High-quality content, a solid SEO strategy, and technical SEO do not guarantee that your website will receive the attention it deserves. The sad truth is that more than 90% of websites don’t get search traffic from Google. The competition is fierce.

What’s going on here? Who gets the traffic that you don’t have, and why? Your competitors, of course. Whatever your business is, you have competition; and maybe they will do the same as you. Perhaps they’re doing well, or they’re already doing it, or they’re doing something new and unexpected.

This is where competitive research comes in. It would be best to learn free SEO strategies related to competitor analysis. Here’s everything you need to know.

What is competitive analysis for SEO?

SEO competition analysis involves analyzing your SEO competitors’ links, keywords, content, and scope to mechanically integrate the most successful elements of these tactics into your SEO strategy.

Instead of guessing which keywords to use, creating content, or generating backlinks, you can look at what is working for others and build on that success.

Think of a real example: imagine you run a store – one of three competing stores in the city. Your customers are interested, but you know they’re visiting other stores because you can’t buy everything in one place. So you travel to gather information about your competitors.

Visit other stores to see what popular products they offer. By offering these items on your own, or even better, you are helping your customers travel less and get more.

Why is Competitor Analysis so Important in SEO?

The competition analysis process gives you all the important information about your competitors at your fingertips. You will find the information about basic SEO tactics to see if the same methods work for you.

There may be many SEO-related issues in your niche that you may not know competing analysis is unraveling.

Thorough research of your competitors will give you the competitive intelligence you need to identify opportunities in your SEO strategy that can give your competitors the chance to intimidate you.

You can’t always be sure of the effectiveness of your link plan. It would be best to do good keyword research to determine your linking strategy and look at useful links that your competitors use to get high rankings.

You can also access relevant keywords in your niche. You can further evaluate the competitiveness of each keyword.

Here are some important reasons you should always review your competitor’s SEO. You know this is critical to the success of your overall SEO plan.

5 Step Guide to do SEO Competitor Analysis

Step 1. Identifying Competitors

Before you do anything else with your business, you must first know your enemies. These are companies that compete with your brand for your best information. Make a list of as many competitors as possible.

This is a good starting point for your analysis. The next step is to google. Google has all the information you need about your competitors. Submit keywords, products, or services related to your brand in Google’s search results and carefully evaluate the results.

Add additional testimonials to your company ranking based on terms specific to your brand.

Step 2. Competitor Keyword Analysis

Competitive keyword research consists of three important elements related to examining the difficulty of competing with competitors in determining the ranking of specific keywords.

Identify keywords that you and your competitors may overlook. Identify the keywords that categorize your competitors, not you.

Once you’ve identified high-quality pages for your keyword, you should focus on those pages and analyze the key factors associated with them (such as content management and internet marketing).

Step 3. Conduct Page Analysis

The next step is to look at competing websites and their top pages. Listen carefully to the content and keywords and how they work together.

Another name is Keyword Gap Analysis. You want to find keywords that your competitors rate but don’t. And you can create a plan that allows you to rank better than your competitors.

Once you have a list of keywords related to your business, you can create pages to focus on categorizing them. You can also update some old pages by adding new words, but be careful not to weaken their focus.

You can also track backlinks from your competitors by performing competitive backlink analysis. See the number of backlinks, the ownership of the links on your site, and the importance of the backlinks.

Knowing which websites link to their content and how it affects their status, status, and authority can get valuable information about how the plan works. 

Step 4. Assessment of their backlink profiles

Backlinks continue to be the priority that Google takes when crawling a website. Your fight for a qualifying position increases when competitors have a strong relationship statement.

Therefore, you need to strengthen your backlinks profile. To simplify the process and comply with relevant backlink standards, it’s important to properly research your competing company’s existing backlinks.

Step 5. Execute a Content Plan & Track your Progress 

After you have gathered the relevant information, you can compile a competition analysis report. The next step is to develop an SEO policy based on this report.

First, create and maintain a list of internal ideas or keywords. After that, you need to implement a usage plan and link to external websites as required.

Once your business plan has been implemented, and you have published a new one and are happy with the old one, you need to know if your goal is paying off.

Perform regular keyword research and generate detailed SEO competitor reports with tools such as Databox or some of its alternatives. You can explore any metrics you think are important, but page traffic, landing page rankings, and others are good starters.

Takeaway

SEO competitive analysis gives companies a realistic view of where they are competing. Once you fully understand your competitors, you can focus on these features for the best results.

There is a saying: “Keep your friends close, and your enemies closer.” This is true not only in life but also in SEO. You can do this with the full knowledge of your competitors. Once you know where your competitors are on top of you, you can create your business plan by refining your SEO plan.

The post How To Do SEO Competitor Analysis In 2022 appeared first on Botsify.

Nothing to worry about.

While recent changes to Facebook’s algorithm are swirling around many marketers, the update isn’t as scary as it sounds. Were they missing from it? Facebook asks brands to rethink how they like, comment, and share their posts.

Facebook, for example, is showing signs of emailing and spam in ways they believe are damaging their algorithm. Facebook is encouraging ads that desperately need to be included.

All that is needed here is what used to be so helpful for the characters, and it may not fly today. And that’s why trademarks need instructions for displaying Facebook ads if they want it. Furthermore, for comprehensive instructions on incorporating trademarks in Facebook ads, it is beneficial to consult the Library of Ads, where you can find valuable guidelines and best practices. 

You also don’t need to leave the current Facebook page or start over. Instead, it would be best if you still thought about how to make the most of your posts. 

Let’s take a look at four ways to increase engagement on Facebook:

Way 1. Optimize Your Videos 

Every time you post a video, be sure to include an educational and informative title and add tags to your video – this will increase the likelihood that the video will appear on relevant Facebook feeds.

And, when you start building your collection of Facebook-specific SEO images, add them to your lists. This will show the user some related videos after watching the first video.

Another way to get a lot of engagement is to show a video. If you choose to display a video, your account will be funded on your Facebook page.

Instead of posting your stuff on YouTube, try posting on Facebook. Also, you can add YouTube videos to WooCommerce products. The first time you post it to Facebook, it automatically plays the video as your followers watch your stream – and they’ll watch it before they even think about it.

The main thing here is to shorten the video. Facebook videos are 30 seconds and two minutes long and are reduced to 60-90 seconds. With that in mind, pause the video for two minutes or less.

Way 2. Go live

Facebook has also aired a number of its ads in the past year. They adapted their algorithm to cast live videos higher than when they were no longer there.

People spend on average more than three times more time watching videos on Facebook Live than watching videos that are no longer streamed and that people watch ten times more videos on Facebook than actual users.

Whenever you post a live video, your video ends up at the top of your Facebook community feed. In addition, people familiar with or have recently interacted with your page will receive a notification that they show that you are alive! Speed up your news feed, and these ads are a recipe for inclusion!

After the live broadcast, the video will appear on your Facebook page. You can then continue advertising, posting on your website, or sharing on other social networks.

Way 3. Facebook Live Chatbot 

With Messenger’s Live Facebook Chat, you can watch all your communication channels without having to switch between different tabs and apps.

Send your fans messages, unique cards, product carousels, quick responses, and suggested answers. Everything speeds up service and sends personalized messages with us.

You may connect different Facebook fan pages to your LiveChat account. If you have two Facebook pages, you can add them all to your chatbot. To always know which country pages your posts come from, you can create sections and assign the right members.

No one likes to be ignored, and people who like to interact with your posts will want you to accept that. Make sure you have a team to monitor and respond to all information.

Sometimes a simple statement is enough. Sometimes more needs to be done. When someone posts a question that a customer needs to answer, show it on your CS bridges or ask the right person to answer it.

Way 4. Make the Most of User-Generated Content

If your business is tagged or mentioned somewhere, it is a Facebook content stream.

Have a great review from them? Quote this and link to it on Facebook. Has anyone posted a wonderful picture of your business on Instagram? Send a DM post to Instagram, thank them, and ask for permission to share it with your photo credit in all of your communication channels.

Nine out of 10, say yes and they like that you thanked them and interacted with them (if they still don’t follow you, they’ll probably lose the deal).

If a user reviews, mentions, tags, or writes positively about your brand, you’ll get a lot out of that.

You can also improve usability by running contests that require videos or photos related to your brand. Competition prizes and awards often have several meanings.

Frequent giveaways can sometimes bother your followers unless that’s the primary purpose of your Facebook page. I recommend putting a few weeks or months in between.

Takeaway

If you hope to have fun and share something, you may be tempted to ask for and share a joke. Don’t do that! According to Facebook’s algorithm, Facebook sees this as bait and punishes you by reducing your posts.

Although, it’s a good idea to ask an honest question or ask your followers for their opinions or comments. You cross a line when you ask for information that does not imply fundamental beliefs or assumptions. Answers to rides, communication, sharing, branding, and labeling are fake passports.

Post advertising is a simple Facebook advertising process that allows you to bring your post to many people, increasing your chances of getting involved.

Facebook wants people to experience the app, so the algorithm takes advantage of what’s on offer. When you find comments, posts, and reviews on your content, it tells you which algorithm you like, spreading further on the site.

Be sure to review your knowledge regularly to build on what works and learn from what doesn’t2

4 Ways to Increase Engagement on Your Facebook Business Page

Have you noticed that your Facebook business page’s engagement has been dropping recently?

Nothing to worry about.

While recent changes to Facebook’s algorithm are swirling around many marketers, the update isn’t as scary as it sounds. Were they missing from it? Facebook asks brands to rethink how they like, comment, and share their posts.

Facebook, for example, is showing signs of emailing and spam in ways they believe are damaging their algorithm. Facebook is encouraging ads that desperately need to be included.

All that is needed here is what used to be so helpful for the characters, and it may not fly today. And that’s why trademarks need instructions for displaying Facebook ads if they want it.

You also don’t need to leave the current Facebook page or start over. Instead, it would be best if you still thought about how to make the most of your posts. 

Let’s take a look at four ways to increase engagement on Facebook:

Way 1. Optimize Your Videos 

Every time you post a video, be sure to include an educational and informative title and add tags to your video – this will increase the likelihood that the video will appear on relevant Facebook feeds.

And, when you start building your collection of Facebook-specific SEO images, add them to your lists. This will show the user some related videos after watching the first video.

Another way to get a lot of engagement is to show a video. If you choose to display a video, your account will be funded on your Facebook page.

Instead of posting your stuff on YouTube, try posting on Facebook. Also, you can add YouTube videos to WooCommerce products. The first time you post it to Facebook, it automatically plays the video as your followers watch your stream – and they’ll watch it before they even think about it.

The main thing here is to shorten the video. Facebook videos are 30 seconds and two minutes long and are reduced to 60-90 seconds. With that in mind, pause the video for two minutes or less.

Way 2. Go live

Facebook has also aired a number of its ads in the past year. They adapted their algorithm to cast live videos higher than when they were no longer there.

People spend on average more than three times more time watching videos on Facebook Live than watching videos that are no longer streamed and that people watch ten times more videos on Facebook than actual users.

Whenever you post a live video, your video ends up at the top of your Facebook community feed. In addition, people familiar with or have recently interacted with your page will receive a notification that they show that you are alive! Speed up your news feed, and these ads are a recipe for inclusion!

After the live broadcast, the video will appear on your Facebook page. You can then continue advertising, posting on your website, or sharing on other social networks.

Way 3. Facebook Live Chatbot 

With Messenger’s Live Facebook Chat, you can watch all your communication channels without having to switch between different tabs and apps.

Send your fans messages, unique cards, product carousels, quick responses, and suggested answers. Everything speeds up service and sends personalized messages with us.

You may connect different Facebook fan pages to your LiveChat account. If you have two Facebook pages, you can add them all to your chatbot. To always know which country pages your posts come from, you can create sections and assign the right members.

No one likes to be ignored, and people who like to interact with your posts will want you to accept that. Make sure you have a team to monitor and respond to all information.

Sometimes a simple statement is enough. Sometimes more needs to be done. When someone posts a question that a customer needs to answer, show it on your CS bridges or ask the right person to answer it.

Way 4. Make the Most of User-Generated Content

If your business is tagged or mentioned somewhere, it is a Facebook content stream.

Have a great review from them? Quote this and link to it on Facebook. Has anyone posted a wonderful picture of your business on Instagram? Send a DM post to Instagram, thank them, and ask for permission to share it with your photo credit in all of your communication channels.

Nine out of 10, say yes and they like that you thanked them and interacted with them (if they still don’t follow you, they’ll probably lose the deal).

If a user reviews, mentions, tags, or writes positively about your brand, you’ll get a lot out of that.

You can also improve usability by running contests that require videos or photos related to your brand. Competition prizes and awards often have several meanings.

Frequent giveaways can sometimes bother your followers unless that’s the primary purpose of your Facebook page. I recommend putting a few weeks or months in between.

Takeaway

If you hope to have fun and share something, you may be tempted to ask for and share a joke. Don’t do that! According to Facebook’s algorithm, Facebook sees this as bait and punishes you by reducing your posts.

Although, it’s a good idea to ask an honest question or ask your followers for their opinions or comments. You cross a line when you ask for information that does not imply fundamental beliefs or assumptions. Answers to rides, communication, sharing, branding, and labeling are fake passports.

Post advertising is a simple Facebook advertising process that allows you to bring your post to many people, increasing your chances of getting involved.

Facebook wants people to experience the app, so the algorithm takes advantage of what’s on offer. When you find comments, posts, and reviews on your content, it tells you which algorithm you like, spreading further on the site.

Be sure to review your knowledge regularly to build on what works and learn from what doesn’t.

The post 4 Ways To Increase Engagement On Your Facebook Business Page appeared first on Botsify.