What can chatbots do on Instagram?

Two features that Instagram provides are automatic replies to direct messages and reactions to any actions with your account. For example, commenting on a post or tagging your account in stories.

Thanks to this, you can:

• almost instantly answer typical questions that come in direct;
• respond to comments on your posts according to the templates you have prepared;
• engage in dialogue and build a sales funnel, stimulating direct calls, for example, by offering some kind of bonus or lead magnet;
• stimulate profile activity by encouraging comments on your posts or reactions to stories;
• stimulate the viral effect by offering something of value for tagging your profile in other users’ stories;

All this will happen in an automated mode without personal participation.

It also reduces the risks associated with the human factor, when the client forgets something, did not have time, or did not respond quickly.

Reasons to Use an Instagram Chatbot 

Instagram stores are popular with customers. Instagram users love to shop, making it a crucial tool for any firm to leverage for commerce. Additionally, Instagram stories, posts, and advertisements can draw potential clients into direct conversation. An Instagram dm bot can also assist in converting interest into a purchase.

1. Instagram dm automation is changing social media

Instagram, which began as a platform for sharing photos, has changed significantly over time. It began as a platform for creatives, quickly developed into a social media community, and eventually became a center for brands to raise their profile on social media. With the introduction of the Instagram Messenger API, the platform is once again undergoing change by enabling businesses to build conversational capabilities and have one-on-one conversations with their customers at scale via chatbots. It won’t come as a surprise if other social media platforms like Twitter or Snapchat implement this capability. Our next point discusses the rationale behind it.

2. Consumers want to converse with businesses in the same way they converse with friends.

The emergence of OTT services like WhatsApp, Telegram, and Viber has altered how customers communicate. They now prefer to converse, and they anticipate the same things from their brands. 80% of global adults concur that messaging is a quick and simple way to get in touch with a company. If you can do it at scale using chatbots, why not make it available to your customers?

3. Automating Instagram chatbots can help firms save millions.

Cost efficiency is always anticipated to come from automation in one way or another. Automation of Instagram chatbots aids firms in realising the same. Brands may save millions of dollars by developing conversational experiences using AI and NLP-based tools for all aspects of Marketing, Sales, and Support. Automated chats and clever escalation to live agents solely for complex enquiries can considerably save all those bucks spent on customer service.

4. Brands can create a 360-degree consumer journey on Instagram itself with the aid of an Instagram chatbot.

Today, Instagram has a community of more than 1 billion users that log on each month. However, there are certain issues with the user interface. For instance, without Instagram chatbots, users are compelled to switch to another network in order to connect or make a purchase. For instance, without Instagram chatbots, users are compelled to switch to another site in order to make a purchase or contact customer service. Brands are able to create a whole 360-degree customer experience with Instagram automated chatbots. Brands can engage with their customers at every point of the customer journey, from product discovery to sales to support, and generate action-based interactions to lower drop-off rates and boost conversions. Moreover, brands should also get a relevant Insta logo reflecting in the thumbnail of their profile for visual recognition during customer journey.

Conversations have the ability to transform the world, and incorporating them into the social media sphere offers businesses the chance to forge closer bonds with their clients. 

Features of chatbots in Instagram Direct

If you have already created chatbots, for example, in Telegram, then you will notice that there are quite a few nuances on Instagram.

The main principle for Instagram chatbots is individual communication “here and now” at the user’s request.

That is, you cannot be the first to send a message. You can only write back. These answers have 24 hours or 7 days for live answers, not automatically.

It is also impossible to make a mailing to the entire audience of the chatbot. More precisely, this makes little sense, since the message will go only to those who wrote something to you within 24 hours.

The same principle applies to Facebook and WhatsApp, but there are no official ways to solve the problem with mailing lists on Instagram yet.

According to the rules of Instagram, a chatbot user should be able to chat with a person. Therefore, it is good practice in messages with quick replies or buttons (when there is any choice) to add an option like “Contact Manager” and provide some kind of general menu with this option. 

Not all chatbot functions work in the messenger if it is opened in a computer or laptop browser. All features work correctly only in the mobile application.

Only some message formats are available. Now Instagram supports sending text messages, photos, product cards, messages with buttons (only 3 buttons per message) and quick replies, heart stickers. 

The Bottom Line

Your customer engages in messaging app conversations on a regular basis. They frequently talk online with their loved ones, family, and friends. Even business communications have moved from emails to chat services like Slack as a result of this habit change. Instagram is a platform where your users are already active and has over a billion users. Deliver exceptional experiences for your clients using Botsify Instagram Chatbot to take the channel to the next level. Additionally, the experience you provide may be interactive and customized like never before.

The post Why You Should Use an Instagram Chatbot ? appeared first on Botsify.

The ability to recruit constantly is one of the chatbots’ most advantageous qualities. Unlike their human counterparts, artificial intelligence (AI) software is available day and night to match job seekers with opportunities that most closely match their qualifications, experience, and interests. Chatbots are always accessible for worldwide businesses and are very valuable for multinational corporations.

Chatbots are particularly helpful for multinational corporations since they are always accessible to applicants from across the world, regardless of location or time zone.

Let’s examine some of the most inventive and successful strategies your business may use to better the candidate experience by utilizing recruiting chatbot.

What is a chatbot for hiring?

Eliza, the first chatbot ever, was created in 1966. However, it took a long time for the technology to advance to the point where it could be used widely. Facebook didn’t start letting app developers add chatbots to Messenger until 2016. Then, major brands began developing their own digital assistants. With specialized technology known as “conversational AI,” software vendors entered the fray.

Why has popularity exploded so quickly? Machine learning (ML) technology has advanced quickly, and as a result, AI now “learns” from its own experiences, improving its “human likeness” and usefulness to organizations. Near the beginning of the global Covid-19 epidemic, in a Deloitte report published in March 2020, 63% of company leaders surveyed already viewed AI as “extremely” or “critically” important.

According to a Deloitte assessment published in March 2020, just before the global Covid-19 outbreak began, 63% of polled company leaders already viewed AI as “extremely” or “critically” crucial to their organization’s development, with that percentage predicted to rise to 81% within two years.

In the field of human resources, chatbots are likewise making remarkable progress. According to a 2016 survey by SHRM, 58% of job applicants stated they felt “pretty to extremely comfortable” communicating with chatbots to respond to inquiries during the application and interview process.

A recruiting chatbot, sometimes known as a “conversational agent,” is a piece of software that simulates human conversation throughout the hiring process. On a career site, candidates can interact with the chatbot directly by asking questions or making decisions.

Where do recruiting chatbots live?

If your business isn’t already using chatbots for hiring, you should think about doing so soon to stay competitive with other companies in your sector. Digital assistants may attract great prospects to your organization, provide insights into candidate behavior, save time and money for your business, and improve the hiring process for both job seekers and recruiters.

Many individuals believe chatbots can only be found on websites. However, candidates can also text with a chatbot. The following locations have chatbots:

• Facebook Messenger
• Slack or other messaging apps
• WhatsApp
• Facebook or other social media profiles
• ATS and other specific software

You need to determine where your prospects spend their online time and where your chatbots should reside in order to make the most effective use of chatbots for recruitment reasons. Keep in mind the preferences of the job searchers you’re targeting as you make these decisions. If you currently have chatbots, you may test them out on the web, via text messages, and on other platforms to see how well they perform and compare response times.

You may learn how candidates reach your career site and what they do once they arrive by using third-party technologies like Google Analytics. Do they enter through Messenger or job boards? After reading the job description, do they click “apply” or do they visit your “contact us” page and write you an email asking for further information?

A more straightforward approach?  Consult the applicants. Inform job searchers that you’d like to continue in touch using your bot. Ask them which form of communication they prefer: text, email, Messenger, or WhatsApp. Ask a question along these lines in your job application if you have chatbot technology in the works but haven’t yet.

Here too, industry statistics can be useful. According to Human Resource Executive, if given the option of only one format, 75% of millennials would rather text than chat. However, according to Indeed’s data, the majority of millennials, Gen Xers, and baby boomers all mostly use mobile devices for their job-hunting activities. Overall, according to Gallup research, Gen Zers spend more time texting than older folks.

Here are some points that describe how using recruitment chatbots can facilitate your recruitment process.

1.- They personalize the selection process:   New technologies allow the human resources department to organize dozens of applications in a few seconds. By adding the chatbot to these tools, an interview and an assessment of each of the candidates can be carried out, establishing it as one of the filters in the selection process. This not only makes the whole process more personal but also enhances the applicant experience.

2.- They provide flexibility to applicants: timeless interviews can be carried out through chatbots so that the candidate can choose the best time of day to be able to take the tests of the selection process. This is also advantageous for the company, which saves time.

3.- Improve sourcing:  These intelligent solutions offer information gradually according to the responses they obtain. In this way, the procedure can be optimized and pre-

selection accelerated, because thanks to neural networks, an algorithm is established to be able to filter the talent that the company needs and consider the ideal potential candidates.

4.- They project the image of an innovative company:   At the same time that the company saves resources, it will be improving its image in the labor market, since it shows an innovative and attractive image to attract talent. These digital solutions manage to project that dynamic and positive image that every company pursues, in addition to improving proximity with applicants to discover their true potential.

5.- Keep candidates informed:   In most recruitment processes, candidates seek information about the company and the position they are applying for. A chatbot can, for example, inform applicants of the tasks that it can develop, as well as the hours and other information that is requested. In addition, it can inform the applicant if he reached the second selection stage and if he was selected or not.

I hope to know you understand the importance of AI chatbots in recruitment. Contact Botsify to get AI chatbot benefits.

The post HOW USING CHATBOTS CAN FACILITATE YOUR RECRUITMENT PROCESS appeared first on Botsify.

Customers put a lot of value in 24/7 customer support, but not every business has the ability to hire a support team that’s constantly fielding requests. That’s why chatbots have become such a huge hit across so many industries. 

With a chatbot, you can bring the power of artificial intelligence to your customer service team, handling issues in a natural, informative, and effective way. This not only allows you to offer up support at all times but also lets you keep your human support agents reserved for some of the more complicated issues that require direct personal attention. 

But as chatbots have become more prevalent throughout the business world, many questions and misconceptions have risen concerning them and their use. Is this truly the next big thing in customer support? How can you implement one? And is it easy to set them up?

This article will cover all of this and so much more! 

Common questions about chatbots

1. What is a chatbot?

A chatbot is automated technology that human customers can interact with through both text and voice-based communications. Chatbots are often rolled out through messaging platforms like WhatsApp and Facebook Messenger, but they can also appear on mobile apps, websites, or call-in phone lines. 

(Image Source)

Your chatbot is essentially a digital assistant that can listen to a user’s request, understand what they want, and respond naturally. If you have a quality chatbot installed, it’s possible that your customers might not even know they’re conversing with a machine. 

2. Is chatbot technology new?

We’ve had conversational chatbots for quite a long time, dating back several decades. They’ve only started to become more widely adopted and affordable over the last ten years. 

The goal of chatbot technology has always been to mimic human conversation in a believable way, but it took quite a while for that technology to get to an acceptable level. 

The first chatbot to ever be rolled out was called ELIZA, and it came from the mind of MIT professor Joseph Weizenbaum all the way back in 1966. It was designed to work as an artificial therapist that could listen to patients’ problems and respond accordingly. 

3. Who uses chatbots?

While the original idea for a customer chatbot was developed for use as a sort of robo-therapist, that isn’t their primary use in today’s business world. 

Mostly, chatbots are used by businesses looking for an affordable way to offer 24/7 customer support. They’re not intended to fully replace human support agents, but they help offer support outside of business hours and field some simpler, frequently asked questions that customers clog up support lines with. This frees up human representatives for some of the more complicated and time-consuming issues that require a human mind. 

(Image Source)

Businesses have found a lot of uses for chatbots over the years. 

For example, in the delivery industry, booking courier services online is supposed to be an easy way to send a package. But with the outdated and unresponsive websites that most courier companies have today, booking online could be more than what a customer bargained for. Thankfully, today’s technology provides chatbots that can help deliver the swift, secure, and personalized express services that courier companies owe their customers.

Additionally, companies like Meta have made it possible to implement social media chatbots that businesses can use on platforms like Facebook Messenger and WhatsApp. 

4. Where do chatbots source their information from?

Chatbots aren’t all-seeing and all-knowing. They need to be taught the information that you want them to share. That means you’ll need to program any chatbot you want to roll out with all of the information it can possibly need.

This data can come from your internal databases, documents, knowledge base, website, reservation system, shopping partner, product inventory, and more. 

The first thing you need to do is take an inventory of which data sources you’re going to pull from and work out how the bot will be able to access them. Sometimes this means using additional tech, like an open API, to ensure that the chatbot can get all the information it needs to craft meaningful responses when speaking with your customers. 

5. How long does it take to implement a chatbot?

Chatbot implementation isn’t quick. It can take anywhere from four to six weeks to three months, depending on your requirements and the system’s complexities. It all depends on what you need it to do and how many data sources you’re going to be drawing from. 

(Image Source)

A simple textbot that doesn’t need to know a lot will still take several weeks whereas a deep learning chatbot can take months before being full operational, depending on the complexity of your project. But for the best and most effective chatbot experience, plan on this being something you sink a few months into perfecting. It’s better to take more time and roll out a fully capable chatbot than it is to put out a half-finished one that will irritate your customers.  

Common misconceptions about chatbots

1. Developing a chatbot is easy and quick

This is one of the most common misconceptions about chatbots out there, mostly because of some deceptive marketing practices by less-than-reputable companies. 

If someone is offering you a chatbot that can be set up in 15 or 20 minutes, that’s not a service you should be trying to use. A chatbot is only useful if it’s intelligent and can provide detailed replies to your audience on command. These quick-setup chatbots often have a hard time determining the intent of your customers, which doesn’t bode well when you’re trying to create a conversational experience. 

As mentioned in the section above, a quality chatbot will take weeks or even months to set up properly. However, once that’s done, you’ll have an effective conversational customer support system that’s available to everyone 24/7 and will provide a quality experience.  

2. All chatbots use artificial intelligence

Artificial intelligence is a fantastic tool that a lot of chatbots make great use of. However, to say that it’s used by all chatbots everywhere is a sweeping generalization that’s just not true. 

Much like there are different levels of businesses, from startups to major enterprises, there are also different chatbots. Some of them use advanced AI to serve audiences worldwide, providing fully conversational interactions that will improve your overall customer experience. 

However, some run on scripts that go from one point to the next on rails and aren’t designed for actual conversation. Some chatbots exist only to send automated messages when prompted. A chatbot with AI will use advanced machine learning to improve over time, coming to learn the intentions and emotions of your audience based on what they’re saying. 

So, while the best chatbots use AI, it’s not something that all chatbots offer. Make sure you check any system you’re considering to ensure that it’s AI-capable. 

3. Chatbots are exclusive to Facebook

When most people think of Chatbots, they think of Facebook Messenger. That’s because it’s a platform where many people regularly interact with chatbot systems. However, the misconception arose that chatbots were exclusive to Facebook Messenger, which couldn’t be further from the truth. 

(Image Source)

You can implement chatbots on a wealth of popular platforms, including Instagram, Google Business Messages, Twitter, WhatsApp, and many more as seen in the image above. You can use these platforms to bring your customer support to multiple platforms, pulling from the same data and serving the public at the same high level. 

Don’t think that you can’t use a chatbot for your business just because you aren’t using Facebook. Chatbot integrations are constantly expanding to new platforms, so check with your chosen service to see where it can be implemented. 

4. You can’t interact with a human agent and a chatbot simultaneously

The question is often asked whether chatbots can completely replace people working in the field of online customer services. The answer is still unknown, but the fact is that they can combine many functions. Thanks to chatbots and Q/A dashboards, even website product pages can be organized so that users can select their desired products, get necessary information, and make a purchase without having to contact a real person. 

Even healthcare brands are using this kind of website design. For example, on the Hims website, it is possible to buy Minoxidil online and get comprehensive information about it independently.

But a common misconception still persists that you’re either interacting with a human agent or a chatbot, not both at the same time. This is actually not true. There’s such a thing as hybrid chatbots, which can include a human representative and an AI conversational program within the same conversation. 

AI can handle repetitive, simple-to-answer questions, like order statuses. But you’ll still need human support agents for more advanced or sensitive issues. The AI will pre-qualify all conversations to determine whether or not it can resolve your issue. The conversation is passed along automatically if it’s determined that a human support agent is needed to best help the customer.  

5. People don’t want to communicate with chatbots

One of the big misconceptions surrounding chatbots is that customers don’t want to use them, or that human beings are somehow uncomfortable communicating with a machine. That has been proven false in the past. People want to receive quality customer support quickly and at a time of their choosing. 

That’s why you see a lot of businesses including chatbots on both their social profiles and dedicated support pages. 

Having a support page on your website with an effective chatbot for the customer to reach out to is actually crucial for building rapport and gaining customer trust. They need to feel like they can reach out for help whenever they need it, but you also need to address their needs as fast as possible. That is why conversational AI and chatbots come into play. 

Take Samsara as an example of a website with a dedicated support page. It not only has guides and resources for its customers on compliance, maintenance, DVIRs, and much more, but also includes a chatbot if customers have further questions or need additional help. 

(Image Source) 

A 2019 survey actually showed that 54% of consumers would choose chatbot interactions over speaking to a human if it saves them time. So it’s not that people don’t want to communicate with chatbots or somehow don’t trust them. They don’t want to communicate with bad chatbots that will waste their time. 

That’s why, when looking for a chatbot to include on your dedicated support page, you shouldn’t be focused on whether people want the service. Rather, you should focus on providing them with the best quality chatbot service possible.  

Conclusion

Chatbots are becoming a regular part of the customer support world, and failing to have a quality chatbot in place might place severe limits on your ability to serve your audience in the way they expect. 

That’s why chatbots are so in demand right now, and as we continue to develop AI-based initiatives, they’re only going to get bigger and more powerful. 

To review, in this article, we covered:

• What a chatbot is
• When chatbot technology was created
• Who uses chatbots
• Where chatbots get their information from
• How long it takes to implement chatbots

We also set the record straight on five common misconceptions, making it known that:

• Developing a chatbot is not a simple or quick process
• Not all chatbots use AI
• Chatbots aren’t exclusive to Facebook 
• It’s possible to interact with a chatbot and a human support agent at the same time
• People want to communicate with quality chatbots

Take this information to heart when it’s time for you to select that chatbot service to take your customer support to the next level. 

The post 10 Common Questions and Misconceptions About Chatbots appeared first on Botsify.

You might be excused for believing that the sector doesn’t have much potential for digital transformation. However, innovation is necessary for every sector of the economy. Those that don’t ride the wave of innovation may find themselves struggling for existence as market demands set new norms.

In several industries, changing customer expectations have altered corporate practices. Customers now have more options than ever due to the increasing competition among businesses.

According to an Accenture study, 74% of individuals would be open to purchasing insurance from non-insurance providers. An insurance company’s services and products no longer suffice to set it apart. Customer experience is a brand distinction that shouldn’t be ignored.

New customers who are digital natives and have high expectations for how a business handles them have emerged due to generational shifts. Given that one-third of customers said they would think about switching firms after just one instance of subpar customer service, these expectations shouldn’t be taken lightly.

Additionally, Covid-19 has heightened the necessity of offering competent customer service to clients who are confined at home while also overcoming the difficulty of not being able to access workers.

Support centers are typically used to address client needs.

However, because staff cannot be contacted to answer calls, these are not only expensive but have also nearly wholly become obsolete. Additionally, the sheer volume of consumer demands necessitates scalable customer service that can cater to these needs around-the-clock, in many languages, and across various digital channels while ensuring individualized interactions.

These requirements are reasonable. Conversational AI is the already-existing solution to these needs.

AI chatbots could transform insurance companies.

Imagine an insurance client searching for a policy quote on their mobile phone late one night while locked at home. A chatbot popup that shows before the in-page search engine asks the user if they need any assistance.

Some clients might be hesitant to move forward.

Many chatbots can be annoying since they can only respond to FAQs and frequently stall when a discussion somewhat deviates from its intended course. The finest solutions for insurance chatbot would be able to carry on a conversation with the consumer using natural language, guide them through the entire process, and offer tailored suggestions to reduce the price. Like in the case of dog insurance where the chatbot can help to understand the coverage for different breeds of dogs, provide information about the pre-existing condition coverage and assist with claims, etc.

Providing omnichannel, 24/7, and multilingual support are just a few of the apparent advantages that sophisticated conversational AI chatbots for the insurance industry can offer. These features help to create exceptional, high-quality customer experiences.

Although numerous insurance companies have mobile apps to help their clients, these are fairly limited. Customers have reported being unable to carry on conversations across several channels, such as moving from their mobile phone to their smart home device, because these apps are typically only accessible via one or two media.

Many mobile apps also fall short of offering comprehensive support. Users must inevitably reach a website or call center to finish their operations, where lengthy wait times, time constraints, and language barriers can frequently be a major pain. Getting the precise information a consumer needs on these platforms might be challenging.

Because of this, AI chatbots in the insurance industry have shown to be the greatest way to improve the user experience while cutting expenses.

While acting as a listening channel that offers useful data to understand consumer behavior and preferences better, chatbots enable customers to manage their insurance claims swiftly and effectively.

This data enables insurance companies to provide individualized services and improved quote suggestions that take into account the requirements of each client. Customer service efficiency determines how likely human error is to occur as well as how much money may be saved on operating expenses.

An insurance cost savings of over $1.3 billion across auto, life, property, and health insurance will be realized by 2023, up from $300 million in 2019, according to a Juniper Study. This is a differentiating characteristic that enables insurance companies to maintain their leadership.

Insurance Industry Chatbot Use Cases Improve Customer Support

While most customers don’t necessarily want to get insurance, they do so because they know they must. To ensure that any alterations are not viewed as an additional burden, insurance companies must be ready to support clients in performing end-to-end seamless processes in a friendly and secure manner.

Offer individualized guidance and cross-selling

67% of people who have car insurance, according to Accenture, are willing to share information in exchange for changes to their insurance rates depending on usage.

The ability to offer better discounts and guidance on quotas and insurance claims is the benefit of gathering client feedback. Chatbots can generate individualized recommendations by monitoring client behavior and habits.

Avoid fraud

Security and privacy of consumer data are the responsibilities of insurance companies. Chatbots are effective at keeping an eye out for and spotting symptoms of fraudulent conduct, and they can notify both the consumer and the insurer.

Controlling internal operations

Staff can concentrate on improving their abilities or handling more complicated back-office processes by leveraging automation to speed up repetitive chores.

Main Characteristics of an Insurance Chatbot

Although many businesses have used chatbots for insurance, not all are up to par. They can be difficult to use and have limited capabilities. Customers still wind up speaking to live agents in the end.

The best virtual assistants go beyond a FAQ chatbot’s capabilities and offer advice. To achieve this, they need to thoroughly understand the services the company offers and the specifics of life, car or jewelry insurance, etc be able to learn from actual data, and be able to communicate with clients as a human would.

They must possess the following qualities:

• Conversational

The most natural type of human communication is conversational speech. When humans and bots interact, the use of distinct languages, formal or informal, must be considered.

There should be no reason a chatbot cannot comprehend the phrase “my son broke my window” when a damage claim is being made. Contextual awareness is a requirement for virtual assistants. A chatbot should be able to understand it if an insurance advisor can.

• Transactional

A chatbot that is unable to perform actions is of little use. We want actions to be taken, quotas to be delivered, claims to be signed, and accounts to be opened when we speak with an insurance advisor.

A virtual assistant must accomplish the same tasks. Robotic Process Automation, which connects them to the business’ back-office systems, can help them achieve this (RPA).

It’s crucial to look for chatbot platforms that can be quickly coupled with internal and external systems because not all technologies on the market use these intricate integrations.

• Reliable 

Reliable Insurance companies are necessary to gain their clients’ trust. This goes beyond the technologies they employ. Errors in transactions or interpretation are unacceptable and may result in a client’s loss.

Conversational AI chatbots need to establish their reliability.

• Multi Channels

Chatbots that support many channels can be used. Customers can use this to carry out procedures through the medium of their choice, whether it be a phone call, smartphone app, smart home device, or messaging services like WhatsApp or Skype.

• Secure

Secure Customers respect their privacy and data. 40% of respondents cite data protection as a critical factor in their confidence in their insurers.

Therefore, conversational information must be incorporated into a centralized authentication system which may use methods like JSON web tokens and is inaccessible to third parties.

Regulations like the GDPR (General Data Protection Regulation) must be complied with by technologies, allowing conversations to be examined, retrieved, made anonymous, encrypted, or deleted as needed.

Chatbots can boost brand engagement and customer loyalty while bringing down expenses and boosting profits. However, they must interact with clients in a natural and desired manner if they want this to happen.

Therefore, success in the insurance industry depends on selecting the best development bot platform to deliver ideal conversational qualities that are trustworthy and scalable.

The post AI Chatbot For Insurance: Benefits, Use Cases, and Key Features appeared first on Botsify.

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But AI-powered chatbots are also becoming increasingly utilized in learning. With the dizzying rise of technology and the advent of the pandemic, it only makes sense that these tools have become much more commonplace than before. 

Today, chatbots are so much more than just a simple query tools. They can now predict concerns, adapt to user personalities, and create a customized user experience only possible through the use of Artificial Intelligence.

What Are Chatbots?

Chatbots are essentially just Artificial Intelligence-powered tools that provide instant responses to queries, thereby creating an interaction between an individual and the bot. You can learn by solving AI problems at ProjectPro Data Science Projects.

The key feature that sets chatbots apart from human support services is speed. Where humans would need time to respond, especially considering they may be catering to others, bots provide instant feedback and help. 

As such, chatbots are becoming more favored for the value they add to businesses, organizations, and, now, learning platforms. 

However, chatbots are not one size fits all. As simple as the core essence of chatbots is, the tool itself can vary in complexity. For instance, some bots may only be able to answer simple pre-programmed scripts and cannot provide more nuanced conversation. 

On the other hand, more intricate chatbots have the ability to generate more insightful human conversations through machine learning for education and assessing user behavior, among other techniques to detect patterns in interactions.

Here are some examples of chatbots you’ve probably had the pleasure of encountering:

• Siri by Apple;
• Zendesk Answer Bot;
• WordPress Chatbot;
• Alexa by Amazon;
• Duolingo Chatbots;
• SurveySparrow.

How Are AI-powered Chatbots Transforming eLearning?

One of the more recent ways chatbots have been dominating is through the world of digital learning. More and more, learning management systems (LMS) are moving towards artificial intelligence-driven technology to streamline processes and provide better services overall.

More Personalized Learning

One of the limitations of our conventional learning setup is that students are often treated as a homogenous group when in fact, students are different in so many ways. And while many educators realize this, it’s often impractical to teach each student on a personal level, hindering cognitive learning.

AI-fueled chatbots bring with them the opportunity to provide more personalized learning to students without educators exerting too much effort in the process. 

Through this technology, students can have their concerns addressed as if it were an actual person talking to them. Thanks to the power of tech, chatbots are now able to communicate naturally and learn about the user as the interaction occurs.

Nonstop Support

As valuable as human assistance is, people need to take a break. In the learning sphere, teachers are unavailable most hours of the day, especially during nighttime. While they certainly deserve the respite, it can be difficult for students to receive assistance during off hours. 

Chatbots are a great way to circumvent this barrier and provide round-the-clock support to students whenever they need a few questions answered. 

The nonstop support is also applicable for schedule conflicts. In the event that a student cannot get in touch with a professor during consultation hours due to scheduling issues, AI-powered bots are a much more convenient alternative. 

Making Remote Learning Easier

The COVID-19 pandemic has drastically changed our educational landscape over the last several years, with remote learning suddenly becoming more prevalent across schools. Even now, as the world returns to pre-pandemic behaviors, it seems that remote learning is here to stay. So, educational app development is all the rage right now. 

But remote learning did not come without its own challenges. With this setup, teachers not only have to fill the role of educator, but they also have to act as IT support for their students. 

With chatbots, students can easily access information regarding their classes without ever having to ask their professor. This makes distance learning so much easier as AI fills in for the educator in so many different ways, such as the following:

• More convenient access to course details and related information;
• Easier and more organized activity groupings;
• Digitally proctored exams become easier to monitor and can be conducted with the assistance of chatbots.

Who Can Benefit From Digital Learning Chatbots?

Knowing that AI-powered bots have the potential to massively transform eLearning as we know it, let’s take a closer look at the stakeholders who can benefit from the implementation of this tool. 

Students

First and foremost, the students. As the main users of chatbots, students are given the opportunity to have better learning resources through the use of artificial intelligence. 

They no longer have to wait for hours before a teacher or professor is free for consultation because bots can address basic concerns and even more complex ones if the chatbot is programmed to do so. 

Some bots are even equipped to provide virtual tutoring sessions, which can be incredibly beneficial to any learner at any time. 

Educators

Of course, educators benefit through chatbot technology too. Because bots are automized, they can save teachers plenty of time, not to mention they can make learning more personalized, which can be difficult with just a teacher-student system. 

All of the time and energy saved with administrative duties and support for students can then be spent on what’s most important: teaching. 

Because chatbots are able to fulfill many duties—often at the same time—teachers and professors have more leeway for crafting discussions, making presentations, and thinking of ways to make classes more engaging, creative, and fun. 

Parents

Parents are one of the most important stakeholders in any learning system, especially in systems geared toward younger children. Although they aren’t the ones on the receiving end of education, they are still very much part of the learning process. 

With chatbots, parent concerns, especially just general ones, may now be addressed with ease. This is especially useful for parents who may not be tech-savvy and struggle with managing digital education for their kids.  

We advise parents to pay attention to the chatbot reviews on the web, as well as information about the developer of the chosen solution. Some chatbots are not free. Then, it is also worth making sure that the developers resort to financial technology consulting and all transactions are transparent. 

Using Chatbots In Your Learning Management System

We now know much about how beneficial chatbots actually are in education. But how exactly are chatbots used in learning management systems? 

Virtual Tutoring

Tutoring is one of the more complex processes that chatbots are now able to provide. While tutoring at first seems like an intimidating task, chatbots can actually give pretty insightful guidance to students. 

Some chatbots do this by asking questions that students have to answer. If the user wants an explanation for the said answer, bots could also provide an in-depth analysis.

All that said, though, chatbot tutoring services are still not a substitute for actual in-person tutoring. While it is a good supplement to learning more about a particular course, tutoring services led by chatbots are still pretty limited in the sense that they won’t provide the organic connection that in-person tutoring can give. 

Adaptive Learning

As educators, it’s difficult to find materials and resources that are tailor-suited to individual learning preferences and histories. And while this would very much be the ideal scenario, student-to-teacher ratios are much too high for this to be a possibility. 

Chatbots, however, are more than able to provide adapted learning services to students. AI-powered bots can do the following: 

• Take a look at the student’s learning history;
• Look at the student’s grades;
• Determine which gaps in their learning need to be filled. 

This can be done almost instantaneously by chatbots if they have access to the student’s information through the LMS. 

Some more advanced chatbots can even change their tone to fit the needs of the student e.g., be more welcoming and accommodating. 

Organization

When you’re an educator handling multiple classes all in one school year or semester, it can get pretty overwhelming to manage all of this. All the group work, individual activities, and class functions can be difficult to get a hold of. 

But using AI and chatbots can drastically reduce the effort you have to put in to run a tight ship. You can use AI to generate groups and automatically give them their assigned tasks. AI models bring excellent results due to training data created by annotation tool. With these models, life becomes easier.

Students, on the other hand, can use chatbots if they have additional queries or concerns regarding the group work assigned to them. They can even use the chatbot to receive feedback on assessments! 

There are endless possibilities when applying AI and chatbots to your Learning Management system, and the ones we mentioned are just the tip of the iceberg. As technology develops, we are also going to see more dynamic AI applications in education. 

Are AI-powered Chatbots the Future of eLearning?

AI-powered chatbots aren’t perfect. They aren’t exact substitutes for human connection, and we aren’t going to see them replace our educators anytime soon. 

But are they slowly shaping the future of learning? That’s a resounding yes.

Chatbots, when utilized properly, are incredible tools for education. They save time and energy and provide more efficiency in the learning setup, efficiency that would otherwise not be there with the limitations of human capacity. 

As we settle into a more digital future in education, we can expect that Artificial Intelligence is very much within the picture as well. 

The post Artificial Intelligence in eLearning: The Rise of Chatbots appeared first on Botsify.

Did you know? According to Forbes, 60% of millennials say they have used chatbots. 70% of them say they had a positive experience.

So, are you considering expanding your chatbot agency? You are at the ideal place whether you are beginning from scratch or if you already have a digital marketing firm.

Use these examples of chatbot agency services on your website or social media platforms to attract customers. You are exhibiting your bot service by using a bot to advertise your company. Without any coding knowledge, you can quickly customize any bot example. In our primary categories, there are numerous easily editable templates. They will assist you in offering virtually any organization a variety of bot services.

Let’s together learn how can a chatbot agency be the best for SMBs and Startups…

How Chatbot Development Company Can Be Beneficial For SMBs?

The recent global health crisis — COVID 19 has brought to light the necessity to update consumer communication and enhance internal procedures. As a result, businesses are striving harder than ever to turn into digital enterprises. Interestingly, chatbots — whether they use rule-based technology or natural language processing — have been thrust to the forefront of these digitalization efforts. 

Here are the reasons why the chatbot agency can provide benefits to businesses:

#1 They Provide The Most Nurture, Qualified, and Potential Leads:

Through social media and sponsored advertisements, many firms employ various methods to collect leads from their website. Even though a landing page or advertisement might be quite effective at generating leads, many organizations still lose out on chances because they take too long to go back to or interact with those leads.

Improve lead qualification by giving you the ability to ask questions and gather information in a natural, unobtrusive conversational manner, upload and process this information to and with your CRM tools, and then identify the most intriguing leads in real time. 

#2 They Increase Sales:

The right use of a chatbot development company can be measured with the right rise in sales. Naturally, because of the improved lead nurturing strategy, chatbots can effectively and intelligently:

1. Offer coupon codes
2. Describe fresh goods and services
3. Provide more details about the products or shipment
4. During the actual shopping process, upsell and cross-sell
5. By curating the content, you may provide them with more information and make recommendations that are unique to them

#3 They Increase Scalability:

Chatbots are not only approachable and appealing to your customers, but they are also extremely effective automation tools. As a result, chatbot agency have a number of advantages, including their potential to scale. Your first thing probably comes to mind when you consider chatbots and scalability: customer service. You are not mistaken. As previously indicated, bots let you increase service without incurring additional expenditures during busy times or in extreme cases. Another helpful tactic for chatbot companies is using Docker as a software development because it is a scalable and cost-effective solution.

They can, however, perform the same function for other facets of your company, such as lead generation, qualifying, and conversion. While getting leads is not simple, processing them quickly is not nearly as difficult due to their ability to scale prospect acquisition while maintaining service quality, and chatbots.

#4 They Help In Increasing Customer Retention:

Naturally, a chatbot agency offers yet another way to connect with potential clients. Their capacity to work with several channels is what gives them their true beauty. A bot can communicate with your audience on the internet, in our app, on social media, or through messaging services like Facebook Messenger and WhatsApp. As a result, they may be used fairly easily to boost client interaction in circumstances and through means that were previously reserved for pricey live chat. There are numerous WhatsApp CRM integration that you can use to boost your business and automate your customer retention.

Did you know? According to The Chatbot, 64% of consumers claim that 24/7 service is the most helpful chatbot functionality

#5 They Give Deep Customers’ Understanding:

These days, data, or a lack thereof, may make or ruin a corporation. Consequently, one of the keys to success is comprehending your target audience. However, the majority of customers dislike wasting their time by responding to inquiries for your gain.

You can get in-depth, useful information about consumer pain points and product/service preferences from chatbots because they have the remarkable ability to pass off data collecting as a friendly conversation. The fact that bots can use these data in real-time to customize experiences on the fly is incredible.

Frequently Asked Questions (FAQs):

The following are the top questions asked by customers and visitors about the chatbot agency:

Q1: How do I start a chatbot agency?

A chatbot agency is a platform that offers a range of services to your clients and your company. Because it eliminates the hassle of figuring out a new platform, it is one of the simplest methods for any organization to begin working with a chatbot agency. However, to start with a chatbot agency you must opt for the right chatbot platform.

Q2: What services can a chatbot agency provide besides chatbot development?

The chatbot agency can provide a number of services including; bots to improve digital marketing initiatives, social media assistants, business integration chatbots, customized chatbots, and more.

Q3: What are some chatbot agencies that made their own products and became SaaS companies?

Here’s a quick list of some companies that made it: BotsCrew, Botmakers, Airchat, Leena.ai, and more. They all started as agencies but after some time figured out how to build a product company.

Q4: How can one run a successful chatbot agency?

The idea for running a successful chatbot agency is that you need to be specific about what you are going to sell to your audience.   Also, you must give a clear awareness to the audience about your product. This would lead to the consideration and success of your chatbot agency. 

Q5: How do you make your chatbot agency stand out of the competition?

The quality of the conversation should be your top priority when starting a chatbot agency to stand out as the best among your competitors. A chatbot needs to have features and traits that produce a top-notch conversational experience.

Q6: What is the fastest way to get new leads for my new marketing chatbot agency?

The best and most effective way to get the news leads with a marketing chatbot agency is PPC and effective social media posts that should be lead generating.

Q7: Why are marketing agencies using Chatbots?

Conversational agents are much more complex than chatbots. They can link to different APIs, allowing them to, for instance, respond to a greater range of customer requests. They can also automate time-consuming processes like emailing potential clients and consumers, responding to frequently asked questions, and many more.

Q8: How are chatbots and AI tools impacting online travel agency businesses?

Today, AI is developing in a wide range of industries, and the travel sector is no exception. I think the way AI and chatbot technology are assisting this industry is for the better. 

There are numerous benefits, the time and effort savings being the most significant. In this industry, we have always struggled with the query handling system, but the advent of AI technology has allowed us to avoid putting in a lot of extra labor, which has improved the effectiveness and productivity of the workers in this sector. Additionally, the fact that the bots are accessible around-the-clock without a time limit helps to improve the customer care experience.

Did you know? According to Statista, 25% of travel and hospitality companies worldwide use chatbots to enable users to make general inquiries or complete bookings.

Did you know? According to Salesforce, 23% of customer service organizations are using AI chatbots as their brand communication

3 Ways How Chatbot Agencies Can Use Chatbots:

The chatbot’s basic question-and-answer service has evolved significantly into complex systems that perfectly replicate human conversational marketing, giving users the impression that they are truly speaking face-to-face! Here is how the chatbot development company can make use of chatbots:

#1 Chatbot for Sales:

Using chatbots to increase sales might help get customers into your pipeline. They are a fantastic approach to give a simple method for clients and prospects to begin communicating via digital marketing. When a visitor reads a sales email and then goes to the landing page, a chatbot is intelligent enough to detect this.

A strong digital marketing presence and a rise in leads can be achieved with chatbots. Chatbots can be the tool you need to assist your business advance if you are seeking a solution. They provide a number of advantages, such as lowering obstacles to transactions by facilitating customer purchases.

#2 Chatbot for Customer Service:

A chatbot can be of great assistance if your company frequently receives customer service queries via Messenger (or if you want to start using Facebook Messenger for your customer service personnel). You can develop a chatbot that assists customer communication by helping them categorize their customer service concerns before guiding them to the appropriate party to speak with or the appropriate response.

A bot can be of great assistance if your company frequently receives customer service or communication requests via Messenger (or if you want to start using Facebook Messenger as a customer care channel).

Prior to directing consumers to the appropriate department, you can develop a chatbot that assists them with categorizing their customer support issues.

#3 Chatbot For Digital Marketing Strategies:

Cold traffic sources, such as paid search or social media platforms, are frequently ones where consumers have less information to share, making lead generation typically challenging for businesses using them. Sending sales or marketing messages to these users too soon leads to a bad user experience and, ultimately, leads that are mostly unqualified.

One of the most interesting new trends in advertising for your marketing team is a chatbot, which is increasingly gaining popularity as a method for companies to communicate with their customers. Names and email addresses are not needed for the marketing chatbots; only information can be used by programs that use machine learning, such as Facebook Messenger’s AI-powered reminders.

Did you know? According to LiveChat, chatbots can take care of 30% of live chat communication

Frequently Asked Questions (FAQs):

The following are the top questions asked by customers and visitors about the chatbot agency and chatbots:

Q9: How do I create a chatbot for my website?

There are a few steps that you must look after for the chatbot of your website — (1) You must check out which type of chatbot is the best for your business, (2) Determine the KPIs for that chatbot, (3) Make sure your chatbot has a personality, as it should not be an ordinary one, (4) Create your chatbot conversation flow, and (5) Test your bot.

Q10: What are the benefits of using a chatbot?

A chatbot has very conventional and powerful advantages that could lead to a successful business. The best ones are; (1) help you get to know your customers even more, (2) perfect partner to promote new products, (3) top-notch customer service, (4) 

To Summarize:

If you are a small business that is looking to grow, it’s critical that you have a personalized chatbot agency that is tailored to suit your business needs.

The post How Chatbot Development Company Can Be Beneficial For SMBs? appeared first on Botsify.

It’s no secret that chatbots are on the rise. And with good reason! In fact, Gartner predicts that chatbots will handle 85% of all customer service interactions by 2020. So, why are chatbots becoming so popular? And more importantly, what do they mean for customer support?

This article will discuss what chatbots are, their role in customer support, and how businesses choose the right chatbots for their needs.

What Are Chatbots? How Do They Work?

Chatbots were first introduced in the early 1950s when computers started becoming more popular. In those days, it wasn’t made to support the customer experience. One of the chatbots developed at the Massachusetts Institute of Technology (MIT) during that time was called “ELIZA.”

ELIZA was designed by Joseph Weizenbaum and was one of the earliest chatbots ever created. The goal of ELIZA was to engage in natural human conversations. To do this, ELIZA would ask questions about the person’s family, work, and interests.

Although ELIZA wasn’t perfect, it demonstrated how chatbots could be used to engage in meaningful conversations with humans.

Chatbots work by responding to a set of predetermined questions. They simulate a human conversation by asking follow-up questions based on the user’s responses. Chatbots use natural language processing (NLP) which allows them to interpret and respond to inquiries in a way that simulates how a typical human-to-human conversation would go.

Today, chatbots perform the same tasks—only now—to strengthen customer support, increase customer satisfaction, and promote a great customer experience.

Chatbots play a vital role in customer service thanks to automated customer interaction that runs seven days a week. They can help with simple tasks such as resetting a password, opening a catalog, or scheduling an appointment. Chatbots can also provide support such as troubleshooting technical issues or providing step-by-step instructions.

It is common to see company websites use chatbots to enhance customer experience. In a typical scenario, chatbots ask questions about the customer’s problem, including the necessary details needed to arrive at a solution.

How Chatbots Impact Customer Satisfaction

To have a broader view of the future of customer service chatbots, it’s important to consider how businesses adopt this tool to drive customer experience. By taking a closer look at how chatbots are currently being used across industries for customer support, we will see if chatbots are really doing the job of improving customer experience.

On customer experience, chatbots have been seen to be capable of handling “full conversations” with direct customers at a 70% rate, according to COM100. Even though they can’t address every problem brought up by a query, the premise focuses on delivering quick responses to standard customer questions.

Today, the basic premise of customer service chatbots is not lagging down on giving basic customer queries the standard answers needed at the quickest delivery possible.

According to a study by UserLike, ‘68% of consumers’ like interacting with chatbots because ‘they provide quick answers.’ When customer concerns are resolved fast, this also results in a more positive customer experience.

With how chatbots provide the middle-ground for improving customer experience and highlighting a brand’s credibility to serve, it’s understandable how the industry of artificial intelligence (AI) powered customer service is growing year after year.

In 2020, a Drift report revealed that the chatbot industry is ‘the fastest-growing communication channel used by brands’ to modernize customer support.

In investments, businesses from various sectors also enjoy how using a customer service chatbot can help decrease the cost of attending to customers by up to 30%. This data by IBM clarifies the possibilities of automated customer interactions and how it can lower the cost of forming huge teams of customer service agents.

As data highlighting how chatbots are finding success in establishing efficiency and viability increase, more businesses are opening their doors to this type of automation to nurture a more solid customer loyalty base. According to Invesp, the online retail industry is the sector with the biggest customer adoption rate of chatbots at 34%.

The healthcare industry follows this at 27%, and the telecom industry with a 25% rate of adoption. The banking and financial advice industry both display a 20% rate for chatbot usage, followed by the insurance industry with 15%, and the government with only a 10% adoption rate.

The Pros of Using a Chatbot for Customer Service

How are chatbots contributing to a business’s customer journey design?

With a detailed setup, chatbots can be designed to provide a more personalized customer experience for website visitors, which can make them feel appreciated and valued. However, the word ‘designed’ also means that a customer service bot needs to be programmed or briefed for this to be a success.

Aside from consolidating customer service processes, businesses benefit from using a customer service chatbot because of its ability to provide round-the-clock support. This means that website visitors can get the relevant answers they need anytime, anywhere, and without worrying if a support team is available for questions.

Customer service bots can also help businesses decrease operational costs while simultaneously improving the efficiency of driving customer satisfaction. Because of automation, a human agent or a customer service team no longer has to be on call at all hours of the day to facilitate a high-quality customer experience.

Other benefits to using a customer service chatbot include:

• More customers can be served simultaneously
• A broader, multi-channel reach for customers on different platforms
• Can provide insights and analytics on typical customer behavior from chat records

The Cons of Using a Chatbot for Customer Service

Can a customer support chatbot also complicate one’s customer journey?

Chatbots do have a few disadvantages. For one, chatbots can’t always solve customer service issues independently. Occasionally, complex queries can come up. Complex customer issues like these are the type of queries that usually involve more than one concern.

In cases like these, a bot-to-human operator handover should take place.

Another disadvantage of chatbots is that they can sometimes be challenging to follow. This can be especially true if a chatbot is used in multiple languages, is not set up properly before implementation, or if website visitors are foreign to the idea of automated customer engagement.

Other disadvantages to using a customer service chatbot include:

• Limited functionality
• Can’t nurture customer relationships deeply
• Data security

How Businesses Choose The Right Customer Support Chatbot

When it comes to choosing chatbots, there are many different options to choose from. With a simple search on Google, comprehensive lists of “the best” recommended chatbots can be found effortlessly.

Selecting a chatbot that matches the business’s needs regarding automation is crucial. But just like the options available within reach today, there are also plenty of factors to keep in mind when choosing the right chatbot to implement in a particular business model.

First, one must determine the requirements for the type of chatbot needed. For example, some chatbots are designed for specific industries, but general chatbots can also be used in multiple areas of business operations.

Another factor to be considered is the customer demographic the chatbot will be assigned to serve. This particular factor concerns the language and the communication of the tool powered by artificial intelligence. If your chatbot is used in multiple languages, ensure it can support all the languages it serves.

Before implementing a chatbot, its functionalities need to be also laid down. To effectively implement a chatbot for customer service, the bot must be equipped with standard customer service tools to address the most routine queries. Its features must also be compatible with systems.

Finally, you need to make sure the chatbot provider has a good reputation and offers good customer support. You don’t want to select a chatbot that is difficult to use or doesn’t work correctly. Moreover, it would be ironic to use customer service software hosted by a company with lousy customer service.

By following these tips, you can select the perfect chatbot for your business and enjoy all the benefits they have to offer.

The Future of Customer Service Chatbots

The future for chatbots is bright. A recent study showed that chatbot adoption is growing at a rate of 20%. This means that chatbots are becoming an essential part of the modernization of customer service teams.

There are many reasons why chatbots are so effective in improving customer experience. Chatbots can provide a better customer service experience and help businesses save on customer service costs. Chatbots also can reach people through multiple channels.

Lastly, chatbots can provide valuable insight and analytics from conversation history, providing data on how to improve chatbot conversations in the future.

Overall, chatbots are becoming more popular because they offer several advantages over traditional service methods employed by customer service teams.

As chatbots continue to develop, we can only expect more to arrive on the market, offering the business sector even more of what these automated support agents can do.

The post Are Chatbots The Future Of Customer Service? appeared first on Botsify.

In a study, it was concluded that a 5% improvement in customer retention directly attributed to about a 75% increase in profits. 

Curious to know what customer retention is, and why it’s so impactful? Let’s dive deeper.

What is Customer Churn and Customer Retention?

When a customer stops buying as per their purchasing patterns or cancels a subscription to your product — they’re considered churned. This means you’ve lost them as a customer, and they’ve stopped contributing to your business’s revenue. While they could get back to you in the future — in the short term, they’re dropping out of your list of customers, and won’t contribute to your product sales or renewals. 

Churn as a metric is calculated as the number of customers OR revenue that churns from your current number of customers or revenue.

Hence, Churn rate = (Churned customers / Total customers) * 100

Retention is the exact opposite of churn, where you calculate how many of your customers you’ve retained over a period of time. Higher retention would contribute to a higher customer lifetime value (LTV), enabling you to make most of your acquisition efforts. 

Also, acquiring new customers is 5 times more expensive than retaining existing ones. Hence, good customer retention is key in building profitable, growing businesses that don’t have to keep adding customers aggressively to stay afloat. 

Retention is calculated by subtracting new customers or revenue added from the number of customers at the end of a cycle and dividing it by the number of customers at the beginning of the cycle. 

Retention rate = [(Customers at the end of a cycle — New customers)/Customers at the beginning] * 100

Now that we’ve learned how impactful retention could be for your business, let’s explore the factors that could negatively impact your customer retention

10 Little Things that impact your retention

1. Bad User Experience and Interfaces

When your customers are trying to solve a problem with your product, how you deliver product value will greatly influence their life span with you. A bad user experience is almost the equivalent of a bad product and hence defeats the purpose behind the purchase from the customers’ standpoint. 

The disruptive flow of events (slow loading times, errors, etc), bad placements of elements within the interface, and too many interruptions for upselling, all add up to a bad experience. Interfaces on a product should be optimized to retain customers — to make sure it is, you should test the usability of your product and observe how customers use it with the help of a UX testing tool. This will help them get to a solution, engagingly and effortlessly.

Neal Taparia, who runs the word game platform Unscrambled Words, had directly seen the impact of improving user experience. “We used to run an aggressive ad experience on our site. When we removed intrusive ads, we found that users would return more and that retention improved our overall revenue.”

2. Frictional, Non-intuitive Onboarding

When customers sign up to use your product — they’ll be focused on getting it to work, as soon as possible. But when they’re met with tedious and complex onboarding software processes, the product wouldn’t seem intuitive, which could be a deal breaker at times. This especially holds true for software product companies. 

The key to retention post—sign-ups is to deliver the product’s core value proposition as early as possible. Your customer should know what they need to do (and why) so their problems or goals are taken care of, as part of their onboarding. If that doesn’t happen, some of your customers are likely to find your product ineffective and add to support overhead, or churn.

3. Support Experience

Based on how complex the product is and how often support help is needed, your customer’s overall experience with customer support can also impact retention. Hassles in getting support responses, or getting inadequate solutions can severely hit their experience, and lead to lesser upsells, LTVs, and higher churn. 

Quick, effortless support can delight customers and help them solve their problems efficiently. Hence, customer support should be optimized for both quick turnarounds in communication times and resolutions to enable your customers to have a trouble-free experience. To ensure quick and effortless customer support, workforce management is essential. This includes creating efficient schedules that utilize resources effectively to avoid keeping customers waiting. Therefore, it is important to focus on optimizing customer support to enable a trouble-free experience.

In addition to email and live chat support, consider adding a phone number that lets your customers call you directly. (You can set this up with one of many phone services for businesses.) Oftentimes, even a small retention increase will pay for this investment in your support experience.

4. Intentionally difficult cancellations

Some products cleverly hide their cancellation or unsubscribe flows in order to reduce customer churn. But by making it difficult for customers to get out of a subscription you’re making yourself look less trustworthy and ethical as a business. 

Many companies end up getting shamed on Twitter and LinkedIn for such practices after their customers found out about it. Your customers will mention it in online reviews, which will also impact your customer acquisition efforts. Existing customers will also find ways to cancel their purchases or subscriptions earlier, just so that isn’t a hassle later on.

Make sure your customers have the freedom to easily and quickly cancel their subscriptions, so they can trust you for longer, or get back to you later, knowing it’d be easy to cancel.

5. Buggy, Non—functional features

Your customers will often make purchase decisions based on what you’ve mentioned on paper. When some of your features tend to fail frequently or remain non-functional, it invalidates their purchase, giving them a reason to leave. It also will add to your sales and support overhead, impacting both team productivity and the bottom line. 

To avoid this from happening, ensure that your product’s features are extensively tested, and you always have engineers on support threads to help resolve bugs as customers report them. A longer bug fix cycle will mean a steep drop in product engagement and usage, which further increases the likelihood of churn. Aim for the lower number of bugs reported every month or quarter, and the time needed to fix them. This will help you incrementally improve both support and product experience.

6. Lack of Outcomes

Based on how you’ve positioned and marketed your product, your customers will expect certain outcomes from your product’s usage. Now outcomes are not the same as functions and features. Functions and features enable generating outcomes to a certain extent but don’t control it. 

Depending on what problem your product solves, outcomes could be subjectively controlled by other factors outside of your control. But customers wouldn’t understand this — many buy from you considering your product would bring them the outcomes they desire. 

When that is proven to be untrue, they’re unlikely to stay or spend more on your product. Manage your customer’s expectations and be clear in communicating your product’s core value, so customers aren’t misled to believe your product delivers more than it actually can. 

7. Excessive Discounting

When you excessively use discounts as the bait to attract and acquire more customers — they’re likely to churn out when discounts drop. Regular discounts are considered almost the actual price of the product, and your customers will take it for granted. 

The customers you attract using discounted rates will sometimes be low-intent and usually sign up to barely try your product for an extended period, after which they’re likely to churn. They’ll also have a lower LTV, contribute towards lower margins, and can’t usually be upsold. 

This is why it’s important to be careful with your discounting. Just for the sake of short-term sales boosts, you should acquire low-intent customers, who in the long term would not contribute much to your growth.

8. Unfair Price hikes

When you raise the prices of your products, it’s usually off-putting for a segment of your customers. Depending on how you’ve set up your pricing, there might be some customers who wouldn’t have budgeted for the price increase and might churn out. 

So when implementing price hikes, consider such customers, and provide alternatives for them so you could avoid their churn. You could also survey your users before you finalize a price hike to know how much your customers would be comfortable paying. This helps customers realize you’re doing it with them in mind, and you set a price that customers are more comfortable paying.

9. Low Product Engagement 

When customers sign up for your product and stop using it — it’s a signal that they aren’t finding it useful. As they slowly stop using the product, they won’t be able to justify the purchase anymore, which increases the likelihood of churn. 

In such conditions, find out the reasons behind the lack of engagement and fill those gaps by updating your product’s feature set and interface to improve usage.  These could include buggy features, slow or lagging interface and response times, product usage tied to seasonal businesses, etc. It’s a good idea to run your software or app through a performance testing tool to make sure it runs smoothly. 

Not meeting customer expectations due to bigger promises by means of marketing positioning and messaging, which doesn’t match up with the product, could also be a factor. Go through your product development strategy once again to make sure your product is the right fit for the market and adjust your marketing strategy. 

10. Lack of Scalability

As your product enables your customers to solve their initial problems, they’ll often grow out of them and need bigger and better solutions. If your product doesn’t scale with your customer’s needs, they’re probably going to churn and search for an alternative. 

On the other hand, products that do scale with their customers’ needs contribute to higher LTVs and upsells, apart from helping reduce customer churn. So know your customers really well, and ensure you’re solving for them at every level, offering flexibility and scale as they grow.

Be efficient, quick and valuable

B2B buyers, like Pro Business Plans, often invest in customer retention tools and services to make things easier or help with growing and supplementing their businesses. As a product or a service that caters to that audience, optimize in delivering the most value you possibly can — so your customers can achieve their goals and make the most of your product. 

Being quick and efficient in your sales and support will further enhance your customer experience, helping you reinforce and strengthen your product’s value — which eventually results in happier, more profitable customer relationships. 

The post 10 Little Known Things That Impact Your Customer Retention appeared first on Botsify.

Why does it happen?

There are many reasons for this. But the result is still the same – the absence of traffic.

Likely, your blog isn’t doomed to failure. It can generate traffic regularly.

How is it possible?

In this post, you will find out ten actionable ways that will help you drive traffic to your site or blog.

Let’s cut to the chase!

1. Cover topics that people want to read about

Nobody can restrict you in choosing content topics to cover. It is up to you completely. You can write about the latest industry topics, breaking news, or whatever you like.

However, this way of content creation promises a so-called “spike of hope” that will be replaced by a “flatline of nope.”

What does it mean? “blog post” content type

A spike of hope happens when you publish some hot topic. It attracts people’s attention. Eventually, you can observe a traffic boost on your blog. However, when the topic becomes out of interest to your target audience, traffic starts to fade away drastically. And this phase is called a “flatline of nope.”

How to solve this issue?

Write about evergreen topics that people search for. It will help your posts rank for relevant search inquiries on Google. That leads to getting traffic constantly.

How to find these topics?

One of the most straightforward ways to do this is with the help of the Keyword generator tool from Ahrefs. Write your target keyword and switch the tab to “Questions”:

Review the ideas and work with the most promising ones for your blog.    

2.  Match search intent 

Search intent is the basics of content creation. To put it simply, it is a “why” behind a search query.

Why is it so?

Google suggests the most relevant results per queries. Therefore, if your goal is to rank high on Google, you must provide users with relevant content. Otherwise, you won’t get any traffic at all.

In this case, the only option is to make sure your content aligns with search intent.

You might wonder what type of content to create?

To figure this out, you should put your target keyword in the search bar of Google and analyze the top-ranking pages in terms of the three Cs of search intent.

Let’s review them one by one:

●       Content type

There are five major types of content – blog posts, product pages, category pages, landing pages, videos.

For instance, you want to find out how to create an infographic. Google suggests top-results that have a “blog post” content type.

Hence, if your goal is to rank for the long-tail keyword “how to create an infographic”, you should work on writing a blog post.

Alternatively, if you want to rank for “how to tie shoelaces”, you will see that the top results are videos.

As a result, you will have to work on creating video content.

FYI: There are also content types like polls, quizzes and puzzles if you want to entertain your readers with interactive content  just for fun.

●       Content format

Content format is all about blog posts. There are the following content formats to consider – news articles, “how-to” guides, reviews, etc.

For example, for “best watch brands” Google suggests listicle articles mostly.

While a search request “how to choose a watch” suggests “how-to” guides.

●       Content angle

Content angle equals selling point of content. For example, if you search for “how to make a vanilla cake” you will see that the results are different but with a similar content angle.

As you can see, the difference is in small details – “the best”, “basic”, “bitcoin calculator”, “homemade” recipes.

There are some new tools on the market that can help you with content optimization Codeless have listed some of them in this article: Best Content Optimization Software

3. Email list

Creating an email list is a wonderful way to let more people know about your content updates. And drive more traffic to your blog.

Here at Visme, you can see a pop-up that suggests the site’s visitors sign up for the newsletter.

Why does it matter?

Email allows you to communicate with your audience anytime. While other platforms can limit your reach or remove you from the platform completely (like Facebook.)

Besides, if people find content suggested in the newsletter engaging and useful, they will want more from you.

4. Get in touch with people mentioned in your content   

You can’t imagine creating an in-depth guide without referring to other third-party sources. Go ahead and let them know about it!

What will you get in return?

It will help you improve brand awareness, build new business relationships, and get an opportunity to acquire more backlinks, social shares, etc. Eventually, it will boost traffic to your blog.

5. Use internal links to boost up other posts

Internal linking is an excellent way to gain traction for the less promoted blog posts on your blog. Everything you need to do is add internal links from relevant pages to those pages that need some boost.

How to set up a process?

First and foremost, you need to figure out a few top pages on your blog. The simplest way is to use Site Explorer tool from Ahrefs. You will need to review a “Top pages” report. And if you filter positions #2-5, you will explore the best-performing pages.

When you have a few top pages, you will need to find those pages that require boosting. Use a “site:” search operator for this purpose. For instance, if you need to add internal links for a blog post on lead generation.  Use the mentioned above search operator to find it on Google.

Finally, do an internal linking on your blog.

6. Link building

One of Google’s ranking factors is backlinks. Backlinks can be considered as a “vote” for information your content suggests. The more backlinks the page has, the more authorized it will be in the eyes of Google.  Eventually, Google will start to rank it higher.

How to acquire backlinks to your site? Or how can you attain the best link building strategies?

You should build them. And there are many different link-building strategies to use in practice. Notwithstanding this fact, one of the most actionable strategies is guest blogging.

Guest blogging allows you to add links to your guest articles and build links naturally. Plus, you can promote your product pages legitimately.

How to find niche-related sites that accept guest contributors?

Go to Google and type [“your niche” + write for us].

The next step is to reach out to webmasters and suggest your topic ideas.

7. Content promotion across communities

If you want to find niche-related people in one place, you should devote your time to hanging on across different communities. You can find them on Slack, Facebook, Discord, and similar.

However, don’t delude yourself by thinking that you will be able to link back to your content here and there. Nope. Every community has rules you must abide by. Otherwise, you will be banned.

Thus, get ready to join the community and figure out what members are discussing. Then, become an active member. It means – participating in discussions, asking questions, answering the questions, leaving comments, and so on.

Your main goal is to be useful to the community.

Finally, you will have the privilege to share your content.

8. Work on creating shareable visuals

People consume information better with their eyes. Especially if they can see visual elements. Hence, it makes sense to repurpose your content into images, infographics, charts, etc.

Of course, your visual content needs depend on the niche you’re revolving around. Sometimes you can complement your content with hand-made photos, like a bottle of wine or apple cake.

But if you need to repurpose some guide with steps or stats, you should use infographics or charts.

Keep in mind that you should create shareable visuals. That’s why you will need to hire a professional illustrator or content design tool.

9. Use Reddit to share your content

 Reddit is quite a challenging community to promote content.

Why?

Because you can be banned due to any kind of self-promotion activity.

You should start with understanding a community’s rules and culture. Make sure you know what members of the community try to find in different subreddits. Otherwise, you won’t have a chance to post your post.

Now, let’s say that you are a member of the community and abide by all the rules. What’s next?

Check out if the subreddit allows placing links in whatever content people post. If it allows then you can place one link for sure.

If link placement isn’t allowed, you should create a text post. Then remove all the links within the body of the post. Format it correctly. And publish.

P.S. You can place your link at the end of your post. This link should redirect to the original post on your blog.

The most simple but sure way to promote on Reddit is to join conversations where someone has already recommended a competitor. Seeing that someone has done that solves two problems: we’re certain that our answer is useful, and since someone else has posted a product name without getting banned, it’s also fair game for us to do the same. While conversations like that don’t occur every day, even just one or two comments per month can bring in some traffic. You can enter the list of all your competitors into a Reddit keyword monitor and get an alert when an opportunity to post presents itself.

10.               Content advertising

Paid advertising is for those website owners who don’t like to wait. It will enrich your blog with traffic in a blink of an eye. You can run ads on almost every popular social media platform your know – Facebook, Quora, Twitter, etc. But make sure you use Google Analytics to track your ad results and integrate the reports into a CRM tool with the help of GA connector.

Paid advertising has one significant drawback. Once you stop paying for the ads, the traffic starts to fade away.

To Sum Up

You have just got familiar with ten actionable ways to drive traffic to your blog. Does it mean that you should use all these strategies at once?

Nope.

You can work with the strategy you like the most. And it will boost traffic by one hundred percent.

Despite this fact, think about the following – ranking on Google for your target keywords helps drive traffic. If people subscribe to your newsletter, they will read other posts from you. That brings even more traffic. Plus, some people might link to your posts back. It will help your blog pages rank on Google at a higher position.

As you already guessed – you should combine these strategies. And drive traffic insanely.

If you think this post lacks more suggestions, feel free to leave your thoughts in the comments. 

The post How to Drive Traffic to Your Blog: 10 Actionable Ways That Will Help appeared first on Botsify.