{"id":3806,"date":"2021-12-20T07:57:29","date_gmt":"2021-12-20T07:57:29","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=3806"},"modified":"2024-01-02T08:50:37","modified_gmt":"2024-01-02T08:50:37","slug":"facebook-retargetting","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/facebook-retargetting\/","title":{"rendered":"The Complete Guide to Facebook Retargeting"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are many times when people add products from your brand to their carts and then don&#8217;t make a purchase. It can be pretty frustrating to see this happen. This is because you\u2019d typically expect the customer to purchase if they\u2019ve gone as far as adding to their carts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This article will look at what Facebook retargeting is, why it\u2019s important, and finally, how to get it done right. This way, you can push the customer over the finish line and down the sales funnel. Let\u2019s get to it.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=_-3.html#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6650505242c65\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6650505242c65\"  type=\"checkbox\" id=\"item-6650505242c65\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=index-1321.html#What_Is_Facebook_Retargeting_and_Why_Is_It_Important\" title=\"What Is Facebook Retargeting and Why Is It Important?\">What Is Facebook Retargeting and Why Is It Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=index-1321.html#How_Can_You_Create_a_Facebook_Retargeting_Campaign\" title=\"How Can You Create a Facebook Retargeting Campaign?\">How Can You Create a Facebook Retargeting Campaign?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=index-1321.html#Get_a_Facebook_Pixel\" title=\"Get a Facebook Pixel\">Get a Facebook Pixel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=index-1321.html#Integrating_Pixels_to_Your_Website\" title=\"Integrating Pixels to Your Website\">Integrating Pixels to Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=index-1321.html#_2_Know_Your_Audience\" title=\"\u00a0\u00a0\u00a0\u00a02. Know Your Audience\">\u00a0\u00a0\u00a0\u00a02. Know Your Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=index-1321.html#Creating_a_Winning_Ad_for_Your_Campaign\" title=\"Creating a Winning Ad for Your Campaign\">Creating a Winning Ad for Your Campaign<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=index-1321.html#Focus_on_engaging_your_audience_not_selling\" title=\"Focus on engaging your audience, not selling\">Focus on engaging your audience, not selling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=index-1321.html#Use_a_Dynamic_Product_Ad\" title=\"Use a Dynamic Product Ad\">Use a Dynamic Product Ad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=index-1321.html#Offer_Promotions_and_Discounts\" title=\"Offer Promotions and Discounts\">Offer Promotions and Discounts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=index-1321.html#Cross-Sell_and_Upsell\" title=\"Cross-Sell and Upsell\">Cross-Sell and Upsell<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=index-1321.html#Monitor_Your_Performance_and_Expand_the_Campaign\" title=\"Monitor Your Performance and Expand the Campaign\">Monitor Your Performance and Expand the Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=index-1321.html#In_Closing\" title=\"In Closing\">In Closing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Facebook_Retargeting_and_Why_Is_It_Important\"><\/span><span style=\"font-weight: 400;\">What Is Facebook Retargeting and Why Is It Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook retargeting is a marketing strategy that allows you to advertise your brand to people who visit your website, Facebook, or Instagram pages. The idea is to run ads that generate a conversion. That conversion could be generating a sale, getting a new follower on social media, or something else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly,<\/span> <span style=\"font-weight: 400;\">among placement strategies, retargeting yielded the highest increase in business name searches by a factor of <\/span><a href=_-168.html><span style=\"font-weight: 400;\">1,046%<\/span><\/a><span style=\"font-weight: 400;\">. This rate alone is enough evidence of the results retargeting can bring to your brand. But it doesn\u2019t end there.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook retargeting helps push your visitors down the <\/span><a href=_-169.html><span style=\"font-weight: 400;\">sales funnel<\/span><\/a><span style=\"font-weight: 400;\">. You can use this contact point to generate a sale or engage a person through another communication channel.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_You_Create_a_Facebook_Retargeting_Campaign\"><\/span><span style=\"font-weight: 400;\">How Can You Create a Facebook Retargeting Campaign?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Implemented correctly, Facebook retargeting offers you a way to boost profits and grow your audience. This guide will walk you through how to run effective retargeting ads on Facebook. Let\u2019s start at the very beginning.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_a_Facebook_Pixel\"><\/span><span style=\"font-weight: 400;\">Get a Facebook Pixel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first step to creating your Facebook retargeting campaign is to set up a Facebook pixel. A pixel is a line of code that collects visitor data. Using this data, you can remarket your products and services to users who visited then left your site using Facebook ads.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, something interesting will happen when you swipe up on a bath mat you found on Babasouk\u2019s Instagram stories, add it to your cart, and exit the app without completing the purchase. You will see this ad the next time you open your Instagram app:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3814\" src=_-170.html alt=\"\" width=\"306\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-15.png 306w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-15-179x300.png 179w\" sizes=\"(max-width: 306px) 100vw, 306px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=_-171.html><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Then you go to Facebook, and this ad also comes up:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3813\" src=_-172.html alt=\"facebook\" width=\"512\" height=\"421\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-16.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-16-300x247.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=_-173.html><span style=\"font-weight: 400;\">Facebook<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">These ads appear on your feed because Facebook Pixel detects your actions and remind you of the cart you abandoned. Now, let\u2019s see how you can set up your Facebook pixel.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need to set up a Facebook account. Set yourself as an administrator of the account so you can manage it. You can add other members of your team as administrators if you want.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Next, head to your ads manager and select business settings.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your business from the next interface and click on data sources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find pixels and select \u201cadd a new pixel.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your pixel needs a name once you\u2019ve created it. Use the pixel details sections to name your pixel.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can also add your website URL so Facebook can check if you\u2019ve used its retargeting partners before. If you have, it will sync the data to make your integration easier.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integrating_Pixels_to_Your_Website\"><\/span><span style=\"font-weight: 400;\">Integrating Pixels to Your Website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your next step is to integrate the pixel into your website. There are two ways to do this; by using an integration manager or manually inserting the code.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3812\" src=_-174.html alt=\"\" width=\"512\" height=\"296\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-17.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-17-300x173.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=_-175.html><span style=\"font-weight: 400;\">Single Grain<\/span><\/a><\/p>\n<p>It\u2019s easy to add a tracking pixel to your site. You can easily do so through Google Tag Manager, Magento, Segment, WordPress, Wix, Appy Pie Website Builder, WooCommerce,\u00a0<a href=_-176.html target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/botsify.com\/blog\/facebook-retargetting\/&amp;source=gmail&amp;ust=1691564229137000&amp;usg=AOvVaw0wN604LHKQ31un1YnX8BSe\"><span id=\"m_4066448131691228255m_206327766728923657gmail-mt-tracked-link_3_1691032416229\"><\/span>BigCommerce and Shopify<\/a>, etc.<\/p>\n<p><span style=\"font-weight: 400;\">Follow Facebook&#8217;s step-by-step instructions to add a pixel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also insert the pixel manually into your website. Simply copy and paste the code into your website&#8217;s &lt;head&gt; tags. If you don&#8217;t want to mess with your website&#8217;s HTML file, you can use a plugin. On WordPress, you could use a plugin like Insert Headers and Footers to do it for you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"_2_Know_Your_Audience\"><\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a02. Know Your Audience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You&#8217;ll almost certainly want to run multiple retargeting campaigns based on user behavior on your site. For example, you could run a cart abandonment campaign if someone came to your site but didn&#8217;t buy anything. You&#8217;d run a different campaign for visitors who had just come to your homepage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To aggregate such activities together and retarget people based on their similar behavior, you&#8217;ll need to develop a custom audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A custom audience is a segment of people to whom you would market, depending on specific criteria. These criteria will be actions taken on your website if you&#8217;re using retargeted advertising. You can also seek the expertise of a <a href=_-177.html>Facebook ad agency<\/a> on this using this type of advertising.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create a custom audience in Facebook ads, you\u2019ll have to:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign in to Facebook Ads Manager.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Go to the Audience Section in the Ads Manager, select \u201ccreate audience,\u201d and click \u201ccustom audience\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select your website. You\u2019ll find it under the \u201cuse your sources\u201d header.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The last step is to set your parameters and give your custom audience a name. Having done this, you can select your custom audience when you\u2019re creating your retargeted ad.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_Winning_Ad_for_Your_Campaign\"><\/span><span style=\"font-weight: 400;\">Creating a Winning Ad for Your Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your visitors are going to encounter ads from other brands as they browse social media. You need to create a retargeting ad that distinguishes your brand from the lot and pushes viewers to take action. Here\u2019s how you can go about that.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Focus_on_engaging_your_audience_not_selling\"><\/span><span style=\"font-weight: 400;\">Focus on engaging your audience, not selling<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Lead magnets are rewards you give to potential customers in exchange for their contact information. They\u2019re one of the most effective ways to acquire names and email addresses from your target audience when done correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A free product sample, <\/span><a href=_-178.html><span style=\"font-weight: 400;\">trial membership<\/span><\/a><span style=\"font-weight: 400;\">, demo, or other product\/service-related incentive can be used as a lead magnet. The secret, however, is in selecting something that connects to both your business and your visitors.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3811\" src=_-179.html alt=\"facebook\" width=\"512\" height=\"274\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-18.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-18-300x161.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a retargeting campaign using a lead magnet from the King Kong Agency.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3810\" src=_-180.html alt=\"\" width=\"512\" height=\"254\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-19.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-19-300x149.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The lead magnet aligns with the interests of the site\u2019s target audience. The content tackles the user&#8217;s problem, explains why it exists, and explains how this offer would help solve it \u2014 a tried-and-true formula for landing page copy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Accessing the ebook comes at a price.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You have to join the email list to download the content. You are much more likely to get someone onto your email list than generate an immediate sale by giving away something free. Running content upgrade retargeting ads will help you grow your audience quickly.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Use_a_Dynamic_Product_Ad\"><\/span><span style=\"font-weight: 400;\">Use a Dynamic Product Ad<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dynamic ads, also known as dynamic banner ads, vary the content, promotions, and calls to action based on the user\u2019s actions. They assist advertisers in delivering more relevant adverts to their target customers. &#8220;For a better understanding, you can check <a href=_-181.html>facebook dynamic ads example<\/a>.&#8221;<\/p>\n<p><span style=\"font-weight: 400;\">You can avoid the effort spent on A\/B testing and debating creative decisions (such as each ad&#8217;s copy, format, and design) by using DPAs instead of traditional advertising. Conversely, you&#8217;d create a single template that would then provide personalized recommendations for each user.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you go about that?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use the \u201cPrct Catalogs\u201d tab under \u201cAssets\u201d in your Business Manager to upload your product catalog to Facebook. You&#8217;ll need to build a <a href=_-182.html>product feed<\/a> after you&#8217;ve uploaded your catalog. Here\u2019s a typical example of a product feed.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3809\" src=_-183.html alt=\"facebook adidas\" width=\"512\" height=\"227\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-20.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-20-300x133.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=_-184.html><span style=\"font-weight: 400;\">Adidas<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The product feed is a file containing all of your product information. It can be separated into different categories if necessary (for example, a clothing company might build different product feeds for men&#8217;s, women&#8217;s, and children&#8217;s clothing). Finally, use the Catalog Manager to link your Pixel to your catalog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use Ads Manager to design a Dynamic Ad template and choose whether to show a single product or numerous products. You&#8217;ll also need to decide what actions will make ads appear.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thankfully, you only need one template to target clients on desktop, mobile, and tablet, and your ad will run once you&#8217;ve specified your criteria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s essential to put metrics in place to measure the success of your campaign, especially your return on investment. Knowing the ROI of your content marketing efforts provides you leverage. It allows you to plan your campaigns, so you don&#8217;t waste time developing material relevant to your business goals.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_Promotions_and_Discounts\"><\/span><span style=\"font-weight: 400;\">Offer Promotions and Discounts<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Retargeting customers or clients who almost purchased from you with a special deal or discount is an extremely effective promotional method. It&#8217;s especially effective if you concentrate on people who go as far as adding products to their carts before abandoning them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of a retargeting ad from Wayfair. They offer free shipping for all purchases above $49 through their retargeting ads.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3808\" src=_-185.html alt=\"\" width=\"512\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-21.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-21-300x300.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-21-150x150.png 150w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You may take it a step further by introducing a limited-time offer, which creates a sense of FOMO and encourages your customers to click the &#8220;Buy now&#8221; button sooner.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cross-Sell_and_Upsell\"><\/span><span style=\"font-weight: 400;\">Cross-Sell and Upsell<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Cross-selling and upselling are excellent ways to retarget clients who have previously purchased from your store. The key is to retarget customers with products that are relevant to their original purchase and complement it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider this scenario. Someone bought a summer dress from your business. You may retarget them with the ideal pair of shoes to match. Have they purchased a new computer? Why not increase the value of your newest keyboard and mouse set?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an illustration. This Amazon ad for a coffee pot could be aimed towards those who have just bought coffee beans:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3807\" src=_-186.html alt=\"\" width=\"512\" height=\"475\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-9.jpg 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/unnamed-9-300x278.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Using personalized phrases like &#8220;our recommendation for you&#8221; increases the chance of a conversion. After all, personalized shopping experiences are preferred by 73 percent of customers, and 86 percent of them say that personalization influences their purchase decision.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Monitor_Your_Performance_and_Expand_the_Campaign\"><\/span><span style=\"font-weight: 400;\">Monitor Your Performance and Expand the Campaign<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Because social media advertising runs once you set it up, it is sometimes referred to as &#8220;set and forget&#8221; by marketers. You will, however, only succeed if you clearly outline your objectives and keep track of your progress. As a result, it&#8217;s critical to keep track of your campaign at all times.<\/span><\/p>\n<p><a href=_-187.html><span style=\"font-weight: 400;\">Track data<\/span><\/a><span style=\"font-weight: 400;\"> like engagements, click-through rate, and conversions with Facebook&#8217;s Ad Manager reports. And, of course, compare your sales results to the dates of your advertisements. Have you noticed an increase in revenue? If this is the case, congratulations! If not, make the necessary adjustments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compare and contrast numerous campaigns to determine which strategies work and which do not. You also need to expand your campaign as you grow. Here are some ideas for increasing the size of your Facebook retargeting campaign:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your budget. If your ads are effective, a larger budget should boost profits. However, those will drop over time as people get used to seeing your ads and then ignore them.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your message as specific as possible by fine-tuning it. Ads that appear to be highly tailored will always convert better than generic ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segment your target market. You may target your ads better by segmenting your audience further using particular interests and behaviors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a bonus or a unique offer. You can encourage customers to try your products by offering free shipping or another freebie related to your product.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand your campaign by adding more products or product categories<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because retargeting campaigns are predicated on the amount of traffic your site or business receives, there is a built-in limit to how far you can grow them. As a result, you should focus on <\/span><a href=_-188.html><span style=\"font-weight: 400;\">boosting conversions<\/span><\/a><span style=\"font-weight: 400;\"> and expanding your site traffic, and scaling your efforts utilizing the tactics indicated above.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_Closing\"><\/span><span style=\"font-weight: 400;\">In Closing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Research shows that retargeting is an excellent way of generating revenue. It&#8217;s one of the most effective techniques to convert visitors who are interested in your brand but are not ready to become customers just yet. Combining traditional retargeting techniques with Facebook advertising helps your social media accounts connect to potential customers even if they don\u2019t follow you on Facebook.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do Facebook retargeting correctly, you&#8217;ll need practice and be patient. You need to know how to use Facebook pixels effectively and how to find the right audience to target. You can also benefit from learning how to engage your audience through dynamic product ads and promotions and discounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook retargeting seems like a lot of work. However, considering the massive number of individuals who use Facebook, it is a method that ecommerce business owners must master if they want to increase sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many times when people add products from your brand to their carts and then don&#8217;t make a purchase. It can be pretty frustrating &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=_-189.html> <span class=\"screen-reader-text\">The Complete Guide to Facebook Retargeting<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":131,"featured_media":3816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[329],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Guide to Facebook Retargeting - Botsify<\/title>\n<!-- Added by HTTrack --><meta http-equiv="content-type" content="text/html;charset=utf-8" /><!-- /Added by HTTrack -->
<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=_-189.html \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Guide to Facebook Retargeting - Botsify\" \/>\n<meta property=\"og:description\" content=\"There are many times when people add products from your brand to their carts and then don&#8217;t make a purchase. It can be pretty frustrating &hellip; The Complete Guide to Facebook Retargeting Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/facebook-retargetting\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-20T07:57:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-02T08:50:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Baidhurya Mani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Baidhurya Mani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/facebook-retargetting\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/facebook-retargetting\/\"},\"author\":{\"name\":\"Baidhurya Mani\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/324a44470e577a5d41ec93b007b02409\"},\"headline\":\"The Complete Guide to Facebook Retargeting\",\"datePublished\":\"2021-12-20T07:57:29+00:00\",\"dateModified\":\"2024-01-02T08:50:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/facebook-retargetting\/\"},\"wordCount\":2103,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/facebook-retargetting\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/12\/How-Exit-Intent-Popups-Can-Skyrocket-Conversions-4.png\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/facebook-retargetting\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/facebook-retargetting\/\",\"url\":\"https:\/\/botsify.com\/blog\/facebook-retargetting\/\",\"name\":\"The Complete Guide to Facebook Retargeting - 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