Putting multiple case studies in a single post is a unique and influential strategy that can offer multiple ideas at once and attract more customers.

In this post, we have come up with a case study of top renowned shopping brands where we will explain the beginning of the brand, what happened in the journey, and most importantly the resolution of the company.

Most importantly, we will tell you the important learning from each case study so you can easily figure out how you can apply the techniques to your brand and grab more visitors.

So, without wasting time, let’s dive deep and start talking about the top 3 brands and their case studies.

Top 3 Well-Known Shopping Brands Case Study

Here is the list of the most renowned brands that we are going to discuss here. The corporations include:

1. Best Buy
2. 7-Eleven
3. Walmart

We have taken out the companies from different countries so you can also check out the challenges that the companies are facing in different regions.

1. Best Buy Case Study Solution

Best Buy is a universal vendor that is selling technology products and services. The main aim of this company was to provide all the services on one platform at low rates.

Furthermore, another aim was to increase the range of products so consumers can get all their desired products at one stop.

However, in 2012, the company faced some serious problems that didn’t let the plan work properly so they had to make modifications to the blueprint.

Instead of focusing on the product range, the shopping brand prioritized customer service so they can get satisfied with the amenity.

Other than that, other modifications that were implemented in the plan were to provide information to the consumers about the product and also create micro stations to increase the reach.

This was the most important thing that was observed in the strategy as it helped to revive this top electronics brand.

With the change in the plan, the shares of Best Buy dramatically increased from $22.34 to $78.92 and this hefty improvement in the share rate also increased the interest of customers in the brand.

If you want to get the details of the failure of this brand strategy, you need to go through the best buy case study solution and here you will get the answers to your questions.

From the strategies failure in 2012 to the strengths and weaknesses, and from the reasons the company faces the challenges to the change in plans, every element is explained here in detail.

You will also get to know how the company came out of the crisis and improved its position on Amazon to boost its sales.

Summary of Best Buy Case Study:

• Best Buy faced significant challenges in the early 2000s due to increased competition from online retailers, particularly Amazon, and the economic recession.
• To combat these challenges, Best Buy implemented the “Renew Blue” strategy in 2012, focusing on cost reduction, improving the customer experience, and strengthening its e-commerce capabilities.
• Made several key initiatives under the Renew Blue strategy, including price matching, improving the in-store experience, expanding its online presence, and investing in customer service training.
• Best Buy successfully managed to stabilize its financial performance and reported consistent revenue growth and increased profitability.
• The company’s emphasis on building relationships with customers through personalized services.
• Best Buy’s “Building the New Blue” strategy, introduced in 2017, aimed to drive growth by focusing on key categories like smart home technology, connected fitness, and appliances.
• The strong financial performance of the company, customer-centric approach, and ability to adapt to changing market dynamics have positioned it as a leader in the retail industry.

1. 7-Eleven Case Study Analysis

7-eleven is a retailer in Asia and North America where you can buy eatables and other turnover items. The special thing about this top brand is that it remains open for a long time so customers can purchase products from here anytime.

The brand started in 1970 in Japan and in a very short time, it has grown and started providing the services in the USA as well.

Among the top plans of this brand, one main element was to provide services to the customer all the time so the ratio of customer service couldn’t get dropped.

For that purpose, the company also started providing online services. Let’s say you are looking to purchase a pizza, you can order it online using the seven-Eleven mobile application.

Furthermore, the information system of this company is always updated. That means if you want to get some details about a particular item, you can visit the website and there you will get the latest data.

On top of all the plans, the company always provides you with fresh products. Unlike other convenience stores, you can get fresh eatables.

The products that get old are destroyed. Let’s say the coffee is kept for a maximum of 2 hours. After that, the customer will get a new cup of coffee.

You can also get the details of the strategy of this brand from 7 eleven case study analysis and look at how the company is getting success to attract more customers with every upcoming day.

You will get an idea about the locations chosen by the company to open the store as well as the transportation system.

Other than that, the case study will cover the idea of direct store delivery and the benefit that seven eleven is getting with this strategy.

On top of all the plans, 7-eleven is also planning to increase the number of stores in the USA and Japan. So, this plan is also covered in the case study.

Summary of 7-Eleven Case Study:

• 7-Eleven’s success can be attributed to its focus on convenience, offering customers a wide range of products, including snacks, beverages, and everyday necessities, available 24/7.
• The company has implemented a highly efficient supply chain and distribution system, ensuring that stores are well-stocked and can quickly respond to changing customer demands.
• 7-Eleven has leveraged technology to enhance the customer experience, introducing initiatives such as self-checkout kiosks, mobile ordering, and delivery services.
• The franchise model has been a key driver of 7-Eleven’s growth, allowing the company to expand rapidly while transferring operational responsibilities to franchises.
• The company has embraced sustainability initiatives, such as reducing energy consumption and promoting environmentally friendly products, to align with evolving consumer preferences.
• 7-Eleven has faced challenges related to increased competition from both traditional retailers and e-commerce platforms. However, the company has responded by continuously innovating and investing in digital transformation.
• Overall, 7-Eleven’s customer-centric approach, operational excellence, and ability to adapt to diverse markets have solidified its position as a global leader in the convenience store industry.

1. Walmart Case Study Solution

Walmart is a huge retail company that operates a large chain of superstores, grocery stores, and department stores. You can purchase the items here at a discounted rate.

From the very beginning, the company always focused on the customer’s priority and this was the main reason behind the success of this brand.

The top four elements that the company always aimed for were the price of products, access of the customers for their required item, variety of products, and most importantly the reviews of consumers.

The main motive of this company was to enter every field of the market so they can attract clients from every side.

Other than that, Walmart has acquired 28 companies among which Flipkart, thunder, botmock, and Polymorph are at the top. A huge amount of products and services are the main source of income for this company.

You can also get the details of the Chinese Walmart. For it, you can read the Walmart case study solution and check out how the company is working on center distribution models.

Other than that you will also check out the impact of the models on the overall stockouts.

One of the most important things that is covered in the case study is the capabilities of Walmart China in 2015 and how it evolved in the next decade.

There are also strategies that are made by the company to grow in the next 5 to 10 years so you can get an idea of how this brand is planning to grow more in China.

Summary of Walmart Case Study:

• Founded in 1962, Walmart has grown into a global powerhouse by focusing on offering low prices and a wide assortment of products across various categories, including groceries, apparel, electronics, and household goods.
• The company’s “Everyday Low Prices” strategy, combined with its efficient supply chain and large-scale purchasing power, enables Walmart to pass on cost savings to customers.
• Walmart has invested heavily in technology and data analytics to optimize its operations, improve inventory management, and enhance the customer experience.
• Walmart has made significant efforts in sustainability, aiming to achieve zero waste, use 100% renewable energy including solar energy, and sell sustainable products. The company has also focused on improving its supply chain sustainability and social responsibility.
• The international expansion of Walmart has faced both successes and challenges, with the company adapting its strategies to local markets and acquiring or partnering with established retailers in various countries.
• In recent years, Walmart has been actively exploring new technologies and partnerships to compete with e-commerce giants like Amazon.
• Walmart’s strong market presence, cost leadership, operational efficiency, and continuous innovation have contributed to its dominant position in the retail industry.

Bottom Lines

That’s it – We have mentioned the most famous shopping brands in this article and discussed their case studies in detail. We hope you will find this article quite informative and get inspiration from here.

No matter you are running the company for years or just started your brand, regardless of the size of the company, you can use the tips discussed in this article and increase the volume of clients easily.

If you still have any questions in your mind or want further ideas about these brands, you can reach us via comments. We will make sure to respond to your queries.

The post Top 3 Well-Known Shopping Brands and Their Case Studies with Examples appeared first on Botsify.

Understanding Customer Needs through Data Analysis

Data analysis can help businesses understand their customers’ needs, wants, and expectations. The more you know about your customers, the better equipped you are to create a positive experience for them.

• What are they doing? What channels do they use? How often do they visit your site or app?
• Why do they use those channels? What information are they looking for when visiting your site or app (and what kind of response does this elicit from them)?

Data analysis can also be used by AI and machine learning development services providers to gain insight into what their customers are doing, how often they use certain services, how long it takes them to complete tasks such as booking an appointment or purchasing goods online, as well as why these things happen in the first place. 

For example, if you notice that customers who use social media to interact with your business are more likely to book appointments than those who don’t, it’s worth considering how AI and machine learning development services can be used to improve customer service. What do they want?

Intelligent Chatbots and Virtual Assistants

Chatbоts are a great way to provide customer service. They can be used as writing assistants in a variety of ways:

• To answer common questions, such as “How do I return this item?” or “What’s the status of my order?”
• To provide product information, such as how much storage space is left on your device or what accessories are compatible with it.
• For technical support, such as diagnosing problems with an internet connection or troubleshooting issues with software installations. Chatbots are also great at providing other types of services too, for example, if you have any questions about our privacy policy or terms of service then we’d be happy to help!

Let’s take a look at sоme of the benefits of using chatbots in customer service: They can significantly reduce the amount of time and effort it takes to provide support. Chatbots are more efficient than humans.

Personalized Recommendations and Product Suggestions

Personalized recommendations can improve customer satisfaction and increase revenue. A well-designed recommendation system will also help you better understand your customers and their needs, which can lead to better ways of serving them as well. Personalized recommendations are often based on a customer’s historical data. Still, they can also be made using machine learning algorithms that analyze the behavior of similar users, or even just the context in which they’re viewing your site or app (like what time of day it is).

To determine which products to recommend, look at how many times each item has been viewed by other users who have similar characteristics as yours for example: if you know someone likes rock music then suggest some bands whose style matches theirs; if someone searches for “cars” then show them cars first instead of electronics products; if someone buys something expensive then offer cheaper alternatives that serve similar purposes, etc. Last but not least, learn how to enhance customer experience with customized communication by tailoring product recommendations based on individual preferences and behavior, ultimately increasing customer satisfaction.

Predictive Analytics for Anticipating Customer Needs

Predictive analytics can help anticipate customer needs and optimize operations, resource allocation, and fraud detection. For example, predictive anаlytics can be used to predict how many people will visit a store on a given day based on weather conditions or other variables. This information can be used to help optimize staffing levels or plan for additional resources such as stock or equipment maintenance.

Predictive analytics also has applications in risk management: it enables organizations to identify patterns of risky behavior among customers before they occur so that proactive measures may be taken beforehand (e.g., by canceling credit cards). Using predictive analytics software, businesses can forecast potential threats and opportunities, ensuring they stay one step ahead of customer behaviors. The enhanced visibility into customer behavior provided by predictive modeling allows businesses and institutions alike to better understand their customers’ needs – which ultimately leads them closer to achieving their business goals!

Sentiment Analysis for Improved Customer Sentiment

Sentiment analysis is the process of understanding the mood or attitude of a piece of text. It can be used to determine whether someone is happy, sad, or angry about something. Sentiment analysis can also be used for customer service purposes by analyzing customer sentiment on social media posts and other online platforms like forums and blogs.

Sentiment analysis helps companies understand how their customers feel about them and their products. This information can be used to optimize product development based on what customers want in order to increase sales conversions from potential buyers into actual buyers.

Ethical Considerations and Transparency

Ethical considerations are another important aspect of AI’s role in business. Companies must ensure that they comply with all applicable laws and regulations, including those relating to data privacy and security, consent, transparency of algorithms (including how they were developed), etc.

For example: if an online retailer uses AI to recommend products based on past purchases, then they must make sure that the customer has given explicit consent for this activity; otherwise, it could be considered an invasion of privacy or even discrimination based on race/ethnicity/gender/age, etc. It’s also important for companies using AI technologies not only because it helps ensure compliance but also serves as good PR. It shows customers that you’re taking their concerns seriously!

Fraud Detection and Risk Management

The need for fraud detection and risk management is critical for businesses. With the increasing amount of data available, it’s important that companies are able to use machine learning to identify fraudulent activities in real-time, predict the likelihood of potential frauds occurring and detect risks associated with their customers.

Machine learning can help you:

• Detect fraudulent behavior by using algorithms that analyze patterns across multiple channels, including online transactions and social media activity. This allows you to identify unusual behavior patterns faster than ever before so you can take action before a loss occurs.
• Predict when suspicious activity may occur based on past trends or behaviors allowing you greater visibility into future threats while also giving you additional time before they impact your business bottom line (e.g., identity theft).

Identify new threats by using predictive analytics to identify patterns that could indicate fraud, such as unusual spending habits or strange behavior from customers who have never made a purchase before. This saves time and money on manual processes while also helping you stay ahead of any potential problems that may arise. A key industry that is constantly targeted is online advertising through click fraud. This is when someone or a bot clicks an ad, button, or link with the intention of generating a commission for the site or depleting the budget of a competitor ad campaign.

Voice and Image Recognition for Enhanced User Interfaces

The proliferation of conversational interfaces is one example of how AI and machine learning are changing the way we interact with technology. Voice recognition technology has become much more advanced in recent years, allowing users to speak commands or questions instead of typing them into a keyboard. Image recognition is another area where machine learning has had an impact on user interfaces. For example, many people use Google Photos to organize their photo libraries by tagging images with keywords like “dog,” “food,” or “friend.”

Image recognition software can be used in customer service applications as well, such as identifying objects in photos sent via email or chat apps so that businesses can provide accurate information about them (e.g., what’s shown in an image). This type of capability also enables new types of customer experiences like augmented reality (AR) experiences where customers can virtually try on products before buying them online, a feature currently being offered by companies like Amazon and Walmart.

A third example of how AI and machine learning are changing user interfaces is with chatbots. Chatbots are computer programs designed to simulate human conversations through natural language processing (NLP) technology, which allows them to understand what users say and respond accordingly.

Optimizing Operations and Resource Allocation

AI can be used to optimize operations and resource allocation. AI-powered robots are being used in manufacturing, logistics, and supply chain management. They are also being used in healthcare to assist doctors with diagnosis by scanning patient records and providing recommendations based on the best treatment options available.

AI can be used to improve customer experiences:

• Improving customer service by automating repetitive tasks such as answering questions via chatbots or automated phone calls (i.e., call center systems). For example, when a customer contacts your company about an issue they’re having with their account or order, using AI allows you to automatically route them toward an agent who has expertise in this area without requiring any manual intervention on your part providing better service overall while saving time and money!

Conclusion

In this article, we’ve explored how AI can be used to enhance customer experiences. We’ve looked at how data analysis can help us understand our customers’ needs and make better decisions about what products or services they might want. This includes using machine learning algorithms to predict customer behavior based on past purchases or preferences; predictive analytics are also helpful for anticipating future needs by analyzing trends within an industry or specific company over time.

In addition, we talked about how intelligent chatbots and virtual assistants like Alexa will soon be able to interact with customers by listening carefully and responding accordingly, even understanding when people get emotional during conversations! Finally (and perhaps most importantly), there are ethical considerations when implementing such technology into your business model because it raises questions about privacy concerns surrounding sensitive data collection practices.

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With its secure data storage capabilities, decentralized networks, and immutable records of transactions, blockchain offers a range of advantages that can be used by companies in their social media campaigns.

From automated customer service platforms to tracking user engagement on various platforms, blockchain has become increasingly popular among marketers as they seek more efficient ways to reach potential customers and build relationships with them.

In this article, we will explore some of the most successful uses of blockchain technology in sales and marketing today, specifically, social media marketing. 

This will cover everything from the use of stablecoins like Bitcoin to how to go about setting up analytics and content creation. 

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The importance of social media marketing for businesses across industries

Social media marketing is an essential tool for businesses of all sizes and industries. By leveraging the power of social platforms, companies can reach new audiences, build relationships with customers, and generate more leads.

The first step in setting up a successful social media marketing campaign is to identify the objectives of the campaign. Before launching any campaigns, it’s important to understand exactly what you want to achieve and how you will measure success.

This can include increasing brand awareness, driving traffic to your website or landing pages, building customer relationships, or generating new leads.

Once goals are set, businesses must create an effective strategy that includes engaging content and targeted advertising on various social networks.

It’s important to determine which platforms are most beneficial to the business and its target audience so that resources can be allocated accordingly.

Additionally, time needs to be budgeted for regularly creating content for each platform as well as responding promptly to messages from customers in order to maintain engagement levels.

In addition to content creation and distribution across multiple networks, businesses should also consider using tracking tools such as Google Analytics or Social Media Analytics tools like Hootsuite or Sprout Social in order to get better insights into their efforts and identify areas for improvement.

These tools allow marketers to track engagement metrics such as clicks, shares, likes, comments, etc., along with demographic information such as age group or location of their audience in order to make data-driven decisions about future campaigns.

By following the steps outlined above and focusing on providing high-quality content that resonates with their target audience across multiple channels, businesses can increase visibility online and build a successful social media marketing campaign that produces results over time.

Furthermore, by integrating blockchain technology and crypto marketing into the social media marketing process, businesses can not only track user engagement in real-time but also store user data securely and enable more secure transactions.

By leveraging the power of blockchain, businesses can deliver a better customer experience and create more trusting relationships with users and customers.

In the following paragraphs, we will dive deeper into starting and running a blockchain-based social media marketing campaign.

Starting your campaign

There are several important considerations when it comes to incorporating blockchain technology into your social media marketing.

Ensure that the platform you are using has decent security protocols in place

The immutable nature of blockchain means that any data stored on it must be kept secure and safe from outside interference. There are a variety of blockchain platforms out there and it is important to do your research before deciding which one to use.

Make sure that the platform you choose has strong security protocols in place and can help protect user data from malicious actors.

Have a clear understanding of the terms and conditions for each platform

It’s also important to take the time to read through the terms and conditions for each social media platform, as they may vary from network to network.

This will help ensure that you understand what kind of data is allowed or required on each platform in order to be compliant with their rules and regulations.

When dealing with blockchain-based technologies, you need to be aware that there may be additional restrictions in place for data sharing or transactions. Make sure to thoroughly read and understand the platform’s terms of use before launching any campaigns.

Choose your blockchain technology partners carefully

When partnering with a third-party organization to provide blockchain services, you must choose one with a track record of success and a good reputation.

The company should have experience in the social media space and have a team capable of providing the technology solutions you need.

It’s also important to vet their compliance practices and ensure that they are following all necessary regulations when it comes to user data privacy and security.

Consider how you will use digital tokens to incentivize customers to participate in your campaign.

Tokens can be used to reward customers who provide valuable feedback or engaging content, which can help build loyalty and trust.

This is where you can use blockchain-based tools such as tokens and smart contracts to incentivize customers for participating in your campaign.

Make sure you have a clear plan for how the collected data will be used.

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Finally, when it comes to collecting user data through social media marketing campaigns using blockchain technology, it’s important to have a clear plan for how the data is going to be used. 

This includes understanding what type of information is being collected, who has access to it, and what measures are being taken to ensure that the data remains secure.

Putting it all into practice

By following the steps outlined above and leveraging the power of blockchain technology, businesses can start and run a successful social media marketing campaign that produces results over time.

With careful planning and execution, businesses can increase visibility online and build trustworthy relationships with their customers.

This article is not a substitute for professional advice or services, nor should it be relied on as such.

We strongly suggest seeking out qualified professionals to assist you in creating and running your successful social media marketing campaign using blockchain technology.

With the right strategy and tactics, businesses can harness the power of this revolutionary technology to create an engaging experience for their customers while ensuring the safety of user data.

Running your blockchain-augmented social media marketing campaign

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Now that you have your roadmap, it’s time to put that blockchain-backed plan into action. This is where you’ll need to think about the various pieces that go into running a successful campaign.

You’ll need to create content, develop strategies for outreach and engagement, set up analytics systems, create campaigns that are tailored to each platform, and monitor performance over time.

These activities can be made easier by leveraging blockchain technology. For instance, distributed ledgers can help improve data collection and analysis processes, enabling companies to gain valuable insights from their campaigns more quickly than ever before.

Smart contracts can also be used to securely set up automated transactions between platforms and customers that enable reward programs or incentivize users for providing feedback or content.

Create content that resonates with your target audience

Once you’ve chosen a secure blockchain-based platform, it’s time to start crafting content that resonates with your target audience. This could be anything from blog posts, videos, and interactive quizzes to engaging graphics or infographics.

It is important to remember that the quality of your content will determine its success, so it’s worth investing the time in creating something that people will want to engage with and share.

Promote your campaign using targeted ads

In addition to organic content creation, businesses should also consider running paid social media campaigns to reach larger audiences more quickly.

Paid ads allow businesses to target specific users with tailored messages according to their demographics or interests as opposed to simply casting a wide net indiscriminately.

Once you have determined which networks are best suited for your business, you can then create targeted ads that are more likely to be seen by the right people.

Analyze and optimize your campaigns

Once you have launched your campaigns, it is important to track user engagement in order to gain insights into what works well and what could be improved upon over time.

By tracking key metrics such as likes, shares, comments, website clicks, and conversions, you will quickly be able to identify areas that need attention or optimization.

These insights can also help inform future content creation efforts, ensuring that only relevant or engaging material is being presented to viewers.

Remember: success doesn’t happen overnight

Any successful social media marketing campaign requires hard work and dedication in order for results to become visible.

Oftentimes, businesses expect instant gratification when it comes to their campaigns, but this is rarely the case.

It takes time for companies to build a trusted relationship with their customers and potential leads, so don’t be discouraged if success isn’t immediate.

Remain consistent in your efforts and continue to refine your strategies over time in order to get the best results from your social media marketing campaign leveraging blockchain technology.

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The good thing is that technology has paved the way for business software to be developed. There are a lot of different customer service tools that were introduced, and they are considered game-changers in the field of customer success.

One of the metrics considered relevant in customer service is customer retention. To be successful in business, you should be able to retain customers, not just acquire them. Today, a variety of customer service tools that can aid in retaining customers exist in the market to aid businesses with their operations. Let us take a look below at the best customer service tools for great retention rates.

1. Help Desk

A customer help desk is a ticketing system that aids customer service teams in managing incoming service requests from customers. Also called customer support center, it provides a systematic ticketing function that allows customers to receive fast and prompt responses to their issues. The customers can view the status of their tickets in real-time.

A help desk can perform many other functions. Originally, the term help desk was specific to a platform where IT-related issues and concerns are raised, there is even dedicated help desk software for schools, for example. However, this has since expanded to customer service. In essence, a help desk is meant to solve customer issues as fast as possible. And with that kind of service, clients are sure to stay loyal to you.

2. Shared Inbox

This is an all-in-one inbox solution that helps customer service teams provide better service. Its purpose is to centralize all the messages from customers from different platforms. The system provides a conversation trail and status histories of customer concerns. Thus, there is no need to go back and forth to different agents and have them repeatedly explain their concerns.

With the shared inbox, the system can have centralized contact information. This is where the customers can reach out to. It is also a centralized platform in which the different agents can manage the requests.

Having a shared inbox within your customer success department is a great way to organize your process. With this feature, your team can get more systematic. It also assists in establishing good communication among your team members. With a customer service team like that, you are also sure to provide stellar customer service.

3. Mobile Apps

Practically everyone owns a mobile phone nowadays. Moreover, almost everything is within your reach just by using mobile apps or mobile-friendly websites. Imagine how pleased your customers would be if your customer support can be conveniently reached by just using their phones’ apps?

Customer service mobile apps are becoming more popular among businesses, and with the help of an iOS app builder, it’s now easier than ever to develop your own custom mobile app. Customer service mobile apps are becoming more popular among businesses, and with the help of an iOS app builder or using another mobile app tech stack, it’s now easier than ever to develop your own custom mobile app. Its mobility and easy-to-use interface are perfect especially for on-the-go clients. All customers prefer services with fast turnaround time, as it is less stressful and less complicated for them. All these can be offered with a mobile app. And with those features, customers will likely come back to you.

4. Customer Portal

Aside from mobile apps, a customer portal is a great way to improve customer service efficiency. A customer portal may be a website or an application where customers can create their profile and portfolio. Through this portal, they can easily view all the information they need, avail services, as well as track the status of their tickets.

Customer portals allow your customers to independently manage their accounts. They are perfect for those who like to take matters into their own hands. Giving control to these clients gives them confidence in your products or services.

5. Automated Emails

With almost every aspect in business processes being automated, email automation platform can become your go-to tool. In the early times, marketing involved paper leaflets being handed out or faxed. But today, the emailing system has evolved. And now powered by artificial intelligence, marketing emails can be automatically sent at the best times determined by the AI based on the activity logs of customers.

Automated emails are perfect for customers who are subscribed to your newsletters and for software updates. It is also a great avenue for mass announcements for any promotions, marketing, reminders, and other urgent matters. For example, a customer has left an item in her online cart. You can set an automated email to remind the customer about it after a certain period.

What’s more, automated emails can also be used for personalized experience for your clients, based on their behavioral patterns and online transactions.

6. Social Media

Let’s face it, social media is one of the biggest technological innovations in the world today. And for businesses, social media is a great opportunity to reach out to customers.

In order to strengthen your brand awareness, you must be active on social media. Being engaging also gives your customers assurance of your strong presence, which in turn can create trust. It is the best tool to build personalized connections with your clients. Doing so will help in your customer retention.

Social media is also a venue for very effective but affordable marketing strategy. From Facebook to Instagram to Tiktok, these have options for businesses to market themselves and reach the right target customers.

7. Online Community Groups

Online community groups or forums give your customers a sense of belonging. When you establish a community group, you get to know more of your clients on a deeper level. And with that, you can create personalized experiences for them.

In a community group, your customers can likely find the things they’re looking for. It can be answers to their product/service inquiries, troubleshooting guide, or just to read actual customer reviews.

Do you know that online community groups can also attract you more clients? The more customers that vouch for your business, the more that people will eventually trust you.

8. Call Center Solutions

Many customers still prefer to do things the good old-fashioned way. This is why there will always be customers who like to talk to a real person when purchasing a product, availing a service, or raising a concern. It gives customers the comfort and familiarity of speaking to a live person. However, phone support can pose many challenges. Thus, call centers solutions provide automated features to aid call center operations. Some of the best call center software options in the market include CallHippo, Zendesk Talk, Five9, and Genesys Cloud, providing businesses with the tools they need to deliver exceptional customer service.

Call center solutions can direct calls to the proper agents. This feature is called call routing. Most, if not all, solutions are also integration-ready with other business software. And since they’re cloud-enabled, the solutions offer a more efficient and affordable setup. Other call center software features include multichannel support, reports and analytics, pay per call marketing, outbound calls, interactive automated response, call scripting, and escalation management.

9. Live Chat

Live chat is one of the best customer service tools created. Usually part of a help desk, live chat offers many benefits. When customers visit your website, live chat allows them to interact with your business in real-time through an online chatting system. 

Along with live chat software are chatbot systems. Chatbots are smart programs designed to simulate and interpret conversations. Chatbots are like computerized customer service representatives. In the absence of a real person, chatbots take over in answering customers through online chat.

Live chats aren’t just useful for websites. You can even add live chat to apps or include live streams on apps where that kind of functionality is required. With tools like Sendbird, you can integrate real-time chat functionality for live streams with the help of their high-quality API. And you’ll want to do that, too, as you can increase live stream conversions by 450% when you take full advantage of Sendbird’s chat features.

Chatbots are used by most businesses nowadays. Their popularity due to their capability to entertain and respond to clients instantly, 24/7, even if they are away from their computer or mobile device. They save business owners time as well as personnel resources. They can also help a lot in cutting costs. For clients, chatbots work perfectly well especially if customers want immediate response to their queries.

10. All-In-One Solution

Question: Is there a better customer service tool than the ones mentioned above? Of course, it is that tool that has everything in it! An all-in-one customer service platform has “all” the features to serve customers end-to-end. It is a great one-stop-shop for those who wish to automate their entire customer success department.

This complete package tool could have everything mentioned above. On top of that, it could include customer relationship management functions. Aside from that, it can offer sales and marketing features, as well as reporting and analytics features. The latter functions are vital for making strategic decisions in your future customer success plans.

There are many all-in-one tools available on the market. They differ mostly in features offered and in pricing plans. Generally, though, this powerful software can better guarantee in helping your business achieve stellar customer success.

The Best Customer Service Tools That Fit Your Business

In reality, there are no one-size-fits-all customer service tools. You have to find the right one that fits your specific business needs and requirements. For example, if you have an online business, you should look for the best customer service tools for online business.

Choosing which of these customer service tools to use for your business is rather challenging. It would be great if you could utilize all of them. However, you have to consider a lot of factors like budget. But if these tools can guarantee things like a high customer retention rate, you should definitely go for them.

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The main purpose of a chatbot is to help customers get the information they are looking for and your set-up should provide that. You can create multiple lines of communication depending on the type of help the visitor is looking for. Some examples are: “Request a quote,” “Product Demo,” and “Talk to a customer service representative.” These can and should be optimized for your customer journey.

A secondary benefit of using chatbots is that AI can collect data for your business. This can, in turn, help your sales agents to facilitate a purchase, especially in business-to-business situations where the decision-making process takes longer. While this is a great way to increase your sales, another even more efficient method is to use email marketing automation as a follow-up to the chatbot discussion.

Gaining email addresses with your chatbot

The reason why chatbots are so successful at gaining leads is that their conversational nature is very instinctive to clients. Each and every one of us is used to chatting online. As a result, even if a chatbot asks us multiple questions, the experience does not feel forced, and we are more willing to answer with information that we would not give out as easily in a Contact form.

You can use this to your advantage and ask for email addresses in a non-intrusive way that is focused on helping potential customers get the help they need. From then on, you can use automated emails to guide your lead down the sales and marketing funnel and grow a fruitful relationship with your clients.

Here is exactly how B2B email marketing automation can extend your chatbot experience for a seamless purchase journey:

#1 Use data to nurture leads

Aside from gathering email addresses, your chatbot can learn much more about your prospect.

From their first press of a button, you can learn exactly what your visitor is looking for and, consequentially, where they are in the customer journey.

If they are looking for a helpful eBook, then they most likely are in the awareness phase, and your emails need to make them more acquainted with your product or service. What experts suggest is to initially use automated emails to send content about the topic they were interested in the whatsapp chatbot conversation. After one or two emails, you can move on to basic information about your product and how it can help them

On the other hand, if they request a quote, you know you have a warm lead that will be more enticed to buy with a special offer sent via email. If they abandoned a chatbot conversation inquiring about your prices, then you can send an email offering a discount or a free month of usage. This principle can be customized to the specifics of your business.

#2 Personalize the customer experience

Personalization goes a long way in email automation. Much like you try to make the chatbot conversation as human-like as possible, the email you send out should have a personal touch. 

You can use the data collected from the chatbot conversation to personalize emails based on their name, location, personal interests, business details, and other details.

That being said, make sure not to annoy your potential client. Even though they are more willing to give out information, this should pertain to their inquiry. For instance, if your visitor is looking for a product demo and you are asking about their usual reading habits, the disconnect between the purpose and the information required will make them reconsider continuing the conversation. A way to attract customers is by earning their trust. To do so, make sure you have an email reputation, by integrating SPF and DMARC protocols in the process and regularly using the DMARC report analyzer. You can also look into using temporary emails or email warmup services to avoid getting marked as spam.

According to a 2021 report by Drift, 56% of marketers that use conversational marketing solutions saw an increase in sales productivity. Therefore, once you learn how to leverage the gathered information, you will be well on your way toward excellent results. Extending the personalized customer journey through email automation is an effective way to create meaningful relationships that might launch your business to the next level!

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While you’ll see that many businesses are following this practice, it’s only a fraction of the business world. To be precise, only 17% of companies put influencer marketing first. Therefore, it’s still a great way to stay ahead of the competition.

Keep reading to learn what influencer marketing is and some actionable steps to help you find and start working with an influencer.

What is influencer marketing?

Influencer marketing connects your business with individuals who have thousands of followers on their social media accounts. In general, collaboration comes down to promoting your content or product using someone else’s followership and credibility. 

There are multiple forms of influencer marketing strategies you can deploy. These include:

• Guest blogs
• Social media shoutouts and mentions
• Social media promotional materials
• Podcast collaborations

• YouTube marketing collaborations

No matter what option you choose, the goal of your influencer marketing is to get your brand in front of more people.

Businesses opt for this marketing form because it’s an effective marketing method. That’s why its market is continuously growing year over year. It’s simply one of the most authentic ways to get to your target audience.

What are the benefits of influencer marketing?

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Influencer marketing owes a lot of its popularity to its effectiveness. According to a Tomoson influencer marketing study, businesses can make up to $6.5 per $1 invested with influencer marketing.

That brings a lot of value to businesses, as other forms of marketing are costlier. PPC and social media PPC campaigns require high investments to be effective, and all the competition is already doing it.

With today’s fast-paced world, it is more difficult than ever to get noticed. But with the help of social media marketing proposal you can influence your marketing efforts in a positive way by giving yourself an edge in the highly competitive marketplace of online search engine rankings.

There’s none of that with influencers, but many businesses still steer away from doing it because it’s “immeasurable.” While you don’t get as much data as you would with a PPC campaign, you can still measure the effectiveness of your influencer marketing strategy.

Therefore, the most significant benefits of working with influencers are:

• More exposure to different audiences
• High conversion rates
• Building a network of influential people
• Increase in brand awareness

Getting all the rewards from influencer marketing will require you to take the correct steps. Keep reading to see what’s the best approach to pick.

What steps do you need to take?

The following five steps will allow you to create effective marketing campaigns that bring results. Fortunately, the good news is that they are simple. But, it’s crucial to be detailed with every one of them to get great results that are also measurable.

1. Establish a clear goal

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Setting a clear goal is necessary for measuring the success of your campaign. Without it, you won’t know the precise effects of your influencer marketing strategy.

For example, some of the goals you can set for your campaigns are:

• Improve sales figures
• Grow your follower count
• Traffic boost to your website
• Increase social media engagement
• Generate more leads
• Establish more brand ambassadors
• Work with increasing numbers of influencers 

Now that you know what kind of goal you want to achieve, you can monitor when your influencer collaboration begins. Take a snapshot of all your data, and use it for comparison after the onset of your influencer marketing campaign.

2. Find the best influencers for your business

Searching for the right influencer for your business will take the most time. It’s essential to be very careful with this process because a mistake might lead to a completely ineffective marketing campaign.

Simplify the whole process by deploying the best influencer search tools. They’ll help you create a list of influencers that you could contact. Furthermore, they’ll also be helpful with finding influencers who have a similar target audience to yours.

If you’re unsure what your target audience is, you can perform segmentation according to customer behavior. That way, you can quickly learn more about your target audience.

As mentioned in the opening section, using an influencer search tool will make it easier for you to analyze their followers. If they match your target audience, add the influencer to your contact list.

Aside from focusing on the quality of their followers, another thing to consider is their follower count. As the numbers go up, the influencer’s pricing dramatically scales up. However, a higher follower count doesn’t necessarily mean better results.

Micro-influencers generally have a higher degree of trust and better engagement rates. That means five influencers with 5,000 to 10,000 followers are a better option than a single one with 25,000 to 50,000 followers.

Still, that doesn’t mean that influencers with high follower counts are not great for collaboration. They are a great way to boost your brand awareness, especially for attracting people with different backgrounds. It all comes down to your business needs.

You can always experiment with both approaches and see what works best for you.

3. Approach them openly

Once you’ve created a list of influencers to contact, it’s time to reach out to them. You’ll be able to find a contact email for most of them, as they also want to get in touch. 

Avoid creating a template that you’ll just use for all of them. Go with a more personalized approach and start by mentioning the benefits of collaborating with you. 

For example, if you need a product review, offer to send the product for free. On the other hand, propose to reward the influencer’s audience with a free product from you. Start your email with this value proposition, and then explain what your brand is about and what you want to achieve.

End with a call for collaboration and let them know that if they’re interested in working with you, you’re waiting for their contact.

The goal is to quickly present all the relevant details of your contact reason and wait for their reply.

4. Define your collaboration

Once the influencer gets in touch and the negotiations begin, there are a couple of things that you should keep in mind.

• Explore trends to get marketing ideas
• Leave plenty of liberty to the influencer
• Define a step-by-step course of action

You can start by letting the influencer know more about your website, product, or service. Then, provide some ideas to them as to how you see them advertising the product. For example, if they’re an Instagram influencer, you can familiarize yourself with the latest marketing trends.Or if they are related to web development, you need to analyze your competitors’ market, identify strengths and weaknesses, and already then offer website app ideas that can interest them.

You can then go into more details and propose a strategy that would work for you.

Then comes the critical part, pay attention to what they have to say and their terms. Listening is essential as they know their audience much better than you do. They will suggest a couple of ideas of how to promote your business most naturally.

Evaluate what the influencer says and go for an option that works best for both. Being too pushy and insisting on your terms might put a lot of pressure on the influencer. They might walk away.

Last but not least, create a precise number of posts, stories, blogs, links, and any other promotional materials that the influencer will perform for your business. Make that a part of a contract to ensure that both parties respect their part of the deal.

After defining all the steps, it’s time to start working together.

5. Monitor your campaign progress

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After you start collaborating with influencers, it’s time to start monitoring your progress. You can do this in several ways, depending on your business needs.

• Search for traffic changes to your website. You should notice an instantaneous surge of traffic after the influencers start promoting it.
• Check Google rankings to see whether your content is climbing. More traffic to your pages means more relevance, which leads to a higher ranking.
• Monitor the number of sales to calculate the exact ROI of your marketing strategy. If an influencer is promoting your product, you can assign the sale surge to your marketing efforts. Use the new data to calculate how effective it is.
• See how your follower count is progressing. You can organize giveaways that would require people to start following your brand. The follower numbers should go up rapidly once you begin the promotion.
• Note all the dates when an influencer has shared a post. You’ll find this practical when you compare it to your analytics data. You can conclude what kinds of posts and influencers worked best for your business.
• Use URL shorteners to see how many people have clicked on the link the influencer has shared.

These are only a couple of ideas you could use to track your campaign progress. You can figure out a way to create the methods that work best for your influencer marketing campaign.

The goal is to have a clear overview of how effective the collaboration is and how you can improve it.

Search for new opportunities and nurture old ones

As time goes by, you need to aim to establish continuous collaboration with multiple influencers. Given that their follower base will keep growing, so will the exposure of your business.

That doesn’t mean that you shouldn’t keep looking for new options. Make sure that your marketing team is actively working on finding the best influencers for your promotional needs.

Put in an active effort in maintaining and searching for new collaboration opportunities. It’s one of the best ways of growing your business.

Concluding thoughts

Hopefully, this guide will help you establish your influencer marketing strategy. The crucial part is to do detailed research. Dedicate some time to finding the best influencers for your brand – while it might be challenging at first, you’ll see how simple and effective it is.

Grow your network of influential brand ambassadors and watch your business steadily grow!

The post The Ultimate Guide to Influencer Marketing in 2021 appeared first on Botsify.

Of course, you also need a solid SEO strategy to help your site or your domain name rank higher and attract more visitors and potential customers. But how can you go about ensuring your site is optimized well enough to show up consistently in search results?

Well that is exactly what this article is here to help you with. Read on to learn some incredibly helpful tips to ensure you design and maintain a site that ranks well.

Utilize the Right Keywords

Using the right keywords is often at the center of any good SEO strategy. If your site makes use of certain keywords, it can help the page (and thus, your site) rank highly when people search for those words on Google. 

Perform some keyword research ahead of time to decipher exactly which keywords you should be ranking for. This will differ depending on your services, your industry, where you are located, and more.

In general, your site can rank for short-tail or long-tail keywords. Short-tail keywords get more traffic, but also have a lot more competition. On the other hand, long-tail keywords get less search volume, but you will have less competing sites to worry about. Many sites should be trying to rank for both short and long-tail as both can provide value.

Of course, be careful to avoid keyword stuffing. If you simply add important keywords into your content without any context or relevance, it’s not going to fool the algorithm. Every keyword needs to fit naturally with your content, so be careful.

Make the Site Simple to Navigate

Among the most important parts of SEO in the modern day is to improve the user experience of a website. Your site can have all the keywords in the world, but if it doesn’t provide value and offer a good experience, you will struggle to rank highly. An important, yet underrated, aspect of user experience in the navigation of your website.

You need to make it easy for visitors to find the desired page, search for a certain piece of content or learn something about your business. If your navigation is confusing, overly-cluttered or designed poorly, it can severely impact the experience people have, in a negative way.

Using a simple drop-down menu for navigating your site, as well as a top banner with different pages/categories, might seem like boring options but they are popular for a reason. Don’t try and get too fancy with your navigation, as it will often simply end up confusing people.

Ensure the Website Loads Quickly

Another aspect of your user experience is how quickly your site loads. Many people today have very short attention spans and if your site doesn’t load within a fraction of a second, they will often go elsewhere. This will drastically hurt your bounce rate.

As a result, you need to do all you can to ensure quick loading speeds. Thankfully, there are many ways to speed up your website. This includes optimizing images, combining files, reducing server response time, using the right hosting provider and enabling compression. Additionally, leveraging virtual machine hosting can provide greater flexibility and scalability for your website.

Even a small amount of lag or loading time can turn people away and send your bounce rate skyrocketing, so don’t underestimate the importance of a quick and snappy website. If you plan to create and hosting sites for your business, be sure to find a reliable hosting provider to obtain the best user experience for your site visitors. It also helps with website maintenance

Confirm the Site is Optimized for Mobile Devices

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If you are reading this article, there is a good chance you are doing it on a mobile device. This is because over half of all internet traffic comes from mobile devices in 2021. Because of this, if your site isn’t optimized to look great and respond well on all devices, your rankings will suffer.

Search engines and the algorithms they use to rank sites are focused more on the mobile performance of your site than ever before. In fact, some believe your mobile site is now more important than your desktop. A great desktop site is no longer enough to cover for a poor mobile experience. From the initial creation of your site, it should be designed with mobile in mind.

Be sure to test your site on different types of mobile devices to ensure it looks good, loads quickly and functions as it should. Also, do your best to keep navigation and layout simple for mobile devices, as well. Be careful when using large images and videos, as well, as they don’t always work as well on mobile devices as they do on a computer. Also, considering using a mockup generator can be helpful in designing and visualizing the navigation and layout for mobile devices.

Create Content Regularly

Few things drive more people to your website than the content you produce. This could be articles, how-to guides, videos, FAQ sections, infographics or anything else you deem valuable to your audience. These should aim to either entertain, educate or inform your audience about the things they want to know

The content should be titled well, laid out in a way that is easy to follow, and follow a well-thought-out structure. The exact type of content that ranks well for you and becomes popular can depend entirely on your industry and the pain points your company attempts to address.

Make sure the content is high-quality, and always aim to provide value with your content, not simply use it to rank higher. Search engine algorithms can see through lazy content that is simply created to rank certain keywords, so be authentic in your attempts to help readers.

Also, do your best to maintain consistency when it comes to your content. If you normally post three times a week, don’t go a month between posts as it could turn off your readers and lead to a decline in interest in your site. The types of things you post should also be related and relevant to the interests of your audience and the products or services you provide like Wumblers.com

Use Internal Links

Using internal links is another great way to help certain pieces of content rank better. These are links in your content that link to another page on your site. By using internal links, you can show Google or another search engine how each of your website pages are related.

Also, internal links can help people stay on your site longer, which will decrease your bounce rate. Of course, any links you add in should always be relevant and provide value and fit with the context of the content. 

Attempting to get backlinks from other sites is also a good idea. While this is generally out of your control, as you grow and as your valuable content gets out there, there is a chance other sites may link back to your content, increasing it’s reach. This can help establish yourself as an expert or authority in your space, which is only positive for your business.

Don’t Underestimate the Importance of the Domain Name

The domain name that your website has is one of the things that a search engine will use to determine what your site is about. It is also crucial in helping establish yourself and you want a name that people will see and instantly know what you provide or who you are.

The name of your site should feature your brand or company name, if possible, and remain catchy. Your domain name could also incorporate the main keyword you are attempting to rank highly for.

The name should also reflect and relate to the industry you are in. If your domain name is completely unrelated to your brand and/or industry, it might simply confuse potential visitors and lower your organic visitors. However, you also want to choose a domain name that stands out from your competition and isn’t too similar to others.

Connect With Social Media

Connecting your website to your social media platforms is an important part of increasing traffic to your site and boosting the visibility of your content. Billions of people use social media, so if your business isn’t utilizing it, you are missing out. It is great for engaging with your audience, learning more about them and can be awesome for publicity.

You should be posting content to social media to expand reach, and asking followers what sorts of content they would like to see added to your site. While you might have a favorite platform, it is a good idea to remain active on multiple platforms, as they each have their own particular user base.

Be sure to also add some social media buttons on your site so visitors can check out your profiles and potentially share your content, if they so choose. In addition to SEO, social media is beneficial for market research, building authority and remaining authentic.

In conclusion, we hope that these tips have been able to help you design an SEO-friendly website that ranks well and brings success to your business.

The post Designing an SEO Friendly Website That Ranks Well: 8 Simple Tips appeared first on Botsify.

Source: Unsplash

Unlike robocalls or email blasts of the past, today’s sales automation is all about customization. You can determine which salesperson is the best fit for each customer and assign them automatically using modern sales automation tools.

Having a quick and dependable way to enrich your sales with various types of data is vital. This is where automation comes in, providing you with the necessary tools and power to accelerate your sales effectively.

What is the definition of sales automation?

Sales automation is the procedure of automating manual, time-consuming, and inefficient activities in your sales process so that your sales agents can concentrate exclusively on selling. Software such as OCR API, artificial intelligence (AI), and others are used to do this.

You can find that OCR tools like cardscanner can functions to do your job faster and even better in different ways. It eliminates the need to manually enter data, which leads to errors and consumes time.

Data entry, business emails, and CRM administration tasks that the sales team and their managers would usually undertake manually are among the tasks that have been automated.

In a variety of ways, properly automating your sales process can boost your sales efficiency:

• It opens up your sales reps’ time to focus on sales rather than administrative responsibilities.
• It can shorten the sales cycle and the sales funnel by automating time-consuming communication procedures such as follow-ups.
• It ensures that sales leads don’t get lost along the way.
• It can reduce time response which contributes to higher customer satisfaction.
• It ensures that sales data is consistent throughout your company.

Here are the top 4 strategies to use smart automation to step up your sales efficiently.

• Automated content

When it comes to generating leads and nurturing them down the sales process, content marketing is critical. The only problem is that if you want to create great leads for your network, you’ll need effective, high-quality content, which takes time. However, you can use automation to create good-quality, SEO-optimized content and deliver it and automate several repetitive operations in the content lifecycle.

It works by combining NLP (Neuro-Linguistic Programming) and NLG (Natural Language Generation) technology to assist businesses in speeding the generation of content. Text, audio, and image formats are the most common ways to create content (reports, recaps, stories, or simple product descriptions).

However, because AI cannot correctly add human and emotional depth to the writing, developing original and best articles ready for publication is now impossible. On the other hand, proofreading can be automated, with numerous choices for determining engagement, adjusting tonality, and correcting grammar errors (e.g. Grammarly or Quillbot’s free grammar checker).

• Live chat plugin

Nurturing customers takes priority at some time during a company’s natural lifecycle. As a result, support services have become a major battleground. Live chat plugins are one way to provide your customers with almost immediate access to your customer service team. They allow users to speak with a live person or a clever ‘bot’ to take them to the appropriate location.

For example, use a WordPress chat plugin to quickly and easily add live chat support to your custom WordPress website. The plugin should make it easier to save, manage, and respond to live chat discussions while increasing the speed you provide help. It should also help organize and clarify your support processes, ensuring that each support person is aware of the situation.

• Automating social media

Using social media to generate leads is effective, but automating the process improves it so that even 77%  of marketers that applied automation saw a significant improvement in conversions.

You can save time and focus on other tasks by automating the generation of leads that will boost your sales. Concerning sales prospecting and outreach, LinkedIn is the go-to platform for most businesses today. Furthermore, automation assists in the maintenance of your social media presence and the completion of repeated activities. This is what you can accomplish with social media automation:

• Making a schedule for your posting activities – Social media automation is often used for this at its most basic level. It’s a significant time-saver, and it can precisely control all publishing tasks at predetermined intervals.
• Keeping your followers engaged – With so many options for engaging your followers, automation will assist you in identifying and applying the most effective ones made specifically for your audience.
• Curation of content – Curating content is essential, but it can be time-consuming if done manually. It demands the acquisition of high-quality content that is appropriate for your target audience. You can use automation to automatically locate the most relevant and customized content for your audience, resulting in increased engagement.

• Automated PPC

Managing Pay Per Click campaigns is a fantastic strategy to increase the number of leads you get. You can drive a lot of traffic to your website with PPC ads, and having successful PPC campaigns is necessary. However, to create a successful PPC campaign, a lot of time and keyword research is usually required.

Many steps in the process of creating successful PPC campaigns can be automated, including:

• Automated bidding – Using automated bid techniques (driven by machine learning) that meet your business objectives can considerably improve bids.
• Automated A/B testing – A/B testing is a method of determining the most successful version of a PPC ad through a series of iterations (which can be automated).
• Creating simple reports – Using automation technologies, you can generate detailed reports on your PPC campaigns across different channels.
• Make your ad copy effective – By comparing keywords or your website’s content against Google search queries, automation can assist in the creation of data-driven ad text.

Automation should be used to improve and speed up your PPC campaigns, allowing you to devote more time to tracking their progress and adjusting automation parameters if necessary. It’s an excellent way to improve and expand your PPC lead generation to boost your sales with additional customers.

Conclusion

Automation has an extensive span of applications, but when it comes to sales automation and customer service, it can help your company gain a competitive advantage.

Your sales team will be able to achieve so much more with sales automation on their side. When these systems are applied, the outcomes will speak for themselves.

The post 4 Ways to Accelerate Sales Through Automation appeared first on Botsify.

• Unhappy customers can be fatal for your brand: According to PWC, 32% of the people will stop doing business with a brand/company they previously loved, after just one negative experience.
• Huge losses: Another study suggests that avoidable customer churn is costing U.S. businesses $136 billion a year.
• No turning back: Finally, further research claims that just one in 26 customers makes a complaint when they are unhappy. This means that all the others churn without saying a word or providing customer feedback. 

The writing is on the wall: Preventing churn and actively working on enhancing the customer experience can not only boost your bottom line but also lead to happier, more loyal customers. 

Top-7 Proven Ways to Lower Churn via Proactive Customer Support

1. Proactively ask ‘why’ your customers are churning: This sounds like an obvious suggestion, but most companies don’t invest enough time, effort, and resources into understanding why their customers are switching their loyalties and moving on–a big mistake. 

So every time a customer hits the ‘Unsubscribe’ or ‘Cancel’ button, directly ask them why they’re choosing to move on. You could send a short-and-relevant survey as shown below:

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Or you can send a subtle email asking customers to ‘Restart their membership’ as Netflix demonstrates below:

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The takeaway: Instead of playing guesswork or going with your gut, understand why your customers are jumping ship–straight from the horse’s mouth. You can use the invaluable insights gained to improve your product or service, depending on where the issue lies in the first place. 

2. Invest in a robust live chat tool for instant support: Did you know that according to industry estimates, the live chat software market will be worth $987.3 million by 2023? If you want to immediately and effectively boost the customer satisfaction rate, invest in live chat software for your website, as Modcloth demonstrates below:

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There are numerous advantages to integrating live chat software within your website:

• It accelerates the speed of service and improves the user satisfaction rate, as eMarketer indicates that around 63% of customers are more likely to return to a website that has a live chat.

• It empowers customers to instantly and conveniently get in touch with the brand and seek answers to their issues at (literally) the click of a button.
• It enables the brand to build a long-term relationship with the user, assisting and guiding users at every point in the user journey.
• Finally, the icing on the cake, research indicates that adding live chat to your website can improve conversions by 12%.

The takeaway: Consider live chat as the primary support channel for real-time communication and retaining customers. Why? Because love speed, instant service, and accurate solutions–all of which can be achieved easily with proactive customer support. 

3. Revisit your onboarding process to deliver a relevant user experience: One of the golden rules of proactive support lies in helping customers to find value with your product/service as quickly as possible. This is why paying special attention to your onboarding process is key. 

To improve your onboarding process, here are a few best practices to keep in mind:

• Understand who your ideal target audience is so that you can tailor your onboarding process accordingly. 
• Brainstorm and zero in on a single workflow–one that effectively showcases your product’s core value. You can use this as the foundation on which to onboard users and guide them through the onboarding journey as MyFitnessPal demonstrates below:

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• Whatever you do, make sure to keep your product tour short, relevant, and to the point. You don’t want to overwhelm the users with unnecessary information. Take a cue from Flipboard’s onboarding journey for inspiration:

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• Gather data and A/B test onboarding design versions to understand how you can logically and strategically guide users to take specific actions throughout the onboarding journey.
• Keep updating and optimizing your content and design to ensure that the user understands the benefits they can extract from the product front-and-center.
• Ensure a seamless and clear line of communication at all times–understand what’s working (and not working) for the user, use the right tools to gather real-time feedback, and offer consistent support as well as follow up every chance you get.

The takeaway: Your onboarding process, if done right, can allow the customer to find value or experience the ‘aha! moment’ as early as possible. This boosts up the chances of retention and encourages customers to build a strong connection with your offering from the get-go. 

4. Get proactive with a hyper-personalized welcome email:  Think of this strategy as creating a lasting first impression. You can use intuitive ‘smart’ tools to create a series of time-based and/or trigger-based emails, depending on where the user is in the onboarding or the buyer’s journey.

Here’s an excellent example of a personalized welcome email by Clearbit that builds trust with new subscribers, reminds users about the product and its features, and clearly outlines the next steps so that there is no confusion:

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To that end, here are a few welcome email best-practices you can follow to keep the users engaged and entertained:

• Never send emails from a no-reply email–it lets the customer feel that your brand is highly unapproachable.
• Always demonstrate the benefits and advantages that customers are most likely to get from using your product instead of simply bulleting a series of product features (boring).
• Ask for their feedback on how their journey with your brand has been so far and reward as well as thank users for taking the time to provide their suggestions and opinion.

The takeaway: When extending any kind of customer support, keep in mind two key factors–personalization and proactiveness–and you’re golden. In the end, you want your customers to feel welcome (and grateful) by the brand.

5. Use tooltips to combat ‘feature blindness:’

Getting users to try new features can be tricky. After all, customers end up building habits around your product as they use it more and more to address specific wants and needs. This is why you need the help of features such as tooltips and hotspots to encourage users to try new features as Github does:

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The takeaway: Extending proactive support, in any form, is all about preempting the user’s wants and needs and undertaking certain measures and steps to guide users to accept a new way of working with respect to your product. This can easily be done by using tooltips.

6. Celebrate customer successes at every juncture: This strategy works wonders in lighting a renewed sense of excitement and wonder with respect to your product–especially if the user has managed to stick it out for long. Plus, it lets the users know that you’re truly and actively listening to their needs, and working on their requirements.

For instance, to tackle the issue of monotony, you can send celebratory emails, texts, and messages to users as they cross important milestones with your product. As an example, consider what YouTube does when a user passes 100 subscribers:

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The takeaway: Celebrating your customers paves the way for long-term loyalty, adds a more human touch to your communication strategy, and helps build a rock-solid relationship with the customer as the latter feels appreciated and honored by the brand–a winning combination for retaining customers. 

7. Proactive support is the future: Whether it’s tackling the issue of inactive customers or addressing the needs of at-risk users, the learning is this: Customers demand proactive support from brands. It is no longer sufficient to provide reactive support; customers want proactiveness. They want the brands to take the first step. They want immediacy, particularly when it comes to responding to social media posts. JetBlue Airways is an excellent example of this:

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The takeaway: Providing proactive support allows customers to build a relationship with your brand, not a specific product in particular. So if you want to leverage the benefits of a huge loyal fan base, you need to walk the extra mile and wow users–when they’re least expecting it. 

The Bottom Line

The six strategies outlined above work because of two reasons. One, because these strategies address the root cause of why customers might be churning, making it sustainable. And two, because they provide a permanent fix to the problem and offer impactful results. So you might not be able to bring the churn rate to zero percent (an unrealistic expectation) but you will be able to lower it enough to see long-term growth and success. 

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An adequate SEO strategy can do much more than just snowballing the rank of your website on the Search Engine Result Page (SERP). For instance, did you know you could use SEO to enhance the customer experience?

How Is SEO Relevant In Customer Experience?

As the name suggests, the primary function of Search Engine Optimization (SEO) is to optimize a website for the search engine. When your site is optimised for ranking on high volume keywords, then you would have good chances of getting leads. And according to Google’s algorithm, a good CX strategy is a must to make your SEO strategies work out.

Here’s the thing, search engine spiders, apart from high-quality content, rely heavily on the user experience (UX) of a website to rank it. From creating easily accessible and meaningful content to making the website faster, everything helps in improving the customer experience. This basically means that website optimization and CX are co-dependent.

4 SEO Tactics That Can Add To CX

Any modern website has a lot of moving parts, with so many informational pages and dynamic elements. And everyone knows how essential it is to appear at the top of the result page. For those who don’t know, it’s important because it brings more brand awareness, traffic, trust, and sales.

Here are four most popular ways to improve both customer experience and the ranking of a website in no time:

Know The Intent Of A Search

A few years back, SEO was mainly about flooding the website content with all the relevant keywords to rank higher on the search engine result pages (SERPs). This does not seem to work anymore. Now, it is essential to have a clear picture of why a customer will use a particular keyword in their search query. In simple words, it is crucial to know the intent behind every keyword used in the search query.

Let’s say that you run a blog on food items and want to target the keyword “chocolate ice cream.” People who enter this keyword might want one of these things:

• To know in detail about chocolate ice cream.
• To know which is the nearest place to get the best chocolate ice cream
• To know the nutritional aspect of the chocolate ice cream.

It totally depends on you to interpret what might be the possible reasons for the keyword to be used in a search query. This will make your content actually resolve the query. When the question is solved, the overall customer experience will get a boost, which in turn, will increase the ranking too.

Leverage Interlinking & Backlinking

When you talk about traffic, be sure your web pages are linked well. Backlinking not only makes your website and services more accessible, it builds your SEO ranking as well.

An optimized website today adds more value which has both external and internal links. While it makes sense to have multiple internal links per page, the question arises why to have external links? If you’re trying to retain traffic, doesn’t sending users away hurt your cause? Not exactly.

The best way to retain traffic while allowing users to access external links is by having those links open in a new tab/window. By doing this, users can see the external site while staying on yours. Also, when you add external links with domains – .edu or .gov, you give users a more authentic source to have the solution to their query and allow you to borrow search authority from the destination website. By linking to sites with higher authority, you’re telling your users (and search engine algorithms) that your information is high-quality. On the flip side, you’ll want to ensure that your internal links don’t open in new tabs.

Therefore, it is very important to keep your users in mind and make it easy for them to access information even if some information takes visitors to a new tab.

Having the ability to measure and report on the real-world performance of your user experience is critical. Hence, there are specific factors that Google considers to determine the quality of user experience. These factors are known as Core Web Vitals.

There are numerous tools in the market that can help you generate the core web vitals report, but none comes closer to SE Ranking in terms of popularity. The website auditing feature of this tool provides you all the crucial metrics in a simple dashboard which in turn can help to fix your website’s poor UX and skyrocket the rankings.

Source: SE Ranking

Make The Webpage Load Lightening Fast

One of the most critical factors that can make or break your page’s customer experience is its load time. It is essential for you to know that your visitors have a paucity of time and If a page takes more time than it should, then most probably the users will be triggered to opt for something else – your competitor maybe.

A statistics report by Trinity shows that if your site takes more than five seconds to load, as much as 37% of the users will bounce off. Here is a collation that shows how for each extra second, the bounce rate increases.
Source: Pingdom

Since 2010, the site load speed has been one of the most prominent Google ranking factors. Thus, you should optimize your site for the CX and its ranking on the SERPs as fast websites rank better and attract more users. 

Mobile Experience Matters

The migration from personal computers to mobile phones is happening at a record rate. In 2016, nearly 60% of the questions asked on Google came from mobile phones. This shift of medium has completely changed the way people interact with the Internet.

Google values its mobile user base which was clearly visible when it added mobile-friendliness as a factor to rank a website. In 2015, there was an update in Google’s algorithm named ‘mobilegeddon.’ This update mainly targeted websites that did not load properly on the mobile screens.

With the majority using mobile phones to search for a query, the customer experience can only be good if there’s a dedicated mobile view for the websites. A mobile-friendly site will always load faster, need minimal scrolling, and will avoid irrelevant elements. When all these things are amalgamated, it has a positive impact on the CX. On the other hand, if these points are not met, your users will keep scrolling to find information, and there will be a point when they leave the site after getting fed up.

One of the easiest ways to make a site mobile-friendly is by using a responsive design. It automatically makes adjustments depending on the screen size.

Wrapping Up

SEO is not limited to helping a website rank higher on the SERPs. It can also be used for improving customer experiences. But using SEO for improving CX is clearly not a cakewalk. Neither is it a daunting or an impossible task. When you plan and execute proper strategies, you’ll see great results in the CX aspect. You need to understand and look at things from a customer’s perspective and then react accordingly. That is, never take users’ time for granted. Optimizing the speed and responsiveness also does wonders in the long run. Implement the points mentioned above, and very soon, you should see high traffic and great overall results.

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