a text, a carousel, an image, a URL, video – you get the point.

Similarly, you can setup up reminders for form completion too – this allows you to generate more qualified leads without looking needy. Simply trigger a bot response for people who haven’t given their complete information while interacting with your chatbot.

Most importantly, you can schedule a message for people who haven’t responded to you in a while.

Like for examples send a followup consisting of your current packages/discounts etc to never lose a potential prospect anymore.

There are so many other ways you can setup these auto-sequence messages and followup through your messenger chatbot – forget emails, start building your messenger subscriber lists to make sure faster conversions and better response rates every time!

Messenger chatbot follow up is the new cool as it ensures a two-way communication – unlike emails, what you are telling your prospects, may never get a response.

Chatbots are a better way of direct dialogue with prospects and customers.

Whether they are looking for a quick resolution and support from your bot or responding to your promotional content – your chatbot users intentionally and willingly interact with your bot.

But this doesn’t entirely replace email – in fact, they can go hand in hand to improving your overall conversion rates and sales.

What do you think?

The online HTML and CSS cleaner will take care of your dirty markup. They are free online tools.

The post Messenger Follow up Vs. Email Follow up appeared first on Botsify.

If you are running a business today, it is very likely that you have an online presence. If you have an online presence, it is likely that you are doing digital marketing for your company. One of the many ways you can do digital marketing is via email marketing campaigns –

using the power of email to send promotional materials and other content to hundreds of users in bulk. There are many email marketing software that offer loads of customization options for your email marketing campaigns. GetResponse, for instance, offers multiple customization options along with templates to use for emails, landing pages, funnels, and forms. You can check the in-depth GetResponse review here. Because if you are here reading this right now, you most likely are conducting email marketing campaigns of your own.

The Need for Email List Cleaning

You generate leads, whether by ads, opt-in tools or by using excellent A.I. services like Botsify’s chatbots, which arms you with a way to provide 24/7 customer service and gather new customers for your contact list without the need for 24/7 manpower. Still, as finely crafted as Botsify’s chatbots can be, they are computer programs after all and are not specialized in differentiating between real and fake emails.

A bot will run independently of any outside input unless a user requests it, in which case the bot will transfer the user to a human customer service representative, and as part of it’s duty, it will collect details about the user, such as their name and their email. This system, however, can be exploited by users who enter fake details because they do not want to enter their real details. This false information will still be logged by the bot and entered into your email list.

Is this an issue you should be concerned about? Yes. Very much so.

Check out: Mailchimp Alternatives

You should already know that your list of contacts will make or break your email marketing campaign. It is, quite possibly, the second most important part of a successful email marketing campaign and comes right after the quality of your content.

Having this list of crucial contacts be tainted with false emails will provide to be a huge roadblock to your campaign, as these false contacts will cause bounce backs, which will hurt your IP score, sender reputation and deliverability, which will, in turn, hurt your campaign in a major way.

That’s not all, though. Not considering the host of possible faulty and fake contacts, your email list cleaning is also useful because an unfortunate fact of email marketing is the customer engagement declines on its own. The email marketing statistics show that email lists decline by about 22% every year. Then there are the subscribers who will not preview your email, much less open it or follow through on your calls to action. Leaving these contacts in the mail list will also hurt your campaign directly.

This is where Email List Clean comes in. And have a look at why the email list cleaner is necessary.

What is Email List Cleaning?

Email List Clean is a process that should be done without fail for every email marketing campaign. It is the process of sifting through a marketing campaign’s potentially thousands of contacts, finding email addresses that may cause any kind of issues, and then removing them from the contacts list.

Invalid names, emails with typos in them, nonexistent email addresses – whatever the root cause of the issue is, Email List Clean will take care of them. In cases where you could fix the issue by manual input, the email list cleaner will mark the contact so you could take action as necessary.

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Why Clean Email List?

In addition to the obvious benefit of boosting your email marketing campaign by making sure that there are fewer  bounces, there are a wide number of additional benefits to using an email list cleaner. They include:

• Open Rates and Click Rates improvement – email list cleaners will go through your list and leave behind only emails that are valid and engage with you. This means that the emails you send in the future will all be sent to subscribers who actually open your email, take the time to read it and maybe even click on your links.

• Spam Complaints go down – People have short memories and sometimes, even people who actually signed up for your campaign can mark your emails as spam. This is in addition to the number of emails that have ended up on your list who never actually signed up consciously. A clean email list means fewer spam complaints.

• Costs will go down – email marketing clients all charge by the number of emails you send and by the number of clients on your email list. Having a bloated list means you are losing money for every false subscriber and for every subscriber who doesn’t engage with your campaign. By using a list cleaner, you can reduce costs and increase your return on investment while also minimizing email deliverability issues.

When to Clean Email List?

Cleaning is all well and good, but how do you know it is time to clean? By monitoring your email marketing campaign’s metrics.

Whatever the client you use for your email marketing campaign, they will provide you with detailed insight into your marketing campaign’s statistics. And they will make the “email list cleaner” a must on the checklist. Check the open rates, click rates, bounce rates, and unsubscribe rates. When the former two are dipping and/or the latter two are rising, that is how you know that it is time for you to clean your list.

To know what the average numbers for each of these metrics are, you should do some research and find out what the email marketing benchmarks. The numbers vary, and you need to make sure that you fall within the acceptable range for your industry. If you are lower than the average, clean email list, reconsider your strategies, and make adjustments as needed to improve it.

If you are conducting an Email Marketing Campaign, the best way to ensure you have a high deliverability rate and low email bounce rates is to retain the services of an Email List Cleaner to go through and clean the list of contacts you’ve gathered via your bots, opt-in services, ads, and other methods. They will eliminate any troublesome contacts and boost the success of your email marketing efforts. There are many email list cleaners available – Bounceless and Debounce are solid options – provide you with an excellent return on investment.

If you’re looking out for software for your Email Marketing Campaigns, you might want to take a look at a few Mailchimp Alternatives. And you must keep in mind that the email list cleaner is a must.

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