But how is your e-commerce marketing strategy? Is it on point or not?-This e-commerce Marketing Guide will help you understand why your online store is successful and how to effectively create a marketing plan. Let’s get started and dive into the pool of e-commerce knowledge with this guide and boost up your business instantly…

This Guide Contains…

Before we dive deeper into what e-commerce marketing is and how to implement your strategy, let’s take a look at the definition of e-commerce advertising and e-marketing parity in e-commerce companies.

A Short Close Look at E-commerce Marketing

E-commerce marketing is about raising awareness and acting on companies that sell products or services electronically. Ecommerce marketers can use social media, digital content, search engines, and email campaigns to engage visitors and promote online shopping.

Types of e-commerce marketing

To give you an idea of ​​what your eCommerce marketing strategy looks like, here are a few common marketing channels and how to use them to build your online store.

E-commerce Social Media Marketing

Brands, publishers, entrepreneurs, and growing businesses are launching pages on today’s most popular social media platforms to connect with their audience and publish content that engages their audience.

E-commerce marketers can do the same, but the campaigns they run may be slightly different, and not all social networks are suitable for your needs. The eCommerce website is very visual. In the end, you have to show the product. So, your success on social media depends on your product pages and how you use your images to get traffic.

Content Marketing

When you hear the word “content marketing,” you can think of blog writing and video marketing, content designed to increase your website’s search engine rankings and answer industry-related questions. But if you are selling your product online, do you need articles and make videos to create a deal? You know for sure.

Here are some of the ways you can use your content to promote your e-commerce store.

• Optimize your copy of the product page.
• Write related blog posts.
• Write guest posts for external websites.

Search Engine Marketing

Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and Paid Advertising. SEO relies on our knowledge of Google’s content algorithms to optimize their content, but SEM can include pay-per-click (PPC) campaigns, Display Network campaigns, or product-specific advertising campaigns (e.g. Google Shopping). You can pay for the first job on the search engine results page.

PPC campaigns on Google allow potential buyers to see a link to your page as they enter search terms that match your campaign conditions. However, it should be profitable because you pay Google for each time a user clicks on a result. This is why e-commerce marketers often sign up for Google AdWords and market their product pages as PPC campaigns. This campaign places a search engine right in front of a company product when clicking on paid results, increasing the likelihood that searchers will purchase before leaving the company website.

Email Marketing

Email marketing is one of the oldest forms of digital marketing and, believe it or not, it has special value in the e-commerce world. This can be automated. Automation means you can create successful drop-in campaigns for subscribers categorized by interests or milestones and make your email campaigns phenomenal. It’s a little marketing tactic to worry about with long to-do lists. For those looking into automation tools, consider checking out ConvertKit or TinyEmail.

However, it is important to carefully build your email list to maintain trust among potential customers. When data protection is on the Internet user’s top priority list, not all sales letters are welcome in the user’s inbox. Ecommerce marketers need to pay attention to when and how they add website visitors to their email list.

Value of Ecommerce 

Benefits of a Perfect E-commerce Strategy

E-commerce is not a trend and will not disappear soon. Why? Selling goods and services online is a huge boon for sellers and buyers.

• Faster and easier transactions
• Informed buying decisions
• Easy price and product comparison
• Delivery process improvement
• Directed communication
• Reduces costs by eliminating the need for bricks and mortar
• Opportunity to sell products around the clock (compared to existing business hours)
• Opportunity to reach customers outside of their geographic location
• More control over the sales and tracking process, especially if one port offers Point of Sale (POS), To make it even simpler
• Improve leader visibility through SEO
• More control over labor and inventory management

Latest E-commerce Trends Around The World

The biggest trend in e-commerce right now is growth and this growth is spreading everywhere.

1. E-commerce growth in the US

Over the past decade, the United States has experienced tremendous growth in e-commerce. In fact, according to data from the U.S. Department of Commerce, U.S. e-commerce sales grew faster in 2017 than after 2011, accounting for 49% of total retail sales. The growth trend also does not slow down. According to statistics, by 2024, retail sales of physical goods online in the United States will reach nearly $477.5 billion.

2. Growth of global e-commerce

Global e-commerce is also growing rapidly. According to Emarketer’s trending data, e-commerce sales could exceed $4.58 trillion by 2020. E-commerce sales are on the rise worldwide as more customers search for products in overseas and international markets.

3. E-commerce growth by category

According to ComScore data, several specific industries are showing a drastic change in the growth of e-commerce. Jewelry and watches rose 39% to top the growth chart (2016), followed by furniture, appliances, and equipment (26%), and video games/accessories (24%).

Best E-commerce Marketing Practices

What Should You Know About Ecommerce Marketing? Here’s how to get started.

• Test your social media.

Facebook has 1.18 billion daily active users and a large number of potential customers to use. Consider targeting your audience with social media posts and videos and experiment with what works best and drives sales and revenue.

• Collect email addresses and keep in touch.

According to the latest data, three-quarters of businesses agree that email marketing provides a good ROI. VIP offers, sales, discounts, and more to visitors by collecting email addresses from the website and asking customers to subscribe to future email lists.

• Use Personalization to customize your tips/messages.

For online customers, customization is more important than ever. Research shows that 74% of online users are dissatisfied with their website when offers, ads, and promotions that are not related to their interests become apparent.

Use personalized product tips, customize your email marketing activities, and generally try to make every customer feel they’re talking to you.

• Use surveys to gather feedback.

The best way to keep track of what your audience wants is to ask them. Use online surveys to collect feedback on everything from products to marketing and customer interactions.

• Use Artificial Intelligence in Ecommerce

Artificial intelligence can help you optimize your e-commerce site. Artificial intelligence can enhance the user experience for customers. AI marketing strategies can attract customers. This can increase the active flow of customers to your online store.

You can use AI to accelerate marketing and create personalized marketing campaigns. With this technology, consumers can get business. It also helps in automating marketing campaigns. Reduce marketing time and increase marketing accuracy through automated marketing campaigns.

Here are some important e-commerce marketing applications that utilize AI elements.

Product recommendation

Depending on consumer buying activity, artificial intelligence can provide interesting recommendations to all customers. You can retain your customers by giving them the products they love. Artificial intelligence can help. This tool can remember your purchases and browsing history, as well as your actions on the Internet. With this understanding, AI can develop recommendations and suggestions for customers.

Write strong titles

The subject line makes an impression on the text. You can use artificial intelligence to create interesting and engaging themes. Key applications that can be used in AI elements can create attractive themes for e-commerce marketing strategies.

Downtime to communicate with customers

Time to reach your customers plays an important role in digital marketing. AI can track consumer behavior in this regard. You can decide the best time to contact a specific customer. Thanks to this, you can optimize your email campaigns.

Email list

Custom marketing campaigns require a segmented list of customers. You can use artificial intelligence to categorize your customers. Artificial intelligence can segment customers by evaluating customer data collected from online resources. You can use these ideas to divide your clients into groups.

Marketing Automation

E-commerce artificial intelligence can automate all processes of marketing campaigns. With AI, you can automate business activities such as lead generation and automated digital marketing services. Additionally, AI automation allows you to customize your marketing content and create custom quotes for your target audience.

AI Chatbots

Chatbots can help customers around the clock. These virtual assistants are powered by artificial intelligence. With this online customer support, you can enhance your customer experience.

Warehouse management, logistics management

Keeping inventory on every e-commerce site is tedious. Artificial intelligence can effectively manage and monitor inventory levels. AI can analyze historical sales trends, predict market changes, and predict supply issues to interpret inventory requirements.

Data analysis

Consumer data is important information for digital marketing. You can use artificial intelligence to analyze your data. AI can create marketing campaigns by exploring customer profiles, sales trends, and business intelligence. It can intelligently process vast amounts of user data and generate useful details. Machine learning combined with AI can be useful for decoding user data into marketing strategies.

Other uses

Artificial intelligence can be useful in managing supply chains and product delivery. You can use AI to investigate changing market trends. You can also use AI-assisted robots to manage inventory in your warehouse.

• Use AI Chatbot

Using an Ai chatbot in your e-commerce marketing strategy can be very beneficial for your e-commerce marketing. Let’s see how chatbot is enhancing your marketing strategy

Create an unforgettable customer experience

According to a Facebook survey, 53% of respondents say they are more likely to shop at companies that can write in person. If this message immediately starts a downstream conversation, we provide you with friendly and helpful support right away. It’s an unforgettable experience that makes people come back again. You can also remember your interactions with people through three factors:

1. Personality. Not only are bots effective, but they are also good for properly designed interactions. You choose a healing personality that fits your brand. If you want to stand out from your customers, for example joking, sharing GIFs, and adding the right amount of emoji, you can do it easily. Before BFCM arrives, use the A/B testing plugin to see what your audience reacts best to.
2. Adaptation. It was a more memorable experience. “How can I help you?” Or “Hello Janet, welcome! Here’s a brand new cashmere tablecloth you might like. Do you want to see them? Bots can include all sorts of personal elements in conversations, from usernames and times to previous purchases or choices of interests and products.
3. Customer focus. The point is that you have to design a treat for your customers. If it helps, position your brand as customer satisfaction and bring it back.

Chatbot increases the average size of the cart

Chatbot Sales Friday can be built with additional sales opportunities in mind. It is suitable for providing related products and related products to customers. Chatbots can inform customers of products that are selling quickly and products that are coming soon. This gives hesitant buyers a sense of urgency and helps navigate the sales funnel.

Selling chatbots can reduce cart abandonment.

Cart throwing is a problem that hinders online shopping all year round, and Black Friday is no exception. The average bounce rate for Black Friday in 2017 was 74.5%. This figure increases to 81.1% when viewing data only on mobile devices.

Many customers add items to their shopping carts for post-sale returns. This is especially evident during Black Friday when customers expect retailers to offer discounts. The Black Friday Sales Chatbot can contact anyone who has left an item in their shopping cart. Additional incentives can be offered to sign or encourage purchases.

Chatbot for more valuable work

Chatbots help people with exchanges, refunds, and frequently asked questions. This frees up personnel to handle more urgent maintenance tasks. Chatbots can also provide conversations to people as needed. The result is a well-functioning customer service team ready to embrace the Black Friday craze.

• Choose an e-commerce chatbot platform that will help you meet your goals.

You may be wondering how to choose the right e-commerce chatting software for your specific business. I have some suggestions. How To Choose The Best Ecommerce Software?

When looking for the best eCommerce platform and software, as an eCommerce website chatbot there are many factors to consider to meet your needs. Search:

• Custom themes and options: You should be able to customize ready-made themes to customize and add your company brand.
• Enter your domain name: You can change your Chatbots name as per requirement
• 24/7 expert support: Take the time to take a closer look at the platform’s services. In case of an emergency on the way, you can always get quick and reliable support.
• Flexible Payment Options: Today’s customers want to pay in a variety of ways, from credit cards to digital wallets and more. Find e-commerce software that is flexible enough to support a variety of secure payment methods.
• Multilingual: Customers can come from all over the world, so you need to be able to speak your language. We recommend using tools that support multiple languages.

Final Verdict- Perfect AI Platform Suggestion

E-commerce has a bright future and starting an online business with the right strategies and tools can be easier than you ever imagined. Get a growing e-commerce pie with an audience of interested online shoppers. And for perfect E-commerce marketing AI tools are quite important as we discussed.

Botsify AI Chatbot is perfect for your e-commerce marketing strategy. It contains all the features that we discussed in the best AI platform. When you’re ready to expand your customer base and increase your e-commerce sales, start building multilingual, flexible, human-like, and 24/7 available chatbots with Botsify today! There are many resources you can use if you need help.

The post 5 Types Of Ecommerce Marketing appeared first on Botsify.

Initial Condition And Flows Of Startups

Whether it’s a tech startup, a small business, or a large company, starting a new business has always been a risky idea. According to the formula adopted decades ago, you create a business plan, present it to investors, form a team, present your product and start selling as much as possible. And there’s a chance it will fail fatally somewhere in this series of events. A new study by Shikhar Ghosh at Harvard Business School found that 71% of all new businesses fail due to old flows use.

After seeing thousands of new businesses following this process for decades, we now have at least three things to learn.

• Business plans rarely experience the first contact with customers. As boxer Mike Tyson said of his opponent’s strategy before he fights, “I have plans until everyone meets.”

• Except for venture capitalists and the late Soviet Union, no one asks for a completely unknown five-year plan. These plans are usually drawn up and are almost always a waste of thought.

• Startups are not a small version of a large company. They don’t develop according to the master plan. Ultimately, successful people move quickly from failure to success, reconcile, iterate, and improve original ideas, and constantly learn from customers.

Initial Flow’s Drawbacks

Previously, initial growth was limited to a certain pattern that causes loss at different points in business. Here are some Drawbacks of the initial Flow of marketing.

• The high cost of attracting the first customer and the higher cost of the wrong product.

• The long cycle of technology development.

• A limited number of people are at risk associated with their initial work or creation.

• Venture capital industry structure where a small number of start-ups have to invest large amounts in a small number of new businesses to generate significant returns.

• The concentration of hands-on experience creating new business in your pocket, primarily on the east and west coasts of the US (This is not an issue in Europe and other parts of the world, but there are also geographic locations for foreign entrepreneurship.)

Resources a New Startup needs

Starting a business can be difficult, but many start a successful business every year. Successful people tend to spend a lot of time raising capital, researching the market, and developing realistic business plans before starting a new business. Of course, careful preparation is not a full guarantee of success, but it can significantly improve your chances. Think about your resources and be prepared to face the challenges you will face.

The resources required to start a business can be divided into four categories: finance, human, education, and physical.

Financial resources (funds)

Securing funding, with the assistance of Funding software, is the most critical factor when launching a business.Funding is the most important factor when starting a business. Even the simplest home business has a lot of upfront costs, including registering a trademark, obtaining a phone number, and printing a business card.

Financial resources can come from a variety of sources, the simplest of which is the personal account of the founder of the company. Or, financial institutions, friends and family, private investors, and even the U.S. government can provide loans and credit lines. Besides, entrepreneurs of all demographics and personal categories receive a variety of contributions from private and public sources.

Human Resources

An organization’s success largely depends on the talent and strength of its employees. Hiring experienced professionals with competence in the field will enable you to efficiently and competently carry out your company’s missions and goals. Strong team members can be recruited in several ways. Leading recruitment agencies and search companies specialize in placing talent at all levels in all industries. Another option is to search for employees through referrals from someone you trust.

Education Resource (Industry Information)

The best thing an entrepreneur can do when starting a new business is to get as much education as possible. Understanding the competition and gaining detailed knowledge of the industry can help you make smarter decisions about your focus. Training resources are available to those industries, local chambers of commerce, and specialized industry organizations with a focus on the Small and Medium Business Department.

Physical resource (premises and equipment)

Whether it’s a small home business or a multi-branch retail business, every organization must have adequate physical resources to survive. This includes suitable workplaces, active telephone lines, appropriate information systems, and effective marketing materials. This aspect of your business plan can be one of the most costly. Therefore, it is important for entrepreneurs to realistically evaluate their needs before buying anything.

Why and How to Improve Social Customer Support for new Startups?

Why include social customer support in your business plans? It’s that simple. People want brands to provide social support to their customers. And making customers happy is the key to customer service.

Here are some statistics demonstrating the importance of providing customer service solutions on social media.

Customers expect social customer service

• Every month, over 150 million people send messages to the company via Instagram Direct.

• 76% of people who write about the company write for customer service or support.

• Two-thirds of shoppers around the world have announced their business on social media during the last vacation.

• 64% of people prefer writing to calling the company.

• Social media is the preferred customer support channel for our top 25 customers, and 32.3% consider it the best option.

Clients expect a quick response (not always)

• 83% of people expect their company to respond to questions or complaints about social media within a day.

• Nearly half of people expect an answer within an hour.

• However, 45% of brands responded to their messages via their Facebook page in 5 days!

• And 49% never respond to complaints about social media networks.

Social customer support builds customer trust and loyalty.

• Half of the world’s people feel that they are more connected to their brands through instant messaging.

• During the holiday season, 40% of customers say they are more likely to consider buying from a brand they can talk to.

• 57% of consumers say customer service increases brand loyalty.

• 81% of Twitter users who haven’t received a corporate response will not recommend it to a friend.

Improving Customer Support by using Social Media

Choosing the right  Social Media Network

Social media has grown rapidly since Facebook was announced in 2012, and there are thousands of networks dedicated to everything from connecting old classmates to social activities. If so, how can I improve the options I need with all these options? BuzzVoice and other experts recommend joining the four most popular, and choosing the right one depends on your audience (and their location) and your goals.

Save time with Social Media

Social media campaigns take a long time. To do this, the digital marketing team must be active and consistent in attracting customers to the company. The best way to find time to achieve all your social media is to use social media automation.

It offers the following options:

• Participant Response

• Auto publishing

• Planned publication

With these options, you can use your time and your entire time.

Improve Engagement

Social media Support saves time and helps eliminate replacements, so you can use this new bandwidth to be more productive and interactive. Here’s all you can do in your business:

• Plan your campaigns and events ahead of time so you can spend more time interacting with your target audience.

• You can also use social media automation to provide a more personalized customer experience for each interaction, providing new strategies for customer interaction.

• Ask for their opinions and feedback, plan your actions on social networks, plan random events, and plan sales as planned.

• Another fun way to increase engagement is to publish tutorials for your product or service. To do this, you can easily create online courses using LMS software.

• Make your social media content more interesting and rate your customers by adding quizzes and surveys.

Social Media Automation a Cost-Cutting Customer Support

If you choose to automate social media customer support, you’ll soon notice the benefits. The solutions described above can help you optimize your process and make the most of your team’s time and other resources. Just automating social media can save you a lot of time and money.

Here’s how:

• Automatic scheduling and publishing tools allow you to better plan your work and create your publishing pipeline ahead of time. This gives the team more time to focus on the creative side of their social content strategy. By preparing better and more exciting content, you can effectively reach your goals, such as increasing sales through social networks or marketing new products or services.

• By taking simple, repetitive tasks off the shoulder, automatic coordination gives teams more time to deal with complex applications with proper care and attention. As a result, you are more likely to give your customers a positive impression of your company and increase the engagement of your social community with your brand.

• Not only does automatic reconciliation save time, but it can also have a positive effect on the bottom line of your social media campaigns. Removing spam comments and links from competitors from sponsored posts will help you build professional and reliable images and maximize your advertising costs.

• Auto-tuning also helps improve response rates and overall customer satisfaction. This is important to building a committed community around your business.

• Automated reporting and analysis save tedious data processing time. By including all the information in an easy-to-read PDF file, you can invest more energy in understanding the results and adjusting your strategy for better performance.

• Including all of these features in one package saves money because you don’t have to invest in expensive custom equipment like chatbots.

How Bots can be used in Social Media Automation?

Chatbots can act as your company’s brand ambassadors or customer service agents. It can also be a vendor that gives you access to an unlimited number of users at once. As chatbot technology continues to become more sophisticated, there are more ways to take advantage of it.

Here’s how to use Chatbot automation to enhance your social media experience.

Employ Autoresponders

One of the ways to use chatbot automation in your social media strategy is to use autoresponders. Autoresponder is a chatbot that automatically responds to Facebook messages and comments regardless of user input. This means that the bot displays the same response on every comment or post.

Address Customer Inquiry

One of the most effective ways to benefit from healing is by using it on social media as customer service. A well-programmed chatbot should be simple and able to answer frequently asked questions. But even more, complex customer queries need to be handled efficiently.

Creating a personal experience

Strictly speaking, chatbots are robots, but that doesn’t mean you have to behave this way. Regardless of the industry, our customers value interpersonal communication and personal contact. Research shows that 80% of customers are more likely to buy from brands that offer a personalized experience.

Feedbacks

When you think of chatbots, you usually associate them with helping customers. However, what is often overlooked is the value it provides when collecting customer reviews. Every conversation a social media user has with a bot is worthwhile. You can learn a lot about customer preferences, complaints, and areas of business that need improvement.

Results a New Startup can Generate with Bot SM Automation

In online marketing, the goal of artificial intelligence and social media robots is not to completely replace human interaction, but to help entrepreneurs and marketers communicate more effectively with their customers.

You can use social bots as assistants in fields like retail, travel, entertainment, and even healthcare and finance. Bots can help expand your social media site by providing real-time customer support and simplifying the shopping experience.

So, social media bots can accelerate the growth of social media websites in the following ways:

• Customer service agent role

• Answer simple consumer questions

• Providing relevant content according to the situation

• Send a private message

• Sales promotion

• Send a message about an account or order

• Provides real-time reports for analysis

• Collection of valuable customer information

Bots can be integrated with email marketing services to support campaigns, drive traffic to your website, and deliver personalized content to users. You can use it to resell, cross-sell your product, and increase conversions. According to a new Retale study, 60% of millennials said they were already using chatbots, and 71% said they would try big brand chatbots. To grow your business, you have to go where people are. Now I’m in the messaging software.

Second, instant messaging (even if you’re using a chatbot) allows you to interact more closely with your customers. As mentioned earlier, chatbots allow your company to answer customer questions at any time of the day, not just during working hours. Chatbots give customers a better opportunity to interact with your brand. Essentially, chatbots provide a simple, rational, and responsive way to help customers throughout the purchase cycle by providing appropriate responses to purchase inquiries.

Botsify Social Media Automation Chatbot for Achieving your MileStones

Botsify chatbots are Fast Responding to Engage Your Audience. Enjoy a real-time solution with Facebook Messenger, which makes it easy to create chatbots. Botsify does not require any programming information and is relatively easy to configure. With Botsify-a simple drag and drop template builder, you don’t have to worry about developer skills.

So, if you are interested in a chatbot for your social media and want a complete platform. There are good platforms out there that can provide you with a complete chatbot. A chatbot with all the features you need can easily handle all your customer support systems and cut down your enough cost.

Here are some great features integrated with the Botsify SM chatbot to promote your business:

Comment Automation Time Saving Feature 

Proactive message management eliminates the need to send messages in real-time. Additionally, companies often publish multiple times a day on different platforms, depending on when it’s best to post on social media. Social media automation tools like Botsify Comment Automation can help with hard work. Attention automation allows you to automatically respond to comments on posts.

Enhance your Experience with Multilingual features

Multilingual chatbots help you reach all of these customers. It can communicate with multilingual features in all languages. Multilingual chatbots can increase customer diversity by allowing you to chat with e-commerce companies using chatbots from people of different languages ​​and cultures.

So, Botsify offers a great feature called a multilingual chatbot. With this feature, your chatbot can speak 190+ languages ​​to impress your visitors and convert them into leads.

Easily Collect Data using Conversational Forms

Conversational forms give you more opportunities to decide what you need to do to attract new leaders. Create form fields to collect name, email, location, phone number, geocoding, and more. The Botsify online chatbot can use API integration to verify that the user who entered the information is correct, location, contact, or personal authentication.

We can also collect data in Google Sheets to log all visitors for future contact. great…

In a NutShell

Automating Social Media can yield extreme and fast results and many benefits. Examples include savings on staff, saving time, staying online 24/7, more leads, more customers, and more.

When it comes to automation, a chatbot is the best tool to Automate your services. We hope it helps you automate your social media. In my opinion, Botsify is a complete automation platform for Social Media.

With Botsify, you can easily automate the comment section to automate the mail section, and the automated chatbot can automate the messenger and response sections. You can also get a complete report of your automated messages and interactions with your chatbot.

The post How to Improve Social Customer Support for new Startups appeared first on Botsify.

One of the most common problems many companies are facing is acquiring new leads without a large investment. This is where artificial intelligence (AI) comes from. Businesses rely heavily on AI chatbots to automate the process of selling and producing leads. So, a Website chatbot can be a perfect solution for this problem. 

The Lead generations chatbot is one of the best tools to help marketers connect and interact with potential customers 24/7, even when the sales department is busy or unavailable.

You know what?

“28% of the best companies use AI to attract potential customers.”

Hence, lead sales and production are one of the most important areas for businesses to witness the direct impact of chatbots. So, let’s deeply discuss the affecting factors and work of a website chatbot in lead generation.

Before finding the ways to generate leads let’s closely look at the lead generation process for a better understanding of the flow.

A close look at Lead Generation Flow

A lead is a person or company that has shown interest in your product or service. Lead generation is a process (or Product /Content marketing strategy) that consists of three main steps:

• I am interested in a product or service.
• Use Moments of Interest to discover your business and get contact information for people you find interesting (becoming potential customers).
• Share contact information with your sales team to track leads and convert them into customers.

As soon as the lead becomes a customer, the lead generation process ends.

Importance of Bots in Conversion strategy for Business

Businesses can utilize chatbots to improve sales, customer support, marketing, and customer service. Bots increase customer satisfaction while increasing business efficiency and reducing corporate costs.

As per Forbes reports, “80% of marketers plan to use chatbots in some way by 2020.” That is why brands are investing in better customer service.

The benefits of using a chatbot include:

Chatbots make life easier

Your website is a lot of information that gives your customers everything they may want to know. However, while the information is readily available to customers, today’s busy customers do not want to find information or solutions. Rather than wasting valuable time-consuming searches, they want a magical button that they can press and talk to and can easily solve all of your questions and problems.

Chatbots make life easier for everyone involved. He may not be able to get the rabbit out of the hat, but for a customer, it will certainly be magical without having to keep a complex trick or trick on his sleeve.

Sales automation

You can use chatbots to automate your sales funnel to pre-qualify leads by asking specific questions and directing them to the right team for further training based on their answers. The ability to immediately attract customers increases the number of wires and conversion rates.

Best Return on Investment (RoI)

You can do $8 billion cost savings through chatbots. Bots open up business opportunities by creating effective conversations for customers. This is an investment that requires a deep understanding of the purpose and a deep understanding of how to strengthen, differentiate, or improve the overall service.

The bot is always active

Chatbots are always ready to attract customers and get instant answers to all sales inquiries. With the help of a sales bot, your salespeople can validate your leads by asking questions based on your business requirements. It will help you understand your visitor’s intentions, what to say next, and the secrets to guide your care.

Chatbots are always available when you need them, day or night. Do you have an urgent question that needs to be answered at 2 am? The chatbot is waiting and ready to help.

Chatbot builds brand trust

Chatbots can build brand trust and credibility. AI chatbots are often the first time a prospect interacts with your brand, so it’s a great opportunity to educate your prospects about what your products and services can deliver. Bots make a positive impression by providing a strong connection between consumers and brands.

Chatbots Improve Website Impression

Chatbots are like a warm, fluffy blanket in the cold winter and a loose cup of coffee on a Monday morning. Bots provide valuable customer service, support, convenience, and entertainment in some cases. This will give your online visitors and potential customers a more personalized and positive experience, making them feel valuable and important.

Bots can quickly and efficiently answer questions, especially frequently asked questions. This is especially useful given that many customers ask the same question when visiting your website. No more waiting for answers or being ignored.  Bots can help customers navigate your site and can even help them with payments. 

Bots act as virtual assistants and can provide products and referrals that increase sales and profits. Finally, bots can help in that customers may not have realized they needed help the first time they visited your website.

How to get Visitor conversion with Lead Generation chatbot

You need a talented sales team that may be ready to take care of communicating with customers is a very costly time. And on the other hand, chatbots play a key role in getting the lead by always ready to greet the visitors and respond when it arrives. Chatbots can also be programmed to never sell, but they always provide and support critical moments between engagement and the first engagement in the conversion funnel.

In other words, the chatbot is like an automatic concierge assistant in the purchase process. But how they do everything “in the box” is a question every company should ask, and this question we have to answer here today. Let’s see how chatbots can improve lead generation.

Helping the audience understand

It’s difficult to give a gift to a new neighbor, but picking a gift for a close friend is easy. Why is this? Because you know your friend inside. Likewise, selling a product to a customer can be difficult if you don’t know the customer’s interests. Chatbots make this difficult task easier.

Chatbot makes it easy to understand your audience. This allows you to define consumer interests, likes, and dislikes for your product. It also improves lead acquisition. Chatbots can conduct polls, ask questions, and quizzes while users are talking. This will give you a better understanding of the best and least implemented products.

Online stores can use sales chatbots to generate more leads. For example, when a user visits your site, a bot may ask for interest. When the user enters the wrist, the bottom may show the best wrist they currently have.

Target group distribution

Segmentation plays an important role in keeping your content up to date. It also improves your lead production strategy. Providing an Indian citizen with a travel package to a valid U.S. resident can ruin the customer experience. Chatbots can segment target customers based on the information provided. It depends on several factors such as demographics, interests, age, gender, etc. It also helps nurture leaders. If your customers fall into a specific category, you can refer to them as answers in this section.

For example, if a user is celebrating Christmas, the bot can show you the best gift your customers can give for Christmas. This can be very effective because it targets your audience with the right solution.

Relationship building

Trust is the foundation of relationships. Chatbots help build trust by talking to your audience regularly. We provide immediate support to attract subscribers and are always willing to help. This leads consumers to believe that there is always a trusted brand.

This can be very useful for lead production. People trust chatbots because they don’t push and are always worried about customer preferences. You can provide support to users through chatbots. If there is a problem with your purchase or account, you will be fined for a solution.

There are many major chatbot creation strategies, but here are the things you need to follow. To build strong customer relationships, you can use chatbots to generate more leads.

Easy Form for Record

Filling out forms has become a tedious task. It’s neither fun nor exciting. Chatbots replace these formats very effectively, allowing them to engage intelligently with leaders.

As the user progresses, the conversation asks for user information. This reduces friction and makes data collection easier. This improves your lead generation strategy when your customers don’t have to strive to fill in the information.

Users can easily provide information in response to a response. Using a chatbot to collect information about potential customers is not inconvenient for users. Create a chatbot that can ask for each user’s name, email address, phone number, address, etc. Provides an auto-complete option to make the client print smaller, speeding up the process of providing details.

Audience education

Training is an important part of the lead production process. If you don’t know the product, the customer will not buy it. You can do it easily with a chatbot. Many organizations use chatbots to educate their audience and make them loyal subscribers. I even signed up for Facebook Messenger’s many platforms to read blog articles on my favorite topics.

Collect customer reviews

The secret to any successful company is to provide the highest quality service, exactly what your customers want. One way to do this is to use customer statements. This is a great source of information on how to improve your business.

But how can I get customer feedback? It’s also difficult to get customers to participate in surveys. One possible reason is that the customer has to go to a new website to fill out a long-form and fill out the answers. This may not be an effective way to conduct research.

Research shows that the frequency of disclosure of existing email surveys ranges from 10% to less than 5% at best.

Bounce Rate Optimization with Website Chatbot

Chatbots have become an important part of the conversion strategy. More and more companies are assisting website visitors through this direct communication channel.

Customers prefer chatbots over live chat or human support. Chatbots are available 24 hours a day, 7 days a week, so it’s exactly what 51% of people would expect from a company. It can also handle multiple applications at the same time, unlike human agents.

This greatly reduces the response time. Chatbots have a positive effect on the quality of customer service because we know people hate scams. In short, chatbots can show their customers that they respect to time by providing immediate support.

Traditional conversion strategies for reducing bounce rates and increasing visitor conversion rates can be combined over time, but in most cases, they need to be brainstormed and tested again and again.

On the other hand, Website Chatbots are practical and simplify the entire process of driving new visitors and potential buyers to your site. Most importantly, not only reduce bounce rates but also reduce the effort it takes to achieve these results.

That said, it certainly doesn’t take light years to replace marketers, but in terms of helping us, it could be more useful than we think.

Botsify chatbot for generating leads for your businesses

I am sure after knowing the benefits and uses of chatbot in lead generation you must be looking for a good chatbot for your websites…

So, if you are interested in website chatbots and want a perfect Platform for you. We have a good platform suggestion for you so they can provide you with a perfect chatbot. A chatbot with all features you need to convert your visitors into a lead. A chatbot that doesn’t require any coding…A Chatbot which is available 24/7… 

Botsify is the perfect platform that has all the features you are Looking for. So, Let’s discuss Botsify’s chatbot feature you can use to create a perfect lead generation bot.

UberCool Features for Lead Conversion 

Here are some wonderful features integrated with the website chatbot at Botsify to promote your business:

Improves Impression with Multiple Languages feature

A multilingual chatbot can help you out in grabbing all those customers. You can communicate in any language with the help of multi-languages features. Multilingual chatbots can help increase customer diversity by allowing you to chat with e-commerce companies using chatbots from people of different languages ​​and cultures.

So, Botsify is offering you a great feature named multi-language chatbot. With this feature, make your chatbot conversing into 190+ languages that help you in leaving an excellent impression on your visitors and convert them into leads.

Here is how a Multi-language chatbot works:

Easy Data Collection with Conversational Form

Conversational forms give you more areas to decide what you need to do to reach new lead generation customers. Create form fields to collect name, email, location, phone number, geocoding, and more. The Botsify online chatbot can use API integration to verify whether the user who entered the information is accurate data, location, contact, or personal authentication.

And you can collect data in a google sheet to record all your visitors for further contact in the future. That great… 

Look how Conversational Forms are working…

CheckBox Plugin for Messenger’s Customer

If you have a good Facebook page this feature is perfect for you. Social media is a perfect platform to spread your business and also for visitor conversion. Most of the visitors visit your Facebook page and try to contact you on your Facebook messengers but what if you were not available at the moment you end up losing your lead. 

But Don’t worry at Botsify we have a perfect solution for you with Botsify’s Checkbox Plugin feature you can connect your website chatbot that was created for your website, to your messenger. Yeah, you receive your website messages on your messenger. That’s great na!!! 

How can a successful website chatbot look alike?

Chatbots indeed is one of the best platforms for growing your business. There are many platforms you can use to grow your business, but chatbots are the best. Social media platforms are the best choice for connecting chatbots, and building a chatbot is a smart step towards growing your business. 

Ready to be inspired? Find out what’s the most important company on your chatbot website, and learn how to translate these web chat examples to improve results.

If you create a successful website chatbot you can achieve a huge amount of Leads for your business. Here we have examples of some successful chatbots business owners with their Leads Stats: Let’s have a look…

Also Read: Website Design

Skilly AI Chatbot

Chatbot for the website is perfect for visitor conversion. Engagement is all about relaxation and privacy, so providing a convenient way for visitors to book appointments can shorten your visit and lead to more meetings.

One of the Botsify clients managed to get 204,399 impressions and 29, 252 users by using Chatbot for the website. That great na!!! Let’s check this out…

Beauty Bay

Beauty salons are all about relaxation, comfort, and privacy, so providing a convenient way for you beauty visitors to book appointments can shorten your visit and lead to more meetings. Whether taking the subway or waking up from yesterday’s workout sick, chatbots can book a service and continue the day.

From easily scheduling appointments around the clock, to answering instant questions in real-time, service companies run chatbot websites efficiently. Using the same technique Botsify’s client Beauty Bay managed to achieve a huge mark of 209,872 users at their chatbot.

They have also achieved 4,499,956 user engagement by using Botsify Chatbot for the website.

Wonderful!!

Let’s check the stats to know about some more achievements.

UweinerBot

Starting a website with a chatbot is not difficult and does not take much development time. 

Want to know who your website visitors are? Ask them why they came to your site today. This is a clear and simple question. Providing pre-populated click buttons can help users navigate through the different pages of your site, as well as learn more about who’s behind the screen.

By asking these simple questions you can engage a huge amount of visitors and get visitor leads. Here we have another success story of a Website chatbot who managed to achieve 194, 122 monthly user Engagement by asking these simple engaging questions. Have a look at complete stats:

You may also like: Learn how to create a website chatbot

In a Nutshell

In short, People prefer Chatting rather than calling. So, to take advantage of this opportunity, it is very important to integrate your chatbot with your company’s website. As technology advances, chatbots are available on almost all platforms, so we recommend using them to take advantage of their widespread adoption. And Bostify is the best platform to achieve your goals and get higher visitor conversion.

The post Gain Potential Leads With Chatbot for Website appeared first on Botsify.

Social media is rapidly becoming one of the most important aspects of digital marketing and delivering incredible benefits by supporting millions of customers around the world. And if you don’t use this lucrative source, you can easily spread rumors about your product and mission, so you’ll miss out on great marketing opportunities.

Social media is an important part of your marketing strategy. This allows consumers to create hype about products and brands as they share content. However, social media is blamed and motivated indiscriminately. With so many events happening, how can you get users to find your content in this chaos? With quick audience analysis and a few simple tips and tools, you can customize your post to make it easier for users to find.

What are Social Media Campaigns?

A social media campaign is a coordinated marketing activity aimed at improving or promoting the achievement of business goals with the help of one or more social media platforms. Campaigns are different from everyday tasks using social media in that they are more focused, targeted, and measurable.

Importance Of Social Media Campaigns To Increase Visibility

It is estimated that by 2021, the number of social media users will reach 3.02 billion. Yes, you heard that sigh. Creativity is at its peak and social media platforms are getting a little cramped every day. However, some brands shine and you might be wondering how they are doing the right thing and how you can do the same for your brand. There is the word insurance. If you’re having trouble getting into a brand, you’re not alone.

To reach a wider consumer base, it’s important to build brand awareness normally called brand visibility, first when potential customers know your brand well.

And that’s only possible by creating visually engaging and highly creative content that grabs the attention of all potential customers and forces them to know the brand’s existence. And that’s not all you need to build brand visibility. You need to remind your target audience that you exist again and again. This can be done with the right social media marketing strategies and content marketing campaigns that will impress your brand with everyone who uses the social media sites you choose to use. 

When you introduce your brand to people and create a good image, you know your target audience is referring to your brand or the content you create more often. This will not only increase your engagement with your social media profile but will also create more opportunities for your audience to become buyers.

Here you can see in this image you can increase your visibility by up to 80% because brand awareness consumes 80% of the focus of the whole Social media Campaign.

How Social Media Marketing Increasing Brand Visibility

There are many ways to use social media to increase brand awareness. And best of all, you can explore them all if you want. Here are some of the ways social media can increase your brand awareness.

Provide interaction

Social websites are platforms for communicating with each other. This allows you to communicate with your customers at every stage. It doesn’t matter whether it’s a potential customer, a current customer, or someone who wants to get back. There are many ways to get increase interaction with your customer, like Chat, tweet, advertisement, and more.

Content promotion

You’ve probably seen your favorite brands share content on social platforms. Many brands use this space to post blogs, videos, and other content on social platforms like facebook, tiktok, instagram. People like to read relatable content but don’t like to search it for long, Social media can help you in reaching out to those people. Content sharing makes viewing, searching, and publishing easier. In other words, you can share content to build brand awareness.

Social sharing

This is an obvious question. But social sharing is taking place on these platforms. And social sharing can make a big difference to your brand. By creating something to share, your brand can expand its presence. Think Wendy’s return to Twitter. It caused a storm of fanfare because people thought it was fun and generated thousands of retweets. It’s easy to share when you create something that people think is fun, believes in, or feels emotionally connected.

Social Media Campaigns can Increase Lead Generation

Nearly 55% of Internet users today use social media. They use it every day and pass large amounts of data to the platform. This information is useful for building leadership on social media. Marketers can use it to target their customers directly.

How to get more leads on social media

This is how you get more leads on social media and how to see results.

Profile Optimization

Before planning your next social media generation campaign, make sure you have what you need to organically collect leads. Your profile should allow your customers to contact you, subscribe to newsletters, shop, and more.

• Please enter your contact information

You can use your contact information in your profile. But before adding, make sure you can support customer inquiries by phone, email, messenger, etc.

• Create a prompt button

Depending on your goals, different platforms offer unique profile features. For example, if you need more newsletter subscribers, add a signup button on your Facebook page.

To schedule an appointment, restaurant, or consultation, add a “Cancel”, “Reserve” or “Get Ticket” action button to your Instagram or Facebook profile.

• Add a link 

If more specific equipment is not available, please add a link to the cinema. This space is often used on Instagram but is also available on Twitter, LinkedIn, and Pinterest. If you can add a call to action so people know why they should click and what to expect.

Create interactive content.

Without compelling content, it won’t collect leads. It’s so simple. Remember, everyone on social media is competing for attention. And the coverage is shorter than ever. Images should be copied clear and sharper. If your goal is to attract leads, make sure your creativity supports it.

When you create clickable content, you want people to have a clickable space. Whenever possible, make sure every mail has clear contacts and attractive calls.

Here are a few interactive options available on different platforms.

• Check out products in the Facebook store
• Swipe up on Instagram Stories
• Shopping posts and Instagram stories
• Buy look pins on Pinterest
• YouTube tips and end screens
• The paid screen on the Pinterest website

Create easy-to-use landing pages

If someone is convinced to go to your link, don’t create a disappointment with the messy landing page. So, First of all, the landing page must be relevant. If you are expecting to find a specific product or specific information when someone clicks on your link, it is best to be there.

A good landing page is constantly visual and easy to scan. You should try to give consumers a clear path and try to be as personal as possible. If your landing page contains a form, make it easy. Any questions you add will reduce the likelihood of someone else going through it. The more sensitive it is, the less likely you are to get it. For example, studies show that the age form is more often ignored.

Use social media ads for Lead Generation.

If you are exhausted or want to take advantage of your normal efforts, there are lead generation ads that help you in acquiring customers.

• Facebook ads

Facebook offers marketers a personalized ad format for its audience. Facebook lead ads are mostly ad formats. Leads collected from these ads can be synced or uploaded directly to your customer management system so your sales team can follow up as needed. Facebook’s click tool is particularly useful when generating leads. Make sure you have Facebook Pixel installed on your site. This makes it easier to track and value leads.

• Instagram lead ads

Like Facebook, Instagram offers key ads to help marketers gather information. Like Facebook, Instagram offers partial form fills. These ads may be populated with a mail address, full name, phone number, and gender sections.

Successful Social Media Campaigns Examples

We’ve done some research for you, and we’ve shown you successful campaigns that have made waves on various social media platforms, including Facebook, Twitter, and Instagram. So, whether you are a beginner in the social media marketing or an experienced veteran, these five campaigns can provide insight into the campaigns your consumers are responsive to.

Facebook’s always-on lead generation program generates a significant proportion of our test-drive leads. – Antoine Hery, Digital Communications Manager, Renault

DACIA

With the help of Facebook advertising, Dacia presented Sandero, Logan, and Stepway models. It is intended for both desktop and mobile users. The company has consolidated historical data to provide a variety of advertising tests, greatly optimizing advertising effectiveness based on where customers are in the buying cycle.

Results they Got

• Reduced lead costs by 45% compared to standard display ads.
• Increase ad memory by 27 points
• 6 points increase in brand popularity
• 6 point increase in purchase intention

REDBULL

With a focus on simplicity and brand building, Red Bull set the stage for real advertising themed campaigns just before summer. To let the public know the new look of the can, they write a post that says: we’ve included a yellow filter in a series of photos and videos showing a typical summer day. This brand was twice as likely to get involved with the #thissummer hashtag trend than its closest competitor.

Results They Got

• 10 point lift of the magnifying glass
• 9 points rise
• 7 points drop in a convincing market
• 1.2 million users arrived.

TVibes

Uri and Gilad, the founders of TVibes, knew intuitively that they would incorporate social sites like Facebook into their social apps. This allows subscribers to easily create an account on Facebook’s website, log in, and browse the feeds they create. To create a login based on a group of audiences, the founders used mobile app install ads. You will have a great strategy to optimize your campaigns by segmenting your audience based on your video ad’s response and skillfully targeting similar audiences.

Results They Got

• 50% of new app installs happen through Facebook.
• Loyalty & 10% more apps installed via Facebook
• 20% increase in the Facebook participation rate

How Automation is Providing Ease in Social Media Campaigns

If you are skeptical or disagree with automation, I understand. But don’t be afraid to transfer your business to robots. You can control the schedule through automation.

Here is the ease or benefits you can get if you add automation to your social media marketing strategy.

Effective time

Of course, using social media analytics tools for your social media campaigns means you spend less time and effort on some sections and content that only attracts visitors to your website. With a centralized content planning scheme, you can not only plan your posts ahead of time, but you can log in individually and then publish the same content over and over again, reducing the hassle of multiple accounts.

This will give you more time to figure out what comments, mentions, inboxes, and topics you might cover in the future. Don’t post content as these domains are not fully automated and may require more attention. Because your social media marketing goals should always serve your audience. Prioritize delivery of quality content while saving time and hassle through automation.

Expand your social media reach

This is a proven reality of getting more social media when you book a post on social media. You may have heard most people complain about the irrelevant traffic of social media platforms. To solve this problem, you can automate your content to fill the gap. This may not give you the same results you saw in 2012-2013, but you can still make a lot of changes. It’s also true that we often forget to share content on Facebook, Twitter, LinkedIn, and Pinterest.

If you post once a week or twice a day, let’s say you have trouble catching up with social media. You need a system that prevents your phone or laptop from crashing three times a day. If you start automating your content, you will not only publish more often but will also increase your reach to social media. The reason is simple. The more content is displayed, the more attention it will receive.

Have a look at the right social media marketing strategies. Worth-reading to increase the brand image!

You can take the time to explore

When you know that the content is posted on autopilot and the post posted on social media is already scheduled. For example, you can explore the following topics: Who doesn’t like browsing Instagram and Facebook feeds? We strongly recommend that you use your time productively to provide great ideas for your content. While browsing, bookmark websites, and blog posts using the Pocket tool. You can even use Instagram automation to get a few of your tasks done so you are more productive.

Lack of work is not a problem

If you are having some personal or professional other works and facing a lack of social media posts. For example, sometimes it happens that we will be sharing this content the next day. This means we didn’t share any content that day or didn’t appear on social media at all. But lacking can cause huge damage to like loss of regular audience. So,  If you have a place in the content automation system, it doesn’t matter if you’re away from work or home because you’ve already organized the content.

You can analyze the performance of your content

Creating and publishing your content at scale allows you to analyze the results of your content on social media and elsewhere. There are social media analytics tools like ContentStudio and Buzzsumo to help you analyze your content performance and social media statistics. You also need to check your blog post’s page views, several comments, and total social media. These parameters also describe the content performance. Review web analytics through your Google Analytics account to see which content works well. Or you can try StatCounter or ExtremeTracking tool for this.

Real-Time Examples of Social Media Automation

Here learn how you can automate your Social Media. Here are some simples tactics we searched for you and also a wonderful AI tool you can use to perfectly automate it.

Save time and increase engagement by scheduling social media posts.

Scheduling is probably the most common form of social media automation. It can also save you the most time. Proactive message management eliminates the need to send messages in real-time. Additionally, companies often publish multiple times a day on multiple platforms, depending on when it’s best to post on social media.

Automation tools for social media such as Botsify Comment Automation can help you do the hard work. Comment automation can help you automatically reply to your post comments.

Have a look at how  Botsify Automate Commenting works:

Use chatbots to provide 24/7 customer support.

Chatbots are everywhere. From Facebook Messenger bots to website management bot on your favorite e-commerce websites, customer service bots are used more often than you think. As stated in our social media chatbot guide, most of our customers say they prefer to manage their chatbots to get immediate responses from their businesses.

The reason bots have soared in popularity is that automation tools for social media have become more sophisticated to better serve customers.

And here you can use Botsify’s Chatbot to automate your messenger section completely. Messenger chatbots are wonderful you can manage your campaign replies from anywhere anytime without having any human employees.

Look how Chatbot is working…

Automate reports to share with colleagues and customers

Social marketers need to store their data. More marketers are expected to discuss social ROI with management. For example, does your presence on social media drive sales? Increased customer engagement? More audience?

Sharing a report of engagement you get a report of messages you get is quite necessary

Detailed reports like the Botsify Chatbot Engagement report can provide quick answers to your questions. Easy to read and understand, Botsify reports are perfect for sharing with your team.

Here is an example of Stats you can get easily from Botsify and Checkout your success.

Wrapping Up

Social Media Campaign is beneficial but automating it can provide you extreme and quick results as well as many benefits. Like Lower employee cost, time-saving, don’t need to be online 24/7, increased lead generating, Increased customer acquisition, and so on…

And For automation, we have already discussed many methods to automate it hopefully they will help you out in automating your social media campaign. And In my suggestion the automation platform for perfect automation is Botsify. 

At Botsify you can easily automate your comment section that automates your posts section, also its automated chatbot can automate your messenger and reply section. Moreover that you can get a perfect report about the engagement you get on your automated posts and chatbot.

So, What are your thoughts about social media campaigns and social media automation?

Is Social Media automation increasing lead generation and increasing your customer acquisition? Don’t forget to share your experience with us…

And If you want to try Botsify as your Automation Platform book a demo meeting with us now:

The post 7 Ways Automation Effects Your Social Media Campaigns appeared first on Botsify.

What is Customer Retention?

What defines customer retention in marketing: is the process of attracting existing customers and continuing to purchase products or services from a company. It’s different from acquiring customers or leads because you’ve already converted customers more than once. With the best customer retention strategies, you can build strong relationships with customers who are loyal to your brand. They can even spread words across influential circles to become brand ambassadors.

But let’s start from scratch. You sold a product or service to a consumer. What happens now? It’s time to design and implement your customer retention strategy.

The Importance Of Customer Retention In Online Business

You may have heard that acquiring customers is easier and cheaper than retaining previous customers. New statistics show this is true. First, you spend 5x less on customer retention. At best, your chances of selling to existing customers are 40% or higher than your chances of converting someone who has never purchased before.

Existing customers also cost 31% more than new leads, and when you launch a new product, returning customers are 50% more likely to try it.

These statistics should be sufficient to develop and test your customer retention strategy.

Customer retention is important to any growing company. Because it measures not only how successful you are in acquiring new customers, but also how successfully you meet the needs of existing customers.

Retaining customers is easier and more economical than acquiring new regular customers, spending more, buying more often, and recommending them to friends and family. Increasing the customer retention rate by just 5% can increase the company’s revenue by 25 to 95%.

Numbers are not a lie. Customer retention brings enormous profits to the company.

Customer retention is essential to the company’s growth and success for several reasons, including:

• Value for money: It costs 5-25 times more to attract new customers than to retain existing ones.
• Return on Investment: An increase in 5% customer balance can increase the company’s return by 25 to 95%.
• Loyalty: Booking customers to buy more and spend more than new customers. They learned the value of a product or service and came back again and again.
• Recommendations: Satisfied and loyal customers are more likely to praise your company and refer them to friends and family, so you can get new leads for free.

It may seem obvious. Of course, businesses have to work to retain their customers, but when businesses start to grow rapidly and have a hard time implementing a strong customer support program, proactive support for existing customers can be out of the question. 

For vendors, the most important thing is to find new ways to increase your profits.

How Retaining Customers can Increase Sales?

To do this, you need to sell more, so you need more customers. As a result, suppliers are often too focused on acquiring new customers to meet the need to keep existing customers efficient. However, we often hear that it is cheaper to retain existing customers than to attract new customers.

Let me remind you of one important fact. According to Marketing Metrics, sales to existing customers are 60-70% successful, while new customers only 5-20%!

Marketing cost savings

Why is it so expensive to acquire new customers? It’s primarily about marketing. Without marketing, potential customers may not even know you exist, and clever marketing campaigns can attract customers to choose you over your competitors. But marketing comes at a cost. This also takes time. To get the most out of your marketing, you need to be ready to make a significant investment.

Loyal customers are More Profitable.

So, why does increasing customer retention increase your revenue? Because loyal customers are loyal customers. They usually buy and spend more than new customers.

MarTech’s research shows that existing customers are 70% more likely to purchase a new product or service than new customers. They also tend to spend about 33% more than new customers. It may be because your existing customers know and trust you. Listening to and meeting your customers’ needs will make you loyal forever. If you appreciate them they will thank you again. And if they value you, they’re more likely to pay a higher price for your products and services because they know they’ll get your money back.

Loyal Customers Support Business Growth

Business growth isn’t just about increasing your income. It’s also about improving your products and services until you can truly say you’re the best for what you’re doing. You need to be one step ahead of your competitors, and regular customers can help. Talk to existing customers. Ask what you think of our products and services. Also, ask them what they don’t like and what changes are helping them improve.

This feedback is very important. But the most important thing is to act on your feedback. Work hard to meet your customers’ needs because that’s how you stand out from the competition. Customer feedback helps you grow. This allows us to improve our products and services and discover new growth opportunities.

Customer retention is good for employees as well.

Observation of customer acquisition can harm employee satisfaction. No one likes cold calls, and constantly finding new customers can be exhausting and difficult.

However, if you focus on customer retention, employees can build constructive relationships with customers. Instead of faceless characters, loyal customers can become celebrities who can tell a unique story. The job is not about selling more than people. For many employees, this will make the job a lot more rewarding.

Some Business Growth Examples

Starbucks Client Retention Program

Starbucks Coffee Goliath was a pioneer in marketing, especially in the customer acquisition department. Initially, Starbucks founders Zev Ziegler, Jerry Baldwin, and Gordon Bowker focused on the sound and smell of the store to provide a delightful customer experience. But to grow it had to be innovative. One of the most innovative ways to retain customers is the app’s mobile ordering and payment capabilities. Thanks to the new feature, customers can order coffee before arriving at the store.

What do customers think of supplements? Simply put, they loved it.

Tesco

This supermarket strengthens its UK presence with more than 2000 stores nationwide. For large brands like this, it can be difficult to act with integrity and dignity. Online food scanners and self-service are useful, but people still enjoy doing business with others.

Customer service is still needed, and Tesco employees have decided to follow Twitter with human opinion. They show interest by adding personality to their interactions with customers. Check out the latest interactions.

Chewy

People are passionate about how much they love their pets. (Ask the cat Leela, who recently bought an apartment, she is still only 4 meters tall.) As a pet supplier, Chewy knows its customers love their pets. He also knows that pet food and supplies can be purchased at similar prices from other companies, including Amazon.

Thus, he uses a special principle of reciprocity to attract customers with instant gifts and cards for pets. These surprises don’t have to be big or expensive, but they are memorable to customers by showing interest in fur kids. The example below is a picture of Chewie ordered from a customer’s pet. Other ideas include handwritten thank you cards or free samples of new products.

Tactics SMB can Use to Increase their Retention Rate

Successful retailers understand the importance of customer retention and use tools and strategies to return customers to their stores. The most common are email marketing, loyalty programs, blogs, and customer service. These customer retention strategies are clear, inexpensive, and can have a business impact. In the following, we will cover some of the other retention strategies that can have a big impact on your bottom line and are easy to use.

Email Segmentation 

Avoid the email method of grouping all customers into large groups receiving 3-4 emails per week. Rather than building relationships, it promotes disconnection through rejection. Segmenting your customers based on demographics and purchasing information can help you send the right offers in a timely and more efficient way.

Offer Sales to Loyal Customers

Many marketers focus on turning site visits into sales, but when the sale is over, they ignore buyers looking for more business. You need to know which products sell well together and which products are obvious after the sale. You also need to know how long it will take a buyer to buy a new product so that the buyer can strike when considering a new purchase. It’s all about automating this and creating a system that can sell, sell, and analyze.

Measuring the Lifetime Value

It’s important to know how much business and profit your customers can expect in their lifetime. Lifetime value can be used to estimate the revenue you can spend and earn from acquiring new customers. You can calculate these numbers for your business using this free life calculator. Understanding the total revenue your customers can bring to your business can help you better understand the importance of customer retention.

Get More Feedbacks

Many subtle issues can cost customers. Questions such as “Your order took longer than expected”, “Customer service did not solve the problem”, or “The product is not what you expected” may not be reported by the customer. But they contribute to retirement. After placing your order or service request, submit a short survey (1 or 2 questions) and rate your satisfaction. If you have a small problem and respond quickly, your customers will feel you are listening and can forgive their dissatisfaction. This feedback is very important. Because now, not only can you make this customer happier, but you can also repair internal processes so they don’t happen again.

Holger Sindbaek, the founder of World of Card Games, says, “In the gaming world, user feedback is invaluable. At Online Solitaire, we’ve found that even minor issues can significantly impact a player’s experience. We actively seek our players’ feedback and respond swiftly to their insights. This approach has helped us retain our users and guided us in developing new games that our players love. It’s a continuous cycle of improvement that keeps our players engaged and coming back for more.”

Surprise Offers for your customers

Many loyalty programs, such as those used by airlines, automatically provide benefits when customers reach certain spending limits. The problem is that buyers track these points and expect free shares or discounts. Few companies reward their most important customers without information. After shopping often, you suddenly get a free t-shirt or a new makeup bag. Inside the merchant, the retailer tracks the amount spent by each customer and automatically sends a freebie or coupon card when a threshold is reached. This amazing element works wonders and I have seen my clients use it successfully.

So, I guess that’s enough to understand how much customer Retention is important Especially for Small Business owners. After that, you must be thinking it would be a difficult task to maintain all these things. So, you must be thinking about How to connect the customer to your website and product to not lose the attention.

Don’t Worry…

We have a perfect tool for increasing your retention rate. It’s none other than…

A Chatbot!

Yes, a chatbot can help you out in increasing customer retention at a great level. Have a look at how?

How Chatbot is the best Customer Retention Strategy?

Chatbots are the perfect tool for your next customer retention strategy. Here are some main perks you can achieve by using chatbots in your customer retention process.

Increased customer Reach

Whitemail and email, and outbound phone sales remain the preferred channels for active customer acquisition. These channels are not used for efficiency and efficiency reasons, but they are all available to this day. You can now use special bots to engage your customers in a cheap channel with 98% open price by renewing and/or refunding via SMS (including email, web, or in-app).

Is it hard to think that it will increase engagement because it is not more comfortable to communicate with your customers through the channels they use to communicate with friends and family? If you don’t think about moving communication to mobile channels, your competitors can have lunch.

Timely collaboration with customers

The gap between a customer’s intention to opt-out and an actual departure has become even shorter as a result of changing license terms, increased competition, and consumer access to information. So, the time and method of attracting customers must keep up with the times. In particular, it’s not enough to rely on traditional channels like telesales, bulk white emails, or emails that end in unread or spam in response to customers who haven’t yet subscribed. If the penalty is used to renew contracts and/or to recall personal messages promptly to individual customers, the value proposition is presented to the customer before competitors receive it.

Improve customer convenience

Help your customers complete their journey in minutes on their mobile devices with simple, instant interactions. As mentioned earlier, how about delivering messages to your customers using the messaging channels they use to communicate with friends, family, and coworkers (e.g. SMS, mobile web, or app)? Introducing friction such as channel changes (e.g. voicemail) or completing multiple steps disrupts the customer journey and opens a window for competitors.

A previous blog post, Why Netflix is ​​a good analog for customer service innovation, elaborates on this concept.

Reduce the cost of providing services.

An agent on the phone sales team will reach out to all customers to reimburse the cost of retrieving the customer or attempting to renew the contract. Artificial intelligence robots can communicate with customers and secure contracts using custom interactive messaging (as you define them). This means you can hire a much smaller number of agents to focus on more complex customer retention issues. You can then choose to reinvest these labor savings into your customer value proposition with special offers to improve campaign performance and customer loyalty.

Also Read: Here is the Guide

Differentiated customer experience.

According to Forrester Research, when tasks are done correctly and efficiently, people prefer to complete tasks or get answers in self-service mode. Low-resolution and immersive ServisBOT provides customers with an interactive interface that combines chatbot, artificial intelligence, human workflow, and API functions to provide a fun and immersive contact experience.

By providing customers with a variety of innovations and clear completion paths supported by multimedia content, we can provide customer service tailored to business goals and brand values.

Also Read: Outsource Customer Support

Benefits of using bots to retain customers

So, Botsify Bot can play an important role as part of a storage strategy with bots like Renewal BOT, Quote Bot, and Loyalty BOT, either attracting customers who have already left the company towards the end of the contract or risking access to competitors.

Read a case study of our insurance customers who implemented Quote Bot to increase conversion rates for new customers and increase renewal rates for existing policyholders.

Here are some of the benefits chatbots can get:

• Reduce customer service costs by freeing up resources to get back lost customers or by offering better incentives to retain existing customers.
• Improve customer satisfaction through interactive and personal conversations and clear completion paths.
• Increase reach and communicate with customers by delivering messages on time at a high open price.
• Improve your ability to recruit lost customers through automation using WinBackBOT when customers leave.
• Increase repeat revenue by reducing customer churn
• Reduce customer evacuation costs. Attracting new customers is much more expensive than retaining existing customers.

Botsify a Perfect Customer Retention Bot For SMB

Customer Retention is one of the most challenging and challenging tasks for small business owners. Botsify AI retention chatbots help businesses and individuals to engage their existing customers and increase their sales up to a great level. There are lots of features they are providing which help you in creating a perfect retention bot.

By using Botsify’s chatbot you can easily retain your previous customer by sending a follow-up for feedback message or by giving them a discount mentioning that they are the previous customers so they are getting it and so on other many ideas you can use…

Look here are some examples of Botsify’s pizza delivery chatbot engaging their current customers…

So, What are your thought about customer retention? are you interested in retaining your previous customers? Try Botsify chatbot platform surely it will help you in generating high customer retention rates…

Want to try Botsify’s customer retention chatbot? Try a Demo Now…

The post Guide To Increase Customer Retention for Small Businesses appeared first on Botsify.

The HR Recruitment Process Before AI

Classified Advertising

Bulletin boards are the classic way to hire employers for job postings in your company. This is an easy way to let your employer know that they are hiring you. The effectiveness of the bulletin board may be limited. Many qualified job seekers will not see ads because they are happy with their current job and are not looking for a job. Even if there is a problem, classified ads can reduce discrimination claims in hiring by inviting a variety of applicants.

Network Building

A good manager develops a network of people over time and uses these relationships to help you find good employees. Business partners may know someone in the network who knows someone else who can get more attractive offers without finding a job. Current employees are also a source of great leaders. In most cases, they don’t want to work with low-quality employees. Customers can also be a source of workforce needs.

Interview

Hiring managers should arrange interviews with people they want to know more about. These interviews are traditionally conducted in the manager’s workplace, where candidates are dressed to impress the interviewer. Managers usually prepare interview questions to better understand the candidate. A good manager is also interested in the questions the candidate asks. Interviews usually end with a handshake, and if the headteacher is interested, an appointment is made for a second interview or job offer. Recruiters are also interviewing candidates utilizing video interviewing software like Ducknowl due to the rise in remote work.

Impression

Traditional selection methods are highly dependent on the candidate’s impression of the interviewer. Some managers ask others to be interviewed to get different views. Managers may also require candidates to have an aptitude test or other proficiency test to see if the candidate can meet the job requirements. In some cases, a medical examination is required before being hired to prove that the applicant is healthy.

How AI Recruitment Enhancing HR

Recruiting AI is the most trended and rising topic in the digital world. Here is how AI can improve hiring.

Set optimization

Recruiting 200 people per year at a rate of 20 applicants for each job, the organization evaluates 4,000 applicants for this position. Processing these applications, screening applicants, identifying the best (and worst) applicants, and planning and conducting interviews can be an expensive and time-consuming process. Increasing your productivity here can make a big difference. An inefficient selection process not only wastes money and effort but can also be defeated by competent and irrelevant candidates by not being able to quickly make hiring decisions. Then I recommend using a technique to simplify this process.

AI can collect, analyze, and collect data from multiple sources across markets and industries as well as multiple candidates and present this information very quickly and accurately. HR employees can get back to what they do best. This means you can focus on communicating, interacting with, and recruiting candidates.

Most companies today use Candidate Tracking Software (ATS) to process resume and search data. ATS categorizes and collects job-seeker data using keywords such as skills and years of experience, typically on resumes and job boards. Artificial intelligence platforms take this process a step further. However, there are still startups that build a job board which is more engaging and professional, and thus, effective for small businesses with less budget. AI takes a more holistic view through the ability to collect, analyze, and interpret candidate data that can be used on existing public websites and business systems. Candidates can be seen through the lens of artificial intelligence. Candidates who meet certain criteria, such as previous interests, values, and professions, and determine the best candidate criteria for that profession. Data can be expanded and sent to recruiters in minutes. Timing can be important for some roles, especially when recruiting a large number of employees. A 2013 study by KF found that 37% of respondents deliberately used unsuitable candidates to quickly fill vacancies.

Make sure you have selected the best candidates.

AI can also help differentiate between good and fast speeds and more accurately predict a candidate’s success rate. For example, AI can improve job descriptions by supplementing searches with additional keywords to find the best candidates. Let’s say you are looking for a “web developer“. Using common keyword keywords on a job board like LinkedIn can help you quickly find a variety of candidates. But it only lists candidates who use that name to describe what they are doing. Some web developers refer to themselves as “IT programmers” or “web programmers”. AI can identify these variables and quickly and easily add them to your search.

Similarly, you can search for web developers who have worked or are currently working in the financial sector to ensure cultural relevance. AI can display and list the results of actual supply companies to identify companies exceeding expectations. For example, AI can identify most applicants currently employed in financial services who previously worked for government agencies. The AI ​​then adds government agencies to your search, expands your search results, and increases your chances of finding the best talent.

AI can also study people in target roles to determine which variables are important. AI, for example, can match all the skills and experiences common to web developers in financial services and government. For example Knowledge of programming languages ​​such as PHP, ASP.NET, Javascript, or Ruby on Rails. Practical experience in network diagnostics and network analysis tools to identify the following rare skills and experiences.

Experience leading the team

This allows HR staff to advance to the next level in their careers and identify potential candidates to become the organization’s future leaders.

CPS, a recently launched system, goes a lot further and explores social objects. Artificial intelligence tools look at other qualitative and quantitative information available on public websites to expand your social profile. These series from Google Scholar to IEEE, industry sources, high-quality candidate lists, premium sources, and high-quality forums. These additional sources of information allow recruiters to gain insights into the candidate’s values, interests, interpersonal skills, and cultural background (parameters not found in public profiles like LinkedIn).

To improve the candidate’s experience

In the social media era, it’s important to provide candidates with a great experience. A bad candidate experience can ruin your brand. Waiting for the results of your application (or no hearing at all) can take weeks, like waiting for an interview. HR staff often fail to answer the large number of questions they receive on time. This process depresses only applicants who already feel that the application process is under stress. You can share your frustrations with lots of friends on social media, which affects the way others perceive your brand. AI can dramatically shorten the entire hiring process, notify applicants immediately of application progress, maintain relationships with potential applicants, and notify them when they are no longer considered.

The utilization of Employee Templates holds immense potential to revolutionize not only the hiring processes within companies but also to enhance job performance and customer service. However, it’s essential to note that while Employee Templates can bring about significant improvements, they do not serve as a replacement for HR staff. Organizations will continue to rely on human insight, leadership, and strategic vision, opportunities that AI algorithms never offer.

Use Cases of AI in Recruitment Agencies

AI has great potential for recruitment agencies, where relationship building is important. By optimizing and automating most recruitment transactions, AI frees up the recruiter’s time to develop long-term relationships with candidates, ultimately leading to better business outcomes. If your hiring team doesn’t have to spend time booking, sorting, or screening thousands of resumes, you can focus on creating a great candidate experience that will ultimately give your team a competitive edge.

Candidate search

While 46% of talent acquisition managers struggle to attract qualified candidates, AI can automate supplier search by surfing the internet or restarting the database to determine the best candidates for the vacancy. In addition to automating candidate search, AI can also enhance the candidate experience by providing real-time feedback as candidates pass through the hiring funnel. The most common frustration of applicants during the hiring process includes a lack of information from recruiters about the status of their application. Using the chat interface as a hiring chatbot, you can educate candidates and provide immediate information about their progress in the hiring process. Smart search tools also help you find candidates because they teach you as you grow, saving your team the time and effort it takes to find new candidates.

Candidate Selection

AI-powered staffing agency software can automate resume validation and identify specific features to predict the right candidate for your organization. As HR becomes data-driven, AI for candidate selection provides a tremendous opportunity to evaluate candidates objectively and fairly. One of the most important issues associated with traditional hiring methods is the role of unconscious/cognitive bias that permeates the evaluation process. AI can help eliminate human bias by providing objective data-driven insights. However, AI is not without its drawbacks. All intelligent systems are designed for data-driven learning. Therefore, it is important to ensure that your AI solution is trained on the right data.

Candidate Interview

Organizations have already started rolling out hiring tools powered by artificial intelligence to automate interview scheduling and hiring. Candidates who have already passed the selection phase can participate in a video interview from their smartphone or computer through frequently asked questions. An artificial intelligence program running in the background evaluates personality traits by analyzing the candidate’s facial expressions and speech. Tech giants like Apple, Facebook, and Google are already using video as part of their hiring strategy. Even if you have an E small business, we recommend using a video interview tool that helps recruiters measure a candidate’s level of focus, confidence, skills, and overall experience.

Best AI Recruiting Tool

Intelligent chatbots powered by artificial intelligence and powered by neural networks use natural language processing to conduct human conversations without the need to answer frequently asked questions from “real” humans. The advantage of chatbots is that they can be used around the clock at the convenience of users and upon request.

Interactive AI can now do most of the initial preparation, so recruiters can use their time to develop a holistic view of candidate engagement. Even internally, the hiring process is becoming more and more like a person as hiring managers have more time to hire managers to gain insight into their candidates.

Chat AI helps hire because it guides applicants through the hiring process, shortens application times, and provides a good user experience for job seekers. Eliminate ambiguity as a result of continuous and consistent communication. Finally, it emphasizes the human side by understanding semantics, digestion, and subtle nuances.

Advantages of Using a Chatbot when Hiring

Chatbots can handle administrative tasks. Using a list of predefined questions, the chatbot can collect basic information about the candidate. Candidates can be screened by asking about their experience, skills, and qualifications. Chatbots can answer candidates’ questions about their application status, arrange interviews, and perform other routine management tasks.

Save time-Chatbots get recruiters by engaging in day-to-day tasks, giving you more time to actively search for suppliers, and do higher-level tasks such as developing pipelines and building close relationships with hiring managers.

Improved Candidate Experience-Chatbot responds to queries instantly. And he answers a few questions without a little patience. This provides a good user experience because it quickly answers candidates’ questions. By eliminating black holes, candidates can better understand the process and employers.

Botsify AI Recruitment Bot

Examples of Recruiters Using AI for Recruitment

Mya system

Chatbot Hire Mya Systems uses interactive AI recruitment to streamline the hiring process for hiring companies and companies like L’Oréal, Adecco, Hays, and Deloitte.

Mya follows candidates throughout the hiring process, from job search to employment. To ensure natural communication with candidates, Mya uses state-of-the-art methods for natural language processing and understanding.

Wade and Wendy

Wade & Wendy’s AI-powered solution automates the hiring-driven hiring process for job seekers and recruiters.

• Wade supports job search and marketing candidates. Having learned individual skills, experiences, and goals, Wade guides applicants to the right career opportunities for professional growth.
• Wendy is the answer for hiring managers who want to move repetitive tasks to smart assistants. Recruiters only need to post job descriptions. Wendy then begins to identify the best talent, promote job descriptions with partners and email marketing campaigns, communicate with candidates, select and add candidates to the list, and schedule. interview.

AllyO

AllyO offers a comprehensive AI recruitment program covering a wide range of products from Hi to Hired.

• AllyO RECRUIT collects candidates through an AI chat system, identifies high-potential candidates through smart selection and evaluation, and automatically schedules interviews.
• So, AllyO Assist is an artificial intelligence-based assistant that automates HR help desk tasks.
• A AllyO Connect is a messaging platform that enables candidates and employees to be more engaged in communication.
• The AllyO Schedule provides an automated interview schedule, manages scheduling and cancellation options, and enables one-click video interviews.
• AllyO Survey automates employee surveys, including new employee registrations, duplicate interviews, and collects vital information about diversity and engagement, employee satisfaction, and employee engagement.

Rental results

HiredScore is changing the way companies hire and retain employees by providing AI-powered solutions that seamlessly integrate with customers’ existing HR systems to ensure compliance and security.

• Spotlight provides individual assessments of applicants based on each company’s hiring process and needs.
• Fetch.AI helps you proactively review new job openings from previous applicants and employees.
• HiredScored Express makes hiring a quality workforce faster and easier with a mobile-friendly recruiting platform.

Botsify The Best AI Chatbot Platform for Recruitment Agencies

Recruiting and applying for a job is one of the most difficult and complex tasks for employees and employers. Botsify AI Recruitment chatbot helps companies and individuals find what’s right for them. With this free hiring chatbot template, you can collect management data to advise clients and help them understand your experience and knowledge.

Have a look at how Botsify’s AI recruitment bot helping a client to find out a perfect person for the job.

That’s how you can save all the data in a spreadsheet by using Botsify’s conversational Form feature. And by using its bot translation feature you can translate any language and talk to any of your employees all around the world.

What are your thoughts about AI in recruitment agencies? Are they help full or not? Feel free to share your experiences…

Also, what you think about our best AI recruitment chatbot suggestion? Want to try it? Book a free demo meeting with us now:

The post 9 Ways The Artificial Intelligence Can Help Improve Recruitment Agencies appeared first on Botsify.

For those who are still wondering what a chatbot is. As the name suggests, a chatbot is a computer program or artificial intelligence program that uses audio or text technology to lead a conversation.

Chatbots are very popular with organizations around the world. According to a report released by Business Insider, 80% of businesses will want to use chatbots by 2020. One of the most exciting advances in chatbot technology is the ability to communicate with users in hundreds of languages. This campaign is especially useful for businesses that are active in the region or want to expand their market with new demographic groups.

Chatbots or virtual assistants are better than humans when it comes to learning a new language. Speaking dozens of languages, users can go anywhere and speak anywhere. You can market your eCommerce sales in multiple languages.

Natural language batteries are an important tool for organizations like yours that go beyond direct markets and operate in countries with promising new customer groups. Build a multilingual chatbot. This gives you a significant competitive advantage. This is subject to change if we don’t know when to integrate the multilingual chatbot into your site.

Did you know?

Key Benefits of Using Chatbot for Ecommerce Sales

Enhanced Customers interaction

Many consumers speak multiple languages, but it’s easier to shop in their language. The truth is that people rarely shop on websites in English. Language determines how long you stay on your website, so if you can’t talk to global customers in your language, you’re in trouble. Customers don’t spend money on brands. If you want to compete with multinational companies, pay more attention to the language. Given the global nature of the world, localization for healing should also be active. You can even use plugins and tools to translate your entire site to serve visitors from various geographies.

Instant customer engagement

As I said, customers, today prefer to send a message to the company instead of calling. However, for customers to start a business, they must respond promptly. According to a Harvard Business Review survey, a 5-minute delay in response to a customer request reduces customer engagement, and a 10-minute delay reduces customer engagement by 400%. Retail chatbots respond instantly to leads and increase customer engagement by 54%…

Drive more eCommerce sales 

Chatbots can be integrated into your website or shopping app. By giving customers immediate answers, trading chatbots dramatically increase the number of eCommerce sales in your online store. According to a recently reported Ubisend report, 40% of consumers want suggestions and suggestions from chatbots. Online customers are willing to spend $400 or more in online stores using chatbots.

Reduce customer acquisition cost

As you know, customer acquisition (CAC) is a measure of how much you spend on acquiring customers, and the lower your CAC, the better. Chatbots shorten ACW because they provide instant and engaging conversations in online stores. This way, your customers stay on your website longer. Additionally, chatbots for retail and e-commerce websites provide personalized product recommendations, which increases the likelihood of converting website visitors into customers. 

Build Customer Loyalty

Customer loyalty, also known as customer retention, is another measure that chatbots can improve. To build loyalty with existing customers, consider instant chatbot integration, and provide customer service and relevant product recommendations to keep in touch with your target audience.

A multilingual chatbot helps you stand out from the competition

If you don’t stand out from the crowd, you won’t succeed. There is chatbot technology, but not all companies use it. According to Forbes, only 57% of businesses use or plan to use robots. Implementing a multilingual chatbot is very low frequency. Integrating multilingual bots into your site will help you stand out from the crowd. Chatbots that speak your preferred language will help you understand and appreciate them. This is why having a multilingual interface is so important.

Ecommerce Huge Sales- Black Friday and Cyber Monday

E-commerce retailers will also have the opportunity to sell records during BFCM 2019. Keep in mind that Thanksgiving is the end of the month and consumers will have a week less than usual to complete. Holiday shopping. People will be more concerned about removing products from this BFCM’s listing, so you should do your best to get people to choose your store.

Fortunately, we have a referral tool that can make BFCM the most profitable business this year. Of course, this is a Facebook Messenger bot! Chatbots are great for almost any business growth, but the synergy between bots and online stores is particularly strong.

How an eCommerce Sales Chatbot Can Maximize Your Black Friday and Cyber Monday Sales

Black Friday offers huge opportunities for online retailers, but there are so many companies offering Black Friday deals and discounts that competition can be difficult. Black Friday chatbots are a great way to stand out this year. These virtual providers can help improve customer experience and increase sales.

This year’s SaaS Black Friday sales forecast predicts consistently high growth. Black Friday is going to be the best we’ve seen recently. Business Insider expects total spending on Black Friday weekend to reach $59.6 billion, the highest growth since 2011. Many online stores are getting ready to handle the traffic increase.

A recent study found that 68% of Black Friday shoppers said they would optimize their online purchases.

On the other hand,

Cyber ​​Monday is running out. This leads to an avalanche of shoppers looking for e-commerce websites looking for discounts. It is expected that 59% of your shopping budget will be spent online this year’s holiday season. Most of this money will be spent early after Thanksgiving. Only US buyers spend $431 on Cyber ​​Monday. With Black Friday, these two days kick off the billiard holiday season.

Cyber Monday sales in 2018 were $7.9 billion, an increase of almost 20% over 2017. Additional growth of 20% is expected in 2019 and revenue is expected to be $9.4 billion. Cyber ​​Monday is set to set a new record this year and become the busiest shopping day during the year-end and New Year holidays. Reservations are expected to increase between 19:00 and 22:00 Pacific time. Cyber ​​Monday is the most important shopping day in Europe and America.

A multilingual chatbot can help you out in grabbing all those customers. You can communicate in any language with the help of multi-languages features.

Create an unforgettable customer experience

Research on Facebook found that 53% of respondents said they were more likely to shop at companies that could write in person. If this message starts an immediate conversation with the bottom, it will provide friendly and helpful help in an instant. It’s an unforgettable experience that makes people come back again. You can also remember your interactions with the floor using these three factors:

• personality. Not only are bots effective, but they are also good to interact with when properly built. You choose a healing personality that fits your unique brand. If you want to stand out among your customers, for example by joking, sharing GIFs, and adding the right amount of emoji, you can do it easily. Before BFCM arrives, use the A/B testing plugin to see what your audience responds best to.
• Personalization. It was a more memorable experience. “Hello, how can I help you?” Or “Hello Janet, welcome! We have a brand new cashmere tablecloth that you might like. Do you want to see them? Bots can include all sorts of personal elements in conversations, from the user’s name and time of day to previous purchases or interests and product selections.
• Customer-oriented. The point is that you have to design healing for your customers. If that helps them, you’ll position your brand as a brand that focuses on customer satisfaction and get them back.

Chatbot increases the average size of the cart

Chatbot Sales Friday can be built with additional sales opportunities in mind. It is suitable for providing the products and related products that customers want. Chatbots can tell customers which products are selling fast and will soon be discontinued. It creates a sense of urgency for hesitant buyers and helps drive them through the sales funnel.

Selling chatbots can reduce cart abandonment.

Discarded trolleys are a problem that plagues online shopping all year round, and Black Friday is no exception. The average bounce rate for Black Friday in 2017 was 74.5%. This figure increases to 81.1% when viewing data only on mobile devices.

Many customers add products to their shopping carts to return them when they are sold. This is especially evident during the Black Friday period when shoppers expect retailers to offer deals. The Black Friday Sales ChatBot can contact anyone who has left items in their shopping cart. You can sign it or offer additional incentives to encourage purchases.

Sell ​​free human agent chatbots for more valuable work

Chatbots help people with swaps, refunds, and frequently asked questions. This frees human agents to solve more urgent service problems. Also, chatbots can easily deliver conversations to people when needed. The result is a well-functioning customer service team ready to embrace the Black Friday craze.

Virtual sales agent continues to generate revenue all year round

Black Friday chatbots do not unpack and leave after holidays. This brings long-term value to the customer support team. For chatbots, sales growth lasts year-round.

So Why not Hire a Local Support Agent?

What can you do! There are many options for positioning your brand in a specific area where you want to go. You can translate web pages, frequently ask questions, and hire a local customer support agent for every language your customers speak.

Or, a cost-effective and responsive chatbot can do everything for your business, easily track customer queries, and speed up the response.

Good luck-the Botsify Multilingual chatbot is in the league!

Not only do you understand multiple languages, but you can also choose any language you choose for your bot and create a context-sensitive multilingual chatbot that responds to customer needs in that language.

Pretty cool isn’t it?

So Let’s discuss more on Botify’s Multi-Language Chatbot…

Botsify’s Multi-Language Chatbot

If you decide to use Botsify’s Multilingual Chatbot, your chatbot is capable of conversing in multiple languages. You just make your chatbot in one language and make it able to converse in 190+ other languages with a single click using Google Translate.

If you’re ready to expand your customer base and increase your eCommerce sales, start building your multilingual chatbot with Chatfuel today! If you need help along the way, we have plenty of resources for you to take advantage of, too.

Customer Diversity Improves Sales Performance

According to sociologist Cedric Herring, business diversity is one of the most important factors in predicting sales revenue. That’s right it’s one of the most important factors. According to his article in the American Sociologist Review, diversity is associated with increased sales, revenue, and customer revenue. After analyzing data from more than 500 U.S. commercial companies, Herring also found:

On average, the companies with the highest diversity generated nearly 10-15 times more sales than the lowest-rated companies. Companies with greater diversity are more likely to report a greater market share than average. Increased diversity correlates with an increased customer base.

“Diversity is more likely to be beneficial than homogeneity because growth and innovation rely on people from different backgrounds working together and making use of the difference,” Herring wrote. published in Personnel Psychology found that creating an atmosphere of diversity in major US retailers produced nearly $21,000 in annual sales.

And not only herring has studied this effect. The authors of a workplace diversity study 

A multilingual chatbot can help you in increasing customer diversity by allowing you to talk with the example of E-commerce companies using Chatbotpeople belonging to multiple languages and multiple cultures.

It’s not so much fun now. E-commerce robots are being used by businesses around the world to provide customers with absolutely amazing experiences. Here is an overview of the best ways to use chatbots for eCommerce.

1. Nike-sneaker design

Nike’s Stylebot for Facebook Messenger was aimed at female customers. A personal stylist can heal, even a consumer “magic”!

The bot allowed users to upload an image and then customize a pair of Air Max 90s with a color scheme for that image. Imagine making shoes with memories. You can upload an image of sentimental value to you or someone you care about and get sneakers directly associated with it. If you’ve always wanted to keep memories, now is your chance.

1. ‍Sephora-learn, order, enjoy

Sephora, one of the world’s largest cosmetics stores, has a team of three chatbots that operate between Facebook and Kik.

• Virtual Assistant of Sephora
• Sephora’s Reservation Assistant
• Sephora’s Kik Chatbot

Among the three, it provides makeup tips, shares videos on how, and even allows consumers to book makeup times at regular Sephora stores. Thanks to the brand, consumers are very passionate about the fact that they interact with chatbots frequently.

1. eBay-Find equipment, place bids

ShopBot eBay was originally designed to send updates to bidders 15 minutes before the auction closes. This gave the bidders a chance to win the auction. ShopBot is designed to help customers find the right product for them with all the right questions.

1. H&M-carefully selected selection

The bottom of the H&M Kik starts by showing a picture of clothes and asks you to choose your favorite clothes. The next step is to tell the cure what your fashion genre is. Preppy, classic, bohemian, casual, or grunge.

By asking more questions related to the style and expression of clothes and asking what suits you, Healing creates a profile according to your personal preferences. Now it will help you choose your favorite clothes. There are also forums where consumers can rate each other’s clothes. It gives a feeling of success when consumers like clothes. It also helps increase sales because consumers feel compelled to wear the clothes they design.

Final Thoughts

One of the best ways to stay ahead of the competition is to automate tasks and simplify complex tasks. So the value of shopping automation lies in its ability to automate processes throughout the system.

For e-commerce platforms, shopping automation can help streamline the sales process. You can streamline many steps of the buying process, leading to more sales and more closed offers. On the other hand, it helps to increase interaction with visitors to your website. The way to communicate with chatbots at any time attracts millennials.

According to consumers, an e-commerce site with 24-hour service is the biggest advantage of chatbots. Being able to provide an eCommerce website 24/7 can be the difference between a closed business and someone handing it over to a competitor.

With a large number of eCommerce websites available on the internet, your business must stay ahead, and for this, you can consider moving to India to gain an edge over your existing competitors. Botsify knows what it takes to build a successful eCommerce sales chatbot that functions as a powerful sales tool for your business without losing the humanity of a live agent. Contact us today to find out how we can help transform your business.

The post A Foolproof Guide To Transform Ecommerce Sales With Multilingual Chatbots appeared first on Botsify.

If you are interested in meeting all your business needs. You have come to the right place. WhatsApp Bot, this simple AI tool, can meet your critical business needs!

WhatsApp is now a mobile messaging platform for most people. It has reached the point of sending 29 million messages every minute. That’s about 65 billion per day. This means people are now more comfortable using WhatsApp than other platforms. So it makes much more sense to interact with users through WhatsApp than to download an app.

Here are some important things you need to know to grow your business with bottom-up WhatsApp. Let’s take a look at why and how WhatsApp is important to your business, the benefits of WhatsApp chatbots, use cases, and some great success stories.

 Let’s Discuss…

How WhatsApp Bot is working in business development?

Do you Know? WhatsApp has over 1.5 billion active users in 180 countries. With so many users, WhatsApp has become a leader in the global messaging industry. Created as a platform for consumers to communicate with friends and family, some have gradually evolved into a potential environment for businesses to communicate with customers.

That’s why we live in an era where you can find chatbots anywhere-apps, websites, Facebook pages, etc. So you also need a chatbot for WhatsApp for your potential business.

WhatsApp …

WhatsApp is undoubtedly the world’s largest messaging platform with over 450 million users every day. It is very popular in other regions due to its carefully designed design and simpler layout.

For marketers and advertisers seeking leads across multiple platforms, WhatsApp took first place, followed by other platforms such as Facebook, Instagram, and more. WhatsApp chatbots interpret how companies of all sizes can make the most of it. It is a widely-used communication platform through the use of virtual agents. Let’s see what kind of audience you can find on WhatsApp.

According to Statista Customers, we can grab on WhatsApp

Here’s how the core of WhatsApp, thanks to its numerous active users, can help you get a lot of customers who tend to grow your business without problems. With this service, you can provide the support you need on the platforms your customers use most. Not only will you be able to interact better with your customers, but it will also improve your customer experience and help you retain them over the long term.

You can reach a large audience by simply using the bottom line of WhatsApp for business. According to a CNET article a few years ago, one of the reasons Mark Zuckerberg bought WhatsApp is:

“WhatsApp is the only widely used app we’ve ever seen that has more engagement and a higher percentage of people using it daily than Facebook itself…WhatsApp’s engagement rate, or the ratio of daily active users to monthly active users, is an impressive 70 percent, whereas Facebook’s engagement rate is around 61 percent.”

Key Benefits of Using WhatsApp Chatbot

Using cognitive services to build intelligent chatbots on WhatsApp, businesses can automatically perform product surveys, product catalogs, customer support, follow-up communications, sales, conversions, and more. Bot on WhatsApp as a whole supports initiatives to increase brand awareness. Attract potential customers and increase customer loyalty.

Improve marketing campaigns and advertising opportunities

Many companies use a bot for WhatsApp to market their products and services such as upcoming events, new players, new services, new offers/discounts to customers around the world. The platform helps businesses provide personalized recommendations to their customers by analyzing historical data and past purchases.

Companies can also send monthly newsletters and campaign publications to subscribers. With WhatsApp chatbot integration, businesses can automate repetitive marketing tasks, so sales and marketing teams can focus more on lead generation.

Give your customers the best access

With WhatsApp chatbot, customers don’t need to download a separate app or visit the official website to contact the company. Customers need to interact through WhatsApp chatbots in the same way they communicate with other app connections. And if the chatbot is unable to provide the solution to the client, it will redirect that client to the rep.

Build a strong brand identity

By giving your WhatsApp chatbot a brand personality (human personality), you can make the right impression on your customers and increase your brand loyalty. With a well-established brand, organizations can dramatically improve customer engagement and sales.

How Chatbot can Help you in Achieving the Mentioned Benefits.

If you want perfect WhatsApp for your business, there are some things you must need to add to your WhatsApp. For ease, we have gathered a list of the things you must have to add to get better results.

• Frequently Asked Questions Send answers to the most common questions to your customers via chatbot messages without human intervention.
• Regulated sales Reassure your customers with a simple sales process that quickly and seamlessly with predefined chatbot chat flows.
• Engaging messages Send more chatty and engaging automatic updates to increase customer satisfaction while keeping “information” about the products/services ordered without agent intervention.
• Paperless documents Distribute relevant documents (along with photos and PDF attachments) directly to customers, allowing customers to have all the digital assets they need in a more personalized and interactive way in one application
• Support Conversation We help customers solve problems through sophisticated AI-driven conversations and seamlessly transfer data to human agents as needed.
• Multilingual support Increase engagement and retention by providing clients with native-speaking support without hiring native speakers.

Which Platform to Use for Whatsapp Bot?

So, what we’ve already discussed is enough to understand the importance of WhatsApp chatbots. When you are ready to create a WhatsApp chatbot bot. We also have a good platform to help you achieve all of the goals and benefits discussed above.

Botsify is here. Whatsapp chatbot feature helps you grow your business to a high level. Let’s take a look at how the Botsify Whatsapp chatbot works and simplifies your business.

Companies using WhatsApp in 2020

WhatsApp is a very affordable messaging app that does not require ads, offers free international messaging, and has over 1.5 billion users worldwide. If that’s not enough to make the company a part of communication, on the first day of the Covid-19 shutdown, more and more companies want to come in and explore the possibilities of communication in one of the programs. The most used message. Companies that use WhatsApping include:

Make My Trip – Notification Bot

IRCTC created the MakeMyTrip travel platform to provide users with real PNR and train status on their smartphones. You must have the latest version of WhatsApp on your phone and, of course, have an internet connection working.

When booking a ticket through Make My Trip, I checked all the invoice information sent through WhatsApp. Make My Trip (MMT) is more convenient than sending SMS to individual customers with a link to update tickets. So we send all ticket information and updates to customers via Whatsapp.

Gamescom

Gamescom’s WhatsApp chatbot assists visitors to the world’s largest gaming festival. To prepare for the show (explains where and how to go, buys tickets, etc.) and provides important information.

Here’s how Gamespot Gamescom is helping participants fully prepare for the activities they attend, such as explaining places, how to get there, buying tickets, and more at the world’s largest gaming fair, held annually.

 BMW – Workshop customer service with WhatsApp

BMW has decided to activate the chatbot so that stakeholders can follow the news of the DTM Championship. It is for media but can be used by anyone using WhatsApp Messenger.

Through WhatsApp chatbot, people can learn more about the brand history in 2017 BMW Cars, M4 DTM, and Sports. It only works in English or German and we don’t expect to extend our service to other languages.

BMW said their call requests were rejected by nearly 60% and their presence on the WhatsApp platform helped increase the referral rate to 90%. Also, customers can easily inquire about the vehicle’s repair status and additional information via WhatsApp.

WHO – COVID-19 Information Bot

During the COVID-19 virus outbreak, the World Health Organization (WHO) launched a WhatsApp chatbot to protect people from coronavirus. According to the World Health Organization, this fine could send information directly to nearly 2 billion people.

The WHO said in a statement that health alerts provide news and information about the epidemic, including detailed symptom information and advice to protect consumers themselves and others.

The service also provides real-time status reports and figures, “helping decision-makers protect the health of the population,” the organization said.

The best Industries and Use Cases for a WhatsApp Chatbot

Ecommerce

E-commerce or e/internet commerce is one of the fastest-growing global consumer segments. Billions of consumers use their phones and computers to shop online every day. Sending updates to them is inefficient and slow.

1. Sales Funnel Support
2. Installation Order
3. Review and CSAT

Examples of e-commerce  Companies using Whatsapp Chatbot

• Make my Trip
• BookMyShow
• Pandora

Real Estate

An important economic difference that sets real estate apart from other industries on this list is the cost of losing a leader. Every transaction a real estate company loses represents a significant portion of the potential lost revenue. The WhatsApp chatbot allows real estate companies to automatically generate and apply wiring around the clock. Real Estate Company Use Case-

1. Collecting data about interested customers
2. Door-to-door order and confirmation
3. Payment notification

Examples of Real estate  Companies using Whatsapp Chatbot

• Brook field asset manager
• Haro buildersRead More: how to sell on WhatsApp

Automotive

In particular, the demand for car purchases in India is steadily increasing. The industry is constantly introducing new models to meet the needs of our growing customers. Some car dealers also offer auto insurance services and subscribe to auto insurance companies. Chatbots can collect the necessary information and pass it on to subsidiaries. Then the subsidiary can contact you.

Examples of use by car companies-

1. Car dealer request
2. Appeal to customers who want to buy a car
3. Order a test drive

Examples of e-commerce  Companies using WhatsApp Chatbot

• BMW
• Argentine racing series SuperTC2000
• Volkswagen Automobile Frankfurt

Final Thoughts

WhatsApp is a platform that connects billions of daily users, and now offers businesses endless opportunities to reach and interact with a vast audience. With WhatsApp for Business, businesses can now interact with customers on the platforms they love and are already using. Once an easy-to-use chatbot is developed, businesses can take advantage of the loyal audience and advanced engagement offered by WhatsApp. With the right chatbot platform, your customer service operations will be streamlined and your customers will be better served than your competitors.

Automating customer service with WhatsApp  A I bots benefits your business as well as your users. Chatbots can save money and provide businesses with 24/7 customer service. And with this chatbot, you can target audiences all over the world and give them a personalized place to contact them…

WhatsApp chatbots are the future of online business. And soon going to become a necessity so it’s high time to get your hands on the WhatsApp chatbot.

The post Why your Business Needs a Bot for WhatsApp appeared first on Botsify.

You know what? Including over 1.5 billion monthly active users spread across 180 countries, Whatsapp has risen as the global leader in the field of messaging. Even though It started as a platform for users to attach with their friends and family, a part of it has slowly developed into a potential medium for online businesses to engage with customers.

So the first thing pops up in your mind is why our online business needs a WhatsApp chatbot as there are many other social media platforms that can market our business easily but what are the special perks we get after applying WhatsApp chatbot?- So let’s discuss what is the important factor that made the WhatsApp chatbot the essential need of an online business.

But Why implement WhatsApp chatbot to Online business?

According to a recent report, the number of purchases made through smartphones was 80% last year. That’s quite a sign, how portable mobile commerce is conquering desktop users and rising to the top of the marketing ladder.

This is why instant messaging platforms come into play. Messaging platforms have revolutionized the user experience by making it more accessible, convenient, and adaptable.

WhatsApp has now become the leader on the global market boasting 1.6 billion active monthly users and increasing its user base with 15% every year.

Becoming accessible on a platform where customers already feel at home and comfortable can not only serve you win their trust but also save significant costs on creating bespoke solutions such as apps which, in the end, have much lower engagement rates.

Botsnext

1. Availability of Business Profile

You can enhance your availability with a WhatsApp Business profile, you can make important data easily available to the customers 24/7. This includes your: 

• Business hours,
• Store/business address,
• Corresponding location pin,
• Email ID,
• Website links,
• Contact details, and
• Brief business description

2. Smart Replies and Messaging

You can save repeatedly sent messages as templates and preserve time with the Smart Replies feature. For example, typing “/thanks” will deliver the message “Thank you for your business! We look ahead to working with you again.” to your customer. These messages can be customized as per your choice.

You can also set up an “away” automated message if buyers contact you outside of business hours. Simultaneously the same lines, you could also set up a greetings message that introduces the customer to your goods or services when they start a chat with your business. 

3. Increase in Sales with WhatsApp chatbot

Now you have got your probability details then let’s concentrate on sales. With the WhatsApp chatbot, you can engage with new clients and personalize the overall sales cycle. You can engage with the users conversationally by giving discounts on the goods they will be interested in.

This will create interest in your customer’s mind and will proceed to complete the purchase process through becoming your full-time customers. You can also introduce vouchers or special features on successful purchase completion that will influence them to continue their shopping in the chatbot itself.

4. Information gathering

When a user gets in contact with your WhatsApp chatbot you can automatically retrieve his contact number and name, but why to restrict with the given information when you have the best medium to get more details from your customers.

In getting with the communication with the customers you can get better details to make the overall experience personalized for them based on their concerns, language, and area. This also really assists in separating a list of customers with similar product interests to send broadcast messages at one time which can get better attention from interested customers.

5. Collect better Feedback

As you all know Feedback and reviews are the important factors to get the trust of a new customer but obtaining it from the past customer is a challenging task. After the purchase, many customers avoid opening emails or messages that ask for their review. And, it was noticed that people who had a bad experience are often the ones to click and visit the website to write a negative review about it which reduces the likelihood of goods even if it’s not that bad.

That’s great…

Excited to create a chatbot?

Let’s Create Botsify’s WhatsApp Chatbot

So let’s Create your Automated WhatsApp Chatbot Just in Seconds. Ready to get started? Get your own WhatsApp Business chatbot up and running with Botsify to gain the benefits of conversational marketing.

If you’re ready to boost sales, improve customer service, and bring in more customers to your online business, an SMS chatbot is a perfect tool for you. Sign up for Botsify for free today, or check out our Pro plan for supercharged features and functionalities. There’s no coding or previous experience required to build a bot with Botsify, so you can get started right away!

Now you can create a WhatsApp chatbot in just simple steps. Yeah! you heard it right…  creating a WhatsApp chatbot is as easy as ABC.

Create Your Own Chatbot or select a Chatbot.

So first of all if you don’t have any chatbot with Botsify you can create it and if you have a chatbot already and want to integrate the same in WhatsApp you can do that also, So all at first you need to have a chatbot at Botsify. So if you do not have any chatbot create it now and try this platform free for the first 14 days.

Fill the Useful info in a Provided Form

So, Have you created or selected your chatbot?- Are you ready with your chatbot? then here is the next step for you after creating or selecting a chatbot(If you have a chatbot already) you just need to fill a form provided by the Botsify in which you have to feed some useful info…Easy peasy!!!

Wait for 2 Days and Get your WhatsApp Chatbot

At last, after feeding all the Infos you just have to wait for a couple of days so that the developers can connect your chatbot with your WhatsApp and here you go after 2 days your chatbot is ready! Get started now…

Here is Bosify’s working Whatsapp bot:

Botsify's WhatsApp chatbot engaging customers

Benefits of Botsify WhatsApp Chatbot with different perspectives:

WhatsApp, in the form of WhatsApp business chatbots, offers businesses the golden chance to reach out to a broader set of audiences and give them the best customer service that keeps them getting back to you. Explained below are different benefits of the WhatsApp chatbot involving the benefits with multiple different perspectives:

1. For Clients

Clients can gain the following benefits of WhatsApp chatbot: 

• With chatbots, clients can not only initiate conversations with businesses but also have instant resolutions to their queries.
• Getting instant replies means that they can have a two-way conversation with businesses.
• Round the clock support means higher client satisfaction rates.
• AI-powered chatbots are capable of personalizing conversations, which will add to the value and quality of the interaction.
• End-to-end encryption, two-factor authentication, and business verification offer users’ data and identity protection.
• Businesses are available over an already-available platform rather than downloading a different app.
• Additionally, users are already accustomed to the layout and functioning of the app.

2. For Business Owners 

For business owners, here are some of the benefits of WhatsApp chatbots:

• The platform is available to all, be it small, home-run businesses or large enterprises.
• WhatsApp chatbots offer a richer customer experience that helps with customer retention and engagement.
• Builds brand awareness and brand loyalty while enhancing customer relationships.
• Makes your business available over multiple channels.
• Ability to send broadcasts and outbound notifications to clients.
• Facilitates businesses to connect with customers through an interactive and visual medium.
• Global availability of WhatsApp (barring China), which allows you to develop a customer-centric chatbot catering to an international audience.

3. Customer Care and Customer Support Executives

Here are the main WhatsApp business chatbot benefits from the customer support angle: 

• WhatsApp chatbots can be customized to deal with frequently asked questions.
• Customers will receive instant responses from your business, and this two-way conversation adds to brand loyalty.
• Complex queries can be automatically handed from the bot to the customer support executive using chatbot-to-human handover.
• If unable to provide a satisfactory resolution, chatbots can also suggest nearby stores or service centers and even share their location pins.
• Chatbots can share ticket status and important details with clients. For example, a WhatsApp business chatbot representing a travel agency could share check-in details, live flight status, itinerary, etc.
• Through WhatsApp chatbot, organizations can set up and collect surveys from clients. This can help with the enhancement of their products and services (and even chatbot workflows in some instances). 

That’s great, isn’t it!!!

So what are your thoughts about the WhatsApp chatbot?

Don’t forget to share your views with us in the comment section below so that we can learn it…

If you like Botsify’s WhatsApp Chatbot feature and want to try them then join a demo meeting with us.

The post How To Create Whatsapp Chatbot For Online Business Owners appeared first on Botsify.

What’s the hardest thing about starting and growing a business? For many small businesses, the answer is finding clients or getting customers. Customer acquisition is particularly difficult if your marketing budget is limited. Here are 18 time-tested strategies to help build your customer base.

Finding customers is one of the most difficult challenges for startup and established small businesses. You should start caring about this question from the project discovery phase. 

Having a great product or service that you are sure many people will need isn’t good enough. Customers won’t find you, your store, your website, or your Facebook page just because you start a business. You have to go out and find potential customers and clients. In fact, customer acquisition needs to be an ongoing focus for most businesses.  Even successful businesses will have customers or clients who stop buying for one reason or another. Those customers have to be replaced just to keep your business on an even keel. It’s essential to calculate CAC (customer acquisition cost) to understand the investment required in acquiring new customers and maintaining a steady flow of business.

Before searching for a customer make sure that the customers you are approaching are potential customers or not, and for that first, understand that what actually they are?

giphy.com

What are “Potential Customers?”

The definition according to Dictionary.com for Customer is “a person who purchases goods or services from another; buyer; patron”.

Therefore a Customer is someone who has already bought your goods or services. Whilst it may seem obvious to conclude that everyone else who hasn’t yet purchased your products or services is a Potential Customer, this is not the case.

Not everyone who hasn’t yet bought your products or services is a Potential Customer for an organization’s products and/or services. They may be perfect for some kinds of people, completely inappropriate for other kinds, and the average for others. The definition according to Dictionary.com for Potential is “capable of being or becoming”.

Therefore a Potential Customer is someone who is capable of becoming a purchaser of product and/or services from an organization. By understanding your Potential Customers, those most likely to buy from your organization, you can target your Communication Material accordingly.

The key group of Potential Customers is known as your Target Audience, the group of people or organizations that are most likely to buy from your company.

I guess that much introduction is enough for understanding a potential customer now let’s move ahead and discuss a bit about strategies that help us out in getting those customers.

So, How you can get or target customers?

worldnettimes

Strategies To Target And Connect With Potential Customers Effectively

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Columnist Steve Olenski outlines 10 steps to help you connect with customers and foster leads.

Brainstorming an effective marketing strategy is never easy to work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive and often it’s both.

However, this time and monetary investment could yield game-changing results for your company. Are you starting to roll out your marketing plan and netting yourself some customers? Follow these 10 steps to be successful.

1. Survey Customers

You won’t be able to connect effectively with your potential customers if you don’t have a customer in mind. Survey current customers, as well as members of your target market, to find out how you can better present your product or service, or what aspects might be missing from what you’re currently offering.

Cast a wide net to capture those you think might be interested in your product or service, and use their data to shape your brand in a way that better resonates with your target market. Once you know who your audience is, where they hang out online and what they respond best to, then you can begin to market.

2. Research Your Competitors And Find Out Who Their Customers Are

An easy way to find out which kind of marketing campaign works and which don’t is by researching competitors in your industry.

Not only will this inexpensive effort give you some ideas to follow for your own campaigns, but this research will also reveal dark spots in your competitor’s process and present new directions for you to take your own marketing strategy.

After all, just by going into business in the same industry, you’ll be going after some of your competitor’s target market — you might as well use their example to make your service and product better for their customers.

3. Target Ads

Far cheaper than most methods of advertising, Facebook and Google targeted ads prove that a little can go a long way.

While most advertising in the real world only reaches whoever comes across a billboard, bus stop, or commercial, these targeted ads can locate the people who are most likely to need your service based on geographical location, demographics (including age, gender, education, and relationship status), interests (based on what they’ve shared or “liked”) and browsing activity.

By investing in targeted ads and paying through their Pay Per Click or Pay Per Impression method, companies can see a significant bump in their user engagement, conversion, and sales.

4. Smart Social Media

There’s having a presence on social media, and then there’s having a social media presence. When it comes to keeping customers, a little more effort on Facebook, Twitter and Instagram really go the distance.

Far too many businesses use their accounts to simply promote their own company, while smart social media managers strategize relevant posts, link to cool articles, answer customer questions as soon as they’re asked, and otherwise give online surfers the impression that there’s actually a human who cares.

These are the companies that retain their customers, give users new ways to use their service or product, and help solve problems as they come up.

Pro tip: For handling social media chat you can use chatbots also it would really help full for you to manage your chats 24/7. Get to know about how you can handle social media here: Social Media Strategies.

5. Respond To Every Email, Tweet, Facebook Comment, And Phone Call

When Paul English was still presiding over Kayak, one of the most valuable practices he insisted on implementing was to keep an extremely annoying, loud phone in the middle of the office to receive customer complaints. This ensured the calls were answered — by anybody, including engineers, developers, content managers, or even English himself.

At Zappos, Tony Hsieh values customer service so much that they build in customer service training for every new hire, regardless of the job. And its customer service has gone to such lengths as to go to a rival shoe store to get a pair of shoes that the site had run out of.

The point? Always answer calls, always care for your customers, and always fix problems as they come in — your customers will love you for it. You can use some of the best phone systems for small business to respond to your customer concerns and queries. It combines the features and capabilities of a traditional phone system at a lower cost and with more functionality.

6. Affiliate Marketing

Affiliate marketing has been around since the early days of the Web, and it’s still an overlooked but highly effective means to raise your brand awareness significantly.

And with the number of affiliate networks out there, who operate on a PPC (Pay Per Click) or PPA (Pay Per Action) basis, it has never been easier or safer to find your product being promoted by appropriate publishers.

eBay, Amazon, and certain marketing companies offer their own affiliate networks, but you can also try an exclusive PPA affiliate network.

7. Establish Trust In Your Community: Publish User Reviews, Get Likes, Syndicate Articles

With so many new, competing businesses congesting almost every industry, it’s getting increasingly difficult to stand out and grow a decent-sized following. To gain support, companies first have to establish trust.

As more than 88 percent of consumers trust online reviews as much as personal recommendations, it only makes sense to start by publishing user reviews and sending samples of your product for trusted bloggers to review. By prioritizing customer satisfaction and showcasing positive user experiences, you can build trust with your target audience and foster long-term relationships with potential customers.

As your company keeps growing, start placing in-house content in big websites that publish syndicated content, like Huffington Post, Forbes, FT, Fast Company and Inc. Don’t forget to use your real name — people respond better to a human being than to a corporation.

8. Connect With The Right Influencers

Engaging with big players in your industry can be an extremely effective way to garner a wider share base. After all, if you can get the attention of a thought leader or an influencer, you have the chance to capture their fans and friends, as well as establish trust and credibility.

Reach out to appropriate bloggers or entrepreneurs at conferences or over Twitter, send them relevant and interesting blog content that might pique their interest, and once again — be a human being, not just your company.

9. Post Relevant Content On Blogs

Keeping a practice of continually and diligently publishing relevant and original blog content not only helps keep your company shining in the warm Google sun, but it also helps potential customers truly get to know your company and where it’s coming from.

The content doesn’t have to be self-promotional (and shouldn’t be), but it should offer context into why your product or service is important, suggest the best ways to solve industry-related problems that arise in the everyday lives of your target demographic, impart some valuable wisdom, and generally inspire people to share your point of view.

If you don’t have enough resources or writers on staff to keep rolling out a constant stream of content for your blog, enlist the help of a content marketing platform like Content.ly or a virtual communications platform like Commeta.

10. Craft An Engaging Newsletter To Foster Leads

One of the most time-consuming aspects of online marketing is generating leads. Often, that involves analyzing customer demographics and social media activity, putting out ads and online surveys, and updating user data from year to year.

However, new companies are cropping up to simplify the process of lead generation, and, in some cases — like LeadGenius — they even do the work for you.

A great way of nurturing prospects is with personalized email newsletters, A/B test advertising, and promotional campaigns. Use the data to fine-tune the efforts that work and scale your best campaigns.

Gosh, that sounds like a lot of work, doesn’t it? That’s why companies like LeadGenius exist — to help you develop and nurture your leads without compromising your time.

How Botsify can help you out in getting potential customers?

Botsify’s aim is to provide the finest of customer support that will help you out to leave a good impression on your upcoming and existing customers.

Now let’s have a look at how Botsify helps you out in getting new customers with its new features:

Video Call Support

Provide Real-time consulting to Customers. With a wide reach of the internet, real-time consulting is indeed booming at a high pace. Many of the businesses that need face-to-face interaction can highly benefit from a live voice or video chat. This feature allows the people to get quick support and help in real-time, this feature helps you to create engagement with your customers which directly helps out in increasing more potential customers.

 Botsify Video call support

Speak Multiple languages

Your chatbot is capable of conversating in multiple languages. You just make your chatbot in one language and make it able to converse in 190+ other languages with a single click using Google Translate. And Botsify.s multilingual chatbot is very useful for the person who wants to gain customers from different countries.

Built a multi-language chatbot

Automate Your SMS Chat

Now you can easily Boost Conversion Rate with Automated SMS. Costumers don’t want or like to wait. Automation allows businesses to provide instant communication to customers, giving them a delivery time, the success of an application, information on a new product or service, and more, all without the customer asking.

Try SMS Chatbot

Final Thoughts:

Always remember that no matter how wonderful your service or product is, you won’t make any money if people don’t know about it. Customers will not find you, your store, your website, or your social network pages just because you start a business. Even successful businesses will have customers who stop buying for one reason or another. In fact, customer acquisition needs to be an ongoing focus for all businesses. So, In this Botsify can help you out by leaving a good impression on visitors by providing them 24/7 availability.

That’s great na!!!

So what are your thoughts about potential customers strategies?

Don’t forget to share your strategy with us in the comment section below that we can learn it…

If you like Botsify’s feature and want to try them then join a demo meeting with us.

Book a Demo

The post 10 Simple Strategies To Gain More Potential Customers appeared first on Botsify.