This is why we’ve picked 11 essential chatbots KPI examples every marketer should track! 

In this article, we’ll briefly explain:

• The definition of each KPI mentioned;
• How to interpret their results in a fitting context;
• What may go wrong with your chatbot, why, and how to fix the issues.

Important Chatbot KPIs To Measure

1. Total Number of Users

Total Number of Chatbot Users counts each user that interacts with a chatbot: each new, returning, bounced, and engaged user.

2. Number of Engaged Users

An Engaged User is the site visitor who communicates with the chatbot — sends messages and responds to the chatbot.

Naturally, you should aim for high numbers: it means that the chatbot is serving its purpose.

3. Session Duration

This one is self-explanatory as well: it shows how long the exchange between the user and the chatbot lasted within a single interaction.

Chatbot Session Duration depends on the user’s and the chatbot’s intention. If the chatbot responds quickly with a satisfactory answer, a short session is good. A longer session may also be understandable if the chatbot needs to resolve a more complex customer support ticket.

This is why you need to learn the context of each interaction: it helps explain why a certain session duration is good or bad. Bad reviews, high Fallback Rate, and aborted sessions are clear indicators that something’s off, for example, no matter the Session Duration.

4. Fallback Rate

Fallback Rate shows the number of times a chatbot couldn’t understand the user’s request. 

A high Fallback Rate is always a bad sign. It means that you need to update your chatbot’s AI component and make it smarter.

There are several pain points that make things hard for conversational chatbot developers:

• Ambiguity — Idioms such as “take notes” are often lost in translation and misinterpreted as a command. Prosodic features of speech can cause mix-ups as well.
• Sarcasm, irony, and humor — Chatbots are still unable to “read the room” every time: intonation and context aren’t available to them, so chatbots miss the subtle cues in users’ speech.
• “Angry” and rhetorical questions — A frustrated customer asking “Do you know how many days I’ve been waiting for the package?!” may receive a precise answer, and get even angrier. Answering rhetorical questions may not irritate them as much, but it makes the session unnecessarily lengthy.

5. Completion Rate

The higher the Completion Rate, the better!

The “completion” refers to a predefined action your chatbot needs to take. Each completed chatbot goal means success, and you can set multiple goals for your chatbot.

6. Activation Rate

Chatbot Activation Rate will show how many users continued to engage with the chatbot after they’ve completed their initial consultation.

Again, higher means better — a high Activation Rate means you’ve successfully programmed your chatbot.

To interpret the Activation Rate in the right context, you also need to consider some of the KPIs mentioned above:

• Total Number of Users;
• The Number of Engaged Users;
• A number of New Users — a metric that shows the number of new, unique users who interact with the chatbot for the first time. If you’re using the chatbot as a part of a promotion campaign, a high number of new users means you’re doing fine!

7. Response Time

Chatbot Response Time measures how long it takes for a chatbot to respond to the question/request.

Response time should be as short as possible, as not to annoy the users. Slow response times may indicate that there’s a technical flaw you need to fix, or that your chatbot needs a more sophisticated AI to become better at Natural Language Processing. A high Fallback Rate points to the same problem.

Natural Language Processing (NLP) is a branch of AI/ computer science that teaches computers how to comprehend human language, including speakers’ intentions and sentiments.

8. Bounce Rate

Chatbot Bounce Rate shows the number of people who have entered and/ or browsed your website and exited without using the chatbot.

Interpreting the bounce rate isn’t all that simple and one-sided; a high bounce rate isn’t automatically a bad thing, as many sources claim. If the chatbot’s purpose is to provide customer support, a high bounce rate might as well mean your website is well-structured and answers the questions before they’re asked.

However, if your intention was to use a chatbot to increase conversions, a high bounce rate is a bad sign. In that case, you need to make changes in the way it works, how it targets site visitors, or what it offers to them.

9. Most Frequently Asked Questions / Chatbot FAQ

The Chatbot FAQ metric reveals what are the most common questions users ask chatbots. In the same fashion, you can track the most common pathways users take when interacting with a chatbot.

This metric is useful because it points out possible flaws on your website; usually, it’s the lack of useful information. For example, if you notice that users increasingly ask the same questions about shipping, it can mean one of those things:

• You forgot to include the information important to your users, and shipping-related content needs enrichment;

• Shipping information is hard to find, so you need to make it more prominent on the website;
• Shipping details are imprecise — you should rewrite and make them easier to understand, possibly add new information or erase outdated info.

10. Customer Satisfaction Rate

At the end of each human-chatbot exchange, it pays off to ask them to rate their experience and improve your chatbot accordingly.

First, ask “How would you rate our exchange?”, “Was I helpful?”, “Please rate our service”, or something along these lines. Provide the star-rating option below so they can vote.

Next, ask them to elaborate on their answer if they’ve rated the chatbot experience poorly; offer a couple of options and leave space for open-ended answers. Be sure to thank them for their review!

Customer Satisfaction Rate is one of the easier KPIs to interpret. Star-rating and pre-made answer options make it easier to quantify and track customer feelings towards the chatbot. On the other hand, open-ended answers are more challenging, but their specificity reveals the weak spots like a charm.

11. Ticket Deflection Rate

Chatbots are often used to handle more simple customer support tickets — the ones that don’t require a human touch and intelligence and are fairly simple to resolve. Ticket Deflection Rate counts all the instances where the chatbot couldn’t help the customer with their issue and referred them to a customer support agent.

This is one of the numbers you should try and keep low. If it’s high, it means that your customer support works more than it should, and your chatbot is ineffective. 

There are several ways to decrease the Ticket Deflection Rate by looking into other KPIs:

• Fallback Rate — Chatbots are usually set up to direct the users to customer support when they can’t respond to their requests;
• Response Time — If it takes too long for chatbots to respond, impatient users will opt for a “real person” instead;
• Customer Satisfaction Rate — Take a look at the explanations given by dissatisfied users to find the answers; 
• Chatbot FAQ — If the answer to some of these questions isn’t included, users will try and get a hold of a customer support agent; the solution is to make it visible and easy to find on the website.

12. Referral traffic

Chatbots can be used to help users navigate around the site, finding the most helpful pages for their needs. In order to track the effectiveness of an initiative like this, you could try generating UTM links to measure usage. That way, you can customize the source/medium that appears in Google Analytics, confirming which users came from your chatbot workflow (and what they did next).

Conclusion

Chatbot KPIs are clear indicators of whether your chatbot is making you a profit, or merely spending it without a real ROI. 

As there are tons of KPIs to choose from, we advise you to stick to a couple of these and interpret them within the context, so you can understand why something does or doesn’t work.

Get register to botsify chatbot

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On the flip side, adding new services is also one of the fastest ways to grow a marketing agency.

Doing so means that you very quickly have:

• A bunch of upselling & cross-selling opportunities from your existing clientbase
• Opportunities to increase average client value
• A bigger pool of prospective clients for a range of services

If you’re considering going down this route, then you’re in the right place. In this article, you’ll find 6 service offerings that any marketing agency could add (depending on your existing services, of course!).

They are:

1. Design, build, and manage chatbots for clients
2. SEO management services
3. Link building services
4. Influencer marketing management
5. Managed email marketing
6. Content writing & content optimization

Let’s get started!

1. Design, build, and manage chatbots for clients

Chatbots are increasingly popular, and it’s no wonder why. They have much higher open & engagement rates compared to email, and with software like Botsify, they’re easier than ever to build.

Here’s some typical chatbot use cases you could cater for:

• Answering common questions & delivering support docs for a website
• Generating leads and sales through Messenger or Instagram
• Broadcast news & updates to a list of users (with a higher open rate vs. email)

If you don’t have a chatbot expert in your team currently, that’s okay. You can use Botsify’s platform which helps you to build chatbots with a user-friendly drag-and-drop builder.

You can even become an Agency Partner, and earn commissions when you introduce Botsify chatbot services to your clients, introducing a new revenue stream for your agency.

2. SEO management

SEO is an increasingly important channel for growth. If you’re currently offering PPC, social media, or similar SEO services, SEO is a worthwhile addition to consider. As a B2B SEO agency, there are a few tools that you’ll need in order to adequately deliver the service.

In comparison to PPC, SEO has a much longer-term impact. SEO efforts take a while to show real impact, and they compound over time. PPC is the opposite, in that it can start driving impact immediately, but it’s unlikely you can improve results by much over time. In fact, it’s more likely that your costs will slowly increase over time.

Image source

Therefore as an agency, offering both services will give you the optimal short & long-term impact, plus a higher client value.

You can choose to specialize in a specific industry (for example travel, fitness, finance, roofing), and/or a specific business model (e-commerce, SaaS development, local services) if you choose.

As an SEO agency, there are a few tools that you’ll need in order to adequately deliver the service. The best place to start is with an all-in-one SEO platform like Ahrefs, because it covers almost all of the primary needs:

• Backlink monitoring & analysis
• Competitor analysis
• Keyword research & content planning
• Keyword difficulty
• SERP tracking
• Technical site auditing

There are also a few Ahrefs alternatives in the market like Mangools or SE Ranking which can perform similar functions.

In addition, I’d consider buying an agency rank tracker like Nightwatch. The reason for that is because Ahrefs’ rank tracking can be a little limited (it doesn’t update daily), and white label reports are not available. Nightwatch offers great agency features for automated reports and white-labeling.

3. Link building services

Building backlinks is an integral part of offering an SEO management service, but it’s also something that is regularly offered as a standalone service, and it can be very lucrative.

Brands & websites simply can’t rank for the highest difficulty & highest volume keywords without building backlinks. It’s also a pretty difficult thing to get done, so people (even full-time SEO managers in-house) turn to agencies to outsource this aspect of their strategy. Depending on the industry, link building agencies may try different strategies. If it is a SaaS business, agencies should build solid SaaS link building tactics to boost the visibility and authority of the SaaS brand in the online landscape.

As a link building agency, you’d typically agree on criteria (such as type of sites, minimum traffic, domain authority etc.). You can bill either per project, per hour, or per live link.

There’s a few common techniques that you could employ on behalf of your clients.

• Broken link building. The process of identifying broken links on the internet, and proposing that the webmaster replace the dead link by linking to your content
• Guest posting. An effective and mutually beneficial way to get new links by writing content for other websites in your industry. “If you don’t want to spend time finding sites and writing content for the guest post, choose a reliable guest posting service provider who can take care of it.”
• Data-driven studies. If you can publish original research & data-driven studies, other websites are likely to cite your statistics as a resource.

To offer link building services, you don’t need much to get started. Ahrefs is once again a useful tool to analyze competitor backlink profiles, and to monitor your own link building activity (and impact). In addition, a tool like Pitchbox can be very helpful, but it’s possible to get started simply with Gmail.

4. Influencer marketing management

Influencer marketing is a rapidly growing channel for businesses, yet still massively underutilized.

While your clients probably get pitches on a weekly basis for SEO, PPC and social media, it’s quite likely that you’ll be bringing something new to the table with influencer marketing.

Here’s a simplified explanation of what your job might be as an influencer marketing agency:

• Identify influencers and hire brand ambassadors that have a relevant audience in your client’s target market
• Vet any prospective partners (for example, checking for fake followers)
• Reach out & negotiate deals on behalf of your client
• Analyze & report on the return on investment

There’s a little more to it than that, but this is the fundamental process. If you find success, you can scale it up by recruiting more and more influencers each month to work with your clients.

This can be done manually, but it’s a lot easier when using an influencer marketing platform. Modash is one tool which manages this process end-to-end, and has additional features like influencer lookalikes for scaling up.

5. Managed email marketing

Email marketing is commonly cited as one of the highest ROI marketing channels. There’s no ad spend like in PPC, and no link building cost like in SEO. Just your software & people.

An advantage of offering email marketing management as a service is that it’s very likely to be an ongoing thing, compared to a website design which could be a one-off.

Here’s some of the deliverables you might consider offering:

• Setup: you could charge a one-off setup fee to build sign up forms, integrate them into your website and with a CRM, and design some initial email templates to use
• Funnel building: build various email sequences for welcoming new subscribers, upsells, abandoned cart sequences and more to maximize client sales.
• Newsletter management: you can plan, manage, and write a regular newsletter on behalf of your client. 

You’ll likely bill a fixed monthly retainer, perhaps with a software cost on top, and a setup fee.

For this, you’ll need an email marketing platform. ActiveCampaign is a popular choice which could do everything mentioned above, but there’s plenty of ActiveCampaign alternatives on the market like GetResponse or ConstantContact which are great too.

6. Content writing

In 2022 and beyond, most brands are very well aware of how important content is. Investment in content writing & distribution is growing, and demand for writing services is higher than ever.

Just take a look at this data from KWFinder. Searches for content writing agencies have doubled in the last two years:

It’s a trend that shows no signs of stopping, and it’s a relatively easy service to get into.

If you offer SEO, social media, or email marketing services, this is a very natural add-on. All of those channels require high volumes of content for sharing and/or ranking, and it makes sense that one agency can be in charge of a holistic cross-channel strategy.

You could write content for:

• Regular blog posts
• SEO-driven content
• Landing pages
• Social media posts
• Email marketing
• Whitepapers
• Case studies
• … and more

Combining this with SEO service to write search-friendly content is likely to increase your retainer even more.

To get started, you could simply hire freelance writers from a marketplace like Upwork to test out your new service. Later, once you have enough sales, you could bring in full-time in-house writers.

The post 6 Ideas To Add To Your Marketing Agency Service Offerings appeared first on Botsify.

Luckily for us, there are already consumers out there who are in the final stages of their decision making progress. Rather than creating ‘how to’ and ‘what is’ informational content with no opportunity to mention your product, we can identify search terms that indicate a user our technical SEO consultants has identify search terms that indicate a user.

In this post, you’ll learn how to find these keywords for your niche. We’ll cover:

• What is search intent?
• Why focus on high intent keywords
• How to find high intent keywords
• 5 real-world examples of high intent content
• What to do once you start getting high intent traffic

Let’s get into it!

What is search intent?

Search intent is a term we use in SEO for understanding the purpose of a search. The reason why someone is on a search engine, and what they would like to find.

If you don’t get this right, your content won’t rank in Google. On-page optimisation, backlinks & other things are all relevant ranking factors, but if you get the intent wrong, you simply will not rank. Google published a document on this a few years back.

Understanding what the user is looking for is a crucial step that is often overlooked. Checking search intent is something you can do relatively quickly, and it should definitely be on your to-do list before investing resources into creating SEO strategy. To ensure your content aligns with search intent, you can check it with the help of a keyword suggestion tool on SE Ranking. By using this tool, you can analyze relevant keywords and phrases related to a specific search query, gaining valuable insights into the intent behind it. Incorporating these insights into your content can greatly enhance its relevance and increase the likelihood of ranking higher in search results.

To illustrate, here’s one quick example. We’ll look at more later in this article.

Let’s say you want to rank for ‘fish oil’.

What do you think this person is looking for? To buy fish oil? To learn about it? Something else?

In this case, it’s informational — to find out about the benefits of fish oil. There are multiple possible intents, but this is the dominant one.

Another example of an informational search intent is a user typing “cell phone stores near me.” This user wants to find the mobile phone businesses nearest to them, and the keywords can be relevant to the brands offering what the user is looking for.

Google has worked hard to improve how well the algorithm understands search intent, and these days it’s usually pretty spot on. Other than a few outliers (low volume niche topics), you can figure out search intent quickly by simply looking at the search results.

In order to rank for your desired keywords, your content needs to match the search intent.

Why focus on high intent keywords?

Search intent could be:

• Informational — e.g how to, what is
• Navigational — e.g. google drive (instead of typing in the URL)
• Transactional — e.g. buy xyz, abc price
• Commercial — e.g. best xyz, abc review

Here’s some examples: 

For now, let’s focus on the latter two.

When we use the term ‘high intent keyword’, it’s referring to transactional and commercial intent. People who are in ‘buying mode’, or very close to it. 

The reason why many content marketers & SEOs want to focus here is because this is the bottom of the funnel. By this point, users know what their problem is, and they most likely know some or all of the solutions available. Now they just need to make their final decision.

Once you start going further up the funnel to informational intent, there’s often no clear route to generating revenue from the content. If someone searches ‘what is a chatbot’, for example, they’re almost certainly not ready to buy a chatbot software.

That person needs educating and nurturing over a lengthy period to become a customer. In fact, they might never become customers. It could be a college student, or someone who is just curious.

So rather than putting in that effort to generate thousands of visits and attempt to nurture leads over time, marketers can simply start at the bottom of the funnel.

How to find high intent keywords

Once you understand what a high intent keyword is, the next step is to find some that are relevant to your business.

To start with, you’ll need a keyword research tool. There’s a bunch of different ones out there, and most offer a free (or low-cost) way to give them a whirl.

Personally, I use Ahrefs together with KWFinder by Mangools. I’ve explained the reasons for that in a separate Mangools vs Ahrefs comparison post. In a nutshell though, it’s because KWFinder has more accurate search volumes & great related keyword suggestions (but doesn’t replace other functions of Ahrefs).

Now they will appear high up in SERPs whenever anyone is looking for tools like Trello, Semrush & SE Ranking. after “pitching their product at the top of the list”, the process is fundamentally the same.

I’ll show you two primary methods here.

1. Research competitor rankings

If you don’t know where to start, try thinking of a competitor. You can use SEO software like Ahrefs (my preference) to identify which of their pages generate traffic, and which keywords those pages rank for. This is a great way to reverse engineer their SEO & content strategy.

After that, all you need to do is filter through and find the high intent keywords.

Here’s how to do it.

Start by going to Ahrefs Site Explorer, and drop in your competitor’s URL.

If it’s a small site, you can go to the ‘organic keywords’ or ‘top pages’ reports, and dig through manually for opportunities. On a big site like this, however, you’ll want to apply filters.

In the ‘organic keywords’ report, add modifier keywords that infer high intent. You can try modifiers such as:

• Best
• Top
• Alternative
• Vs
• Comparison
• Review

From there, it’s a manual process to sift through and identify the best opportunities by considering search volumes & keyword difficulties. Repeat this with multiple competitors in your niche, and make a shortlist of opportunities.

Another alternative is to use rank tracking software. This not only offers keyword research features but also gives you insights into how well your pages are ranking in the search engines.

2. Get suggestions from a ‘seed’ keyword

Your other option is to start by thinking of a broader keyword, and let the software generate suggestions for you.

If you’re working with large volumes of potential keywords, the trick here is to use phrase matches with ‘high intent modifiers’.

Here’s an example. Let’s say we’re a project management software, looking for keywords related to ‘project management’. I would head to Ahrefs Keyword Explorer, add my keyword, then switch to phrase match.

Next, add a filter to include certain modifiers. Here, I’ve used ‘best’, ‘tools’, and ‘software’ as an example:

The results give me volumes & difficulty for some high intent keywords such as ‘best project management software’, as well as new ideas like ‘construction project management software’.

You can also try this by using a competitor brand. I’ll use Trello as an example. This is the same process: Ahrefs Keyword Explorer → phrase match → add modifiers. I’ve used ‘ Trello alternatives’ and ‘vs’ to find comparison keywords.

I recommend that you use both of these methods, and make a shortlist of keywords you could pursue. Then, start prioritising them based on criteria like:

• Average search volumes
• Keyword difficulty
• Potential conversions (if you ranked #1)
• Your production capacity

That will come together to form a content strategy for high intent keywords.

For instance, if you are an invoice generator website you should look into keywords like “creating invoices“, “invoice generator”, and “online invoice”. This would help you make better keyword with the help of seed keyword.

5 real-world examples of high intent content for inspiration

Here’s 5 different examples of high intent content and the keywords they’re targeting. I’ve included a range of examples from saas, to e-commerce, to affiliate sites for a broader view.

1. ‘Best email marketing services’ by GetResponse

When someone searches for ‘best’ anything, the intent is usually a list of options. This is true with physical products (e.g. best smartphone under $500), and with digital marketing services, like in this example.

So if the intent requires a list, you won’t be able to rank your product or service landing page. The solution, then, is to simply create a listicle like everyone else, and add your own product at the top.

These convert really well, and it’s a great way to get in front of your ideal customer before they’ve heard of your brand.

Here, GetResponse has listed out popular email marketing tools with key features & pricing mentioned, and a handy comparison table at the end.

2. Piktochart’s infographic templates

If someone searches for a template, the person knows precisely what they’re looking for, and they want to get started quickly. If your product can enable that & provide the solution, you can expect some high conversion & activation rates by providing immediate value.

Piktochart are doing this with template libraries for infographics, and other formats (reports, presentations, etc.). Lots of saas brands will be motivated to create templates anyway for their existing users and for product activation purposes. If you can roll those out onto public facing web pages and rank them, you’re in for some high intent traffic.

On this page, Piktochart present their infographic templates, and make them easily filterable (e.g. comparison, process, timeline infographics).

Clicking any of them links to a preview, with a CTA to start editing it using Piktochart.

3. ‘Trello alternatives’ by Toggl Plan

‘Alternatives’ is a great high intent keyword to pursue. Here, you can assume that the searcher knows their problem, and even knows some of the solutions available. This is a big opportunity for challenger brands to leverage the brand awareness of a market leader.

This is commonly seen in saas and e-commerce. Trello has enormous brand awareness, but isn’t a perfect fit for everyone. As such, there are thousands of people searching for similar alternatives. Toggl Plan satisfied that search intent, and started by pitching their product at the top of the list.

With this type of content, it’s a good idea to add additional criteria or features by which alternatives were selected. One person’s reason for seeking an alternative would be different to another’s.

Toggl has also made for a great reading experience here by adding a summary table near the top, acting as a ‘tl;dr’ to give an answer at a glance.

4. Affiliate comparison: Buck 110 vs 112

This small niche affiliate site is a good example of product x vs product y search intent. Here, Knivesadvisor has identified a keyword with search demand and low difficulty:

And then created content to satisfy the search intent. They identify the key differences, provide a short summary, then go into the details. Which knife is better for which use case.

The CTA here is to click on an affiliate link to check prices, through which the site will earn a commission if a product is purchased.

5. Affiliate product review: Pillow Cube Review

Now on the other end of the affiliate spectrum, The Wirecutter by NYTimes is one of the biggest & well-known affiliate sites covering a broad range of niches.

Product reviews are another common affiliate search term. You’ll often find big sites like this, or small content creators who are keen to rank for various review search terms for popular products in their niche.

People searching for ‘xyz review’ know their problem, are aware of a potential solution, and are in the last step of confirming their decision. Here, they’ve taken advantage of an explosion in popularity for this product:

They’ve then identified the product’s target market (side sleepers), provided an expert opinion (in this case, against the product), and recommended some alternative solutions.

So you’ve got high intent traffic. What’s next? 

Generating the traffic, even when it is high intent, is still only half the battle.

The next step is to convert your traffic into a meaningful action that can ultimately lead to revenue. That’s where conversion rate optimization (CRO) comes in.

Since we’re talking about high intent keywords, you’ll have a much easier job when it comes to CRO. Instead of trying to have someone download a lead magnet or join an email list, you can simply skip straight to the more aggressive call-to-actions (CTAs), e.g:

• Get started for free
• Sign up for a free trial
• Add to basket
• Request a demo

With that in mind, here are 3 proven CRO tactics you can use to convert your high intent traffic.

1. Use a chatbot

Used correctly, chatbots on landing pages & blog articles can have a significant positive impact on conversion rates.

Chatbots simply allow a user to get the instant answers & information that they’re looking for.

A 2017 study found that 69% of consumers who were asked said they would prefer to interact with a chatbot rather than calling or sending an email due to the instant answers.

Setting up a chatbot can also help you to learn from the interactions. What are people asking? Analyzing user queries might lead you to figure out what’s missing from your landing page, leading to a permanent uplift in conversion rate.

2. Reduce friction

What are the potential points of friction a user might encounter on your landing page or article? Here are some things to think about:

• How much information are you asking for? For example, on a demo request form, do you really need company name, company size, and phone number? Or can you use an enrichment tool like Clearbit to save the user some steps
• For digital products & services, do you require a credit card to sign up for a trial? Consider if it’s necessary. What is the impact on your sign up quality & activation if you remove it?
• Make sure your load speed and user experience is slick. Other than load speed being a ranking factor in Google, it’s also important for CRO. In short, the faster the page is, the less visitors you’re likely to lose:

Source: Convert.com

3. Run an A/B test

A/B testing (or split testing) will let you compare two variants of the same page to see which converts better. Common things to test might be CTA text and positions, adding testimonials or social proof, using videos vs gifs or images, and so on.

I do recommend you get familiar with a tool like Google Optimize or Optimizely to test your CRO initiatives. That being said, be careful. Don’t fall into the trap of running tests for the sake of it.

Many tests won’t lead to a statistically significant outcome, especially if you’re working with smaller volumes of traffic. 

Take this case by case, and focus on changes above-the-fold to find the biggest impact.

Wrapping up

In a nutshell, checking search intent is a very simple step, yet omitting it will prevent any chance of success. All your other SEO strategies, link building tactics & other promotional initiatives will all be redundant when search intent is mismatched.

Get yourself accustomed with keyword research software, start analyzing the opportunities in your niche, and start generating some high intent traffic!

The post High Intent Keywords: What They Are & How To Find Them (With Examples) appeared first on Botsify.